51 Marketing Strategy jobs in the Philippines
Chief Strategy, Marketing, & Commercial Operations Officer (Philippines)

Posted 27 days ago
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Job Description
The Chief Strategy, Marketing, & Commercial Operations Officer (CSMCOO) is a senior strategic role within the GE organization. This role will have ownership and accountability on a wing to wing basis on marketing, strategy, commercial excellence (GE's indirect distribution business), and commercial operations in the country. The position holder will be responsible to ensure the necessary financial performance of each business unit. This position reports directly into the Chief Strategy and Marketing, and Commercial Operations Officer (CSMO), AKA and dotted line reporting into the Country GM.
GE Healthcare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.
This position is also open to candidates applying from Korea, Malaysia, Indonesia, Australia, Thailand
**Job Description**
**Roles & Responsibilities**
+ Strategy: Work with the CSMO AKA to synthesize, develop, and execute the in country strategic marketing and commercial plans in line with business goals and objectives.
+ Direct market research and analytics to identify and exploit opportunities, customer needs, market sizing, and develop and maintain in-depth knowledge and understanding of trends and requirements in the healthcare market.
+ Lead the development and implementation of in country marketing strategies to drives sales growth, market share, brand awareness.
+ Assessment of portfolio competitiveness
+ Create, execute, and continuously evolve the GTM strategy.
+ Differentiated GTM on a short - medium - long term basis and execution thereof.
+ Oversight over the In-Country Channel Excellence Team to ensure consistency of GE's Channel Distribution Business
+ Drive commercial rigor and ensure consistent financial performance from each CP across the region.
+ Commercial oversight over the in-country Channel Excellence team for oversight of full wing-to-wing partner onboarding, enablement, commercialization, compliance, GTM on an individualized CP basis.
+ Commercial Operations
+ Optimizes commercial analytics function through optimal governance/policies, standardization (of reporting / visualization / forecasting) that enable improved funnel management, generation of insights from Win/Loss analyses, capture of IB/Competitive intelligence and tracking right sales performance KPIs.
+ Works with in-country analytics resources to report quarterly performance on market, share, visibility, win-rate, coverage, cost to sell; drives PSR to understand reasons for sub-optimal performance, and drives (in collaboration with commercial leaders) programs that enable regaining strength across AKA region.
+ Drive standardization and efficiency of the Inquiry-to-Order and other commercial operations through deployment of tools/technologies, automation, and process excellence including LEAN.
+ Strategy
+ Work with the in-country Channel Excellence Team for overall project management (e.g. requirement gathering, feature prioritization, trainings, access control/security, troubleshooting /fixing /escalation, and tracking use).
**Mandatory Qualifications:**
+ Bachelors degrees in marketing, business administration, healthcare or related field
+ Minimum 8-10 years working experience in marketing, sales, strategy, healthcare, medical devices, pharma industry, or related fields.
+ Proven relevant commercial management (PnL) experience.
+ Strong people leadership experience and servant leadership mindset.
+ Innovativeness - we want people who think outside the box.
+ Assertiveness - strong influencing skills across business functions is a must; confidence to share difficult messages and defend decisions and make judgement calls (and own them).
+ Commercial intensity - tenacity and grit to drive commercial outcomes.
+ Excellent written and verbal communication, presentation, and project management skills.
+ Native fluency in English is a must. Local language knowledge ins a great plus.
+ Experience of working in complex business environments with strong influencing and conflict resolution abilities.
+ Ability to build systems and processes that scale, and that provide clear and transparent view of financial outcomes. Must be able to build dynamic, high-performance teams.
+ Strong writing and record keeping ability for reports, matrices and database skills.
+ Clear thinker, takes initiatives, self-starter, accountable and responsibility for own work.
+ Must be highly motivated, results driven, energetic and capable of multi-tasking in a dynamic, rapidly growing organization.
+ The ability to work with others in a potentially ambiguous, fast paced environment, including all levels of GE internal staff and distribution partners, and clients.
+ Exceptional skills as a change agent and process oriented individual.
+ Willingness to travel for work (25-40%).
**Preferred Qualifications:**
+ 3 (ideally 4+) years in a top tier management consulting firm and additional bonus points for having exposure to diagnostic healthcare services operations, strategy formulation or commercial delivery.
+ MBA or master's degrees in medicine, marketing, business administration or related fields.
+ Prior experience in building a 0-1, or any venture or startup experience will be highly valued.
+ Proven large scale commercial operations experience.
**Inclusion and Diversity**
GE Healthcare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
We expect all employees to live and breathe our behaviours: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership - always with unyielding integrity.
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you'd expect from an organization with global strength and scale, and you'll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
#LI-ETEO
#LI-ONSITE
#LI-HYBRID
**Additional Information**
**Relocation Assistance Provided:** No
Digital Marketing Manager
Posted 2 days ago
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Job Description
br>
A DIGITAL MARKETING MANAGER is responsible for:
Develop marketing strategies and tactics to achieve business goals, such as brand awareness, customer acquisition, conversion to sales, and customer retention.
Deploy successful marketing campaigns — ideation, execution, monitoring, and optimization < r>Experiment with various organic and paid channels, such as but not limited to social media, search, display, email, SMS, and in-app messaging.
Collaborate with merchants (business units) in developing and implementing campaigns to acquire customers and increase sales.
Hire, train, and manage digital marketing talents, such as but not limited to performance marketing, search, content production, and social media management.
Act as brand guardian, ensuring that all campaigns and content in all GoR assets are consistent with brand voice and discipline.
Lead in the evaluation and selection of agencies, as the need arises.
Digital Marketing Manager
Posted 3 days ago
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Job Description
We are seeking a results-driven and creative Digital Marketing Manager to manage and execute digital marketing campaigns across multiple platforms. The ideal candidate is experienced in online marketing, content creation, performance tracking, and lead generation strategies. This role will play a critical part in increasing brand awareness, driving website traffic, and generating high-quality leads. br>
Key Responsibilities:
- Plan, execute, and optimize digital marketing campaigns across channels such as Google Ads, Meta Ads (Facebook/Instagram), email, and SEO.
- Manage social media accounts and create engaging content in coordination with the content team.
Monitor, analyze, and report on campaign performance using tools like Google Analytics, Meta Business Suite, and other marketing dashboards.
- Conduct keyword research, optimize website content for SEO, and support blog content strategy.
Manage email marketing campaigns and automation flows using tools such as Mailchimp or HubSpot.
- Collaborate with graphic designers, content specialists, and web developers to align campaign visuals and messaging.
- Stay updated on the latest digital marketing trends, tools, and algorithm changes.
- Track and manage marketing budgets and ensure ROI on paid campaigns.
- Support lead nurturing and conversion strategies through landing pages, retargeting, and A/B testing.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or related field. < r>- At least 3 years of experience in digital marketing or a similar role.
- Proven experience with paid digital advertising (Google Ads, Facebook Ads).
- Solid knowledge of SEO, SEM, and email marketing best practices.
- Proficiency in analytics tools like Google Analytics, Meta Ads Manager, or similar.
- Strong communication and analytical skills.
- Experience with marketing automation platforms is a plus.
- Creative thinker with a strong eye for detail and performance-based decision-making.
Preferred Skills:
- Certification in Google Ads or Meta Blueprint.
- Experience in real estate, e-commerce, or B2B marketing.
- Familiarity with CRM tools such as HubSpot, Salesforce.
Digital Marketing Specialist
Posted 6 days ago
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Job Description
br>Advertising
· Recommend the most suitable platforms for brand/product campaigns on a timely basis br>· Coordinate with related local teams and Regional HQ B&C members to execute brand/product campaigns br>· Coordinate with and monitor related agency for advertising campaigns, media Placements and ASC clearance br>· Manage DTI Permits for all offline and online promos br>· Manage ASC Consultations and required Clearances br>· Adhere to Brand Guidelines set by Global and Regional HQ br>· Seek and Promote Tie-Ups/Co-branding activities br>· Manage novelty/giveaways requirements br>
Social Media/Digital Marketing
· Coordinate with and monitor related agency for Digital Ad placements br>· Oversee Influencer marketing projects br>· Oversee Social Media platforms with relevant and engaging content and ensure regular analysis of results for continuous improvement br>· Adhere to Brand Guidelines set by Global and Regional HQ br>· Take the Lead in other Social Media activities and special projects br>
Lead Generation
· Coordinate with and monitor related agency for Lead Generation content and campaigns br>· Ensure compliance with Privacy Policy for Leads Generated br>· Adhere to Brand Guidelines set by Global and Regional HQ br>· Collaborate with related teams for Leads capturing and nurturing thru the company’s marketing automation platform
Marketing Research
· Ensure timely execution of marketing research requirements such as: Mystery Shopper Activity (Retail Audit), Mystery Customer Activity (ASP Audit), Customer Care Benchmarking (Helpdesk Audit), and others br>
E-commerce
· Ensure Epson official store assets and elements are aligned with Regional HQ branding directives br>· Support and coordinate with related local teams and Regional HQ B&C members to execute ecommerce campaigns br>· Recommend suitable marketing initiatives to support e-commerce team objectives on a timely basis br>· Adhere to Brand Guidelines set by Global and Regional HQ br>
QUALIFICATIONS
· Bachelor’s degree/ Diploma in business, sales, and marketing or related field · At least 5 years of professional experience br>· Marketing Communications, Brand Management, Advertising & Promotions, Social Media and Digital Marketing br>· Preferably has experience executing regional strategies and social media campaigns
Digital Marketing Manager
Posted 7 days ago
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Job Description
digital marketing strategies to increase brand visibility, engagement, and sales. They will br>collaborate closely with various departments, manage multiple digital channels, and analyze
performance data to ensure successful and impactful campaigns. This role requires a balance of
creativity and data-driven insights to enhance user experience, increase conversions, and retain
customers.
Digital Marketing Associate
Posted 16 days ago
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Job Description
● A Bachelor's degree in Marketing, Communications, or any related field br>● 1-3 years experience or strong interest in Digital Marketing, Lead Generation, and Social Media Ads and campaigns. < r>● Familiarity with marketing tools such as CRM and platforms such as social media scheduling tools, and email marketing software, designs software. < r>● Proficiency in graphic design and content creation tools (e.g., Canva, Adobe Creative Suite) is a plus. < r>● Knowledge in photography and video editing. < r>● Excellent written and verbal communication skills. < r>● Creativity and the ability to think outside the box to create compelling content. < r>● Strong organizational and time management skills < r>
Key Qualifications:
● Social Media Savvy: A strong grasp of the inner workings of various social marketing channels is essential. You should know how to optimize content to ensure it resonates effectively with audiences on these platforms. < r>● Results-Oriented: We're looking for someone who is driven by results and can consistently meet monthly, weekly, and daily targets. < r>● Paid Campaign Proficiency: Experience in executing paid campaigns across platforms like Facebook, Instagram, YouTube, and Twitter is a significant advantage. < r>● Multitasking Pro: Ideally, you should have experience managing multiple social accounts for different brands, showcasing your ability to adapt to various brand personalities and requirements. < r>
Job Description
● Develop, implement and manage our social media strategy after conducting competitive research, platform determination, messaging, and audience identification < r>● Assist Marketing Manager in running paid ads and gather data to track and analyze social media KPIs and check up on ROI < r>● Plan, create, publish and share new content (including original text, images, video, and code) on a daily basis that builds meaningful customer connections, increases brand awareness, and encourages community members to engage with the brand and turn into leads across Cosmetigroup social media platforms. < r>● Collaborate with sales and marketing teams to develop social media campaigns
Digital Marketing Specialist
Posted 16 days ago
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Job Description
Salary: Php 40,000 - 55,000 br>Job type: Full-time
Work Schedule: 7 PM - 4 AM PH Time
Language: English (required)
Location: Work From Home
Key Responsibilities
- Campaign Management: Set up, onboard, and offboard client campaigns using GoHighLevel, Funnels, Creatives, Workflows, Zapier, and Google Sheets.
- Campaign Updates: Assist with modifications and updates to existing campaigns, especially within GoHighLevel.
- Client Support: Provide tech assistance and manage client email tickets after the initial 90-day period.
- Data Integrity: Conduct weekly audits and verification of phone numbers, handling related support tickets.
Required Skills & Qualities
- Communication: Strong English communication (B2 or higher).
- Technical Proficiency:
- Proficiency in Google Sheets (basic formulas preferred).
- Experience with Discord, Google Suite, ClickUp, GoHighLevel, Meta Ads, and Canva.
- Personal Attributes: Organized, detail-oriented, transparent communicator, ambitious, and "heart-centered" with a desire for growth.
- Setup: Reliable internet and a suitable home office.
How the Company Supports Success
- Structured Learning: Comprehensive onboarding with Loom videos, guides, and hands-on training.
- Clear Direction: Defined responsibilities and goals for the first 3, 6, and 12 months.
- Ongoing Guidance: Regular check-ins with leadership.
- Career Path: Opportunities for career advancement.
- Positive Environment: Fosters open communication and innovation.
- Well-being: Promotes a healthy work-life balance.
Benefits:
- SSS, PhilHealth, Pag-Ibig
- 13th Month
- HMO
- Paid Leave (PTO or Sick Leave)
- Maternity / Paternity Leave
- Severance Pay
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Digital Marketing Manager
Posted 18 days ago
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Job Description
We are seeking an experienced and strategic Digital Marketing Manager to lead our digital marketing initiatives. The ideal candidate will be responsible for planning, executing, and optimizing digital campaigns across multiple channels to drive brand awareness, lead generation, and customer engagement. br>
Key Responsibilities:
Strategy & Planning
*Web Development and execute the digital marketing strategy aligned with business goals.
*Oversee campaign planning and budget allocation across paid, owned, and earned media.
*Identify target audiences and optimize marketing funnels for customer acquisition and retention.
Digital Campaign Management
*Plan and manage digital campaigns across platforms (Company Website, Google Ads, Facebook/Instagram, LinkedIn, YouTube, etc.).
*Manage SEO/SEM, email marketing, content marketing, and social media strategies.
*Oversee website performance, CRO (conversion rate optimization), and UX improvements.
*
Team Leadership & Collaboration
*Lead and manage a team of digital marketers, content creators, and SEO specialists (if applicable).
*Collaborate with sales, design, and development teams to align marketing efforts with broader business goals.
Analytics & Reporting
*Track, measure, and report performance of all digital marketing campaigns using tools like Google Analytics, Search Console, Meta Business Suite, and others.
*Analyze customer data, campaign ROI, and KPIs to drive actionable insights and continuous improvement.
Brand & Content Oversight
*Maintain consistent brand voice and messaging across digital channels.
*Supervise content creation for blogs, emails, ads, landing pages, and social media.
Requirements:
Education & Experience
*Bachelor’s degree in Marketing, Communications, Business, or a related field. < r>*3–5+ years of experience in digital marketing, with at least 2 years in a managerial or Individual Contributor or leadership role. < r>*Proven experience managing digital marketing campaigns from concept to execution.
Skills & Competencies
*Proficiency in Google Ads, Meta Ads, SEO tools, email platforms (Mailchimp, HubSpot), and analytics tools.
*Strong understanding of SEO/SEM, PPC, social media marketing, and content marketing.
*Excellent leadership, communication, and project management skills.
*Data-driven mindset with strong analytical and problem-solving capabilities.
*Creative thinking and adaptability in a fast-paced environment.
Digital Marketing Officer
Posted 18 days ago
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Job Description
br>Work Schedule: 4 weekdays (on-site) & 1 weekend (work-from-home) 08:00 AM to 05:00 PM (Day-off: 1 weekday and 1 weekend)
Salary range: Php 28,000 to Php 30,000
Gender Preference: either Male or Female
Digital Marketing Officer
Posted 20 days ago
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Job Description
Location: Head Office – Pasay City br>Work Schedule: 4 weekdays (onsite) & 1 weekend (work-from-home), 08:00 AM to 05:00 PM
Day-off: 1 weekday and 1 weekend
Salary Range: Php 28,000 to Php 30,000
Gender Preference: Male or Female
Interview Schedule: Every weekday, 09:00 AM
Job Description:
•We are looking for a creative and results-driven Digital Marketing Officer to join our team at a popular Japanese restaurant in Pasay City. In this role, you will develop and execute digital marketing strategies to promote the restaurant’s brand and engage with customers online. You’ll work in a hybrid schedule, helping boost our presence across digital platforms and ensuring our marketing efforts reach their full potential.
br>Responsibilities:
• Develop, implement, and manage digital marketing campaigns to promote the restaurant’s offerings.
• Monitor and analyze digital marketing performance through analytics tools (Google Analytics, social media insights, etc.) and optimize strategies accordingly. < r>• Stay updated with trends in digital marketing, SEO, SEM, and social media marketing. < r>• Collaborate with the creative team to create visually compelling content. < r>• Drive customer engagement through digital channels to increase brand awareness and sales. < r>• Work closely with the marketing team to align digital strategies with business goals. < r>
Qualifications:
• Bachelor’s Degree in Marketing, Communications, or a related field.
• Strong understanding of SEO, SEM, Google Analytics, and social media marketing tools. < r>• Excellent communication and copywriting skills. < r>• Ability to work independently and in a team environment. < r>• Creative and strategic thinking with the ability to execute campaigns effectively. < r>• Interest in or knowledge of the food and restaurant industry is a plus. < r>
Why Join Us?
• Competitive salary range. < r>• Dynamic and innovative work environment. < r>• Opportunity for growth and career advancement. < r>• Work with a passionate team in a thriving industry.