61 Marketing Strategy jobs in the Philippines

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

Job Description:

• Design voucher strategy for Livestream
• Campaign & Incentives planning to drive all seller streamers' growth: Liaise and work with internal and external teams to come up with insightful acquisition campaign ideas based on project performance and all available data,  and track performance
• Handles cross-functional operations across online marketing channels, from asset coordination, social media coordination, campaign dashboard set-up, optimization, to postmortem analysis.
• Oversee campaign performance and provide recommendations based on actionable, data-driven insights with the clear objective of driving new users.
• Expected to present output to relevant stakeholders

Requirements:

• Bachelor's Degree in Marketing, Business Administration, Economics, Management, or any business-related course
• Minimum 4 years experience in Campaign strategy/ in digital marketing (media planning, ads implementation, campaign execution and analysis on digital channels)
• Prior experience in eCommerce/ digital marketing and/or campaign management will be a bonus
• Strong analytical and planning skills
• Self-starter and a team player who enjoys a fast-paced environment
• Ability to work under pressure
• Excellent communication and presentation skills
• Familiar with MS Office, especially in Excel and PowerPoint

Accountabilities

A. Develops Short-Term and Long-Term Business Plan for the Category

• Develops Category Review and Trade Category Plan
• Develops trade marketing plan per channel to ensure market share and value growth for assigned categories.
• Trade programs that will deliver sustainable sales volume growth
• Initiatives that will deliver superior distribution and merchandising versus key competitors
• Fiscalize Category Trade Promo Fund
• Performance vs. objective in terms of volume, implementation guidelines, competitive reaction, ease in implementing to trade, promo spending (ROI, CTSR, CTISR)
• Qualifies proposals of sales-initiated promotions and recommend changes consistent with brand strategies and budget

B. Co-manages with Promo Activations Manager in the execution of Marketing and Sales Initiatives

• Develop brand strategies and programs into actionable steps via the release of Sales Action Brief to Field Sales
• Sets full year initiatives calendar based on priorities of the Sales cycle (Traffics Sales & Marketing initiatives)
• Co-Manage over-all deployment of regional brand and CMD activations to Field Personnel in both DBG and KAG with Promo Activations Assistant
• Ensures On-time and In-Full Execution of all Trade Program
• Develops Post Promo Evaluation and Analysis and files these for future reference

C. Co-Leads with Marketing all New Product / Promo Launches

• Co-develop with Marketing product launches, line extensions and price increases aligned with the needs of retailers/trade.
• Plans out pipeline volumes, distribution, merchandising, and pricing standards in close coordination with Marketing for regional new products
• Develop new product trade programs that will help field sales towards achievement of business objectives
• Ensure "Speed to Market" success and development of best practices to be shared with field sales

D. Secure market intelligence on category landscape and competitive strategies

• Conducts fieldwork at least 4x a month to review competitive activities both for retailers and for customers
• Regularly monitors competitive pricing and trade margins

Communication

A. Develops Superior Distribution, Merchandising, and Pricing Strategies nationwide

• Develop superior distribution, merchandising, and pricing by trade segment through analysis of trade dynamics and informs the Sales team on any distribution, merchandising, and pricing opportunities in the area.
• Analyze competitive landscape and regularly cascade competitive activities and recommends immediate action plans to counter competition in the trade
• Analyze and review Nielsen Retail Audit / Kantar World Panel results and transform opportunities into actionable plans for Field Sales

B. Perform Customer Marketing-related Administrative Work

• Submit Category Monthly Letter for Retail
• Update Distribution targets / Retail Performance Standard (RPS)
• Deployment of Monthly Canvass Packet/ Sales Promo Workbook
• Processing of Promo Claims

Authority

A. Approves Promo Work Plans specific to the category being handled

• Bachelor's degree, ideally in Business Management or a related field
• Working experience of at least (2) years with Trade Marketing / Brand Marketing, and background in Distributor or Key Accounts Management of at least one (1) year
• Training on Category Management, Shopper Marketing / Insighting, and in Post Promo Evaluation Process
• Strong Project Management Skills – able to deliver quality, on-time results
• Ability to assess current landscape and trends of each channel, competitive activities, and product opportunities
• Strong innovation skills, and ability to make things happen
• Ability to analyze and solve complex problems
• Excellent communication and collaboration skills
• Must be able to work with minimal supervision and performs exceptionally under pressure
• Knowledgeable in MS Office – Excel, Word, and PowerPoint

Job Description

• Design voucher strategy for Livestream
• Campaign & Incentives planning to drive all seller streamers' growth: Liaise and work with internal and external teams to come up with insightful acquisition campaign ideas based on project performance and all available data, and track performance
• Handles cross-functional operations across online marketing channels, from asset coordination, social media coordination, campaign dashboard set-up, optimization, to postmortem analysis.
• Oversee campaign performance and provide recommendations based on actionable, data-driven insights with the clear objective of driving new users.
• Expected to present output to relevant stakeholders

Requirements

• Bachelor's Degree in Marketing, Business Administration, Economics, Management, or any business-related course
• Minimum 4 years experience in Campaign strategy/ in digital marketing (media planning, ads implementation, campaign execution and analysis on digital channels)
• Prior experience in eCommerce/ digital marketing and/or campaign management will be a bonus
• Strong analytical and planning skills
• Self-starter and a team player who enjoys a fast-paced environment
• Ability to work under pressure
• Excellent communication and presentation skills
• Familiar with MS Office, especially in Excel and PowerPoint

Global-Link MP Events International, Inc. is an events and marketing agency since 2002. We are a subsidiary of MP International Pte. Ltd., one of the top event organizers in Singapore, and part of the Pico Group, an award-winning brand activation agency operating in 41 cities worldwide.

Here at Global-Link, we organize the leading industry exhibitions, conferences, and unique projects for corporations and associations with a significant goal to achieve in the Philippines. Our team is passionate about creating memorable events that leave a lasting impact on attendees and key audiences.

We are looking for a talented and innovative Marketing Executive to join our Marketing and Strategy Team:

Key Responsibilities:

• Develop comprehensive marketing plans that maximize event exposure, engagement, and attendance.
• Identify target audiences and produce captivating promotional content and messaging strategy.
• Collaborate closely with our talented artist team to create visually captivating and on-brand promotional materials.
• Communicate effectively with teams and drive key KPIs for the trade events.
• Understand the branding of each event to oversee the entire marketing process from strategy development to flawless execution.
• Benchmark and augment global MICE industry technologies and trends.
• Provide clear creative direction to ensure all promotional materials are visually appealing, consistent, and aligned with the event's messaging and positioning.
• Develop and implement strategic social media campaigns that maximize reach, boost audience engagement, and drive event awareness and registrations.
• Identify opportunities and social media trends for content optimization and audience growth, and adapt strategies accordingly.
• Gain strong relationships with associations, media partners, and other local and international organizations.

Preferred Qualifications:

• This role requires a minimum of 2-3 years of relevant experience
• A bachelor's or master's degree related to Communication Arts / Marketing / Business / Fashion from a prominent university
• Experience in brand management, content creation, and social media marketing
• Proficient in copywriting and creative conceptualization

Benefits:

• Health card is included upon regularization
• Opportunity to travel

At
VA Pro Partners
, we specialize in providing
quality virtual assistance services
tailored to the unique needs of businesses and executives. With years of experience supporting C-level leaders, our team values
efficiency, reliability, and discretion
. From
administrative support
to
project management, client communication, and operations
, we adapt to each client's needs to boost productivity and drive success.

Role Description

We're looking for a full-time remote Marketing Strategy VA
to help strengthen our marketing and lead generation efforts. The ideal candidate will:

• Conduct
  market research
  and analyze trends
• Develop and execute
  marketing strategies
• Create marketing content and support digital campaigns
• Manage LinkedIn marketing for B2B lead generation
• Ensure smooth communication with clients and internal teams

Qualifications

1. At least
   1 year of proven experience in B2B marketing
2. Strong background in LinkedIn marketing and lead generation
3. Proven skills in market research, content planning, and campaign execution
4. Strategic thinker with confidence in advising and implementing growth initiatives
5. Excellent written and verbal communication skills
6. Proficiency in digital marketing tools and platforms (preferred)
7. Strong organizational skills, attention to detail, and ability to thrive in a remote setup

This is a fantastic opportunity for someone who thrives in a
fast-paced, virtual environment
and wants to make a direct impact on client growth through smart, data-driven marketing strategies.

About The Team
Shopee Choice is one of Shopee's fastest-growing programs. It offers users a curated selection of products at great value, with fast delivery and excellent service. By combining quality assurance with a seamless shopping experience, Shopee Choice continues to enhance user satisfaction and strengthen Shopee's ecosystem. Join our team and contribute to impactful initiatives across strategy, analytics, marketing, and operations.

Job Description

• Lead & Optimize Marketing Strategy: Own end-to-end marketing strategy and execution across paid ads, CPAS, Meta ads, livestream, short-form video, and affiliates. Analyze campaign performance, traffic patterns, and conversion trends across categories to optimize ROI, run A/B tests, and continuously refine targeting, messaging, and content formats across the funnel.
• Own Campaign Tracking: Build and manage dashboards to monitor key performance metrics such as ROAS, CTR, conversion rate, engagement rate, and cost per view—enabling timely decisions, performance improvement, and smarter budget allocation.
• Drive Cross-Functional Marketing Initiatives: Work closely with Paid Ads, Operations, Sourcing, and Regional teams to launch and scale high-impact marketing campaigns and marketing optimization with measurable business outcomes.
• Report & Influence: Present actionable insights and recommendations that help shape campaign direction, channel mix, and program-level strategy.

Requirements

• Bachelor's degree in Marketing, Business, Data Analytics, or a related field
• Experience in digital marketing, growth strategy, performance marketing, or e-commerce marketing (2+ years preferred)
• Strong proficiency in Excel/Google Sheets—able to build performance trackers, forecasts, and ROI models
• Familiarity with performance marketing channels and tools (e.g. Shopee Paid Ads, Meta Ads Manager, CPAS, Google Ads, CRM, affiliate platforms)
• Demonstrated ability to turn data into strategic marketing recommendations and channel optimization plans
• Strong communication and collaboration skills—comfortable working across teams and presenting to stakeholders
• Proactive, analytical, and results-oriented——comfortable testing, learning, and scaling what works

We are seeking a
Marketing Strategy Virtual Assistant
to strengthen our marketing and lead generation initiatives. This role is ideal for someone who is strategic, proactive, and eager to contribute to client growth in a dynamic, virtual environment.

Key Responsibilities

• Conduct market research and analyze trends to inform strategy
• Develop and implement effective marketing strategies
• Create compelling content and support digital marketing campaigns
• Manage LinkedIn marketing campaigns for B2B lead generation
• Coordinate seamlessly with clients and internal teams to ensure smooth execution

Qualifications

• Minimum of 1 year of proven experience in
  B2B marketing
• Strong expertise in
  LinkedIn marketing and lead generation
• Demonstrated skills in
  market research, content planning, and campaign execution
• Strategic thinker with the ability to advise and implement growth initiatives
• Excellent written and verbal communication skills
• Familiarity with digital marketing tools and platforms (preferred)
• Strong organizational skills, attention to detail, and the ability to thrive in a remote setup

This is a fantastic opportunity for someone who thrives in a fast-paced, virtual environment and is passionate about driving client success through smart, data-driven marketing strategies.

Department Marketing

LevelExperienced (Team Lead)

LocationPhilippines - Manila

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

Job Description:

• Develop marketing strategy to meet Shopee's growth objectives across a wide array of product categories and services
• Work closely with Marketing leadership to solve problems and drive initiatives with strong business impact
• Lead project teams of various sizes to ensure the end to end completion of key strategic growth projects
• Directly assist Shopee Philippines senior management in executing projects end to end
• Collaborate with cross functional teams including but not limited to Business Development, Business Development, and Operations team

Requirements:

• Has at least 10-12 years solid experience in marketing strategy
• Strong critical thinking and problem solving skills
• Strong verbal and written communications skills
• Analytical and able to think in a data-driven manner
• Experience working with management consulting companies or high growth tech companies
• Reliable and good team player who enjoys a fast-paced environment

Are you passionate about marketing and eager to make a difference? Join our Home Lending Marketing team as a Sr. Marketing Associate and play a pivotal role in shaping and executing innovative marketing initiatives. This position offers the chance to lead dynamic campaigns that drive growth and success. If you thrive in a collaborative environment and love bringing complex strategies to life, this is the opportunity you've been waiting for.

As a Sr. Marketing Associate in the Home Lending Marketing team, you will partner with us to execute and manage impactful marketing campaigns. You will collaborate with cross-functional teams to ensure campaigns are on-strategy, on-time, and on-budget. This role provides the opportunity to drive all aspects of campaign execution, from idea to deployment, in a supportive and dynamic environment.

Job Responsibilities:

• Manages omnichannel marketing execution from strategic development to deployment.
• Collaborates with marketing strategists and cross-functional partners to execute complex campaigns.
• Partners with internal and external agencies on creative development and execution.
• Ensures campaigns adhere to brand and compliance guidelines.
• Makes recommendations for campaign enhancements based on test results and data.
• Contributes innovative ideas and best practices.
• Optimizes campaigns to improve results and reduce costs.
• Drives initiatives to enhance customer experience and segmentation.
• Communicates effectively with legal, compliance, and risk teams for content approval.
• Influences others and achieve results through collaboration.
• Acts quickly on issues, removing roadblocks and learning from mistakes.

Required Qualifications, Capabilities, and Skills:

• Bachelor's degree in Marketing, Advertising, or Business Management.
• Proven consumer marketing experience.
• Experience managing large-scale traditional and digital marketing campaigns.
• Strong analytical and creative thinking skills.
• Ability to manage multiple efforts simultaneously.
• Excellent written and oral communication skills.
• Knowledge of customer experience, segmentation, testing, and results measurement.
• Initiative and ability to influence others.
• Solid collaboration skills.
• Data-driven approach to marketing.

Preferred Qualifications, Capabilities, and Skills:

• Team player with a positive attitude.
• Highly curious and innovative.
• Experience translating strategic goals into creative execution.
• Focus on the big picture while managing complex campaign details.
• Ability to act quickly and eliminate unnecessary bureaucracy.
• Experience in financial services or agency marketing.
• Mortgage experience preferred.