5 Marketing Strategy jobs in the Philippines

**Job Description Summary**
The Chief Strategy, Marketing, & Commercial Operations Officer (CSMCOO) is a senior strategic role within the GE organization. This role will have ownership and accountability on a wing to wing basis on marketing, strategy, commercial excellence (GE's indirect distribution business), and commercial operations in the country. The position holder will be responsible to ensure the necessary financial performance of each business unit. This position reports directly into the Chief Strategy and Marketing, and Commercial Operations Officer (CSMO), AKA and dotted line reporting into the Country GM.
GE Healthcare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.
This position is also open to candidates applying from Korea, Malaysia, Indonesia, Australia, Thailand
**Job Description**
**Roles & Responsibilities**
+ Strategy: Work with the CSMO AKA to synthesize, develop, and execute the in country strategic marketing and commercial plans in line with business goals and objectives.
+ Direct market research and analytics to identify and exploit opportunities, customer needs, market sizing, and develop and maintain in-depth knowledge and understanding of trends and requirements in the healthcare market.
+ Lead the development and implementation of in country marketing strategies to drives sales growth, market share, brand awareness.
+ Assessment of portfolio competitiveness
+ Create, execute, and continuously evolve the GTM strategy.
+ Differentiated GTM on a short - medium - long term basis and execution thereof.
+ Oversight over the In-Country Channel Excellence Team to ensure consistency of GE's Channel Distribution Business
+ Drive commercial rigor and ensure consistent financial performance from each CP across the region.
+ Commercial oversight over the in-country Channel Excellence team for oversight of full wing-to-wing partner onboarding, enablement, commercialization, compliance, GTM on an individualized CP basis.
+ Commercial Operations
+ Optimizes commercial analytics function through optimal governance/policies, standardization (of reporting / visualization / forecasting) that enable improved funnel management, generation of insights from Win/Loss analyses, capture of IB/Competitive intelligence and tracking right sales performance KPIs.
+ Works with in-country analytics resources to report quarterly performance on market, share, visibility, win-rate, coverage, cost to sell; drives PSR to understand reasons for sub-optimal performance, and drives (in collaboration with commercial leaders) programs that enable regaining strength across AKA region.
+ Drive standardization and efficiency of the Inquiry-to-Order and other commercial operations through deployment of tools/technologies, automation, and process excellence including LEAN.
+ Strategy
+ Work with the in-country Channel Excellence Team for overall project management (e.g. requirement gathering, feature prioritization, trainings, access control/security, troubleshooting /fixing /escalation, and tracking use).
**Mandatory Qualifications:**
+ Bachelors degrees in marketing, business administration, healthcare or related field
+ Minimum 8-10 years working experience in marketing, sales, strategy, healthcare, medical devices, pharma industry, or related fields.
+ Proven relevant commercial management (PnL) experience.
+ Strong people leadership experience and servant leadership mindset.
+ Innovativeness - we want people who think outside the box.
+ Assertiveness - strong influencing skills across business functions is a must; confidence to share difficult messages and defend decisions and make judgement calls (and own them).
+ Commercial intensity - tenacity and grit to drive commercial outcomes.
+ Excellent written and verbal communication, presentation, and project management skills.
+ Native fluency in English is a must. Local language knowledge ins a great plus.
+ Experience of working in complex business environments with strong influencing and conflict resolution abilities.
+ Ability to build systems and processes that scale, and that provide clear and transparent view of financial outcomes. Must be able to build dynamic, high-performance teams.
+ Strong writing and record keeping ability for reports, matrices and database skills.
+ Clear thinker, takes initiatives, self-starter, accountable and responsibility for own work.
+ Must be highly motivated, results driven, energetic and capable of multi-tasking in a dynamic, rapidly growing organization.
+ The ability to work with others in a potentially ambiguous, fast paced environment, including all levels of GE internal staff and distribution partners, and clients.
+ Exceptional skills as a change agent and process oriented individual.
+ Willingness to travel for work (25-40%).
**Preferred Qualifications:**
+ 3 (ideally 4+) years in a top tier management consulting firm and additional bonus points for having exposure to diagnostic healthcare services operations, strategy formulation or commercial delivery.
+ MBA or master's degrees in medicine, marketing, business administration or related fields.
+ Prior experience in building a 0-1, or any venture or startup experience will be highly valued.
+ Proven large scale commercial operations experience.
**Inclusion and Diversity**
GE Healthcare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
We expect all employees to live and breathe our behaviours: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership - always with unyielding integrity.
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you'd expect from an organization with global strength and scale, and you'll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
#LI-ETEO
#LI-ONSITE
#LI-HYBRID
**Additional Information**
**Relocation Assistance Provided:** No

Reporting to the Sr. Program Manager, Digital Client Engagement, the Digital Engagement Specialist is a pivotal role responsible for fostering a vibrant, engaged, and supportive online client community. This role champions client success through moderation, knowledge management, and feedback synthesis, while driving ideation initiatives. The specialist will ensure digital assets align with brand standards, provide responsive support, and deliver data-driven insights to optimize community performance. This role requires a blend of client engagement, content management, analytical and administrative skills to support a growing community platform.
Client Experience and Knowledge Management
+ Conduct quality assurance monitoring of community interactions to ensure adherence to guidelines. Provide constructive feedback to moderators to maintain a positive, inclusive environment.
+ Maintain and update knowledge management systems (e.g., FAQs, wikis), ensuring content is accurate, accessible, and user-friendly. Collaborate with cross-functional teams to integrate new resources.
+ Support the development and execution of Google review strategies. Monitor review trends and recommend proactive responses.
Client Ideation & Feedback
+ Launch and promote client ideation programs (e.g., suggestion campaigns, innovation challenges) to encourage active participation. Develop workflows to streamline contributions.
+ Collect, analyze, and synthesize client feedback. Deliver actionable insights to Marketing, product, and development teams to drive platform enhancements.
+ Implement processes to acknowledge and follow up on client suggestions, fostering trust and collaboration. Track ideation outcomes to demonstrate impact on community offerings.
Communication & Digital Asset Management
+ Partner with communications team to distribute timely updates, including product outages, updates and alerts, and community news, ensuring clarity and alignment with brand voice.
+ Update and maintain digital assets (e.g., mosaic tiles, widgets, and wikis), to ensure functionality. Conduct regular audits to identify and resolve outdated or broken content.
+ Provide responsive troubleshooting for clients and associates, escalating complex issues to the Sr. Manager.
+ Assist in developing onboarding materials and initiatives to welcome new community members.
Analytics and Administrative Support Administration & Communication
+ Monitor and analyze community metrics (e.g., engagement rates, feedback volume, resolution times) using native reporting and Tableau. Generate reports to share insights with stakeholders.
+ Identify trends and opportunities to enhance platform performance and client satisfaction. Present data-driven recommendations to the Senior Manager and cross-functional teams.
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**A little about ADP:** We are a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration and a leader in business outsourcing services, analytics, and compliance expertise. We believe our people make all the difference in cultivating a down-to-earth culture that embraces our core values, welcomes ideas, encourages innovation, and values belonging. We've received recognition for our work by many esteemed organizations, learn more at ADP Awards and Recognition ( .
**Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP:** ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including: race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability. Hiring decisions are based upon ADP's operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation, and job performance.
**Ethics at ADP:** ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click to learn more about ADP's culture and our full set of values.

1-3 yrs. of Exp.in data analysis, influencer marketing or talent management. Familiarity with social media and live-streaming platforms (Tiktok,Youtube,Instagram, etc.) Strong analytical skills and proficiency in Excel, Google Sheets, or data platforms (e.g, Tableau,Looker) Excellent communication and reporting skills.

Talent Scouting & Profiling, Performance Analytics, Market & Competitor Research, Talent Pool Management, Campaign Feedback Support

Location: BGC, Taguig

Work Setup: Full Onsite

Work Schedule: Day Shift | Monday to Friday

Role Overview
The Loyalty Program Officer will be responsible for leading key initiatives within the organizations consumer-facing loyalty program. This role is essential to enhancing customer engagement, increasing repeat business, and supporting overall sales growth. The ideal candidate will possess strong expertise in loyalty strategies, a deep understanding of consumer behavior, with proven track record in developing and scaling effective customer loyalty programs and a value-driven customer experience that fosters long-term brand loyalty.

Requirements

• Bachelors degree in Marketing, Business Administration, or a related discipline.
• Minimum of 3 years of experience in program or project management .
• Strong analytical capabilities with the ability to turn data into strategic insights.
• Proven project management skills, with experience handling multiple initiatives concurrently.
• Familiarity with CRM tools and loyalty program technologies.
• Excellent communication and interpersonal skills.
• Solid grasp of consumer behavior and best practices in loyalty program design.
• Demonstrated leadership in guiding teams and fostering a customer-focused culture to ensure program success.

Responsibilities

• Oversee and optimize the customer point-based loyalty system, ensuring timely enhancements and improvements.
• Manage and maintain the user interface and experience of the loyalty program website.
• Lead daily operations of the loyalty program, including reward tracking, customer segmentation, and development of personalized incentives.
• Continuously improve the customer experience by identifying ways to increase engagement, retention, and satisfaction through loyalty efforts.
• Administer the loyalty program budget while ensuring financial efficiency and impact.
• Collaborate with external partners and vendors to expand program offerings and ensure smooth execution of initiatives.
• Collect and utilize customer feedback to refine and upgrade the loyalty program.
• Keep abreast of industry trends and emerging practices in loyalty and retention to drive program innovation.
• Promote awareness of the loyalty program across multiple platforms, including social media, and effectively communicate its perks and benefits to customers.