1,720 Senior Brand Manager jobs in the Philippines

Job Summary:

The Marketing Brand Manager is responsible for developing, implementing, and managing marketing strategies to enhance brand awareness, drive customer engagement, and increase sales. This role oversees brand positioning, promotional campaigns, and market research to ensure the brand remains competitive and aligned with company goals. Additionally, the Marketing Manager will oversee the broader marketing function, ensuring integration across all marketing activities.

Key Responsibilities:

Marketing Strategy & Brand Development:

· Develop and execute comprehensive marketing and brand strategies to strengthen market position and customer loyalty.

· Ensure consistency in brand messaging, visual identity, and customer experience across all platforms.

· Lead innovation initiatives to enhance brand visibility and market share.

· Identify new market opportunities and implement strategies to drive growth.

Marketing Campaigns & Promotions:

· Plan, develop, and execute marketing campaigns, including digital, traditional, and experiential marketing.

· Monitor campaign performance and optimize strategies based on key performance indicators (KPIs).

· Collaborate with creative teams, agencies, and vendors to produce high-quality marketing materials.

· Oversee social media, PR, and advertising efforts to enhance brand presence.

Digital Marketing:

· Oversee the development and execution of digital marketing campaigns, including social media, email marketing, and online advertising.

· Analyze digital marketing metrics and adjust strategies as needed to maximize ROI.

Traditional Marketing:

· Plan and execute traditional marketing activities such as print advertising, events, and promotions.

· Collaborate with vendors and partners to enhance brand visibility.

Product Launches:

· Coordinate product launches, including creating marketing collateral, promotional materials, and advertising campaigns.

· Work closely with the product development team to ensure successful product introductions.

Market Research & Analysis:

· Conduct market research to identify trends, customer preferences, and competitive insights.

· Analyze consumer behavior, sales data, and industry trends to make informed marketing decisions.

· Evaluate brand performance metrics and provide strategic recommendations.

Product & Service Development:

· Work with product development teams to ensure alignment between brand positioning and product offerings.

· Provide insights on product packaging, pricing strategies, and promotional activities.

Stakeholder Collaboration:

· Partner with internal teams such as Sales, Operations, and Finance to align marketing efforts with business objectives.

· Coordinate with external partners, influencers, and media outlets to enhance brand visibility.

· Represent the brand at industry events, conferences, and networking opportunities.

· Lead cross-functional teams to execute marketing initiatives effectively.

Budget & Resource Management:

· Develop and manage the marketing budget to optimize return on investment (ROI).

· Negotiate contracts with external vendors to maximize cost-effectiveness.

· Monitor expenses and ensure adherence to financial guidelines.

· Allocate resources effectively to meet marketing objectives.

Qualifications & Requirements:

Education & Experience:

· Bachelor's degree in Marketing, Business Administration, Communications, or a related field (Master's degree preferred).

· Minimum of 5-7 years of experience in marketing, brand management, or related roles.

· Proven track record of developing and executing successful marketing strategies.

· Skills & Competencies:

· Strong understanding of brand management, digital marketing, and consumer behavior.

· Excellent analytical skills with the ability to interpret data and market trends.

· Proficiency in marketing software, CRM systems, and social media management tools.

· Exceptional communication, leadership, and project management skills.

· Ability to work in a fast-paced, deadline-driven environment.

Strong negotiation and relationship-building skills.

Job Type: Full-time

Benefits:

• Company events
• Opportunities for promotion
• Paid training

Work Location: In person

PURPOSE: To lead the development and execution of Cibo's brand strategies. The Brand Manager will be responsible for managing all aspects of brand identity, ensuring consistency across all touchpoints, and driving brand growth and recognition. The ideal brand manager will have a strong understanding of marketing principles, excellent communication skills, and a passion for building and nurturing brands.

KEY ACCOUNTABILITIES:

• Develop comprehensive brand strategies that align with the company's overall objectives and target audience, including positioning, messaging, and brand architecture.
• Manage the brand identity, including visual elements, tone of voice, and brand guidelines, to ensure consistency and coherence across all marketing channels and materials.
• Lead the planning and execution of product launches and marketing campaigns, collaborating with cross-functional teams to develop creative assets and messaging that effectively communicate the brand value proposition.
• Conduct market research to identify market trends, consumer insights, and competitive landscape, and use data-driven insights to inform brand strategy and decision-making.
• Monitor and analyze key performance metrics related to brand awareness, perception, and equity, and develop strategies to enhance brand performance and drive business growth.
• Identify strategic partnership and sponsorship opportunities that align with the brand values and objectives, and negotiate and manage partnerships to maximize brand exposure and impact.
• Develop and execute integrated communication plans to effectively communicate brand messages to target audiences through various channels, including digital, social media, PR, events, and experiential marketing.
• Collaborate with internal teams, including marketing, product development, sales, and customer service, to ensure alignment and integration of brand strategies across all touchpoints and customer interactions.
• Performs any other task to be given from time to time.

MINIMUM QUALIFICATIONS:

EDUCATION: **College Graduate of a 4-year course preferably Marketing or related fields

EXPERIENCE: Minimum of 3 years of experience in brand management or marketing, preferably in consumer goods, retail, or hospitality industries.

SKILLS:

• Must be organized and detail oriented
• Excellent communication skills
• Internet savvy
• Advance knowledge in various computer applications like Word, Excel, PowerPoint and Photoshop
• Honest and trustworthy
• Friendly, confident and personable
• Creative thinker with a passion for branding and a keen eye for design and storytelling.

SUPERVISION: Standard; attention to detail required

Job Types: Full-time, Permanent

Pay: Php45, Php50,000.00 per month

Benefits:

• Health insurance
• Opportunities for promotion
• Pay raise
• Staff meals provided

Work Location: In person

Job description:

The Brand Marketing Manager is responsible for developing, implementing, and executing strategic marketing initiatives to build and strengthen the company's brand presence. This role ensures that the brand identity, messaging, and positioning are consistently represented across all channels—including social media—to drive awareness, customer engagement, and business growth.

He/she has the ability to create, maintain, and conduct analytics reporting across multiple channels and extract key insights for future campaign development and go-to-market strategies.

Qualifications:

• Candidate must possess at least a Bachelor's Degree in Business Studies/Administration/Management, Marketing or equivalent.
• With at least three (3) years of Brand Management experience in the FMCG industry
• With experience working on Brand Strategy and Execution, Consumer/Shopper Insights, E-commerce and Social Media, Integrated Marketing
• With excellent communication and problem-solving skills
• Has very good competencies in project management, team collaboration and creativity
• Has high results orientation and very detail-oriented

About the Role

This role involves developing and maintaining brand guidelines, ensuring brand consistency, and executing comprehensive brand strategies that align with business goals.

Responsibilities

• Develop and maintain brand guidelines to ensure consistent brand representation internally and externally.
• Ensure brand consistency across all channels and touchpoints.
• Develop and execute comprehensive brand strategies that align with business goals.
• Understand and analyze the brand's position in the market through gathering consumer insights.
• Collaborate with the marketing team to create innovative and engaging marketing strategies that align with the brand's vision.
• Oversee the development and execution of marketing campaigns to enhance brand awareness and drive growth.
• Track and analyze key performance indicators to assess the effectiveness of brand strategies.
• Optimize spending and assess the return on investment (ROI) for various campaigns.
• Keep an eye on brand competition to ensure brand leadership.
• Conduct market research to understand consumer behavior, competitor landscape, and emerging industry trends.
• Work closely with various teams, including marketing, sales, product development, and customer support, to ensure seamless brand execution and alignment.
• Spearheads product training of the sales teams, marketing teams, support group and clients – on an as needed basis.
• Leverage social media platforms to increase brand visibility, engage with our audience, and foster brand loyalty.
• Proactively responds to the needs of the brand across the board.

Qualifications

• Bachelor's degree in business administration, marketing, or a related field.
• Ability to work in a fast-paced environment.
• Effective written, oral communication and presentation skills.
• Exceptional negotiation and decision-making skills.
• Proficient in all Microsoft Office applications.
• Exceptional PR Skills. Resourceful.
• Knowledgeable about general construction and design.
• Creative and Innovative.
• High Analytical.
• Good Financial Acumen.

Job Summary:

The Marketing Manager is responsible for strengthening the brand presence of Araw Hospitality Group by developing innovative strategies and targeted campaigns. This role ensures our properties maintain a strong and consistent identity across all market channels.

Qualifications

• :Graduate of bachelor's degree in Advertising/Marketing, or related field
• sAt least 4 years work experience in Brand Marketing, two (2) of which are in an officer or junior level
• .Experience in hospitality is preferred but
  NOT required
• .Amenable to travel to different provinces and full on-site work set-up
• .Willing to be based in Makati Cit

**y

Responsibilitie**

• s:Develop and execute innovative marketing strategies to enhance the brand presence of our hospitality grou
• p.Drive customer engagement and eventually purchase through effective and targeted marketing campaigns to increase share of voic
• e.Shape and amplify brand identity of our properties across various market channel
• s.Liaise with operations head implementing marketing initiative
• s.Collaborate with different departments to ensure efficient execution of strategie
• s.Source KOLs/influencers to improve campaign reac

h.

The Brand Marketing Manager is in charge to develop and manage marketing programs in specific channels in order to support and achieve business objectives. He/she is responsible to develop pricing strategy that maximizes profits and market share as well as considers customer satisfaction.

He/she has the ability to create, maintain, and conduct analytics reporting across multiple channels and extract key insights for future campaign development and go-to-market strategies.

Qualifications:

• Candidate must possess at least a Bachelor's Degree in Business Studies/Administration/Management, Marketing or equivalent.
• With at least three (3) years of Brand Management experience in the FMCG industry
• With experience working on Brand Strategy and Execution, Consumer/Shopper Insights, E-commerce and Social Media, Integrated Marketing
• With excellent communication and problem-solving skills
• Has very good competencies in project management, team collaboration and creativity
• Has high results orientation and very detail-oriented

Role (specific function and responsibilities in the job):

A Brand Manager plays a crucial role in shaping and maintaining the brand's image and reputation. This multifaceted role requires a combination of creativity, strategic thinking, and data-driven decision-making. This role is an end-to-end approach with the main target of creating a strong and positive brand image that resonates with the target audience. He / She aims to enhance brand recognition, loyalty, and trust among consumers. A Brand Manager strives to differentiate their brand from competitors, ensuring it stands out in the market and becomes the preferred choice of consumers.

Responsibilities:

• Develop and maintain brand guidelines to ensure consistent brand representation internally and externally.

• Ensure brand consistency across all channels and touchpoints.

• Develop and execute comprehensive brand strategies that align with business goals.

• Understand and analyze the brand's position in the market through gathering consumer insights.

• Collaborate with the marketing team to create innovative and engaging marketing strategies that align with the brand's vision

• Oversee the development and execution of marketing campaigns to enhance brand awareness and drive growth.

• Track and analyze key performance indicators to assess the effectiveness of brand strategies.

• Optimize spending and assess the return on investment (ROI) for various campaigns.

• Keep an eye on brand competition to ensure brand leadership.

• Conduct market research to understand consumer behavior, competitor landscape, and emerging industry trends.

• Work closely with various teams, including marketing, sales, product development, and customer support, to ensure seamless brand execution and alignment.

• Spearheads product training of the sales teams, marketing teams, support group and clients – on an as needed basis.

• Leverage social media platforms to increase brand visibility, engage with our audience, and foster brand loyalty.

• Proactively responds to the needs of the brand across the board.

Qualifications (Competencies and Skill set required):

• Bachelor's degree in business administration, marketing, or a related field

● Ability to work in a fast-paced environment

● Effective written, oral communication and presentation skills

● Exceptional negotiation and decision-making skills

● Proficient in all Microsoft Office applications

● Exceptional PR Skills. Resourceful

● Knowledgeable about general construction and design.

● Creative and Innovative

● High Analytical

● Good Financial Acumen

Remedy Skintech, Inc. is seeking an experienced Brand Marketing Manager to join our team in our office in Makati City, Metro Manila. This is a full-time position with opportunities for professional development and career progression.

What you'll be doing

• Developing and executing innovative brand strategies to drive awareness, engagement, and loyalty for Remedy Skintech's product lines
• Managing and overseeing all brand marketing campaigns, including content creation, digital marketing, events, and promotions
• Conducting market research to identify trends, insights, and opportunities to strengthen the Remedy Skintech brand
• Collaborating cross-functionally with teams in product development, sales, and customer service to ensure brand consistency and alignment
• Monitoring and analysing brand performance metrics to measure the success of marketing initiatives and inform future strategies
• Staying up-to-date with industry best practices and emerging marketing technologies to continuously improve the brand's impact
• Coaches and manages the productivity and performance of team members.

What we're looking for

• Minimum 10 years of experience in brand management, strategic marketing, handling new customer/patient acquisition growth, and project management
• Proven track record of developing and executing successful, data-driven brand strategic marketing campaigns
• Excellent communication and interpersonal skills, with the ability to collaborate effectively in complex or formal discussions with cross-functional teams
• Strong analytical and problem-solving skills, with the ability to use data to inform decision-making
• Familiarity with the latest digital marketing tools and techniques, including social media, content creation, and analytics
• Passion for the skincare industry and a deep understanding of consumer trends and preferences
• Experience working for a startup brand or Aesthetic industry is an advantage

What we offer

At Remedy Skintech, we are committed to providing a supportive and fulfilling work environment for our employees. We offer competitive salaries, comprehensive health benefits, and opportunities for professional development and career growth. Our collaborative culture encourages innovation and teamwork, and we prioritize the well-being of our employees through various wellness initiatives.

If you're an ambitious and passionate brand marketing professional who is excited to contribute to the growth of Remedy Skintech, we encourage you to apply now.

Job Type: Full-time

Pay: Php100, Php150,000.00 per month

Benefits:

• Company events
• Employee discount
• Health insurance

Work Location: Remote

Company Description

About Fredley Group of Companies

We are a food and restaurant service established in 2014 by one of the youngest entrepreneurs in the Philippines, Avin Ong. We are a Philippine-based master franchise of more than 205 restaurants and cafes nationwide. These brands include Macao Imperial Tea, New York Fries and Dips, Nabe Japanese Izakaya and Hotpot, Mitasu Yakiniku, Liang Crispy Roll and Kenangan Coffee.

For more details, please check our website at and follow us on our LinkedIn page at

Job Description

Building a brand strategy means building a unique story and customer experience—something that connects them with a company and its products and fosters loyalty over time.

ABOUT THE ROLE:

BRAND/MARKETING MANAGER is responsible for overseeing any aspect of marketing related to a company's brand, and ensuring that all branding decisions ultimately result in stronger sales. To achieve that alignment, brand managers tend to work with multiple areas of marketing, like research, content, social, and design.

As a Brand/ Marketing Manager you may be responsible for:

• Conducting market research
• Analyzing data for trends, insights, and information
• Advising multiple teams on branding strategy
• Communicating with marketing teams to ensure brand alignment
• Managing projects through various stages of development
• Managing budgets to support branding efforts
• Maintaining relationships with company stakeholders
• Developing and implementing marketing plans, policies and strategies according to organizational goals and market demands
• Designing promotional activities and events for marketing products and services
• Gathering and analyzing data involved in marketing campaigns and activities
• Planning a budget, evaluating campaign expenditure and estimating potential sales
• Formulating competitive pricing strategies that meet organizational objectives and appeal to customers
• Evaluating the effectiveness of marketing campaigns and adjusting or implementing strategies to improve them
• Developing and implementing marketing plans, policies and strategies according to organizational goals and market demands
• Designing promotional activities and events for marketing products and services
• Gathering and analyzing data involved in marketing campaigns and activities
• Planning a budget, evaluating campaign expenditure and estimating potential sales
• Formulating competitive pricing strategies that meet organizational objectives and appeal to customers
• Evaluating the effectiveness of marketing campaigns and adjusting or implementing strategies to improve them

Qualifications

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA is a plus.
• 5+ years of experience in brand management or marketing, preferably in the food and beverage industry.
• Strong understanding of consumer behavior, branding principles, and market research.
• Proven track record of successful brand campaigns and product launches.
• Excellent project management, communication, and leadership skills.
• Proficiency in digital marketing tools, analytics platforms, and content management systems.
• Ability to thrive in a fast-paced, collaborative environment.

Preferred Skills:

• Experience with CPG (Consumer Packaged Goods)
• Familiarity with sustainability or health-focused product positioning
• Strong analytical mindset with experience using tools like Nielsen, IRI, or similar data platforms

Additional Information

Why choose us?

We are one of the promising companies in the Philippines with different awards & recognitions. We are offering our employees these perks and benefits as follows:

• Government Mandated Benefits
• Motorcycle Loan
• Scholarship Subsidy
• and More

What to do next?

For this role, please submit your resume. There would be an initial screening from our Talent Acquisition Team and a final interview with the Hiring Manager.

Please do take note that we will only reach out to candidate/s who passed our paper screening.

Send your application now or refer a candidate to us Thank you very much