662 Marketing Director jobs in Makati City

About the role

We are seeking an exceptional Marketing Director to join our team in Makati City. As our Marketing Director, you will be responsible for developing and executing effective marketing strategies to drive brand awareness, customer engagement and revenue growth for our business.

This is a full-time role, offering the opportunity to be a key member of our dynamic marketing department and contribute to the overall success of the company.

What you'll be doing

• Market (including competitive products) and user research, analysis, and study; responsible for the marketing of the company's sports products (including agent recruitment, channel promotion, etc.)
• Manage the team and execute, be fully responsible for the team's daily work, and report project progress to superiors in a timely manner;
• Responsible for coordinating and managing various internal and external resources, and implementing planning goals;
• Understand and discover customer needs, plan and execute various activities
• Developing and implementing comprehensive marketing plans to promote our products and services
• Overseeing the creation of compelling marketing content, including digital campaigns, print materials, and other brand assets
• Managing marketing budgets and resources to ensure efficient and effective utilization
• Analyzing marketing data and metrics to measure campaign performance and inform future strategies
• Collaborating with cross-functional teams to ensure consistent brand messaging and customer experience
• Staying up-to-date with industry trends and best practices to identify new opportunities for growth
• Leading and mentoring a talented marketing team to achieve their full potential

What we're looking for

• Experience in agent recruitment or promotion in the sports or Vietnam/Thailand market, and those with domestic agent resources are preferred;
• Experience in market work
• Strong overall planning, execution and coordination capabilities, familiar with management/sales tactics
• Extensive and proven experience in a marketing leadership role
• Proven track record of developing and executing successful marketing campaigns across multiple channels
• Excellent project management and budget management skills
• Strong analytical and data-driven decision-making abilities
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
• Passionate about staying up-to-date with the latest marketing trends and technologies
• Degree in Marketing, Communications, or a related field
• Excellent communication skills, proficiency in Chinese/Mandarin language is a must.

What we offer

At Company Confidential, we are committed to providing our employees with a supportive and rewarding work environment. As our Marketing Director, you can expect:

• Competitive salary and performance-based bonus structure
• Opportunities for professional development and career advancement
• Collaborative and inclusive company culture
• Support work-life balance

Apply now to join our dynamic team and be a part of our exciting journey

Join the Pioneer Crypto Brand in the Philippines

Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.

Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

• Design and execute the marketing and growth strategy for the Philippine region and the other countries based on business plan
• Plan opportunities and the main point of strategic decision on PH's marketing activities
• Create a professional and smooth experience for our users and deliver high quality production for dissemination to stakeholders
• Build and manage all social media channels to improve branding
• Delivering digital content in the form of video interviews, podcasts, and webinars
• Delivering the offline events to work closely with partnerships teams, and represent at industry events and in business development activities
• Prepare for and present at industry events such as conferences, panels and webinars
• Effectively lead and communicate with the marketing team and cross-departments to ensure product quality and reputation
• Perform market analysis and business data analysis to determine the best practice to ensure is continually growing in PH market
• Review the marketplace weekly and complete the competitor marketing analysis in the weekly management meeting and work on the action plan
• Contribute to 's position as a marketing leader in PH and global digital exchange industry based on business needs
• Ensure compliance with all relevant legislation and regulations to minimize risk and enhance 's reputation

• Bachelor's Degree in Marketing or Communications, or any other related field
• Minimum 6 years of relevant acquisition marketing experience and 3 years of leading a team
• Proven marketing management experience with strong ownership and business intelligence
• Experience launching marketing initiatives
• Experience building social medical platforms such as Twitter Space
• Experience strategy planning to design and confirm the marketing plan based on business requirements
• Strong understanding of cryptocurrency related terminologies and trends and have a liking for crypto cultures
• Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible
• Execution oriented mindset - with the humility, drive, and scrappiness to get it done
• Strong communication skills to work closely with BD, Partnerships, Product and CS teams to solve the problems

Join the Coins Team Now

Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.

Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.

A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes Coins culture welcomes new ideas backed up by data to create an impact.

About the role

We are seeking an exceptional Marketing Director to join our team in Makati City. As our Marketing Director, you will be responsible for developing and executing effective marketing strategies to drive brand awareness, customer engagement and revenue growth for our business.

This is a full-time role, offering the opportunity to be a key member of our dynamic marketing department and contribute to the overall success of the company.

What you'll be doing

• Market (including competitive products) and user research, analysis, and study; responsible for the marketing of the company's sports products (including agent recruitment, channel promotion, etc.)
• Manage the team and execute, be fully responsible for the team's daily work, and report project progress to superiors in a timely manner;
• Responsible for coordinating and managing various internal and external resources, and implementing planning goals;
• Understand and discover customer needs, plan and execute various activities
• Developing and implementing comprehensive marketing plans to promote our products and services
• Overseeing the creation of compelling marketing content, including digital campaigns, print materials, and other brand assets
• Managing marketing budgets and resources to ensure efficient and effective utilization
• Analyzing marketing data and metrics to measure campaign performance and inform future strategies
• Collaborating with cross-functional teams to ensure consistent brand messaging and customer experience
• Staying up-to-date with industry trends and best practices to identify new opportunities for growth
• Leading and mentoring a talented marketing team to achieve their full potential

What we're looking for

• Experience in agent recruitment or promotion in the sports or Vietnam/Thailand market, and those with domestic agent resources are preferred;
• Experience in market work
• Strong overall planning, execution and coordination capabilities, familiar with management/sales tactics
• Extensive and proven experience in a marketing leadership role
• Proven track record of developing and executing successful marketing campaigns across multiple channels
• Excellent project management and budget management skills
• Strong analytical and data-driven decision-making abilities
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
• Passionate about staying up-to-date with the latest marketing trends and technologies
• Degree in Marketing, Communications, or a related field
• Excellent communication skills, proficiency in Chinese/Mandarin language is a must.

What we offer

At Company Confidential, we are committed to providing our employees with a supportive and rewarding work environment. As our Marketing Director, you can expect:

• Competitive salary and performance-based bonus structure
• Opportunities for professional development and career advancement
• Collaborative and inclusive company culture
• Support work-life balance

Apply now to join our dynamic team and be a part of our exciting journey

Marketing Director develops and executes comprehensive national and regional marketing strategies to increase brand awareness and drive sales of electric vehicles, focusing on integrated campaigns (ATL, BTL), digital initiatives, and public relations to achieve business goals. Key responsibilities include managing brand image, building partnerships with media and influencers, analyzing market trends, overseeing marketing budgets, and collaborating with sales teams and dealers to ensure market leadership and a strong customer experience. Key Responsibilities

• Strategy Development: Create and implement national or regional marketing and PR strategies aligned with global and local objectives.
• Brand Management: Lead brand image shaping and reputation management, ensuring a consistent and positive brand message across all platforms.
• Market & Consumer Analysis: Analyze competitor dynamics, consumer trends, and market data to identify opportunities and refine strategies.
• Campaign Execution: Plan and execute high-impact marketing activities such as product launches, test drives, digital challenges, and social media campaigns.
• Public Relations: Establish and maintain partnerships with media, Key Opinion Leaders (KOLs), and industry experts to secure positive media exposure.
• Digital & Experiential Marketing: Develop and manage integrated marketing campaigns focusing on digital platforms and experiential marketing to drive leads and engagement.
• Dealer & Stakeholder Collaboration: Work closely with dealerships, charging networks, government agencies, and other stakeholders to expand reach and enhance online-offline conversion paths.

A BYD Marketing Director develops and executes comprehensive national and regional marketing strategies to increase brand awareness and drive sales of electric vehicles, focusing on integrated campaigns (ATL, BTL), digital initiatives, and public relations to achieve business goals. Key responsibilities include managing brand image, building partnerships with media and influencers, analyzing market trends, overseeing marketing budgets, and collaborating with sales teams and dealers to ensure market leadership and a strong customer experience. Key Responsibilities

• Strategy Development:Create and implement national or regional marketing and PR strategies aligned with global and local objectives.

Required Skills & Experience

• Marketing Expertise: Proven track record in strategic planning, integrated marketing campaigns, and budget management.
• Communication Skills: Excellent written and verbal communication, presentation, and storytelling abilities.
• Analytical & Data-Driven: Strong analytical skills to interpret market insights, customer feedback, and campaign performance.
• Digital Proficiency: Expertise in digital marketing, CRM tools, and marketing analytics platforms.
• Project Management: Strong ability to plan, coordinate, and execute multiple initiatives on time and within budget.
• Automotive/EV Experience: Significant experience in the automotive or electric vehicle (EV) sector.
• Brand Management: Lead brand image shaping and reputation management, ensuring a consistent and positive brand message across all platforms.
• Market & Consumer Analysis: Analyze competitor dynamics, consumer trends, and market data to identify opportunities and refine strategies.
• Campaign Execution: Plan and execute high-impact marketing activities such as product launches, test drives, digital challenges, and social media campaigns.
• Public Relations: Establish and maintain partnerships with media, Key Opinion Leaders (KOLs), and industry experts to secure positive media exposure.
• Digital & Experiential Marketing: Develop and manage integrated marketing campaigns focusing on digital platforms and experiential marketing to drive leads and engagement.
• Dealer & Stakeholder Collaboration: Work closely with dealerships, charging networks, government agencies, and other stakeholders to expand reach and enhance online-offline conversion paths.
• Team Leadership: Lead, manage, and motivate the local marketing team, fostering a collaborative and innovative environment.

Job Types: Full-time, Permanent

Pay: Php90, Php145,000.00 per month

Application Question(s):

• Do you have experience in the Automotive Industry, especially in Electric Vehicles (EVs) or Hybrid Cars?

Work Location: In person

Join the Pioneer Crypto Brand in the Philippines
Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.

Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

What you'll do

• Design and execute the marketing and growth strategy for the Philippine region and the other countries based on business plan
• Plan opportunities and the main point of strategic decision on PH's marketing activities
• Create a professional and smooth experience for our users and deliver high quality production for dissemination to stakeholders
• Build and manage all social media channels to improve branding
• Delivering digital content in the form of video interviews, podcasts, and webinars
• Delivering the offline events to work closely with partnerships teams, and represent at industry events and in business development activities
• Prepare for and present at industry events such as conferences, panels and webinars
• Effectively lead and communicate with the marketing team and cross-departments to ensure product quality and reputation
• Perform market analysis and business data analysis to determine the best practice to ensure is continually growing in PH market
• Review the marketplace weekly and complete the competitor marketing analysis in the weekly management meeting and work on the action plan
• Contribute to 's position as a marketing leader in PH and global digital exchange industry based on business needs
• Ensure compliance with all relevant legislation and regulations to minimize risk and enhance 's reputation

What We Expect From You

• Bachelor's Degree in Marketing or Communications, or any other related field
• Minimum 6 years of relevant acquisition marketing experience and 3 years of leading a team
• Proven marketing management experience with strong ownership and business intelligence
• Experience launching marketing initiatives
• Experience building social medical platforms such as Twitter Space
• Experience strategy planning to design and confirm the marketing plan based on business requirements
• Strong understanding of cryptocurrency related terminologies and trends and have a liking for crypto cultures
• Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible
• Execution oriented mindset - with the humility, drive, and scrappiness to get it done
• Strong communication skills to work closely with BD, Partnerships, Product and CS teams to solve the problems

Join the Coins Team Now
Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.

Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.

A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes Coins culture welcomes new ideas backed up by data to create an impact.

Primary Function

Drive digital transformation for Abbott Nutrition (ANI) Philippines through developing profound understanding of the digital consumer journey and leverage the digital touchpoints to deliver incremental reach, higher traffic / conversion to e-commerce and level up CRM registration and engagement.

• Oversee development and execution of annual activation & CRM plans across all brands with clear KPI's and participate as required in presentations to Abbott senior management.
• Creates and oversees the execution of end to end consumer journey to maximize consumer lifetime value
• Leads the tracking & analysis of performance to ensure KPIs are met & initiates corrective measures where necessary

Major Responsibilities

Digital

To guide the brand teams in development & execution of best in class digital campaigns with clear linkage to E-commerce and CRM to complete consumer journey and achieve / exceed the agreed KPI's & ROI targets

• Identify the right partners and agencies for digital & mobile first content, community management, advising on content strategy, identification of digital influencers / KOL management with ability to penetrate into dark social and closed group communities
• Own the management of ANI digital channels – websites, FB / YT, viber, whatsapp and estore
• To guide & direct the brand marketing team and partner agencies to execute their digital campaigns delivering against brand objectives, in line with ANI & local regulatory policies.
• Monitor and analyze digital KPI's competitive activity to recommend corrective actions and / or opportunities to over deliver.
• Help build marketing team's digital capability to achieve digital transformation in the organization.

CRM

• Be an active member of the marketing team for overall business planning & decision-making.
• Based on a profound understanding of the consumer journey and how to leverage the right touchpoints especially digital to maximize new user generation & retention, this person is responsible for working with brand teams to develop annual direct to consumer engagement plan which involves recruiting new users, validating them, retain better & improve lifetime value along with calendar for all brands within their portfolio aligned with the brand objectives.
• From consumer acquisition in retail to driving industry best practices in terms of CRM strategy and propose desired changes to be market competitive.
• Oversee call centre team, identify the staffing needs, right technologies/ modes of engagement, with each consumer segment based on local understanding. Supported by analyst in the team for the operations management of the team.
• Ability to work with and implement capabilities within the salesforce platform (SFDC and SFMC) – direct to consumer and marketing cloud capabilities
• Develops a framework and dashboard to accurately measure, analyze and report performance; continually assessing the cost of acquisition and retention and provide an understanding of which channels/ programs are more effective than to drive improved return on investment & prioritization of resources.
• In partnership with brand marketing, lead the development of consumer segmentation with tailored and relevant marketing messages to maximize effectiveness of campaigns.
• Develop partnerships with external agencies and regularly evaluate & assess their performance propose arising opportunities or to address upcoming challenges
• Lead the S&OP for managing consumer inquires and complaints
• Develop partnerships with key retail and relevant database partners to increase recruitment & retention of users for the brands
• Assesses competitive strategies as well as market insights to make recommendations to maximize the CRM programs
• Controls the CRM budget with rigorous tracking & prioritization to deliver on business plan commitments.
• Interacts well internally and externally with executive level management, Area & Central teams, outside regulatory bodies, agencies, customers, vendors and/or suppliers

Requirements

• Bachelor's Degree. MBA is an added advantage
• Minimum 10 years of experience in marketing, preferably with prior experience in both CRM and digital marketing
• Experienced with Salesforce platforms will be a plus
• Experienced in managing agencies & multifunctional teams is a must.
• Proven success record in digital marketing and digital sales capability
• Strong leadership with demonstrated financial, analytic and organization management skills
• Database marketing & CRM, data analytics & segmentation
• P&L responsibility

Position: Client Delivery Director

Employment Type:
Full-Time

Work Setup:
Hybrid (2 days onsite, 3 days WFH)

Location:
Ortigas, Pasig

Shift:
Night Shift

About Us

We're a high-performing team of digital marketing strategists, content specialists, and technologists with a passion for driving measurable growth for B2B clients. With a strong culture built on collaboration, integrity, and continuous learning, we work hard, have fun, and always put people first. If you're looking for a meaningful career where you can make an impact and grow professionally, we'd love to meet you.

What You'll Do

As a Client Delivery Director, you'll lead multi-channel marketing initiatives and client relationships, driving performance for software and technology companies in global markets. You'll act as the strategic bridge between clients and execution teams, ensuring results-driven campaigns that meet business goals.

Key Responsibilities:

• Own the end-to-end delivery of B2B marketing campaigns across various industries and digital channels.
• Lead regular client governance meetings to present updates, align on goals, and exchange strategic insights.
• Analyze campaign performance and surface data-driven insights and new growth opportunities.
• Collaborate with cross-functional teams to optimize delivery and exceed client expectations.
• Support leadership with visibility into key metrics, delivery challenges, and improvement plans.

What You'll Bring

• Bachelor's degree in Marketing, Business, Engineering, Computer Science, or a related field.
• 8+ years
  of digital marketing experience, with
  3+ years
  in program/project management or change management.
• Strong background in
  B2B technical or software marketing
  .
• Skilled in campaign performance analysis, process optimization, and project delivery.
• A self-starter mindset with excellent organizational, leadership, and problem-solving abilities.
• Strong communication skills with the ability to present ideas and data clearly to clients and internal stakeholders.
• Ability to thrive in a fast-paced, agile, and remote work environment.

With over 25 years in the business, Yapster e-Insurance is ready to take on a bigger role in the market. The Marketing Director we are looking for will lead Yapster e-Insurance's growth strategy and execution, driving both excellent customer service and generating leads.

This role will shape how the company communicates its value proposition to the market, ensuring consistent, customer-centric messaging across all channels. The Marketing Director will also oversee marketing strategies, campaigns, and partnerships.

Job Responsibilities:

• Develop and execute sales strategies to achieve revenue and customer acquisition targets.
• Build and manage distribution channels, including digital, corporate, and agency partnerships.
• Drive cross-selling and upselling initiatives across product lines.
• Establish performance metrics (sales KPIs, conversion ratios) within the team and ensure accountability.
• Develop customer retention programs to increase lifetime value.
• Identify and cultivate strategic partnerships with aggregators, platforms, and distribution partners.
• Represent Yapster in industry forums, conferences, and media to build brand credibility.
• Explore innovative growth opportunities within the insurtech ecosystem.
• Position Yapster as a trusted insurance brand with clear, customer-focused messaging.
• Ensure consistency of brand communication across online and offline channels.
• Use data and customer insights to refine campaigns and product positioning.
• Lead and mentor the existing team.
• Drive a performance-driven culture focused on results and continuous improvement.
• Manage budgets effectively, ensuring ROI on both marketing spend and sales activities.

Requirements:

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• Master's degree or MBA is an advantage.
• Minimum 8–10 years of progressive marketing experience, with at least 3–5 years in a leadership
• Strategic thinker with the ability to translate business goals into actionable marketing plans.
• Strong leadership skills with experience in building and managing high-performing teams.
• Excellent communication, presentation, and negotiation skills.
• Creative, innovative, and adaptive to fast-changing market trends.
• Ability to collaborate cross-functionally with other departments within the organization

Job Type: Full-time

Pay: Php45, Php80,000.00 per month

Benefits:

• Additional leave
• Company events
• Opportunities for promotion
• Paid training
• Pay raise
• Promotion to permanent employee

Work Location: In person