2,403 Marketing Specialist jobs in the Philippines

Overview :

Own and execute the company's rebrand process end-to-end. This person is responsible for planning, coordinating, and implementing all brand refresh initiatives across internal and external touchpoints. Success is measured by on-time delivery of the rebrand roadmap, consistency of brand application, and measurable improvements in market perception.

Core ResponsibilitiesStrategy & Planning

• Develop a detailed rebrand roadmap with clear timelines, milestones, and dependencies.
• Partner with leadership to finalize updated positioning, messaging, and value propositions.
• Identify risks and blockers early and propose mitigation strategies.

Asset Development & Rollout

• Coordinate with design resources to update visual identity assets (logos, templates, collateral).
• Oversee website refresh and ensure all digital channels (social, email, paid ads) reflect new branding.
• Update internal documentation, sales decks, and recruitment materials.

Communication & Adoption

• Draft and distribute internal communications (FAQs, training, talking points) to ensure employee alignment.
• Plan and execute external communications (press release, client updates, launch campaigns).
• Ensure partners, vendors, and contractors are transitioned to the new brand materials.

Measurement & Reporting

• Define and track KPIs (brand awareness, engagement, sentiment, lead quality).
• Conduct post-mortem after rollout to document lessons learned.

Performance Metrics / What Success Looks Like

• Rebrand delivered on agreed timeline (target: 3-4 weeks).
• Positive shift in engagement metrics (social impressions, site traffic, lead conversion).
• Employee adoption: >90% of staff using new templates, messaging, and guidelines.

Required Skills & Experience

• Prior experience leading a rebrand or major brand refresh project.
• Strong project management skills — able to manage multiple workstreams and vendors.
• Excellent writing and messaging alignment skills.
• Familiarity with creative/design tools and digital marketing platforms.
• Stakeholder management: able to handle leadership input and cross-team needs effectively.

If you're interested in the role, we'd love to see your CV and portfolio at

Job Types: Full-time, Part-time

Benefits:

• Work from home

Application Question(s):

• Do you have strong project management experience managing multiple workstreams, deadlines, and stakeholders?
• Have you successfully led at least one full company rebrand or major brand refresh project from start to finish?

Work Location: Remote

DermAsia Corp is a leading distributor of advanced dermatology and aesthetic technology in the Philippines. The company partners with global brands to provide dermatologists, aesthetic clinics, and medical institutions with world-class machines, training, and after-sales support. DermAsia is committed to empowering skin professionals through innovation, integrity, and service excellence.

The Brand Marketing Specialist is responsible for developing and executing marketing strategies that strengthen DermAsia's brand presence, support product launches, and drive business growth across key markets. This role ensures that all marketing communications and initiatives reflect the company's brand identity while aligning with overall business objectives.

1. Brand Management

• Develop and maintain brand guidelines, ensuring consistent visual and messaging identity across all marketing materials and platforms.
• Manage the positioning of DermAsia's product portfolio, ensuring brand differentiation and strong market recall.
• Monitor brand health metrics and customer perception through surveys, market insights, and feedback.

2. Campaign Development and Execution

• Plan, implement, and evaluate integrated marketing campaigns (digital, social media, PR, and on-ground events) to promote dermatology equipment and services.
• Coordinate with product managers and sales teams to develop promotional materials, advertisements, and content that drive awareness and lead generation.
• Manage content creation (brochures, videos, social media posts, press releases) in collaboration with creative partners and agencies.

3. Product Marketing

• Support new product launches through development of marketing collaterals, training materials, and launch events.
• Conduct competitive analysis and market research to identify trends, opportunities, and key differentiators.
• Collaborate with the sales team to translate product features into compelling value propositions.

4. Digital and Event Marketing

• Oversee DermAsia's digital presence, including website, email marketing, and social media channels.
• Track and analyze campaign performance to optimize reach and engagement.
• Organize and manage brand-related events, workshops, and trade exhibitions to strengthen industry visibility.

5. Cross-Functional Collaboration

• Work closely with the Sales teams to ensure brand and communication consistency.
• Partner with suppliers and global principals to align on regional branding and co-marketing opportunities.

Job Type: Full-time

Pay: Php18, Php30,000.00 per month

Benefits:

• Company Christmas gift
• Company events
• Employee discount
• Flexible schedule
• Flextime
• Opportunities for promotion
• Paid training
• Pay raise
• Promotion to permanent employee
• Staff meals provided
• Transportation service provided

Ability to commute/relocate:

• Binondo 1006 P00: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Marketing: 1 year (Preferred)

Work Location: In person

Brand Marketing Officer

Marikina City | On-site | Full-time

FMCG Industry

Job Overview

The
Brand Marketing Officer
will be responsible for developing and executing brand strategies across both digital and offline channels. This role requires someone with a balance of
creativity, analytical thinking, and commercial acumen
, ensuring that our brand remains competitive, visible, and relevant in the FMCG space.

Key Responsibilities

• Develop and implement
  brand marketing plans
  that drive awareness, engagement, and sales growth.
• Manage and execute
  digital marketing campaigns
  across social media, e-commerce platforms, and online ads.
• Oversee
  trade marketing activities
  , including in-store promotions, merchandising, and point-of-sale execution.
• Coordinate with sales teams to ensure brand strategies align with trade requirements and retail execution.
• Monitor market trends, competitor activities, and consumer insights to optimize brand positioning.
• Track and analyze campaign performance (digital and trade), providing insights and recommendations for improvement.
• Collaborate with cross-functional teams (sales, product development, operations) to ensure cohesive brand execution.
• Manage relationships with external agencies, suppliers, and media partners.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum of
  3–5 years of experience
  in
  brand marketing
  , with strong exposure to both
  digital marketing
  and
  trade marketing
  (preferably in FMCG).
• Knowledge of digital platforms, advertising tools, and trade marketing strategies.
• Strong project management, organizational, and communication skills.
• Creative thinker with data-driven decision-making abilities.
• Willing to work
  on-site in Marikina City
  .

Job Overview:

The Marketing Specialist supports the achievement of Caravan Food Group, Inc.'s Objectives and Key Results through the development and execution of marketing strategies for the group's portfolio of brands. Through their efforts in brand management and campaign development, they drive product sales, strengthen brand presence, and support the growth of the business. They work closely with stakeholders and partner departments to ensure that marketing initiatives are aligned with brand identity, smoothly executed, and effectively reach target audiences.

Responsibilities and Duties:

• Develop and maintain a strong, consistent brand identity for the assigned CFGI brand (Overdoughs, Elait, Mary & Martha), ensuring that its messaging is tailored to its target audiences
• Collaborate with the Commissary team to conceptualize and launch innovative, customer-focused products aligned with brand identity
• Plan, execute, and monitor marketing and advertising campaigns across multiple channels (digital, in-store, and traditional) to drive product awareness and sales
• Work with the Marketing Specialist for Social Media and Content to develop engaging content strategies and calendars for each brand, ensuring tone and messaging consistency across platforms
• Manage paid media initiatives, email marketing (Shopify, Booky), and other promotional tools to maximize reach and engagement
• Conduct market research to identify trends, customer insights, and competitor activities to guide marketing strategy and product development
• Analyze sales data and customer feedback to evaluate campaign effectiveness and recommend improvements
• Manage and maintain all sales channels: retail stores, e-commerce, and partner merchants (e.g. GrabFood, FoodPanda, Pickaroo, Booky)
• Develop and implement customer engagement and loyalty programs to strengthen customer retention and attract new customers
• Manage marketing budgets efficiently, tracking ROI and ensuring cost-effective execution of campaigns and activities
• Prepare regular reports and presentations on marketing performance, campaign results, and brand updates for management review
• Collaborate closely with Operations, Commissary, Finance, IT, and Creatives teams to ensure marketing alignment with overall business objectives
• Coordinate with the Creatives department to produce timely visuals and collaterals
• Ensure compliance with all applicable marketing regulations, including DTI permits for promotions and campaigns, product labels, and others.
• Perform other relevant tasks as assigned.

Job Qualifications:

• Bachelor's degree in Marketing, Communications, Advertising, or related field
• At least 1-3 years of experience in marketing, ideally in an F&B industry. Fresh graduates with extensive related background may be considered
• Strong understanding of marketing tools and platforms
• Creative, detail-oriented, and highly organized
• Good communication and coordination skills

Make your mark at Dragon Edge Group—ranked #2 Best Place to Work in the Philippines and #8 in Asia Pacific

Introduction
: At Dragon Edge Group, we're redefining brand excellence through innovation, passion, and impact. We're looking for a driven Brand Marketing Specialist to execute brand-building initiatives that enhance consumer awareness, engagement, and loyalty. In this role, you'll ensure brand consistency, support impactful campaigns, and collaborate with cross-functional teams to drive growth.

As a vital force behind our brand growth, your strategic thinking and creativity will contribute to our mission of delivering 100 million DEG products by 2031. Collaborate with a team of passionate marketers, sales experts, and product innovators as we create meaningful consumer experiences that strengthen brand equity and drive market success. Join us in shaping brands that make a lasting impact.

Why Join Us:

• Hands-On Brand Building
  – Play a key role in executing campaigns, driving engagement, and shaping brands that make an impact.

• Collaborative & Innovative Culture
  – Work with passionate marketers, sales strategists, and product innovators in a dynamic, growth-driven environment.

• Breaking Boundaries
  – Be part of a company that sets trends, not follows them, with bold initiatives and a mission to deliver 100 million products by 2031.

You Should Have:

• Graduate of Business Management/Marketing – or experience in an internship for marketing/management
• Must have at least 2-3 years of prior work experience in the same role.
• Analytical skills for sales data analysis and insights generation
• Ability to collaborate cross-functionally with cross-functional teams
• Proactiveness in identifying and resolving issues
• Creativity in designing and implementing marketing campaigns
• Familiarity with social media management, content creation, and engagement strategies
• Proficiency with Microsoft Office ( Excel, Powerpoint)
• Familiarity with Chat GPT and other AI tools

Key Behavioral Competencies:

• Adaptability & Fast Worker
  : Ability to thrive in a fast-paced and dynamic e-commerce environment
• Customer Focus
  : Dedication to understanding and meeting customer needs and expectations
• Problem-Solving
  : Capacity to identify and address challenges effectively
• Collaboration
  : Willingness to work collaboratively with internal teams and external partners
• Initiative
  : Proactive approach to driving improvements and seizing opportunities
• Organization
  : Strong organizational skills to manage multiple tasks and priorities efficiently
• Creativity
  : Innovation in developing engaging content and marketing strategies
• Accountability
  : Responsibility for delivering results and meeting performance targets

About DigiPlus Interactive Corp.

DigiPlus Interactive Corp. pioneered digital entertainment in the Philippines. It introduced leading platforms BingoPlus and ArenaPlus, widely known for their engaging experiences in interactive gaming and sports entertainment. DigiPlus also operates GameZone, with more to come.

For more information, visit:

Role Overview:

The Brand Marketing Specialist will lead the development and execution of the brand identity, campaign strategy, and storytelling initiatives for our online community platform. Thisrole ensures consistent brand expression across all channels and will work closely with product, creative, and community teams to drive user love and brand relevance.

Key Responsibilities
:

1. Build and evolve the brand positioning and voice across all user touchpoints (platform UI, social, PR, etc.).
2. Conceptualize and execute integrated marketing campaigns (from big idea to post-campaign analysis).
3. Brief and collaborate with internal creative teams or external agencies for campaign development.
4. Manage partnerships and sponsorships to boost brand affinity and user engagement.
5. Monitor brand health and sentiment via user feedback, media mentions, and communitytrends.
6. Lead brand asset development (e.g., playbooks, tone of voice guidelines, key visuals).

Qualifications
:

1. 4–6 years experience in brand marketing, ideally in tech, entertainment, gaming, or creative agencies.
2. Strong campaign management experience across ATL, digital, and on-ground.
3. Excellent communication and storytelling skills, both written and visual.
4. Familiarity with Filipino pop culture, online trends, and community dynamics is a big plus.
5. Strategic yet execution-oriented — can turn insights into compelling creative

• Marketing Strategy: Developing and implementing marketing plans that cover both brand-building (how consumers see the brand) and trade-specific initiatives (how products are sold in stores).
• Campaign Execution: Managing a variety of marketing activities, including advertising (ATL/BTL), digital campaigns, in-store promotions, and special events.
• Sales Collaboration: Working closely with the sales team to ensure that marketing efforts directly support sales targets and improve product presence in stores.
• Market Analysis: Researching consumer trends, competitor activities, and market data to find new opportunities for growth.
• Relationship Management: Building and maintaining strong partnerships with retailers, distributors, and other trade partners.
• Performance Tracking: Monitoring campaign results and sales data to optimize future marketing strategies.

Requirements:

• Education: Bachelor's degree in Marketing, Business, or a related field.
• Experience: Have 1-2 years of relevant experience in brand or trade marketing. Experience in event management or merchandising is a plus.
• Skills: Possess strong organizational and project management abilities, as they will be handling multiple projects at once. They should also be proficient in using MS Office and Google Workspace.
• Proactive: Be a problem-solver who is detail-oriented and can work effectively in a fast-paced environment.
• Communicative: Have excellent writing, communication, and presentation skills in English.
• Flexible: Willing to travel and do fieldwork as required.

MAIN TASK

Assist in elevating the group's brand identity including but not limited to hotel, restaurants, bars, beverages, and retail products, enhancing visibility, and driving customer engagement through various marketing tactics and initiatives, helping to position the hotel as a premier destination.

EDUCATIONAL BACKGROUND

Graduate of Advertising, Communications, Business or related field

LEARNED EXPERIENCE

• Marketing Support: Assist in the development and implementation of marketing campaigns that align with the brand objectives.
• Digital Marketing Basics: Gain proficiency in using digital platforms to enhance brand visibility.
• Flexibility: Demonstrate the ability to adapt to evolving marketing strategies and guest preferences.

SKILLS AND CREATIVE ESSENTIALS

• Attention to Detail: Ensure brand consistency across all marketing materials and touchpoints.
• Creative Flair: Bring creativity to content creation, campaigns, and promotional materials.
• Communication Skills: Clearly convey the hotel's unique value propositions to target audiences.

Job Type: Full-time

Work Location: In person

About Cartrack

Cartrack is a leading global telematics and mobility solutions provider, trusted by businesses across Asia and beyond to transform how fleets, drivers, and communities connect. With innovation at its core, Cartrack empowers organizations to achieve efficiency, safety, and growth through data-driven technology and a strong focus on client experience.

About the Role

We are seeking a proactive Brand & Community Marketing Specialist to join our Asia marketing team. This role will support and execute initiatives across branding, PR, social media, and community engagement, ensuring Cartrack's market presence is strong and customers remain at the heart of everything we do.

Key Responsibilities

Brand Marketing

· Support the rollout of local brand campaigns and activations aligned with regional strategies.

· Assist in developing sales collaterals, presentations, and case studies to support business development.

· Ensure brand consistency across customer-facing touchpoints and marketing materials.

PR & Partnerships

· Draft, coordinate, and distribute press releases, media alerts, and client success stories.

· Build and maintain media and partner relationships to increase visibility and coverage.

· Support influencer and partnership outreach activities to strengthen Cartrack's positioning in-market.

Community & Client Engagement

· Plan and execute client engagement activities such as webinars, workshops, events, and recognition programs.

· Support the creation and distribution of customer communications, including newsletters, product updates, and industry insights.

· Manage organic social media presence for the local market, ensuring content is consistent, engaging, and on-brand.

· Collaborate with internal teams to ensure a seamless and engaging client experience throughout the customer journey.

Requirements

• 5-6 years of experience in brand marketing, PR, social media, events or community engagement.

• Proven ability to manage multiple projects, with strong organizational and execution skills.

• Excellent written and spoken communication skills in English. Fluency in local languages will be an added advantage.

• Energetic, adaptable, and creative, with a strong focus on building meaningful connections.

• Comfortable working in a fast-paced, multicultural environment with regional collaboration.

What We Offer

• Opportunity to shape Cartrack's brand and client engagement in a growing tech company.

• Development of skills in branding, PR and community marketing leadership.

• Regional exposure across multiple Asian markets.

• A collaborative team environment that values creativity, initiative, and impact.