2,065 Marketing Performance jobs in the Philippines

We're looking for a Marketing Performance Analyst to join our team and help us track, measure, and optimize the impact of our marketing campaigns. This role is focused on ROI and continuous improvement. You'll work closely with leadership to ensure our marketing efforts are efficient, data-driven, and aligned with business goals.

Responsibilities

• Own campaign performance tracking and reporting across channels
• Analyze ROI and provide actionable insights for optimization
• Partner with marketing and product teams to refine campaigns
• Experiment with new approaches and measure their effectiveness
• Present findings and recommendations clearly to stakeholders
• Coordinate channel specialists to obtain accurate reporting on their lead generation outcomes, and ensure their leads are captured in the CRM in a timely, accurate manner.
• Implement and report on conversion rate optimization (full funnel) metrics.
• Familiar with Conversion Rate Optimization (CRO) like A/B testing, landing page optimization, funnel analysis.

Qualifications

• Strong background in performance marketing, analytics, or growth marketing
• Proficiency in paid media platforms: Google Ads, Meta Ads, LinkedIn Ads, DSPs.
• Comfortable building and interpreting dashboards (Google Analytics, Looker, or similar)
• Data-driven mindset with strong problem-solving skills
• Excellent written and spoken English for clear reporting and collaboration

Nice to Have

• SEO experience

Who You Are

• Have excellent and engaging written English skills, to help create clarity
• Able to work remotely
• A continuous, self-motivated learner, always pushing to improve your environment
• Willing to experiment and investigate problems deeply, but know when to ask for help
• Comfortable voicing disagreements so all perspectives are on the table
• Able to focus on what's really important in a complex environment with many distractions

The position is fully remote, aligned with PST business core hours (flexible with advance notice).

Benefits:

About Us:

• We believe in improving healthcare technology. Check out our product, Cortico:
• We are a company run by its people. Check out our awesome Ops manual:
• We are huge proponents of work-life balance so we highly encourage working on a schedule that best suits you
• We encourage input from our employees, regardless of position or years of experience, to improve our company's system (join our Ops team)
• We love games We have monthly game sessions
• We pay attention to performance keenly, so we will recognize your hard work and help you grow professionally.

Note: Your application must include a resume, and a cover letter.

Important: This job post is for a full-time position only. Before applying, please ensure you are available and interested in committing to a full-time work schedule and you don't plan to have other full-time engagement in another company.

Job Types: Full-time, Permanent

Pay: Php38, Php80,000.00 per month

Benefits:

• Additional leave
• Company events
• Flexible schedule
• Flextime
• Life insurance
• Opportunities for promotion
• Paid training
• Pay raise
• Work from home

Application Question(s):

• What is your expected salary?
• Please provide a link to your portfolio
• How many years of experience do you have in conversion rate optimization (CRO)?

Experience:

• CRO and funnel analytics: 1 year (Required)

Language:

• English at a Professional or Business level (Required)

Work Location: Remote

Make your next big career move by applying as KMC Solutions' next DIGITAL PERFORMANCE MARKETER

As a Performance Marketer with a specialization in social media, you will be responsible for developing and executing strategies to optimize our online presence, increase brand awareness, and drive conversions through various social media channels. You will collaborate closely with the content creation team to create engaging content, analyze performance metrics, and implement data-driven tactics to achieve our marketing objectives.

This position is ON-SITE only.

On top of your salary, here are the exciting benefits you can look forward to:

• Health Insurance/HMO
• Enjoy unlimited MadMax Coffee
• Diverse learning & growth opportunities
• Accessible Cloud HR platform (Sprout)
• Above standard leaves

The main responsibilities of a JUNIOR PERFORMANCE MARKETER include:

• Hands-on expertise in Meta, Google, and TikTok Ads, with proven ability to plan, launch, and optimize campaigns.
• Plan, execute, and optimize Google Ads campaigns, ensuring campaigns are aligned with client objectives and deliver measurable results.
• Conduct thorough keyword research and competitive analysis to identify high-value keywords and content opportunities.
• Create and refine ad copy and landing pages to improve ad relevance and performance.
• Monitor and analyze campaign performance data to identify opportunities for optimization and growth.
• Collaborate with content writers and other team members to ensure on-page and off-page SEO best practices are implemented.
• Track and report on KPIs and performance metrics, providing actionable insights and recommendations for improvement.
• Stay updated with the latest trends and best practices in Google Ads and SEO.

To apply, you must be an expert on the following requirements:

• Hands-on expertise in Meta, Google, and TikTok Ads, with proven ability to plan, launch, and optimize campaigns.
• Proven experience managing Google Ads campaigns, including keyword targeting, ad copy creation, and bid strategies.
• Strong understanding of keyword research and SEO principles, including on-page optimization and link-building.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Familiarity with Google Analytics, Google Search Console, and other SEO tools.
• Excellent communication and collaboration skills.
• Ability to work independently and manage multiple projects simultaneously.

It will also be favorable if you are knowledgeable in:

• Google Ads Certification.
• Experience working in a fast-paced digital marketing environment.

ROLE SUMMARY

The Digital Performance Marketing Analyst, internally known as a Performance Marketing Manager - Targeted Media role on the Media Team is a key function responsible for the delivery of media for accounts of medium to high complexity. The media this individual is responsible for delivering against includes Facebook, Twitter, LinkedIn, Snapchat, and TikTok. He/she will be in charge of delivering outstanding results for the accounts to which he/she is assigned.

WORK SCHEDULE:
8:00 AM – 5:00 PM Pacific Daylight Time (11:00 PM – 8:00 AM Philippine Standard Time), Follows Philippine Holidays

POSITION TYPE:
Full Time

WORK ARRANGEMENT:
Remote

ESSENTIAL FUNCTIONS:

• Handle the following campaign setup tasks:
• Work on the platform to configure campaigns, which include setting up budgets, targets, creatives, and run dates
• Validate budgets against allocated POs
• Install and configure pixels to track events and create remarketing audiences
• Partner with the client integrations team to guide proper event configuration.
• Ensure campaigns are properly configured to deliver against the campaign goals
• Write ad copy with support to align with platform specifications and best practices
• Handle the following campaign optimization tasks:
• Monitor ongoing performance to identify areas of opportunity
• With support, adjust campaigns based on learnings to elevate performance: identify new audiences, refine objective-based strategies, adjust ad formats, etc.
• Track spending to ensure pace aligns with campaign goals and adjust as needed to ensure the media paces appropriately
• Communicate with internal teammates to ensure ongoing campaign performance and updates are understood
• Handle the following campaign reporting tasks:
• Empower the marketing and client strategy teams with updates and performance details
• Deliver reporting at agreed-upon intervals to demonstrate the outcomes of this media
• Demonstrate depth of knowledge in how media metrics support a client's stated goals and objectives
• Communicate campaign insights and recommendations that will help elevate the discussion around this media in the conversation with clients
• Drive standards into delivery and the team
• Document key information about accounts and setups and ensure information is accurate and updated as needed
• Adhere to agreed-upon procedures to enable scale
• Ensure SLAs are met on assigned accounts

QUALIFICATIONS:

• Bachelor's degree in Business, Communications, Marketing or commensurate experience
• 3-5 years of experience in marketing roles
• 2 or more years of experience in Facebook Ads, Twitter Ads, LinkedIn Ads, etc.
• Familiarity with recruitment marketing and/or talent attraction a huge plus
• Intermediate level of knowledge of digital advertising platforms and technology (DSPs, Google Ads, Facebook Ads, etc.)
• Knowledge and use of collaboration tools like JIRA, Confluence, Asana, etc.
• Extremely detail-oriented and able to manage multiple projects concurrently.
• Values building and growing relationships
• Process driven
• Skilled oral and written communicator with the ability to work with distributed teams to drive results.
• Thirst for knowledge and openness to learn

Work Arrangement: Hybrid with minimum 3 days physically in office; Work Location: Ortigas, Pasig(Meralco Avenue)

Work Schedule: Monday to Friday (day shift, PH hours)

Application process: Interested candidates are invited to submit their resume/CV along with a comprehensive portfolio or case studies showcasing campaign strategy, execution, and results.

About the Role:

• Our client, a leading Healthcare sector is currently looking for a detail-oriented and results-driven Performance Marketing Specialist to join their in-house marketing team. In this role, you will focus on executing and optimizing paid search campaigns to drive measurable business growth. The ideal candidate will have a strong understanding of digital advertising platforms and be comfortable managing the full execution process—from campaign setup and monitoring to performance analysis and optimisation.

Key Requirements:

• Diploma or Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent work experience).
• At least 2–4+ years of hands-on PPC campaign management experience.
• Proficiency with Google Ads, and paid social platforms (Meta Ads, LinkedIn Ads, etc.).
• Strong skills in Google Analytics, Tag Manager, and other tracking/measurement tools.
• Advanced knowledge of keyword research tools (e.g., SEMrush, Ahrefs, Keyword Planner).
• Google Ads Certification (Search, Display, Video).
• Strong analytical and problem-solving skills.
• Detail-oriented with the ability to manage multiple campaigns simultaneously.
• Effective written and verbal communication skills.

Key Responsibilities:

• Strategy & Planning: Support business's paid search strategic planning. Execute paid search strategies for assigned business units, aligning with given business objectives, growth targets and market nuances. This includes keyword strategy, bidding approaches and ad copy development.
• Campaign Management: Hands-on management and optimization of large-scale, complex SEM campaigns across Google Ads and other relevant search platforms.
• Budget Management Support: Assist in managing SEM budgets by monitoring sped, pacing, and allocation to ensure campaigns remain on track with performance goals (CPC, CPA, CVR).
• Performance Analysis & Reporting: Conduct in-depth analysis of campaign performance, identify trends, uncover insights, and provide actionable recommendations. Prepare regular reports for stakeholders, highlighting results, challenges, and opportunities.
• Keyword Research & Expansion: Continuously identify new keyword opportunities, long-tail variations, and negative keywords to expand reach and improve targeting effectiveness.
• Ad Copy & Creative Optimization: Develop, A/B test, and iterate on compelling ad copy, extensions, and potentially dynamic search ads to improve CTR and conversion rates.
• Landing Page Optimization (LPO): Collaborate with product and content teams to ensure landing pages are highly relevant, user-friendly, and optimized for conversion. Provide data-backed recommendations for improvements.
• Localisation & Compliance: Ensure campaigns are culturally relevant and optimized for specific sub-regions and languages in target markets. Ensure campaigns adhere to advertising policies and industry regulations.

Job Types: Full-time, Permanent

Pay: Php30, Php45,000.00 per month

Benefits:

• Additional leave
• Health insurance
• Life insurance
• Opportunities for promotion
• Paid training
• Promotion to permanent employee

Application Question(s):

• Asking/Expected Salary:
• Please attach your sample portfolio here:

Experience:

• Performance Marketing Specialist: 2 years (Preferred)

Work Location: In person

WHO WE ARE

We are
IPG Mediabrands
, a CLIENT-FIRST, CONSULTING-LED, COMMUNITY-DRIVEN group of 18,000 media and marketing specialists in over 130 countries on a mission to ensure our clients win in the marketplace. In 2007, Mediabrands or MB was born in the global arena under the parent company InterPublic Group (NYSE: IPG) which is currently headquartered in New York City, USA.

Through our portfolio of brands, and culture of collaboration, we offer the media and marketing capabilities it takes to invest smarter and grow our client's businesses now and in the future. Through our diverse community of people and leaders, we offer teams of experts who thrive in a culture of excellence and equity. Through our commitment to brand values and media responsibility, we offer leadership to help our clients always act in the best interests of the communities they serve.

In the Philippines, IPG Mediabrands was founded in 2015 by the late and beloved Venus Reyes-Navalta and is registered in SEC as
IPG Mediabrands Philippines, Inc.
We are structured in the country as an umbrella company of a number of brands or business units such as UM (media agency), Initiative (media agency), Magna, Orion, MediaBrands Content Studio (MBCS) plus our now affiliates Kinesso, Reprise (performance marketing) and Matterkind (programmatic / addressable media) which unified into one business unit still called Kinesso that incorporated its own company in 2021 to form Kinesso Philippines, Inc.

We are looking for a
PERFORMANCE MARKETING SPECIALIST
who can join our
KINESSO
team:

ABOUT THE TEAM

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs.

THE PERFORMANCE MARKETING SPECIALIST ROLE

The Performance Marketing Specialist is responsible for managing digital media buying and advertising - related projects for the organization and its clients. Organizes digital resources for media campaigns and presents their progress and initiatives. Help develop and execute digital strategies for the launch of new programs. Manage initiatives aimed at increasing awareness, website traffic, driving user acquisition and conversion. Produce, develop and implement leading SMM and SEM strategies, including websites, CRM, social media.

RESPONSIBILITIES

Planning

• Work closely with planners and client leads to identify clients' consumer, brand, and industry challenges
• Help analyze available data (brand briefs, historical results, tools and public data) to formulate a performance marketing plan
• Conduct platform simulations to estimate investments, unit costs, KPIs, audience sizes, etc.
• Put together media plans and proposals to assist planners/client leads with overall media recommendations

Campaign Management

• Plan and implement Performance campaigns across
  paid search, paid social, and online video channels
• Daily monitoring of campaigns to ensure
  on-track deliveries and spends
  , and all ads/campaigns are running smoothly
• Put together weekly, monthly, or quarterly reports as needed
• Evaluate campaign results and identify opportunities to improve performance.
• Proactively provide campaign updates and recommendations to client leads/planners across the network

Training and Development

• Actively partake in internal Work-in-Progress (WIP) meetings and brainstorming sessions
• Active participation in performance/digital trainings for the team, agency, and network
• Provide ongoing support/advise to planners and buyers when it comes to performance platforms

DESIRED SKILLS & EXPERIENCE

• Bachelor's degree in related field or equivalent work experience in the advertising / communication industry
• FRESH GRADUATES with background in Marketing, Advertising, Business, or Communications are welcome to apply
• Hands-on experience in performance media planning and management
  (Paid Search, Paid Social, Online Video)
  is an advantage
• Working knowledge and experience of key performance platforms
  (Google Ads, Facebook Business Manager, Data Studio, etc.)
• Training / Certification from
  Google, META (Facebook/IG), Tiktok, X (formerly Twitter)
• Excellent written and verbal communication skills
• Working knowledge of online collaboration tools (Google Drive, MS Teams, Smartsheets, Slack, etc.)
• Must be EXCELLENT in Microsoft Excel (formulas, pivot tables, navigation, etc.)
• Must be very detail-oriented in budgeting and watching out client expenses conscientiously
• Must have creative mind and a passion for all things digital
• Amenable to a
  flexible hybrid work arrangement
  with at least
  twice a week office reporting
  at Two NEO, BGC, Taguig City.

If you believe that the team and this role might be perfect for YOU, go ahead and click on LinkedIn's "Easy Apply" to start the process.

IPG Mediabrands is an equal opportunity employer and values diversity in the workplace. We encourage all qualified individuals to apply.

Thank you in advance for your interest in IPG Mediabrands Philippines, Inc.

Job Description:

We are seeking a Performance Marketing Specialist with a sharp focus on maximizing Return on Advertising Spend (ROAS) across paid media channels. This role is ideal for a data-driven marketer who thrives in e-commerce environments and is skilled in planning, executing, and optimizing digital campaigns on platforms such as TikTok, Shopee, Lazada, and Meta (Facebook & Instagram).

Work Arrangement:

• Full 5-day onsite work (Monday to Friday) at our office in Makati

Responsibilities:

• Develop and execute performance marketing strategies with a primary focus on increasing ROAS and driving profitable growth.
• Plan, launch, and manage paid campaigns across TikTok, Shopee, Lazada, and Meta, ensuring efficient use of ad spend to maximize revenue.
• Continuously analyze campaign data and fine-tune audience targeting, bidding strategies, placements, and creatives to improve ROAS.
• Conduct A/B testing to identify winning ad creatives and messaging that deliver the highest returns.
• Monitor daily campaign performance and proactively adjust strategies to ensure ROAS goals are consistently met or exceeded.
• Collaborate with creative and marketing teams to produce high-converting ad assets that align with data insights and performance benchmarks.
• Stay current with algorithm updates, digital marketing trends, and platform-specific best practices that influence ROAS.
• Manage and allocate advertising budgets with precision, ensuring optimal spend distribution based on campaign profitability and performance metrics.

Qualifications:

• Proven experience in performance marketing or digital media buying, with a strong track record of achieving high ROAS across TikTok, Shopee, Lazada, and Meta.
• Advanced analytical skills with the ability to interpret performance data and turn insights into actionable optimizations.
• Proficiency in ad management and analytics tools (Meta Ads Manager, TikTok Ads Manager, Google Analytics, etc.).
• Solid understanding of customer acquisition funnels, conversion tracking, and e-commerce KPIs, especially ROAS.
• Experience in e-commerce, affiliate marketing, or digital retail performance campaigns is highly preferred.
• Results-oriented, detail-focused, and able to manage multiple campaigns simultaneously in a fast-paced environment.

Job Types: Full-time, Permanent

Pay: Php50, Php80,000.00 per month

Benefits:

• Company events
• Opportunities for promotion
• Promotion to permanent employee

Work Location: In person

Are you passionate about digital marketing and data-driven results?

We're looking for a Performance Marketing Specialist to join our growing team

What You'll Do:

• Plan, launch, and manage paid campaigns (Facebook, Google, TikTok, LinkedIn).
• Optimize ads through A/B testing, targeting, and creative improvements.
• Monitor KPIs like CPL, ROAS, CTR, and Conversion Rates.
• Analyze data and provide insights to boost ROI.
• Collaborate with sales & creative teams to drive lead generation and brand growth.
• Stay ahead of industry trends and experiment with new strategies.

What We're Looking For:

• 2+ years of experience in paid ads management.
• Hands-on knowledge of Meta Ads, Google Ads, and at least one emerging platform.
• Strong analytical and problem-solving skills.
• Familiarity with tools like Google Analytics, Ads Manager, or Data Studio.
• A results-driven mindset with excellent communication skills.

Why Join Us?

• Work in a fast-paced and collaborative environment.
• Opportunity to experiment, grow, and innovate.
• Be part of a team that values creativity and measurable impact.

Job Types: Full-time, Permanent, Fresh graduate

Pay: Php20, Php30,000.00 per month

Benefits:

• Additional leave
• Company Christmas gift
• Company events
• Flexible schedule
• Flextime
• On-site parking
• Opportunities for promotion
• Promotion to permanent employee

Work Location: In person

The Role:

We are seeking a detail-oriented and results-driven Performance Marketing Specialist to join our in-house marketing team. This is a hands-on role focused on executing and optimizing paid search campaigns to drive measurable business growth. The ideal candidate will have a strong understanding of digital advertising platforms and be comfortable managing the full execution process—from campaign setup and monitoring to performance analysis and optimisation.

Responsibilities include:

• Strategy & Planning: Support business's paid search strategic planning. Execute paid search strategies for assigned business units, aligning with given business objectives, growth targets and market nuances. This includes keyword strategy, bidding approaches and ad copy development.
• Campaign Management: Hands-on management and optimization of large-scale, complex SEM campaigns across Google Ads and other relevant search platforms.
• Budget Management Support: Assist in managing SEM budgets by monitoring sped, pacing, and allocation to ensure campaigns remain on track with performance goals (CPC, CPA, CVR).
• Performance Analysis & Reporting: Conduct in-depth analysis of campaign performance, identify trends, uncover insights, and provide actionable recommendations. Prepare regular reports for stakeholders, highlighting results, challenges, and opportunities.
• Keyword Research & Expansion: Continuously identify new keyword opportunities, long-tail variations, and negative keywords to expand reach and improve targeting effectiveness.
• Ad Copy & Creative Optimization: Develop, A/B test, and iterate on compelling ad copy, extensions, and potentially dynamic search ads to improve CTR and conversion rates.
• Landing Page Optimization (LPO): Collaborate with product and content teams to ensure landing pages are highly relevant, user-friendly, and optimized for conversion. Provide data-backed recommendations for improvements
• Localisation & Compliance: Ensure campaigns are culturally relevant and optimized for specific sub-regions and languages in target markets. Ensure campaigns adhere to advertising policies and industry regulations

Skills & Experience required:

• Diploma or Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent work experience).
• 2–4+ years of hands-on PPC campaign management experience.
• Proficiency with Google Ads, and paid social platforms (Meta Ads, LinkedIn Ads, etc.) tools.
• Advanced knowledge of keyword research tools (e.g., SEMrush, Ahrefs, Keyword Planner).
• Google Ads Certification (Search, Display, Video).
• Strong analytical and problem-solving skills.
• Detail-oriented with the ability to manage multiple campaigns simultaneously.
• Effective written and verbal communication skills.

Additional details:

• Permanent and direct-hire engagement
• Hybrid arrangement
• Dayshift; Monday to Friday
• Ortigas Center, Pasig office

Job Types: Full-time, Permanent

Pay: Php35, Php45,000.00 per month

Application Question(s):

• Please share your Viber number. This will allow us to reach you easily and ensure the line is open at all times for updates.

Work Location: In person

This role is a Performance Marketing Specialist who acts as a consultant for clients, helping them achieve their marketing goals, specifically in the B2B (business-to-business) space. The position is focused on using data and analytics to manage and optimize digital advertising campaigns from start to finish.

• Manages and runs digital advertising campaigns on platforms like Google Ads, LinkedIn, and Facebook, as well as through email marketing and content syndication.
• Monitors and optimizes campaigns by analyzing performance data and metrics to ensure a strong return on investment (ROI) and to meet client goals.
• Collaborates with other teams to ensure campaign materials are delivered correctly and on time.
• Generates performance reports and provides insights and recommendations for improving future campaigns.
• Provides operational support for tasks such as creating audiences, setting up campaigns, running A/B tests, and managing conversion tracking.
• Proactively contributes to team discussions and assists with other ad-hoc tasks or projects as needed.

• Requires 2-3 years of marketing experience, with a preference for B2B experience.
• A Bachelor's degree in Marketing, Communications, or a related field is needed.
• Candidates must have hands-on experience managing, optimizing, and reporting on ad campaigns from platforms like LinkedIn, Google, and/or Facebook.
• A strong understanding of B2B marketing principles like demand generation and lead nurturing is preferred.
• The role requires excellent communication, organizational, and analytical skills.
• Candidates must be self-motivated, resourceful, and capable of working both independently and as part of a team.
• The position is on-site in Pasig City, Philippines, and requires working a night shift schedule from 8 PM to 5 AM PST twice a week.