Content Marketing Analyst

Cebu, Cebu RELX INC

Posted 15 days ago

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Job Description

Job Summary:
Develop and execute a year-round attendee-focused content strategy. Collaborate with the marketing team to produce engaging, multi-channel content. Adhere to an editorial calendar for timely content creation and updates. Craft messaging within brand guidelines and write/edit content for attendee campaigns. Manage email development and deployment in Eloqua, repurpose content across channels, and create graphic elements. Support the production of various content formats and monitor performance.
Accountabilities
+ Develop attendee-focused content strategy that drives year-round engagement.
+ Produce engaging, multi-channel content in collaboration with marketing team.
+ Follow editorial calendar to ensure content is created, channels are updated, and collateral is delivered on time.
+ Create messaging and creative that is developed within brand guidelines and reflect the brand's tone of voice.
+ Write and edit content for attendee campaigns, integrating customer journeys and behavior into the email content strategy.
+ Develop emails in Eloqua; work with the Campaigns team to manage email deployment process for all attendee email campaigns.
+ Re-purpose content across various channels/formats - including email campaigns, websites, and PPC.
+ Collect necessary approvals for content deployment.
+ Create graphic elements to incorporate into marketing content.
+ Support the production of articles, blog posts, infographics, and more.
+ Monitor, analyze, and report on content performance.
Qualifications:
+ Bachelor's Degree holder
+ Must have at least 3 years of working experience in the related field is required for this position
+ Professional level knowledge of Microsoft Outlook, Excel, Word and PowerPoint
+ Experience with Adobe Photoshop, InDesign, and Illustrator preferred
+ Strong organizational and time management skills with the ability to multi-task to manage multiple projects at the same time
+ Excellent communicator (written and verbal) with strong presentation skills
+ Passion in gaming, comics and pop culture a big advantage
+ Strategic marketing and value proposition development experience
+ Creativity and the ability to develop original content focused on customer engagement
+ Experience with social media and email campaign management
+ Strong leadership and people-management skills
+ High attention to detail
+ Thrives in a fast-paced working environment-functions well under pressure and flexibility to work with unpredictable deadlines and schedules
+ Collaborative team player who works well in a team setting and across departments
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We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
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RELX is a global provider of information-based analytics and decision tools for professional and business customers, enabling them to make better decisions, get better results and be more productive.
Our purpose is to benefit society by developing products that help researchers advance scientific knowledge; doctors and nurses improve the lives of patients; lawyers promote the rule of law and achieve justice and fair results for their clients; businesses and governments prevent fraud; consumers access financial services and get fair prices on insurance; and customers learn about markets and complete transactions.
Our purpose guides our actions beyond the products that we develop. It defines us as a company. Every day across RELX our employees are inspired to undertake initiatives that make unique contributions to society and the communities in which we operate.
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