1,058 Marketing Leadership jobs in the Philippines
Digital Marketing Director
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Key Responsibilities
- Digital Marketing & Demand Generation
- Develop and execute integrated digital campaigns (SEO, SEM, paid social, content marketing, webinars, and email nurture programs).
- Build and optimize lead generation funnels to consistently deliver qualified sales opportunities.
- Manage website strategy and content to maximize inbound lead capture.
- CRM & Marketing Automation (HubSpot)
- Own and optimize HubSpot CRM and marketing automation workflows.
- Drive segmentation, lead scoring, and nurture workflows to improve conversion rates.
- Implement reporting dashboards for marketing performance and ROI.
- Sales Enablement
- Partner with the sales team to deliver tools, collateral, and playbooks that accelerate deal velocity.
- Develop case studies, presentations, and competitive positioning assets.
- Equip sales with insights from marketing campaigns and buyer behavior.
- Brand & Thought Leadership
- Elevate the company's market presence with messaging across digital, conferences, and industry partnerships.
- Drive thought leadership through whitepapers, webinars, and healthcare-specific content campaigns.
- Monitor competitor activity and market trends to inform strategy.
Qualifications
- 7+ years of marketing experience in healthcare, SaaS, staffing, or related industries.
- Proven track record of digital lead generation and demand generation success.
- Expertise with HubSpot CRM and marketing automation (mandatory).
- Strong understanding of SEO/SEM, paid media, content marketing, and analytics.
- Experience enabling sales teams with tools, playbooks, and messaging.
- Analytical mindset with the ability to build data-driven campaigns and reports.
- Excellent written and verbal communication skills.
- Growth-oriented, entrepreneurial mindset; thrives in a fast-paced, scaling environment.
Digital Marketing Director
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Position: Client Delivery Director
Employment Type:
Full-Time
Work Setup:
Hybrid (2 days onsite, 3 days WFH)
Location:
Ortigas, Pasig
Shift:
Night Shift
About Us
We're a high-performing team of digital marketing strategists, content specialists, and technologists with a passion for driving measurable growth for B2B clients. With a strong culture built on collaboration, integrity, and continuous learning, we work hard, have fun, and always put people first. If you're looking for a meaningful career where you can make an impact and grow professionally, we'd love to meet you.
What You'll Do
As a Client Delivery Director, you'll lead multi-channel marketing initiatives and client relationships, driving performance for software and technology companies in global markets. You'll act as the strategic bridge between clients and execution teams, ensuring results-driven campaigns that meet business goals.
Key Responsibilities:
- Own the end-to-end delivery of B2B marketing campaigns across various industries and digital channels.
- Lead regular client governance meetings to present updates, align on goals, and exchange strategic insights.
- Analyze campaign performance and surface data-driven insights and new growth opportunities.
- Collaborate with cross-functional teams to optimize delivery and exceed client expectations.
- Support leadership with visibility into key metrics, delivery challenges, and improvement plans.
What You'll Bring
- Bachelor's degree in Marketing, Business, Engineering, Computer Science, or a related field.
- 8+ years
of digital marketing experience, with
3+ years
in program/project management or change management. - Strong background in
B2B technical or software marketing
. - Skilled in campaign performance analysis, process optimization, and project delivery.
- A self-starter mindset with excellent organizational, leadership, and problem-solving abilities.
- Strong communication skills with the ability to present ideas and data clearly to clients and internal stakeholders.
- Ability to thrive in a fast-paced, agile, and remote work environment.
Marketing Director
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Overview:
Nextvas Inc. is a provider of business process outsourcing solutions, specializing in virtual assistant services and other bespoke offerings. Focused on expanding brand presence, accelerating growth, and engaging audiences globally, Nextvas is looking for a Marketing Director who can take charge of our marketing vision, strategy, and execution to help us stand out in competitive markets.
Position Overview:
This role involves leading the company's marketing efforts from strategy to execution. Responsibilities include developing long-term brand strategy, producing integrated marketing campaigns, collaborating closely with sales and product teams, managing marketing resources and budget, and ensuring consistency in the brand message across all channels. The Marketing Director plays a central role in driving brand awareness, lead generation, and market expansion.
Key Responsibilities:
- Develop, refine, and implement a comprehensive marketing strategy that aligns with Nextvas's growth objectives.
- Lead and oversee the marketing team, providing mentorship, direction, and leadership to achieve departmental goals.
- Design, plan, and execute multi-channel marketing campaigns (digital, print, social media, content, email, events).
- Conduct market research and competitor analysis to identify trends, customer needs, and opportunities.
- Establish and manage the annual marketing budget; monitor spend, measure ROI for campaigns and initiatives.
- Collaborate with sales, product, operations, and other departments to ensure marketing plans support revenue targets and product strategy.
- Build and protect the Nextvas brand: maintain consistent messaging, visual identity, and positioning.
- Monitor key marketing metrics and analytics to assess performance; adjust strategies based on insights.
- Manage external partnerships (media, influencers, agencies) and oversee public relations efforts.
- Represent Nextvas in conferences, trade shows, and marketing events; enhance external visibility.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field. A master's degree (MBA or equivalent) is a plus.
- Significant experience in marketing leadership roles, with a proven track record of developing and executing successful marketing strategies.
- Strong understanding of digital marketing tools and platforms (social media, SEO/SEM, content marketing, analytics).
- Excellent leadership skills; demonstrated ability to inspire, manage, and grow a marketing team.
- Strong analytical mindset; ability to interpret data to make informed marketing decisions.
- Excellent verbal and written communication skills.
- Experience managing budgets and demonstrating ROI.
- Creative thinking and ability to innovate.
Preferred Skills (Nice-to-Have):
- Experience in the BPO or outsourcing industry, or serving global clients.
- Familiarity with marketing automation tools, CRM systems, and digital analytics platforms.
- Prior experience launching new products or markets.
- Exposure to influencer marketing, content strategy, or thought leadership.
- Ability to work under fast-paced, dynamic conditions and adapt to change.
- Willingness to travel locally or internationally for events or strategic partnerships.
Job Type: Full-time
Benefits:
- Company events
- Health insurance
- Opportunities for promotion
- Paid training
Work Location: In person
Marketing Director
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Join the Pioneer Crypto Brand in the Philippines
Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.
Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.
What you'll do
- Design and execute the marketing and growth strategy for the Philippine region and the other countries based on business plan
- Plan opportunities and the main point of strategic decision on PH's marketing activities
- Create a professional and smooth experience for our users and deliver high quality production for dissemination to stakeholders
- Build and manage all social media channels to improve branding
- Delivering digital content in the form of video interviews, podcasts, and webinars
- Delivering the offline events to work closely with partnerships teams, and represent at industry events and in business development activities
- Prepare for and present at industry events such as conferences, panels and webinars
- Effectively lead and communicate with the marketing team and cross-departments to ensure product quality and reputation
- Perform market analysis and business data analysis to determine the best practice to ensure is continually growing in PH market
- Review the marketplace weekly and complete the competitor marketing analysis in the weekly management meeting and work on the action plan
- Contribute to 's position as a marketing leader in PH and global digital exchange industry based on business needs
- Ensure compliance with all relevant legislation and regulations to minimize risk and enhance 's reputation
What we expect from you
- Bachelor's Degree in Marketing or Communications, or any other related field
- Minimum 6 years of relevant acquisition marketing experience and 3 years of leading a team
- Proven marketing management experience with strong ownership and business intelligence
- Experience launching marketing initiatives
- Experience building social medical platforms such as Twitter Space
- Experience strategy planning to design and confirm the marketing plan based on business requirements
- Strong understanding of cryptocurrency related terminologies and trends and have a liking for crypto cultures
- Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible
- Execution oriented mindset - with the humility, drive, and scrappiness to get it done
- Strong communication skills to work closely with BD, Partnerships, Product and CS teams to solve the problems
Join the Coins Team Now
Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.
Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.
A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes Coins culture welcomes new ideas backed up by data to create an impact.
Marketing Director
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Are you a seasoned Marketing Leader from the FMCG industry ready to take on a diverse and exciting portfolio? We are looking for a Marketing Director to spearhead our consumer group division. This role will oversee both Brand Marketing and Trade Marketing across General Trade and Modern Trade channels, driving our B2B and B2C growth strategies.
Qualifications:
- Strong FMCG background, preferably from top-tier companies
- Proven track record in launching and scaling successful consumer products.
- Hands-on experience in brand building, trade execution, and market expansion.
- Strategic leader with the ability to inspire teams and deliver measurable business results.
- A background in pet food marketing is a strong advantage.
- Willing to work onsite in Timog, Quezon City
Marketing Director
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Summary:
Our client is a dynamic and fast-growing company with a strong presence in the online gaming and digital entertainment industry. Their mission is to deliver innovative, data-driven, and culturally relevant gaming experiences tailored to the global market. They are currently expanding the team and seeking experienced and passionate professionals to join them in multiple roles.
Role and Responsibilities:
1. Growth Strategy & Player Acquisition
Develop and own the company's multi-channel marketing strategy across digital, influencer, offline, and strategic partnerships
Lead performance marketing across paid media, SEO, affiliates, CRM, and app/store acquisition.
Define and optimize the full marketing funnel (awareness conversion retention) across web and app
2. Brand & Creative Direction
Own the brand strategy and voice of the company across markets
Oversee creation of world-class content, campaigns, and communication
Ensure consistency and innovation in messaging across all platforms
3. Budget Ownership & Planning
Define, manage, and optimize the marketing budget to deliver ROI-positive campaigns
Forecast and track spend vs performance across all channels and market segments
Ensure efficient resource allocation across brand and growth initiatives
Collaborate with Finance to align budget planning with company-wide revenue and profit targets
4. Data-Driven Execution
Partner with BI and Product teams to measure LTV, CAC, ROI, churn, retention, and optimize continuously
Leverage market and player insights to tailor local campaigns and personalise experiences.
5.Leadership & Organisation Development
Build, mentor, and scale a high-performance marketing team (growth, brand, CRM, content, design)
Foster a culture of creativity, speed, and accountability
Report directly to the Head of Business Unit and align with cross-functional leaders (Product, Operations, Finance)
Requirements:
8–12+ years of marketing experience, including senior leadership in a digital-first or app-based business
Proven track record of scaling customer acquisition and brand awareness in competitive markets
Strong grasp of data analytics, performance marketing, CRM, and growth marketing tools
Experience in budget ownership, forecasting, and strategic financial planning for marketing
Ability to balance short-term performance with long-term brand building
Exceptional leadership, communication, and strategic thinking
Experience in iGaming and sports betting industry
Familiar with both grey and regulated market or Philippines market
Experience building a brand from single market to regional/international scale-up
Strategic thinker with a passion for sports, data, or iGaming communities
Specialization
:Marketing Communications / PR
Type of Employment
:Permanent
Minimum Experience
:Fresher
Work Location
:Philippines
Marketing Director
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Strategic Leadership
Develop and implement comprehensive marketing strategies aligned with company objectives.
- Identify market trends, customer needs, and competitive activities to drive business growth.
- Oversee brand positioning and ensure consistency across cosmetics and food product lines.
Brand & Product Management
Lead the launch and promotion of new products in both industries.
- Manage product lifecycle, pricing strategies, and market expansion initiatives.
- Collaborate with R&D for product innovation and consumer-driven development.
Campaign Development & Execution
Plan and oversee digital, traditional, and trade marketing campaigns.
- Ensure effective use of marketing channels: social media, PR, events, and retail promotions.
- Monitor ROI and campaign performance using KPIs and analytics.
Team Leadership & Collaboration
Lead, mentor, and manage the marketing team.
- Coordinate with Sales, Operations, and Creative teams to ensure alignment of strategies.
- Build relationships with external partners, agencies, and distributors.
Market Research & Analysis
Conduct market research to identify opportunities and threats.
- Use data-driven insights to refine marketing strategies.
- Stay updated on industry trends in cosmetics and food markets.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or related field (Master's degree preferred).
- At least 8–10 years of progressive marketing experience, with 3–5 years in a leadership role.
- Proven track record in brand management within the cosmetics and/or food industry.
- Strong leadership, strategic thinking, and analytical skills.
- Excellent communication and presentation abilities.
- Proficiency in digital marketing tools, analytics, and CRM systems.
Key Competencies
- Strategic mindset with a results-driven approach
- Strong leadership and team management
- Creativity and innovation in brand storytelling
- Deep understanding of consumer behavior in cosmetics and food sectors
- Ability to manage multiple projects and priorities effectively
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Marketing Director
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Principal Duties:
Develops and articulates effective and innovative marketing strategies that are executable, easily communicated, and clinically supported for areas of responsibility (product/indication/channel). Demonstrates ability to segment a market, select optimal target segments and position effectively for the target segment.
Develops an effective Marketing strategy that will differentiate Abbott among consumers and patients at the point-of-sale, and foster brand preference and loyalty.
Improves quantitative analytic skills, and utilization of customer insights capability of the team
Effectively manages the creation of high impact promotional material that supports strategic objectives. Appropriately manages full marketing budget. Continually evaluates and applies knowledge of the effectiveness (share impact/ROI) and efficiency (expense control) of promotional tactics. Effectively manages projects to deliver high quality work in a timely fashion (meets deadlines). Ensures that regulatory and legal guidelines are followed.
Develops and maintains effective collaborative working relations with creative services/agency teams, Medical, Regulatory, Commercial Excellence, Business Development, Finance and Sales. Develops internal and external customer relationships to successfully drive Abbott's business objectives. Effectively communicates to the marketing team the vision and strategies related to the products/business.
Works very closely with the Sales Director to ensure that sales and marketing teams are working collaboratively to drive execution of core programs. There is a high degree of indirect influence on sales.
Establishes a productive work environment by creating trust and respect within team members. Develops an atmosphere of confidence and strength, and creates opportunities to recognize and reward outstanding individual and team performance.
Qualifications
Industry experiences:
- Multiple product business
- Growth business/acquisition
- Mature/declining business
- Renewal/turn-around
- Long range Planning
- Strategy development, execution, and measurement
- P&L, budgeting, planning & forecasting, finance
- Risk-based analysis and decision making, and contingency planning
- Talent management/development
- Sales & distribution skills
- Regulatory, QA, legal policies/environment
Position experiences:
- Execute a series of increasingly complex brand management assignments in multiple categories. Work in more than one business, in more than one geographic location.
- Turn around under-performing or failing brand(s). Take on and succeed with assignments where risks and opportunities are high. Overcome obstacles.
- Launch new brands and new products. Bring innovations to existing brands and products to market.
- Move from an operational "doing" role to a strategic one. Achieve results through teams rather than individual effort.
- Demonstrate an understanding of business drivers and an ability to influence them to achieve growth.
- Carry brand strategy and P&L responsibility.
- Possess a track record of tangible results in each role Required Brand
Management Expertise
- Stage gate analyses/product development processes
- Launch recommendations
- Customer, consumer, and shopper insights and understanding
- Category dynamics
- Brand visioning and positioning
- Product branding and messaging
- Complex pricing strategies
- Competitive benchmarking and strategies
- Resource acquisition & allocation
- Marketing spend ROI
- Promotions, advertising, external agency relationships
- Trade/retail and/or healthcare/institutional marketing
- Media relations
- Direct interaction with Corporate Planning & Development, external consultant, and Divisional BD to develop strategies for achieving breakthrough results. Manage total product portfolio and P&L and directly involved with all aspects of the business.
Education and work experience
- University degree
- 10+ years of experience in Marketing Management at pharmaceutical industry as well as Consumer Marketing and Trade marketing.
Marketing Director
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About the role
We are seeking an exceptional Marketing Director to join our team in Makati City. As our Marketing Director, you will be responsible for developing and executing effective marketing strategies to drive brand awareness, customer engagement and revenue growth for our business.
This is a full-time role, offering the opportunity to be a key member of our dynamic marketing department and contribute to the overall success of the company.
What you'll be doing
- Market (including competitive products) and user research, analysis, and study; responsible for the marketing of the company's sports products (including agent recruitment, channel promotion, etc.)
- Manage the team and execute, be fully responsible for the team's daily work, and report project progress to superiors in a timely manner;
- Responsible for coordinating and managing various internal and external resources, and implementing planning goals;
- Understand and discover customer needs, plan and execute various activities
- Developing and implementing comprehensive marketing plans to promote our products and services
- Overseeing the creation of compelling marketing content, including digital campaigns, print materials, and other brand assets
- Managing marketing budgets and resources to ensure efficient and effective utilization
- Analyzing marketing data and metrics to measure campaign performance and inform future strategies
- Collaborating with cross-functional teams to ensure consistent brand messaging and customer experience
- Staying up-to-date with industry trends and best practices to identify new opportunities for growth
- Leading and mentoring a talented marketing team to achieve their full potential
What we're looking for
- Experience in agent recruitment or promotion in the sports or Vietnam/Thailand market, and those with domestic agent resources are preferred;
- Experience in market work
- Strong overall planning, execution and coordination capabilities, familiar with management/sales tactics
- Extensive and proven experience in a marketing leadership role
- Proven track record of developing and executing successful marketing campaigns across multiple channels
- Excellent project management and budget management skills
- Strong analytical and data-driven decision-making abilities
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
- Passionate about staying up-to-date with the latest marketing trends and technologies
- Degree in Marketing, Communications, or a related field
- Excellent communication skills, proficiency in Chinese/Mandarin language is a must.
What we offer
At Company Confidential, we are committed to providing our employees with a supportive and rewarding work environment. As our Marketing Director, you can expect:
- Competitive salary and performance-based bonus structure
- Opportunities for professional development and career advancement
- Collaborative and inclusive company culture
- Support work-life balance
Apply now to join our dynamic team and be a part of our exciting journey
Marketing Director
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Marketing Director (E-commerce Expansion Specialist)
Location:
Remote (preferably with significant overlap with Australian time)
About Us
We are a fast-growing e-commerce business based in Australia, poised to expand into international markets, including the US and UK. Currently generating $2M AUD in annual revenue, our ambitious goal is to grow to $10M AUD and beyond. We're looking for a talented
Marketing Director
to help us achieve this vision and build a lean, high-performing marketing team.
About The Role
This is a senior-level role ideal for a marketing professional with extensive e-commerce experience, particularly in scaling brands from 7-figure to 8-figure revenues. You will lead our marketing strategy and execution as we prepare to enter international markets, leveraging your expertise in brand development, paid advertising, email marketing, CRO, and data-driven decision-making.
You will also manage a small team, including a social media coordinator, and eventually help build out a scalable marketing team to support our growth goals.
Key Responsibilities
- Strategy Development: Design and execute marketing strategies to expand into international markets (US and UK).
- Campaign Creation & Execution: Develop, launch, and optimize marketing campaigns, including seasonal promotions and product launches.
- Brand Development: Oversee the development and enhancement of the brand to resonate with international markets while maintaining consistency and authenticity.
- Paid Advertising: Manage and scale paid ad campaigns across Google Ads and Meta (Facebook/Instagram).
- Conversion Rate Optimization (CRO): Analyze user behavior and implement strategies to optimize the website for higher conversion rates and improved customer experience.
- Email Marketing: Oversee email marketing strategies using Klaviyo to drive customer retention and conversion.
- SEO Optimization: Lead SEO initiatives to increase organic traffic and search rankings.
- Analytics & Reporting: Monitor marketing performance metrics, identify trends, and adjust strategies to meet KPIs.
- Team Leadership: Manage the current social media specialist and collaborate on creative content. Plan for team growth by identifying skill gaps and recruiting top talent.
Qualifications
- Proven experience in scaling e-commerce businesses from 7-figure to 8-figure revenues.
- Strong knowledge of international markets, particularly the US and UK.
- Hands-on experience with brand development, Google Ads, Meta Ads, Klaviyo, SEO, and CRO.
- Expertise in marketing analytics and data-driven decision-making.
- Excellent leadership skills and a track record of managing or building marketing teams.
- Familiarity with marketing tools and platforms, and the ability to adapt quickly to new technologies.
- Exceptional communication and collaboration skills.
- Fashion industry experience is a plus.
Why Join Us?
- Opportunity to take a pivotal role in our international growth journey.
- Competitive compensation with the potential for increases as we scale.
- A chance to shape the future of our marketing team and strategy.
- Flexibility to work remotely while aligning with Australian business hours.
How To Apply
If you're a results-driven marketer with a passion for scaling e-commerce businesses and breaking into new markets, we'd love to hear from you. Please submit your resume and a cover letter detailing your relevant experience and success stories.
This role is perfect for a visionary marketer ready to leave their mark on a high-growth e-commerce brand.