707 Product Manager jobs in the Philippines

Position Summary
As the Product Manager for our flagship products, you will play a pivotal part in expanding our product's market coverage by developing and executing a comprehensive product line-up operation plan. You will responsible for driving sales growth while minimizing loss, by managing product lifecycle and developing pricing strategy to meet the target sales for the product.

Role And Responsibilities
Roles and responsibilities include, but is not limited to:

• (Line-up management) Oversee the development and management of the line-up portfolio plan and efficiency improvement efforts and market issue response.
• (Launch management) Manage the product/service launch timeline setting by analyzing the new model's target quantity and its profit and loss, and by working with the marketing department.
• (Pricing operation) Devise the pricing operation strategy of each segment and model.
• (Discontinuation management) Manage the plans to minimize the leftover materials when a product is to be discontinued by setting appropriate discontinuation timeline and plans to utilize the leftover materials

Skills And Qualifications
To be successful in this role, you must have/be able to:

• Bachelor's Degree holder of any degree
• Minimum 5 years relevant work experience as a Brand Manager or Product Marketing Manager, working in the FMCG/Telecommunications /Ecommerce industry
• Has excellent communication and interpersonal skills, including the ability to present, persuade, and negotiate with key decision-makers
• Has the ability to manage stakeholders from different levels
• Has the ability to analyze data, derive insights, create solutions, and solve problems should they arise
• Experience launching new products is a plus
• Willing to work on-site daily at McKinley Hill, Taguig

If you are ready to help us bring our products to life, apply now to join us at Samsung.

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About the Role

As a
Product Marketing Manager,
you will be responsible for assisting the Product Marketing Head in the marketing initiatives for the bank's cash management services. You will be in-charge of the strategic and tactical marketing of cash management products and services. This role involves drafting and managing marketing collaterals, bundling products, conducting market research, managing campaigns and programs, collaborating on product development, and providing marketing support to sales teams.

How you'll contribute

• Perform comprehensive market research to understand trends, competitive landscape, and customer needs and interpret market data to generate actionable insights
• Present findings and recommendations to senior management and other stakeholders
• Create high-quality marketing materials including brochures, flyers, presentations, and digital content
• Ensure accuracy, consistency, and alignment with brand guidelines, and work with the Branding Team to ensure cohesive and compelling design
• Implement and oversee marketing campaigns across various channels from concept through to execution
• Track and analyze campaign performance metrics, adjusting strategies as needed to optimize results
• Evaluate market needs and customer feedback to identify opportunities for new bundles and work with the product management team to refine and improve product bundles
• Gain deep knowledge of product features, benefits, and market positioning and work closely with the product management team to align marketing strategies with product development
• Oversee the marketing budget to maximize efficiency

What we're looking for

• With a Bachelor's Degree in Business Administration/Management, Marketing or any related course
• With 5-10 years of experience in product marketing, preferably in a financial institution
• Strong understanding of cash management products and services and financial products
• Ability to work independently and as part of a team

About Security Bank

Security Bank is one of the Philippines' best capitalized private domestic universal banks. Established in 1951 and publicly listed with the Philippine Stock Exchange (PSE:SECB) in 1995, our major businesses cover retail, corporate, commercial, and business (MSME) banking.

We're recognized as an Employer of Choice in Philippine banking by various award-giving bodies for our values-based culture, industry-leading engagement and benefits, and commitment to work-life balance.

Most recently, we ranked as the #2 best employer in the Philippines and #54 globally on the prestigious Forbes' World's Best Employers 2023 list.

At Security Bank, our approach to Human Capital Management (HCM) is embodied by our Employee Value Proposition (EVP): "YOU matter."

Start your BetterBanking career with us today.

Nurture your career in Otsuka.

Our employees reach out to thousands of people every day, creating ripple effects to millions of Filipinos all over the country. We change lives for the better with our innovative medicines and proactive research.

Our employees are encouraged to explore the road less travelled in seeking paths to innovation and creativity. We invest heavily in training our employees to become better at their craft and preparing them for career progression.

You will collaborate with other internal teams and product marketing team members to develop our strategy for product launches and product positioning.

Responsibilities

Set the product direction to drive maximum sales and profitability for the company. With a comprehensive understanding of the market, disease and product, you will develop and communicate innovative, effective and fully integrated marketing programs and oversee its effective implementation.

• Research our market's consumer preferences then target and segment our customers effectively based on this research
• Collaborate with sales team to create marketing content that will enable the sales team
• Create product marketing content that clearly and effectively communicates our value-proposition
• Oversee product launches, feature releases, and product positioning

Qualifications

• With at least 3-5 years of related experience in the Pharmaceutical Industry in Marketing or related field

• Well - versed in the current Pharmaceutical Market landscape and trends

• Above average verbal and written communication skills

• Demonstrates strong strategic thinking and big-picture perspective

• Demonstrates a keen eye for detail across all stages, from planning to results monitoring

• Ability to work with cross functional teams

• Experienced in developing and managing relationships with Key Opinion Leaders

• Experience in Neurology and Diabetes therapeutic areas is a plus

WHAT WE OFFER

Competitive salary with performance-based incentives and government mandated benefits.

We offer 15 months guaranteed compensation upon regularization.

HMO coverage for employee plus 3 dependents upon start of employment, subject to policies of HMO provider.

Career growth in a multinational, research-based pharmaceutical company.

Work tools provided: company car, laptop, tablet, mobile phone.

Continuous training, development programs, and recognition awards.

Supportive culture recognized by Great Place to Work Philippines.

Send your resume to:

For more information, visit:

Join us in our vision to deliver total healthcare and contribute to transformation of society through a culture of innovation and diversified global partnerships.

Explore the road less traveled with Otsuka

Ayuda Business Management Solutions Inc. is hiring a Full time Product Marketing Manager role in Pasig, NCR. Apply now to be part of our team.

Job summary:

• Looking for candidates available to work:
• Monday: Morning
• Tuesday: Morning
• Wednesday: Morning
• Thursday: Morning
• Friday: Morning
• 2-3 years of relevant work experience required for this role
• Expected salary: ₱35,000 per month

URGENT HIRING in Quezon City |4 Days onsite and 1 Day Work From Home

Position: Product Focused Marketing Specialist

Salary: Php 25,000 - Php 30,000

Set-up: Hybrid (4 days onsite & 1 day WFH)

Schedule: Dayshift (09:00am - 06:00pm)

Qualifications:

• Has B2B Marketing experience
• Has Content Creation experience
• Has Event Management experience
• Has Webinar experience
• Has campaign management and Collaboration experience
• Graduate of BS degree in Marketing, Digital media or Creative Design field
• Has 1-2 years of related experience
• Knowledge of CRM tools, and other productivity tools
• Able to use creative tools like: Photoshop, Adobe Illustrator, canva etc
• Able to use Marketing tools like: Mailchimp, Survey Monkey, Facebook and Linkedin Analytics/ Insights, LinkedIn Sales Nav, GoogleSuite tools
• Basic Knowledge of Sales and Marketing
• Experience in web design or animation is a plus
• Has experience in collaborating with 3rd party vendors/suppliers

Thank you very much

Be Part of SAVii: Empowering Change & Transforming Lives

About SAVii

At SAVii, we're on a mission to revolutionize the employee wellness landscape. Since our founding in 2017 as SAVii PH, we've been changing the way employee benefits work by providing 360° salary-linked wellness services in emerging markets like the Philippines and India. Our platform empowers HR leaders to support their teams' financial wellness, both personally and professionally. As the leaders in the Philippines, we're now expanding, and we're looking for passionate individuals to join us

Are you ready to be part of something that's changing lives?

Our Culture: Empowering You to Thrive

At SAVii, people are at the heart of everything we do. We believe in the power of individuality and the strength of a team that values each person's unique perspective. As a remote-first organization, we trust you to work where you're most productive and happiest. We're all about flexibility and work-life harmony, so you can focus on what matters most, whether that's your career growth or personal well-being.

We foster a culture of collaboration, respect, and continuous growth, where every voice is heard and every idea is valued. We know that our success comes from embracing diversity, and we welcome all the different backgrounds, talents, and experiences that each team member brings. Together, we're not just achieving goals—we're transforming lives and making a meaningful impact every day.

We work fast, execute faster, and challenge ourselves to constantly evolve. SAViiers are encouraged to take bold steps, learn from every experience, and push the limits of what's possible. Bring your whole self to work, because we believe that's how the best ideas happen and how we'll continue to lead in the employee wellness space.

Job Purpose

We are looking for a Product Marketing Manager to lead go-to-market efforts and drive adoption of our financial wellness solutions. This role is key to bridging the gap between product, marketing, success, risk and sales — ensuring our offerings are positioned effectively, launched successfully, and communicated clearly to the right audiences.

• Market Intelligence & Insight Gathering
• Conduct customer interviews, surveys, and voice-of-customer (VoC) programs
• Analyze competitors, emerging trends, and category dynamics
• Collaborate with Product and Sales to collect feedback from deals won/lost
• Map customer segments, pain points and unmet needs
• Opportunity Assessment & Product Validation
• Assess market demand and commercial potential of product ideas
• Size the market (TAM/SAM/SOM) and evaluate revenue potential
• Clarify product value proposition, product goal and business benefits
• Support Product in establishing roadmap for this product

• Test early messaging or prototypes with potential users

• Go-to-Market Planning

• Define product positioning and messaging framework
• Define pricing and packaging in partnership with Portfolio, Product, Marketing, Sales
• Oversee the product buying journey (from campaign to notifications)
• Build Product's GTM strategy covering B2B distribution and B2C adoption
• Support marketing in creating core product assets: value proposition, pitch decks, website copy, FAQs
• Support Marketing & Growth in defining multi-channel campaign strategy

• Train internal teams on product offer, GTM and keep them up to date

• Product Launch & B2B Distribution

• Coordinate Product Launch & GTM initiatives across functions (Marketing, Sales, CS, Product)
• Train internal teams on product value, positioning, and key messaging.
• Track adoption, engagement, and early feedback from users
• Improve sales enablement materials including pitch decks, product one-pagers, objection-handling guides
• Improve success enablement materials including implementation deck, product FAQs, configuration guides
• B2C Adoption & Optimization
• Support lifecycle marketing with positioning and messaging for activation, engagement, and upsell.
• Analyze product adoption, engagement and satisfaction metrics
• Collect ongoing feedback from users and internal teams
• Collaborate with marketing and growth to set product adoption & retention campaign strategy

• Collaborate with Product & Portfolio to share insights and align on product offer and feature improvements

• Product Sunsetting

• Create messaging to communicate product retirement clearly and empathetically
• Work with CS and Sales to manage customer transitions
• Document lessons learned to inform future product launches or decisions
• Professional Qualification and/or Regulatory requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 6+ years of experience in product marketing, preferably in a digital-first or fintech environment.
• Proven track record of launching products and driving customer adoption
• Strong storytelling and messaging skills with an eye for customer-centric communication.
• Experience working cross-functionally across product, sales, and marketing
• Analytical mindset with ability to use data to inform decisions and strategies

Why Join SAVii?

When you join SAVii, you're joining a company where you matter. Your work will have a direct impact on employees' lives through financial wellness, and you'll be part of a team that encourages personal growth and professional development. We offer flexible benefits designed to support you in both your work and personal life.

Ready to make a real difference?

Our Commitment to Diversity & Inclusion

At SAVii, diversity and inclusion aren't just words—they're the foundation of everything we do. We're proud to be an Equal Opportunity Employer, and we welcome individuals from all walks of life. We believe a mix of backgrounds, ideas, and experiences fuels innovation, and we are stronger because of it.

We strongly encourage candidates from diverse backgrounds to apply. We're here to ensure that every voice is heard.

Convinced You're the Perfect Fit? Let's Make It Happen

We're looking for bold thinkers, problem solvers, and passionate individuals who want to be part of something transformative. If you're excited to help us change lives, grow in a fast-paced environment, and be part of a collaborative team, we want to hear from you

Apply Now and let's transform lives—together

Be Part of SAVii: Empowering Change & Transforming Lives
About SAVii
At SAVii, we're on a mission to revolutionize the employee wellness landscape. Since our founding in 2017 as SAVii PH, we've been changing the way employee benefits work by providing 360° salary-linked wellness services in emerging markets like the Philippines and India. Our platform empowers HR leaders to support their teams' financial wellness, both personally and professionally. As the leaders in the Philippines, we're now expanding, and we're looking for passionate individuals to join us

Are you ready to be part of something that's changing lives?

Our Culture: Empowering You to Thrive
At SAVii, people are at the heart of everything we do. We believe in the power of individuality and the strength of a team that values each person's unique perspective. As a remote-first organization, we trust you to work where you're most productive and happiest. We're all about flexibility and work-life harmony, so you can focus on what matters most, whether that's your career growth or personal well-being.

We foster a culture of collaboration, respect, and continuous growth, where every voice is heard and every idea is valued. We know that our success comes from embracing diversity, and we welcome all the different backgrounds, talents, and experiences that each team member brings. Together, we're not just achieving goals—we're transforming lives and making a meaningful impact every day.

We work fast, execute faster, and challenge ourselves to constantly evolve. SAViiers are encouraged to take bold steps, learn from every experience, and push the limits of what's possible. Bring your whole self to work, because we believe that's how the best ideas happen and how we'll continue to lead in the employee wellness space.

Job Purpose
We are looking for a Product Marketing Manager to lead go-to-market efforts and drive adoption of our financial wellness solutions. This role is key to bridging the gap between product, marketing, success, risk and sales — ensuring our offerings are positioned effectively, launched successfully, and communicated clearly to the right audiences.

Your Impact: What You'll Do

• Market Intelligence & Insight Gathering
• Conduct customer interviews, surveys, and voice-of-customer (VoC) programs
• Analyze competitors, emerging trends, and category dynamics
• Collaborate with Product and Sales to collect feedback from deals won/lost
• Map customer segments, pain points and unmet needs
• Opportunity Assessment & Product Validation
• Assess market demand and commercial potential of product ideas
• Size the market (TAM/SAM/SOM) and evaluate revenue potential
• Clarify product value proposition, product goal and business benefits
• Support Product in establishing roadmap for this product
• Test early messaging or prototypes with potential users
• Go-to-Market Planning
• Define product positioning and messaging framework
• Define pricing and packaging in partnership with Portfolio, Product, Marketing, Sales
• Oversee the product buying journey (from campaign to notifications)
• Build Product's GTM strategy covering B2B distribution and B2C adoption
• Support marketing in creating core product assets: value proposition, pitch decks, website copy, FAQs
• Support Marketing & Growth in defining multi-channel campaign strategy
• Train internal teams on product offer, GTM and keep them up to date
• Product Launch & B2B Distribution
• Coordinate Product Launch & GTM initiatives across functions (Marketing, Sales, CS, Product)
• Train internal teams on product value, positioning, and key messaging
• Track adoption, engagement, and early feedback from users
• Improve sales enablement materials including pitch decks, product one-pagers, objection-handling guides
• Improve success enablement materials including implementation deck, product FAQs, configuration guides
• B2C Adoption & Optimization
• Support lifecycle marketing with positioning and messaging for activation, engagement, and upsell
• Analyze product adoption, engagement and satisfaction metrics
• Collect ongoing feedback from users and internal teams
• Collaborate with marketing and growth to set product adoption & retention campaign strategy
• Collaborate with Product & Portfolio to share insights and align on product offer and feature improvements
• Product Sunsetting
• Create messaging to communicate product retirement clearly and empathetically
• Work with CS and Sales to manage customer transitions
• Document lessons learned to inform future product launches or decisions
• Professional Qualification and/or Regulatory requirements:

What We're Looking For: Skills & Experience

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 6+ years of experience in product marketing, preferably in a digital-first or fintech environment
• Proven track record of launching products and driving customer adoption
• Strong storytelling and messaging skills with an eye for customer-centric communication
• Experience working cross-functionally across product, sales, and marketing
• Analytical mindset with ability to use data to inform decisions and strategies

Why Join SAVii?
When you join SAVii, you're joining a company where you matter. Your work will have a direct impact on employees' lives through financial wellness, and you'll be part of a team that encourages personal growth and professional development. We offer flexible benefits designed to support you in both your work and personal life.

Ready to make a real difference?
Our Commitment to Diversity & Inclusion
At SAVii, diversity and inclusion aren't just words—they're the foundation of everything we do. We're proud to be an Equal Opportunity Employer, and we welcome individuals from all walks of life. We believe a mix of backgrounds, ideas, and experiences fuels innovation, and we are stronger because of it.

We strongly encourage candidates from diverse backgrounds to apply. We're here to ensure that every voice is heard.

Convinced You're the Perfect Fit? Let's Make It Happen
We're looking for bold thinkers, problem solvers, and passionate individuals who want to be part of something transformative. If you're excited to help us change lives, grow in a fast-paced environment, and be part of a collaborative team, we want to hear from you

Apply Now and let's transform lives—together

Be Part of SAVii: Empowering Change & Transforming Lives

About SAVii

At SAVii, we're on a mission to revolutionize the employee wellness landscape. Since our founding in 2017 as SAVii PH, we've been changing the way employee benefits work by providing 360° salary-linked wellness services in emerging markets like the Philippines and India. Our platform empowers HR leaders to support their teams' financial wellness, both personally and professionally. As the leaders in the Philippines, we're now expanding, and we're looking for passionate individuals to join us

Are you ready to be part of something that's changing lives?

Our Culture: Empowering You to Thrive

At SAVii, people are at the heart of everything we do. We believe in the power of individuality and the strength of a team that values each person's unique perspective. As a remote-first organization, we trust you to work where you're most productive and happiest. We're all about flexibility and work-life harmony, so you can focus on what matters most, whether that's your career growth or personal well-being.

We foster a culture of collaboration, respect, and continuous growth, where every voice is heard and every idea is valued. We know that our success comes from embracing diversity, and we welcome all the different backgrounds, talents, and experiences that each team member brings. Together, we're not just achieving goals, we're transforming lives and making a meaningful impact every day.

We work fast, execute faster, and challenge ourselves to constantly evolve. SAViiers are encouraged to take bold steps, learn from every experience, and push the limits of what's possible. Bring your whole self to work, because we believe that's how the best ideas happen and how we'll continue to lead in the employee wellness space.

Job Purpose

We are looking for a
Product Marketing Manager (Consultant)
to lead go-to-market efforts and drive adoption of our financial wellness solutions. This role is key to bridging the gap between product, marketing, success, risk and sales, ensuring our offerings are positioned effectively, launched successfully, and communicated clearly to the right audiences.

Your Impact: What You'll Do

Market Intelligence & Insight Gathering

• Conduct customer interviews, surveys, and voice-of-customer (VoC) programs
• Analyze competitors, emerging trends, and category dynamics
• Collaborate with Product and Sales to collect feedback from deals won/lost
• Map customer segments, pain points and unmet needs

Opportunity Assessment & Product Validation

• Assess market demand and commercial potential of product ideas
• Size the market (TAM/SAM/SOM) and evaluate revenue potential
• Clarify product value proposition, product goal and business benefits
• Support Product in establishing roadmap for this product
• Test early messaging or prototypes with potential users

Go-to-Market Planning

• Define product positioning and messaging framework
• Define pricing and packaging in partnership with Portfolio, Product, Marketing, Sales
• Oversee the product buying journey (from campaign to notifications)
• Build Product's GTM strategy covering B2B distribution and B2C adoption
• Support marketing in creating core product assets: value proposition, pitch decks, website copy, FAQs
• Support Marketing & Growth in defining multi-channel campaign strategy
• Train internal teams on product offer, GTM and keep them up to date

Product Launch & B2B Distribution

• Coordinate Product Launch & GTM initiatives across functions (Marketing, Sales, CS, Product)
• Train internal teams on product value, positioning, and key messaging.
• Track adoption, engagement, and early feedback from users
• Improve sales enablement materials including pitch decks, product one-pagers, objection-handling guides
• Improve success enablement materials including implementation deck, product FAQs, configuration guides

B2C Adoption & Optimization

• Support lifecycle marketing with positioning and messaging for activation, engagement, and upsell.
• Analyze product adoption, engagement and satisfaction metrics
• Collect ongoing feedback from users and internal teams
• Collaborate with marketing and growth to set product adoption & retention campaign strategy
• Collaborate with Product & Portfolio to share insights and align on product offer and feature improvements

Product Sunsetting

• Create messaging to communicate product retirement clearly and empathetically
• Work with CS and Sales to manage customer transitions
• Document lessons learned to inform future product launches or decisions
• Professional Qualification and/or Regulatory requirements:

What We're Looking For: Skills & Experience

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 6+ years of experience in product marketing, preferably in a digital-first or fintech environment.
• Proven track record of launching products and driving customer adoption
• Strong storytelling and messaging skills with an eye for customer-centric communication.
• Experience working cross-functionally across product, sales, and marketing
• Analytical mindset with ability to use data to inform decisions and strategies

Why Join SAVii?

When you join SAVii, you're joining a company where you matter. Your work will have a direct impact on employees' lives through financial wellness, and you'll be part of a team that encourages personal growth and professional development. We offer flexible benefits designed to support you in both your work and personal life.

Ready to make a real difference?

Our Commitment to Diversity & Inclusion

At SAVii, diversity and inclusion aren't just words, they're the foundation of everything we do. We're proud to be an Equal Opportunity Employer, and we welcome individuals from all walks of life. We believe a mix of backgrounds, ideas, and experiences fuels innovation, and we are stronger because of it.

We strongly encourage candidates from diverse backgrounds to apply. We're here to ensure that every voice is heard.

Convinced You're the Perfect Fit? Let's Make It Happen

We're looking for bold thinkers, problem solvers, and passionate individuals who want to be part of something transformative. If you're excited to help us change lives, grow in a fast-paced environment, and be part of a collaborative team, we want to hear from you

Apply Now and let's transform lives together

Key Responsibilities:

• Define product positioning and messaging based on market requirements to drive adoption and retention
• Plan the launch of the product and its go-to-market strategy, and manage its cross-functional execution
• Develop product marketing plan, strategies (pricing, specifications, go-to-market, etc.), and track its status, ensuring that these are carried out efficiently
• Help product team prioritize features by bringing in market and customer context
• Utilize various marketing channels (e.g. LinkedIn, social media, brochures, etc.) and formulate compelling messages to drive inbound and outbound interest and convert top-of-funnel traffic into qualified leads
• Conduct marketing-related research, which includes research on current market conditions (problem, demand, sizing, etc.) and competitor information
• Equip sales teams with the right tools and content (e.g. competitive intelligence, objection handling guides, case studies, ROI studies) to help them sell more effectively by understanding use cases, buyer personas, and value messaging
• Support customer success with onboarding materials, feature adoption campaigns, and upsell/cross-sell positioning, while highlighting customer success stories and building advocacy programs
• Monitor and analyze product performance and usage, and generate accurate reports and win/loss analysis based on consolidated data

Qualifications:

• Candidate must possess at least a Bachelors/College degree
• With at least 2 to 5 years of product marketing leadership experience in a B2B company, preferably within a SaaS/tech environment
• Must have an ownership and take charge personality but also possess a strong teamwork ethic
• Must have a global perspective and be able to work in a cross-cultural environment
• Able to work under pressure in a fast-moving and high-growth environment
• Self-driven, high initiative, and results-oriented
• Excellent written and verbal communication and presentation skills
• Aggressive, analytical, and collaborative
• Good grasp on the industry's development and trends
• Must have a business/entrepreneurial mindset
• Customer-oriented

For Regular Position, full-time employment.

Professional Experience:

• At least 7 years of progressive experience in product marketing, preferably in the HVAC, appliances, consumer electronics, or durable goods industries

• Proven track record of launching and managing products across multiple market segments

• Strong experience collaborating with sales, R&D, supply chain, and marketing teams

• Background in developing customer personas, value propositions, and messaging frameworks

Functional Competencies:

• Product lifecycle management

• Go-to-market (GTM) strategy

• Competitive and market analysis

• Cross-functional program leadership

• Value proposition and content development

• Pricing and portfolio strategy

• Channel/customer understanding

Technical Skills:

• Proficient in product management and analytics tools (e.g., Power BI, Tableau, MS Excel)

• Familiarity with CRM and campaign platforms (e.g., Salesforce, HubSpot)

• Experience with marketing research tools and methodologies

• Comfortable working with engineering or technical teams in translating features to benefits

Systems & Applications:

• Graphic Design/Media Tools

• MS Office

• Marketing Platforms

Key Responsibilities:

Product Positioning and Messaging

• Define clear product positioning, messaging, and customer value propositions for HVAC and WRAC lines
• Translate technical features into customer-centric benefits and selling points
• Develop marketing collateral, product presentations, and sales enablement tools

Go-To-Market Strategy and Execution

• Lead GTM planning and execution for new product launches, enhancements, and seasonal rollouts
• Coordinate across departments to align product availability, pricing, promotions, and communications
• Manage product launch timelines and internal stakeholder readiness

Market and Competitive Intelligence

• Monitor market trends, customer needs, and competitor activity
• Conduct SWOT analyses and create competitor battlecards and reports
• Partner with research agencies and internal teams to validate insights

Product Lifecycle Management

• Manage the product portfolio from launch to end-of-life, including rationalization decisions
• Drive product updates or bundling strategies based on performance and market response
• Work with supply chain and sales to balance product availability with demand

Pricing and Portfolio Strategy

• Support pricing strategy development based on market research, cost structures, and competitive positioning
• Work with finance and product teams to define profitable pricing structures
• Review performance of SKUs and propose adjustments as needed

Cross-functional Collaboration and Stakeholder Engagement

• Act as the product marketing lead in cross-functional meetings and reviews
• Collaborate with Brand, Trade Marketing, R&D, and Sales to align messaging and execution
• Facilitate knowledge-sharing across teams through training sessions and internal comms