1,255 Product Marketing jobs in the Philippines
Product Marketing
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- Develop and implement product marketing strategies to increase brand visibility and market share.
- Plan and execute product launches, promotional campaigns, and go-to-market activities.
- Conduct market research and analyze consumer trends, competitor activities, and industry insights.
- Collaborate with sales, product development, and distribution teams to align strategies and objectives.
- Manage marketing content, product materials, and digital campaigns across various channels.
- Monitor campaign performance and provide regular reports on ROI and effectiveness.
- Lead, mentor, and supervise a small team to ensure timely and high-quality delivery of marketing projects.
Product Marketing
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JOB DESCRIPTION
- The candidate shall focus on marketing and promotions of Panasonic and Fujinon products in the Philippine market.
- Conduct comprehensive market research to identify trends, customer needs, and competitive landscape for Panasonic and Fujinon products.
- Analyze product performance, customer feedback, and sales data to inform marketing strategies.
- Collaborate with Panasonic and Fujinon to understand product specifications, features, and benefits and to update them with the marketing of their products.
- Collaborate with the sales and marketing team especially with the Sales and Marketing Manager to effectively sell Panasonic and Fujinon products.
- Maintain strong relationships with Panasonic and Fujinon, ensuring alignment on product launches, promotions, and joint marketing efforts.
JOB QUALIFICATIONS
- Bachelor's degree in Marketing, Business, or a related field.
- Preferably with a strong understanding of professional video and broadcast equipment, particularly Panasonic and Fujinon products.
- Excellent written and verbal communication skills.
- Strong analytical skills and the ability to translate data into actionable insights.
- Candidate should be unbiased.
- Ability to work independently and collaboratively in a fast-paced environment.
Job Type: Full-time
Pay: Php25, Php30,000.00 per month
Ability to commute/relocate:
- Mandaluyong City: Reliably commute or planning to relocate before starting work (Preferred)
Education:
- Bachelor's (Preferred)
Experience:
- Marketer: 1 year (Preferred)
Language:
- English (Preferred)
Product Marketing
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Job Description: Product Marketing Officer
The Product Marketing Officer is responsible for developing and executing marketing strategies that drive awareness, demand, and adoption of the company's products. This role bridges product management, sales, and marketing by translating product features into customer value, creating go-to-market strategies, and ensuring consistent product positioning in the market.
Key Responsibilities:
- Content Creator / Graphic Designer (ads, brochures, case studies, client decks, price list formatting, finished projects.
- Handle inbound inquiries from marketing campaigns. Qualifies leads before passing to Account Manager.
- Develop and implement product marketing strategies to support product launches, promotions, and growth.
- Conduct market research to understand customer needs, industry trends, and competitive positioning.
- Define product value propositions, positioning, and messaging that resonate with target audiences.
- Collaborate with the product management team to create go-to-market (GTM) strategies.
- Work with the sales team to provide tools, training, and content that support product selling.
- Create marketing collateral such as brochures, presentations, product guides, and case studies.
- Plan and execute digital marketing campaigns, events, and promotions for products.
- Monitor product performance in the market and gather feedback to support product improvements.
- Analyze customer insights, campaign results, and competitor activities to adjust strategies.
- Coordinate with cross-functional teams (sales, design, digital marketing, and operations) to ensure product success.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or related field.
- Proven experience in product marketing, brand management, or similar roles.
- Strong knowledge of market research, customer insights, and competitive analysis.
- Excellent communication, presentation, and storytelling skills.
- Proficiency in digital marketing platforms, analytics tools, and CRM systems.
- Strategic thinker with creativity and strong problem-solving skills.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
Job Type: Full-time
Pay: Php20, Php25,000.00 per month
Benefits:
- Paid training
- Pay raise
Language:
- English (Preferred)
Work Location: In person
Product Marketing Manager
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About the Role
We're looking for a
tech and AI-native Product Marketing Manager
who thrives on being an early adopter of new tools. You're someone who can deliver the output of a larger team by leveraging AI, automation and cutting-edge platforms (n8n, ElevenLabs, Notion, Akool, Cursor etc.). You'll sit at the intersection of product and technology, translating product features and releases into compelling, high-impact marketing materials and GTM strategies.
This role is perfect for someone who is excited about building in a fast-moving startup environment, balancing creativity with data-driven decision-making, and jumping in wherever needed to drive impact.
What You'll Do
Product Storytelling & Enablement
- Sitting in product and tech, your top priority is translating our developments into materials that enable sales, commercial, and marketing success.
- Create high-quality sales enablement tools: brochures, decks, case studies, videos, FAQs, and demo guides.
- Update websites, knowledge bases, and product documentation to showcase new features and releases.
- Develop materials that can help fuel campaigns across sales, social media, email, and partner channels.
Go-to-Market Leadership (Product & Technology)
- Lead GTM planning across the product and technology function for new features and campaigns, including positioning, messaging, and launch kits.
- Deliver tight product positioning and narratives that resonate with customers and partners.
Growth & Experimentation
- Identify and prioritize growth opportunities using data, customer insights, and competitive analysis.
- Design and run test-and-learn experiments to uncover scalable growth strategies.
- Support growth initiatives across social media, ads, video content and offline strategies.
What We're Looking For
- A
tech-native, AI-native
mindset—you love experimenting with AI, automation, and analytics tools to work smarter and faster. - Strong writing and communication skills with the ability to distill complex product concepts into clear, compelling messaging.
- Experience creating a range of marketing materials (brochures, decks, case studies, email templates, videos).
- Ability to use analytics and insights to guide decision making and measure impact.
- Comfort working in a fast-paced startup environment with flexibility to adapt and take ownership.
- Bonus:
Experience with growth strategies across social, ads, and video; hands-on content creation or video production for marketing; and ideally, the ability to write code to prototype, automate, or experiment faster.
Product Marketing Manager
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Come build your career.
It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World. Sound like you? Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the world's most beloved brands, including DEWALT, BLACK+DECKER, CRAFTSMAN, STANLEY, CUB CADET, and HUSTLER.
As a Product Marketing Manager you'll be part of our Marketing team working as a hybrid employee. You'll get to be:
- Develop and lead the country Tools business strategy for related brands.
- Responsible for establishing product positioning, product campaigns, and commercial plans and initiatives.
- Manage and drive new product road map for the country. Develop new product introduction (NPI) launch campaign and market execution plans. Work closely with country managers and channel sales teams to ensure timely and successful new product launch initiatives meet the predetermined goals and objectives.
- Establish key market initiatives and focus areas to drive sales and profit target achievement. Create quarterly, bi-annual, and/or annual programs and promotions to take market share. Champion execution of campaigns and programs to ensure proper sell out is achieved.
- Drive country activities for related local brand marketing, brand communication, brand positioning, market research, and market/customer analytics/pricing in accordance with business objectives. Localize branding materials that are cascaded from SBU/regional marketing teams.
- Evaluates market reactions to advertising programs, merchandising policy, and product packaging to ensure the timely adjustment of marketing plans to meet changing market and competitive conditions. Measure and drive Return-On-Marketing-Investment.
- Work closely with the supply chain team to manage demand forecasts, supply planning, and inventory management. Develop and execute plans to rid of excess and/or obsolete inventory.
- Collaborate with the channel sales for execution of after sales service, brand and marketing communications.
- Develop and provide the markets with collateral and training support to sell to the targeted markets and against the relevant competition. Responsible to drive Power Tools product training for respective market sales team and distributors.
You love to learn and grow and be acknowledged for your valuable contributions. You're not intimidated by innovation. Wouldn't it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:
- Degree in Marketing, Business Management or Engineering.
- At least 8 years experience in sales and/or marketing with a professionally managed MNC in the region. Direct experience with companies supplying products to construction/infrastructure markets or within Industrial / traditional channel markets would be advantageous. Understanding product applications and the ability to articulate technical aspects of the product to translate end user requirements is critical to success in this role.
- High degree of commercial and marketing orientation and understanding of P&L management. Driven by numbers and continuous achievement.
- Strong leadership skills and able to drive marketing strategy with respective channel sales leaders.
- Strong interpersonal skills and good communicator, able to interact with all levels of management.
- Persuasive communication and influencing skills with a proven track record of growing sales.
We want our company to be a place you'll want to be – and stay. Being part of our team means you'll get to:
- Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
- Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera, and online university.
- Belong: Experience an awesome place to work where we have mutual respect and a great appreciation for diversity, equity, and inclusion.
- Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.
What's more, you'll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We're more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We're visionaries and innovators. As successful as we've been in the past, we have so much further to go. That's where you come in. Join us
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran's status or any other protected characteristic
We Don't Just Build The World, We Build Innovative Technology Too.
Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you'll get the unique chance to impact some of the world's most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.
Who We Are
We're the World's largest tool company. We're industry visionaries. We're solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art "smart factory" products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.
Global Benefits & Perks
You'll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.
What You'll Also Get
Career Opportunity: Career paths aren't linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
Learning & Development:
Our lifelong learning philosophy means you'll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that's how the best work gets done. You'll find we like to have fun here, too.
Purpose-Driven Company:
You'll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.
Product Marketing Manager
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Nurture your career in Otsuka.
Our employees reach out to thousands of people every day, creating ripple effects to millions of Filipinos all over the country. We change lives for the better with our innovative medicines and proactive research.
Our employees are encouraged to explore the road less travelled in seeking paths to innovation and creativity. We invest heavily in training our employees to become better at their craft and preparing them for career progression.
You will collaborate with other internal teams and product marketing team members to develop our strategy for product launches and product positioning.
Responsibilities
Set the product direction to drive maximum sales and profitability for the company. With a comprehensive understanding of the market, disease and product, you will develop and communicate innovative, effective and fully integrated marketing programs and oversee its effective implementation.
- Research our market's consumer preferences then target and segment our customers effectively based on this research
- Collaborate with sales team to create marketing content that will enable the sales team
- Create product marketing content that clearly and effectively communicates our value-proposition
- Oversee product launches, feature releases, and product positioning
Qualifications
With at least 3-5 years of related experience in the Pharmaceutical Industry in Marketing or related field
Well - versed in the current Pharmaceutical Market landscape and trends
Above average verbal and written communication skills
Demonstrates strong strategic thinking and big-picture perspective
Demonstrates a keen eye for detail across all stages, from planning to results monitoring
Ability to work with cross functional teams
Experienced in developing and managing relationships with Key Opinion Leaders
Experience in Neurology and Diabetes therapeutic areas is a plus
WHAT WE OFFER
Competitive salary with performance-based incentives and government mandated benefits.
We offer 15 months guaranteed compensation upon regularization.
HMO coverage for employee plus 3 dependents upon start of employment, subject to policies of HMO provider.
Career growth in a multinational, research-based pharmaceutical company.
Work tools provided: company car, laptop, tablet, mobile phone.
Continuous training, development programs, and recognition awards.
Supportive culture recognized by Great Place to Work Philippines.
Send your resume to:
For more information, visit:
Join us in our vision to deliver total healthcare and contribute to transformation of society through a culture of innovation and diversified global partnerships.
Explore the road less traveled with Otsuka
Product Marketing Manager
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Position Summary
As the Product Manager for our flagship products, you will play a pivotal part in expanding our product's market coverage by developing and executing a comprehensive product line-up operation plan. You will responsible for driving sales growth while minimizing loss, by managing product lifecycle and developing pricing strategy to meet the target sales for the product.
Role And Responsibilities
Roles and responsibilities include, but is not limited to:
- (Line-up management) Oversee the development and management of the line-up portfolio plan and efficiency improvement efforts and market issue response.
- (Launch management) Manage the product/service launch timeline setting by analyzing the new model's target quantity and its profit and loss, and by working with the marketing department.
- (Pricing operation) Devise the pricing operation strategy of each segment and model.
- (Discontinuation management) Manage the plans to minimize the leftover materials when a product is to be discontinued by setting appropriate discontinuation timeline and plans to utilize the leftover materials
Skills And Qualifications
To be successful in this role, you must have/be able to:
- Bachelor's Degree holder of any degree
- Minimum 5 years relevant work experience as a Brand Manager or Product Marketing Manager, working in the FMCG/Telecommunications /Ecommerce industry
- Has excellent communication and interpersonal skills, including the ability to present, persuade, and negotiate with key decision-makers
- Has the ability to manage stakeholders from different levels
- Has the ability to analyze data, derive insights, create solutions, and solve problems should they arise
- Experience launching new products is a plus
- Willing to work on-site daily at McKinley Hill, Taguig
If you are ready to help us bring our products to life, apply now to join us at Samsung.
- Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here.
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Product Marketing Manager
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About the Role
As a
Product Marketing Manager,
you will be responsible for assisting the Product Marketing Head in the marketing initiatives for the bank's cash management services. You will be in-charge of the strategic and tactical marketing of cash management products and services. This role involves drafting and managing marketing collaterals, bundling products, conducting market research, managing campaigns and programs, collaborating on product development, and providing marketing support to sales teams.
How you'll contribute
- Perform comprehensive market research to understand trends, competitive landscape, and customer needs and interpret market data to generate actionable insights
- Present findings and recommendations to senior management and other stakeholders
- Create high-quality marketing materials including brochures, flyers, presentations, and digital content
- Ensure accuracy, consistency, and alignment with brand guidelines, and work with the Branding Team to ensure cohesive and compelling design
- Implement and oversee marketing campaigns across various channels from concept through to execution
- Track and analyze campaign performance metrics, adjusting strategies as needed to optimize results
- Evaluate market needs and customer feedback to identify opportunities for new bundles and work with the product management team to refine and improve product bundles
- Gain deep knowledge of product features, benefits, and market positioning and work closely with the product management team to align marketing strategies with product development
- Oversee the marketing budget to maximize efficiency
What we're looking for
- With a Bachelor's Degree in Business Administration/Management, Marketing or any related course
- With 5-10 years of experience in product marketing, preferably in a financial institution
- Strong understanding of cash management products and services and financial products
- Ability to work independently and as part of a team
About Security Bank
Security Bank is one of the Philippines' best capitalized private domestic universal banks. Established in 1951 and publicly listed with the Philippine Stock Exchange (PSE:SECB) in 1995, our major businesses cover retail, corporate, commercial, and business (MSME) banking.
We're recognized as an Employer of Choice in Philippine banking by various award-giving bodies for our values-based culture, industry-leading engagement and benefits, and commitment to work-life balance.
Most recently, we ranked as the #2 best employer in the Philippines and #54 globally on the prestigious Forbes' World's Best Employers 2023 list.
At Security Bank, our approach to Human Capital Management (HCM) is embodied by our Employee Value Proposition (EVP): "YOU matter."
Start your BetterBanking career with us today.
Product Marketing Manager
Posted today
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Job Description:
- Research and analyze market conditions
- Identify key competitor and consumer trends
- Articulate market requirements and opportunities
- Identify opportunities for product innovation and product enhancements
- Work with engineering (D&D) regarding product development
- Define the long term strategy of the product and create product road map
- Develop pricing strategies
- Determine & Develop product specifications & packaging requirements
- Ensure product availability to support forecasts and sales targets
- Oversee product development
- Manage and communicate with cross functional teams
- Prepare product documentation in all steps involved
- Negotiate with suppliers
- Develop product marketing plan and launch/event campaigns to generate product awareness and demand
- Ensure proper and timely execution of abovementioned campaigns
- Liaise with advertising and communications manager to promote product
- Support sales and marketing with the necessary product knowledge and technical expertise
- Conduct product presentations to relevant audience
- Develop sales tools and sales training material
- Provide inputs & support for marketing collateral development
- Supply sales with latest research and marketing information
- Implement marketing plan in conjunction with all departments
- track and evaluate effectiveness of campaigns by accomplishing post-campaign reports
- Achievement of market share targets for his/her brand(s) and its variants
- Achievement of brand topline targets (volume and value)
- Ensure effective planning and utilization of A&P budget
- Manage brand and product P&L to achieve profitability targets set by Management
- Manage product-related support, feedback and inquiries from users through different channels like Condura website & FB page
- Regularly coordinate with sales & trade marketing to track customer and end-user feedback
- Use market feedback to inform product refinements and ongoing development
- Formulate and recommend action steps to address activities detected in the market
- Monitor product inventory
Experience:
Four (4) year college degree required, experience in Marketing, Business, or Communications
Has at least one (1) product/marketing experience and product launches.
Has at least experience on handling Room Air-Conditioning (RAC)
Product Marketing Manager
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Ayuda Business Management Solutions Inc. is hiring a Full time Product Marketing Manager role in Pasig, NCR. Apply now to be part of our team.
Job summary:
- Looking for candidates available to work:
- Monday: Morning
- Tuesday: Morning
- Wednesday: Morning
- Thursday: Morning
- Friday: Morning
- 2-3 years of relevant work experience required for this role
- Expected salary: ₱35,000 per month
URGENT HIRING in Quezon City |4 Days onsite and 1 Day Work From Home
Position: Product Focused Marketing Specialist
Salary: Php 25,000 - Php 30,000
Set-up: Hybrid (4 days onsite & 1 day WFH)
Schedule: Dayshift (09:00am - 06:00pm)
Qualifications:
- Has B2B Marketing experience
- Has Content Creation experience
- Has Event Management experience
- Has Webinar experience
- Has campaign management and Collaboration experience
- Graduate of BS degree in Marketing, Digital media or Creative Design field
- Has 1-2 years of related experience
- Knowledge of CRM tools, and other productivity tools
- Able to use creative tools like: Photoshop, Adobe Illustrator, canva etc
- Able to use Marketing tools like: Mailchimp, Survey Monkey, Facebook and Linkedin Analytics/ Insights, LinkedIn Sales Nav, GoogleSuite tools
- Basic Knowledge of Sales and Marketing
- Experience in web design or animation is a plus
- Has experience in collaborating with 3rd party vendors/suppliers
Thank you very much