998 Web Analytics jobs in the Philippines

Job Title: Marketing Analytics & SEO

Location: Philippines - Remote

Employment Type: Independent Contractor

Reports to: Senior Marketing Specialist

Are you looking to make a splash for stormwater and help market our sustainable innovations and environmental products to the world?

Drive digital marketing growth through search engine optimization and data analytics In this energetic role, you will be responsible for driving organic traffic growth through best-in-class SEO strategies while providing insights into marketing performance that guide smarter decisions across digital marketing channels.

Our team thrives on innovation, collaboration, and data-driven decision-making. As we continue to grow, we're looking for an SEO & Marketing Analytics Specialist to join our team and help us take our digital presence to the next level.

• Develop and implement best practice SEO strategies to improve organic search visibility and website performance.
• Analyse marketing data and metrics (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
• Collect, analyse, and visualise marketing data in report formats for key stakeholders
• Conduct keyword research, competitor analysis, and content gap analysis to understand search intent and identify high-value terms to target.
• Optimize website content—meta tags, headings, URLs, internal links—to improve SEO outcomes, visibility, and user experience
• Maintain and update dashboards, performance reports, and analytics tools with current and accurate data
• Identify, develop & optimise website (WordPress) for SEO, including metadata, content optimisation, web vitals, structured data, and crawlability
• Enhance digital marketing initiatives to drive traffic to digital channels
• Proposing new strategies to attract B2B customers and convert leads, and testing methods to improve customer experience
• Providing inputs & expertise to drive efficacy of marketing activities (content development and optimization, advertising, etc.)
• Work closely across the team to share ideas, incorporate feedback & showcase results
• Provide data insights to influence digital engagement experience enhancements.

Required Skills:

• High proficiency with analytics tools - Google Analytics (GA4), Google Search Console, Google Tag Manager, SEMRush, and dashboard platforms
• Previous experience with WordPress websites
• Ability to configure, interpret, and report on user behaviour, traffic acquisition, and engagement metrics.
• Strong understanding of on-page, off-page, and technical SEO, including site audits, keyword research, backlink analysis, and content optimization.
• Proficient in setting up tags, triggers, and variables for event tracking, remarketing, and custom conversions.
• Ability to build automated, insightful dashboards for stakeholders.
• Experience with data visualisation tools, reporting, and dashboard platforms
• Understanding how SEO and analytics feed into content strategy, user experience, and conversion optimization.
• Strong analytical thinking with attention to detail

Your potential has a place here with TTEC's award-winning employment experience. As a Talent Marketing Demand Generation Senior Specialist working remotely in The Philippines, you'll be a part of bringing humanity to business. #experienceTTEC

Our employees have spoken. Our purpose, team, and company culture are amazing and our Great Place to Work certification in The Philippines says it all

What You'll Do
Do you have a passion for data and digital marketing strategy to drive talent attraction and elevate employer branding? The Senior Analyst, Talent Marketing Demand Generation, drives and optimizes TTEC's digital talent attraction efforts through analytics, technical oversight, and cross-channel collaboration. This highly collaborative role leverages data-driven insights and digital best practices to enhance campaign performance, website effectiveness, and employer brand visibility—supporting TTEC's global hiring and engagement goals.

During a Typical Day, You'll

• Own and maintain reporting for key marketing funnel metrics by channel, ensuring a consistent cadence and actionable insights for performance improvements.
• Develop detailed channel forecasts, manage reporting vs. forecast (initially in Excel), and support automation or improved solutions as needed.
• Proactively identify optimization opportunities and potential issues within the marketing funnel; partner with channel leaders to create and execute action plans.
• Provide ad-hoc analysis and insights to inform monthly channel strategies.
• Oversee digital experimentation setup, measurement, and reporting across all channels.
• Ensure inbound data integrity and recommend database changes to support marketing requirements.
• Customize, configure, and maintain marketing automation, lead gen/nurturing, campaign tracking, AI learning systems, and integrations (e.g., GA4, Google Console, SEMrush, Looker, Hootsuite, Sense HQ, ATS).
• Build and manage custom data pipelines, workflows, lead scoring models, and reporting dashboards to support marketing processes.
• Monitor and cleanse data routinely to ensure accuracy and reliability.
• Troubleshoot and resolve technical issues related to marketing system configuration, integrations, and basic technical SEO (mainly monitoring).
• Provide training and support to marketing teams on tools, processes, and best practices to drive adoption and efficiency.
• Stay up-to-date with tool updates, releases, and implement relevant enhancements.
• Collaborate with stakeholders to identify process bottlenecks and recommend improvements for greater efficiency.

What You Bring To The Role

• 3+ years in an analytical and technical role (e.g., marketing analytics, marketing operations, management consulting, or marketing development).
• 2+ years as a marketing automation developer/admin.
• Strong understanding of marketing processes, lead management, and demand generation strategies.
• Advanced Excel data modeling and forecasting experience.
• Familiarity with key marketing funnel metrics, KPIs, and building/maintaining forecasting models.
• Hands-on experience with data visualization tools (Looker, Tableau, etc.) and Google Analytics.
• Proficiency with relevant tech stack (Asana, Looker, GA4, SEMrush, Taleo ATS, Sense HQ) or similar.
• Intellectual curiosity, creative thinking, and a passion for problem-solving and A/B testing.
• Ability to distill insights from large datasets and tell a compelling data story for all organizational levels, including visual presentations (Canva, PowerPoint).
• Excellent communication, organizational, and project management skills; detail- and results-oriented.
• Ability to thrive in a fast-paced, constantly evolving environment.
• Nice to have: Coding experience (HTML, CSS, JavaScript, etc.), and familiarity with e-mail/social automation tools.

What You Can Expect

• Supportive of your career and professional development
• An inclusive culture and community minded organization where giving back is encouraged
• A global team of curious lifelong learners guided by our company values
• And yes. a competitive compensation package and performance bonus opportunities, benefits you'd expect and maybe a few that would pleasantly surprise you

Visit for more information.

A Bit More About Your Role
We'll train you to be a subject matter expert in your field, so you can provide exceptional service whether through voice, chat or email interactions. We trust you already have the necessary ingredient that can't be taught – a caring and supportive nature to shine through as you help customers. You'll also have a chance to make great new friends within the TTEC community and grow your career in a dynamic, family-friendly atmosphere.

You'll report to Senior Manager, Social Media Talent Attraction. You'll contribute to the success of the customer experience and the overall success of the team.

About TTEC
Our business is about making customers happy. That's all we do. Since 1982, we've helped companies build engaged, pleased, and profitable customer experiences powered by our combination of humanity and technology. On behalf of many of the world's leading iconic and hypergrowth brands, we talk, message, text, and video chat with millions of customers every day. These exceptional customer experiences start with you.

TTEC is proud to be an equal opportunity employer where all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. TTEC embraces and is committed to building a diverse and inclusive workforce that respects and empowers the cultures and perspectives within our global teams. We aim to reflect the communities we serve, by not only delivering amazing service and technology, but also humanity. We make it a point to make sure all our employees feel valued, belonging, and comfortable being their authentic selves at work. As a global company, we know diversity is our strength because it enables us to view things from different vantage points and for you to bring value to the table in your own unique way.

Primary Location
PH-Central Luzon-Pampanga

Other Locations
PH-Calabarzon-Cainta, Philippines

Overview

We're looking for an aspiring Performance Marketing
Specialist, to help us with planning and implementing innovative Paid Advertising campaigns to grow the user base, traffic, and engagement

• Creating & optimizing campaigns across the digital landscape Facebook AdWords (Search, Display), Youtube, LinkedIn, Twitter
• Performing A/B testing & ROI optimization
• Implementing programmatic advertising campaigns
• Exploring other digital channels & new media (blog networks, native advertising)
• Collaborating with the content team & providing data insights
• Ad copywriting, testing and campaign optimization
• Setting up and optimizing Google Analytics goals and tracking/conversion pixels
• Extensive reporting & data analysis based on metrics that matter

Requirements

• You have a deep understanding for paid advertising and the web.
• At least 5 years experience in performance marketing.
• Google AdWords and Analytics certifications.
• Hands-on experience in Google Analytics, Looker Studio and/or other tracking software.
• Hands-on experience on marketing automation concepts (tools, scripts, APIs, dynamic/triggered campaigns).
• Experience with affiliate marketing, remarketing/retargeting campaigns, and display advertising.
• Programmatic advertising experience.

NOTE: We regret to inform that only shortlisted candidates will be notified.

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description
Works closely with marketing & analytics teams to help design, implement, measure, and iterate on strategies that drive our business metrics. Experimentation and a customer-centric mindset must be core to the programs to be built. Collaboration with other teams to plan and execute against shared goals, building engaging customer lifecycle programs in results-driven environments, have proven success in improving key metrics, and developing aggressive experiment pipelines for continuous innovation, all with a highly empathetic, customer-centric mindset.

Collects and interprets data on various platforms, generates reports, and interprets data to produce reports for analyzing and presenting to stakeholders. Maintains and tracks key performance indicators (KPI ) for use in various dashboards. Acts as an analytical resource for any performance improvement projects.

Duties And Responsibilities

• Develop a deep understanding of the various business metrics, customer attributes, and data structures as well as in-depth knowledge of various analytical tools in order to identify segments, subcultures, and business drivers and provide actionable intelligence/insights that will serve as inputs for segment plans and overall marketing decision making.
• Deliver analytics requirements including performance dashboards, ad hoc studies, post-mortem analysis, cohort analysis, and drill-downs from independent reports supporting the Marketing teams (Segment Squads, Subcultures, Content, ROMI) in generating insights to aid in decision-making.
• Serve as liaison between marketing teams and other analytics teams outside the marketing organization – SPOC for all analytics requirements
• Develop new metrics relevant to the delivery of the marketing team's mandates

Requirements

• At least 5 years of work experience in any financial management/quantitative/qualitative analytics discipline
• Driving financial performance in a dynamic business environment. Knowledge of telco KPIs is an advantage.
• Planning and forecasting financial performance within a matrix organization structure.
• Business partnering & ability to influence strategic decisions with financial insights especially with senior management.
• Managing a high degree of complexity, bringing together financial, commercial, operational, and people considerations, to secure the best outcomes
• Proficiency in, Microsoft Excel, SQL, MS Office / Google Apps Suit, Google Analytics (plus), Mobile app performance attribution (plus), Python (plus)
• Bachelor's Degree in any related field

Equal Opportunity Employer
Globe's hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.

Globe's Diversity, Equity and Inclusion Policy Commitment can be accessed here

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.

We are a consumer tech e-commerce brand selling products in the US market. We are looking to hire a detail-oriented Marketing Analytics VA to join our team.

Tasks include:

• Assisting in organizing data for data visualization & reporting (Northbeam)

• Assisting in creative reporting

• Uploading ads to Facebook Ads Manager

• Creating landing pages

• Uploading new products to Shopify

You may be a good fit if you have the following qualities:

• High attention to detail

• Organized

• Can learn new tech tools with ease

• Comfortable with numbers

• Familiar with Google Suite

What makes this an exciting opportunity:

• We offer a lot of stability once we find the right candidates. We have some VAs who have been working with us for 4+ years already

• Our team is based in Hong Kong; the same time zone as the Philippines so you can work 'normal' working hours.

Full-time rate starts at 600 USD /month (40 hours/week). There is an opportunity for pay increases as candidates take on greater responsibility and perform well.

Job Type: Full-time

Pay: Php30, Php35,000.00 per month

Benefits:

• Additional leave
• Flexible schedule
• Work from home

Application Question(s):

• Cover Letter

Experience:

• Data Analytics / Excel / Google Sheets: 1 year (Required)

Work Location: Remote

POSITION SNAPSHOT

Location: Meycauayan, Bulacan, PH

Company: Nestlé Business Services AOA, Inc.

Full-time, Hybrid

Bachelor's Degree

POSITION SUMMARY

Joining Nestlé means you are joining the largest food and beverage company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future.

Our Team in Nestlé Business Services is in charge of delivering world class business support to our colleagues and clients in Nestlé globally. We are committed to deliver with passion, reliability, innovation, discipline, and excellence. Are you ready to join us?

A DAY IN THE LIFE OF.

The Marketing Analytics Specialist will create reports and provide strong recommendations and actionable insights related to social media, marketing campaigns through campaign objectives, voice of the consumers, digital brand performance and digital content.

Creation of Dashboard

• Develop dashboards supporting documentation within agreed standards, including documentation for troubleshooting.
• Deliver value-driven and value-inspired dashboards and reports creation, which enables reliable real-time data and supports data driven decision making.
• Develops analytical visual dashboards, their specifications, testing and deployment, delivers dashboards customization against organization's standards, procedures, ways of working and guidelines.
• Design performance efficiently, impactful reports, and visualizations for business and technical audiences.
• Develop dashboards using the relevant data visualization tools (Power BI, and other apps like Power Query) to provide markets and internal teams with real-time visibility of the business performance.
• Collaborate with internal data consumers and stakeholders to uncover needs, interpret business requirements, engineer quality Dashboards, perform testing of analytical tools based on expected data outputs, as well as support troubleshooting technical questions and dashboard/data source related issues

Providing Strong and Relevant Documentation

• Gives strong recommendations and actionable insights related to social media, marketing campaigns through campaign objectives, voice of the consumers, digital brand performance and digital content.
• Give strong recommendations and insights out of the data gathered from different tools and platforms.
• Partners with CI Analysts and Market Partners to identify analytical possibilities within the team, assessing complexity and effort required for dashboard creation

Sustain and Capability Building

• Sustains delivered dashboard solutions and reviews it frequently following NCE practices and methodologies. -Problem solve analytic challenges by investigating the data, understanding the root causes, and coming up with measurement strategies.
• Ensures continues capability building and technical support for developed solutions.
• Create and maintain the instruction manual (QRGs) for dashboards and reports developed.
• Share Knowledge and provide capability building sessions on available analytical tools within NBS and with market business partners.

ARE YOU A FIT?

• Bachelor's degree in analytics, statistics, information systems or related discipline, or equivalent; M.B.A. and / or Data Sciences background will be a plus.
• Proficiency in English language for both written and oral.
• 2-5 years of experience working in providing insights into marketing services
• Ability to work with large volumes of data and find the story in the metrics, create and communicate findings by analyzing data from variety of sources, both quantitative and qualitative.
• Ability to work with large amounts of information and translate to bigger picture.
• Knowledge or at least basic experience in Microsoft Azure usage, Power BI and PowerApps.
• Familiar with Agile/DevOps environment using design thinking methodology
• Strong data analysis and problem-solving skills. Comfortable with connecting facts, figures, and number crunching.
• Critical thinking: Able to look at numbers, trends and data to come to new conclusions from findings
• Background working with analytical tasks
• Working with high-volume, multi-platform, complex tasks
• Exposure to working in a corporate and multi-cultural setting.
• Experience of working with Senior Management

Do you want to take the first step in making Filipinos' lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation G ka ba? Join the G Nation today

The Marketing Analytics Head is expected to lead the analysis and reporting of business performance through an understanding of customer usage, behavior, and psyche through internal data – enabling the greater analytic, insighting, and strategy teams in empowering the Marketing Group and its teams in designing targeted solutions, programs, and campaigns.

The position is also tasked to spearhead the conceptualization and implementation of appropriate methodologies and study types depending on the business need/domain, ensuring that studies are aligned with the desired direction of the business.

it is also expected to have strong collaboration with Market Research and Growth Heads to deliver synthesized results to the Marketing Group and appropriate groups or teams – ensuring their business questions are answered and recommendations are data-driven.

As a Team Leader
Manage team and individual performance to ensure that the employees are carrying out their expected roles and responsibilities – considering the differences in culture, practices and preferences, and vis-a-vis the greater analytics team within GCash as a whole.

Engage team members to ensure they have positive emotional connections to the organizational values and purpose and motivate them to deliver superior performance in pursuit of organizational goals and objectives.

Proactively drives thought leadership to assess/ review existing and potential skill requirements within the Customer Analytics Team to ensure agility with respect to future/ emerging skills.

Motivate and engage teams to deliver solutions to complex problems at pace

Coach and mentor team to be able respond to any current or future challenges.

What We Offer
Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package

An Intern's responsibilities and duties vary drastically depending on the industry and company they work for. Some common duties that you can assign to Interns are:

• Fulfilling tasks assigned by a supervisor
• Performing clerical duties
• Managing social media accounts, data analytics
• Job shadowing
• Learning technical skills related to the industry