22 Marketing Director jobs in Makati City

Position: Brand Manager

Work Location: Makati

Work Set Up: Full Onsite

Work Schedule: Monday - Friday | Dayshift

The Brand Manager directly analyze and integrate various financial reports in developing strategies to overall manage the achievement of the brands business goals. Brand managers also scout the market for viable distribution, adopt technology to develop, implement, track, and optimize digital marketing campaigns and social media through leading cross-functional teams to ensure successful and on-time execution of marketing initiatives. He/ She also drives, trains, and engages concerned parties to achieve business objectives.

Brand Strategy: Develop and implement comprehensive brand strategies for assigned brands, aligning with the overall company vision. Conduct market research and analysis to identify target audiences, trends, and competitive landscapes. Create and maintain strong brand identities, including brand guidelines, messaging, and visual assets. Collaborate with design teams to develop innovative and visually appealing marketing materials. Develop, strategize and overall responsible for the achievement of the brand's business goals. Translates principal's direction to localized vision, mission and objectives for profitable business. Keeps abreast with new brands and trends in the market and observes competitors regularly for pricing and new product lines.

Product Management: Oversee the product lifecycle, from concept to launch and post-launch analysis. Work closely with merchandising teams to develop product assortments that align with brand strategies and consumer preferences. Manage product-pricing, promotions, and inventory levels to optimize profitability. Monitor product performance and make data-driven decisions to improve sales and margins.

Marketing and Promotions: Develop and execute integrated marketing campaigns, including digital marketing, social media, PR, and in-store promotions. Collaborate with marketing teams to create engaging content and campaigns that resonate with the target audience. Manage the brand's social media presence and community engagement. Analyze marketing campaign performance and adjust strategies as needed. Leverage brand-building expertise to lead and develop campaigns that win in-market and ensure brand awareness, experience and customer loyalty.

Retail Operations: Work closely with retail teams to ensure brand consistency across all distribution channels. Develop and implement visual merchandising standards and guidelines. Monitor store performance and identify opportunities for improvement. Collaborate with sales teams to train and motivate them to deliver exceptional customer experiences.

Key Responsibilities:

• Minimum of 3 years of experience in the same capacity preferably in the retail industry Proficient computer skills- MS Applications, Social Media
• Good oral and written communication
• Good interpersonal skills
• Highly organized and attention to detail and accuracy
• Has a sense of urgency and follow-thru

**Job Description Summary**
The Chief Strategy, Marketing, & Commercial Operations Officer (CSMCOO) is a senior strategic role within the GE organization. This role will have ownership and accountability on a wing to wing basis on marketing, strategy, commercial excellence (GE's indirect distribution business), and commercial operations in the country. The position holder will be responsible to ensure the necessary financial performance of each business unit. This position reports directly into the Chief Strategy and Marketing, and Commercial Operations Officer (CSMO), AKA and dotted line reporting into the Country GM.
GE Healthcare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.
This position is also open to candidates applying from Korea, Malaysia, Indonesia, Australia, Thailand
**Job Description**
**Roles & Responsibilities**
+ Strategy: Work with the CSMO AKA to synthesize, develop, and execute the in country strategic marketing and commercial plans in line with business goals and objectives.
+ Direct market research and analytics to identify and exploit opportunities, customer needs, market sizing, and develop and maintain in-depth knowledge and understanding of trends and requirements in the healthcare market.
+ Lead the development and implementation of in country marketing strategies to drives sales growth, market share, brand awareness.
+ Assessment of portfolio competitiveness
+ Create, execute, and continuously evolve the GTM strategy.
+ Differentiated GTM on a short - medium - long term basis and execution thereof.
+ Oversight over the In-Country Channel Excellence Team to ensure consistency of GE's Channel Distribution Business
+ Drive commercial rigor and ensure consistent financial performance from each CP across the region.
+ Commercial oversight over the in-country Channel Excellence team for oversight of full wing-to-wing partner onboarding, enablement, commercialization, compliance, GTM on an individualized CP basis.
+ Commercial Operations
+ Optimizes commercial analytics function through optimal governance/policies, standardization (of reporting / visualization / forecasting) that enable improved funnel management, generation of insights from Win/Loss analyses, capture of IB/Competitive intelligence and tracking right sales performance KPIs.
+ Works with in-country analytics resources to report quarterly performance on market, share, visibility, win-rate, coverage, cost to sell; drives PSR to understand reasons for sub-optimal performance, and drives (in collaboration with commercial leaders) programs that enable regaining strength across AKA region.
+ Drive standardization and efficiency of the Inquiry-to-Order and other commercial operations through deployment of tools/technologies, automation, and process excellence including LEAN.
+ Strategy
+ Work with the in-country Channel Excellence Team for overall project management (e.g. requirement gathering, feature prioritization, trainings, access control/security, troubleshooting /fixing /escalation, and tracking use).
**Mandatory Qualifications:**
+ Bachelors degrees in marketing, business administration, healthcare or related field
+ Minimum 8-10 years working experience in marketing, sales, strategy, healthcare, medical devices, pharma industry, or related fields.
+ Proven relevant commercial management (PnL) experience.
+ Strong people leadership experience and servant leadership mindset.
+ Innovativeness - we want people who think outside the box.
+ Assertiveness - strong influencing skills across business functions is a must; confidence to share difficult messages and defend decisions and make judgement calls (and own them).
+ Commercial intensity - tenacity and grit to drive commercial outcomes.
+ Excellent written and verbal communication, presentation, and project management skills.
+ Native fluency in English is a must. Local language knowledge ins a great plus.
+ Experience of working in complex business environments with strong influencing and conflict resolution abilities.
+ Ability to build systems and processes that scale, and that provide clear and transparent view of financial outcomes. Must be able to build dynamic, high-performance teams.
+ Strong writing and record keeping ability for reports, matrices and database skills.
+ Clear thinker, takes initiatives, self-starter, accountable and responsibility for own work.
+ Must be highly motivated, results driven, energetic and capable of multi-tasking in a dynamic, rapidly growing organization.
+ The ability to work with others in a potentially ambiguous, fast paced environment, including all levels of GE internal staff and distribution partners, and clients.
+ Exceptional skills as a change agent and process oriented individual.
+ Willingness to travel for work (25-40%).
**Preferred Qualifications:**
+ 3 (ideally 4+) years in a top tier management consulting firm and additional bonus points for having exposure to diagnostic healthcare services operations, strategy formulation or commercial delivery.
+ MBA or master's degrees in medicine, marketing, business administration or related fields.
+ Prior experience in building a 0-1, or any venture or startup experience will be highly valued.
+ Proven large scale commercial operations experience.
**Inclusion and Diversity**
GE Healthcare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
We expect all employees to live and breathe our behaviours: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership - always with unyielding integrity.
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you'd expect from an organization with global strength and scale, and you'll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
#LI-ETEO
#LI-ONSITE
#LI-HYBRID
**Additional Information**
**Relocation Assistance Provided:** No

**Job Description**
**Are You Ready to Make It Happen at Mondelēz International?**
**Join our Mission to Lead the Future of Snacking. Make It With Pride.**
You create and implement the equity and innovation/renovation strategy that is aligned with the brand vision to drive sustainable growth.
**How you will contribute**
You will work with others in Mondelēz International to determine an equity and innovation strategy and priorities to enable consumer-centric brand growth and execute commercial equity and innovation plans based on identified goals. In partnership with cross functional internal and external brand teams, you will define and deliver plans to strengthen the entire portfolio through brand building initiatives, innovation, and renovation. You will also manage the portfolio (which includes brand architecture). In this role, you are accountable for revenue and profit, campaign excellence and effectiveness, sharing objectives as they relate to innovation and communications, and monitoring performance against key performance indicators. Based on your deep consumer insights, brand strategy and positioning, you will craft and champion the brand strategy, marketing and communication plans and campaign, seamlessly integrate it with market activation and execute with excellence innovation plans.
**What you will bring**
A desire to drive your future and accelerate your career and the following experience and knowledge:
+ Marketing, ideally in a matrix environment in the consumer goods industry
+ Brand Equity management - championing brand strategy, positioning, communications strategy and creating and managing multi-market campaigns
+ Developing and marketing product innovations at a cross-country level
+ Working effectively with other marketing disciplines and with cross-functional teams
+ Working with media, creative, design and research agencies
+ Analytical and creative skills-a balance of commercial and strategic acumen
+ Commercial and Financial intelligence
+ Understanding consumers
+ Communicating effectively, verbally and in writing, and executive presentation skills
No Relocation support available
**Business Unit Summary**
**Mondelēz International in Southeast Asia is in five countries serving 19 markets with more than 18 nationalities and 7,500 employees. This group is emerging as one of the fastest growing regions in Asia, the Middle East and Africa, and we are proud of consistently producing high quality products in nine manufacturing sites. We are market leaders in key snacking categories, making and selling brands like** **_Oreo_** **and** **_Tiger_** **biscuits,** **_Kinh Do_** **mooncakes,** **_Jacob's_** **crackers,** **_Cadbury Dairy Milk_** **chocolate,** **_Tang_** **powdered beverage,** **_Halls_** **candy and** **_Eden_** **cheese. We set the benchmark in being a responsible business and contributing to the communities in which we operate.**
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
**Job Type**
Regular
Brand & Portfolio Management
Marketing
At Mondelēz International, our purpose is to empower people to snack right through offering the right snack, for the right moment, made the right way. That means delivering a broader range of delicious, high-quality snacks that nourish life's moments, made with sustainable ingredients and packaging that consumers can feel good about.
We have a rich portfolio of strong brands - both global and local. Including many household names such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. We are proud to hold the number 1 position globally in biscuits, chocolate and candy as well as the No. 2 position in gum
Our 80,000 Makers and Bakers are located in our operations in more than 80 countries and are working to sell our products in over 150 countries around the world. They are energized for growth and critical to us living our purpose and values. We are a diverse community that can make things happen, and happen fast.
Join us and Make It An Opportunity!
Mondelez Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact for assistance.

What you'll love about this job
* Exposure to regional role
* Cross-functional working relationship
This is Energizer Holdings, Inc.
Energizer Holdings responsibly creates products to make lives easier and more enjoyable. To do this, we lean into our culture as an organization - we win together, while serving each other, with a willingness to act boldly, all while doing right. Our colleagues hail from all backgrounds, nationalities and walks of life, but our shared mission and purpose make us one team. Because we're a global organization, you will always have opportunities to learn, grow and develop in your career. We support flexible working arrangements wherever possible.
Position Summary
The Brand Activation Manager leads in the development of annual brand plans for relevant market/s and manages execution of agreed plans to drive business growth consistent with the International marketing cycle plan and global direction. Champions the execution of marketing cycle plans both centrally and locally led, to local sales teams to deliver in-store excellence and drive business growth.
Experience in Auto care industry (Fragrance, Appearance, Performance) is an advantage.
Responsibilities
Universal Accountabilities
+ Annual execution of the Auto Care Marketing Plan for Philippines
+ Leads in product portfolio and price management
+ Leads the activation for Auto Care business
+ Has solid understanding on key drivers for the business
Specific Accountabilities
+ Development of annual marketing plan to meet business objectives in line with global direction at the local level
+ Develops a detailed understanding of all aspects of the market using global insights plus local category, trade, shopper and consumer and competitor data that provides competitive advantage
+ Maintains a product portfolio and range relevant to the region, including promotional SKU's
+ Provides recommendations on local market pricing in accordance with global pricing guidelines and indexes
+ Develops and oversees implementation of local promotional and visibility programs for the portfolio.
+ Adapts and leverages central visibility and promotional tools and assets to provide best in class retail presence and in-store communication.
+ Accountable for promotional budget management and reconciliation
+ Leads development and execution of area sponsorships and partnerships to drive conversion (where relevant).
+ Manages distribution priorities with the sales team and takes part in negotiations with Key Customers as an expert in Category to support Sales team
+ Works cross functionally with sales planning, marketing operations, shopper marketing, category management and global marketing to ensure flawless and on time execution of marketing initiatives
+ May also perform additional duties for total Autocare Category under Philippines, Egypt and Indonesia Cluster, and other tasks related to the Marketing
What we are looking for
Required Skills and Experience
+ English Upper Intermediate or above
+ Minimum 5 years work experience
+ Solid evidence of working in consumer goods marketing and sales; experience in Auto Care business is an advantage
+ Degree or above in Business, Marketing or similar discipline
+ Exposure to working direct with customers and sales teams
+ Experience of analyzing and utilizing trade audit data
+ Demonstrated competencies in critical thinking, collaboration, influence, team leadership, customer focus, and achieving results in alignment with business goals.
+ Ideally previous experience in brand activation/execution
+ Must collaborate well and work well cross functionally
Working Relationships
+ Reports to Senior Manager for Global Marketing Activations: Philippines, Indonesia and Egypt cluster
+ Key relationships internally will include Sales, Finance, Operations, International and Global Teams
Come join us!
Energizer is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, veteran status, national origin, race, religion, sex, sexual orientation, gender identity or any other legally protected status in accordance with applicable federal, state and local laws.

Bachelor’s degree (or equivalent) in marketing, business, or related field.
- Excellent written and verbal communication skills.
- Proven experience developing marketing plans and campaigns.
- Strong project management, multitasking, and decision-making skills.
- Metrics-driven marketing mind with eye for creativity.

**Job Types**: Full-time, Permanent

**Benefits**:

- Company events
- Paid training
- Pay raise
- Promotion to permanent employee

Schedule:

- 8 hour shift
- Day shift

Supplemental Pay:

- 13th month salary
- Overtime pay

Ability to commute/relocate:

- Valenzuela City: Reliably commute or planning to relocate before starting work (required)

Job Qualification:

- College graduate of 4 years course.
- at least 2 years of experience in Marketing Management
- Strong communication skills.
- Strong leadership ability.
- Must be currently living in Makati.

**Job Description**:

- Responsible for leading the Marketing teams to reach marketing targets.
- Primary tasks with hiring and training team members, setting quotas and evaluating and adjusting performance.
- Creating Marketing Plans.
- Managing the team & accounts.

**Salary**: Php40,000.00 - Php47,000.00 per month

**Benefits**:

- Health insurance
- Life insurance

Schedule:

- 8 hour shift

Supplemental pay types:

- 13th month salary

Application Question(s):

- Are you currently living in Makati?

**Education**:

- Bachelor's (preferred)

**Experience**:

- Sales Management: 2 years (preferred)

No Relocation Assistance Offered
Job Number # - Taguig, National Capital Region (NCR), Philippines
**Who We Are**
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values-Caring, Inclusive, and Courageous-we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
**Job Summary :**
As the Shopper Marketing Manager, you will lead in developing and implementing In-Store Marketing activation programs and develop new product Go-to-Market plans for our NPI's. You will be supporting the development of Retail Environment strategies and 5P's based on Category and Brand Strategies and on robust Retail Environment, shopper and customer insights. Additionally, you will play a critical role in the Colgate Business Planning monthly discipline for the assigned category.
**Local Commercial Activation**
+ Leads in developing Business Sufficiency plans for Category to achieve Budget/MLE targets
+ Leads in development of shopper marketing programs: Retail Environment Innovation and Customer Collaboration based on insights.
+ Supports implementation of the category activity grid and new product Go-to-Market developed by Consumer Marketing.
+ Prepares presentations and tools (5P's communication tools, trade selling stories, New Product activation programs, etc) for the Customer Development Team to execute the plans.
+ Supports creation of tools, merchandising materials and in-store programs for effective shelf management and for inducing shoppers to purchase Colgate products in-store for the category.
+ Leads the co-creation of customer amplification plans together with the Local teams.
+ Is responsible for conducting pre and post ROI analysis of national promotions.
+ Conducts regular trade visits to communicate findings by subcategory & brand for key customers.
+ Works with In Store Management to ensure excellent in store execution and 5P's implementation.
+ Develops promo packaging artworks ensuring cross functional approvals
**Financial Accountabilities**
+ Supports achievement of the budgeted Category & Brand Market Share, 5 point KPI for the category
+ Assists in management of promotional budget.
+ D&P budget management for category
+ Follows guidelines regarding SKU simplification.
**Budgeting & Colgate Business Planning (CBP)**
+ Prepares analysis to input to the budgeting process regarding the promotion budget & Consumer Gross-to-Net spending for the sub-category.
+ Participates in the monthly discipline for the sub-category, based on the CBP commercial process
**Shopper Capability**
+ Champions and extends shopper capability across commercial teams
**Others**
+ Acts in accordance with "Competition Law" and "Commercial Selling Principles"
+ Follows the other requests of the supervisor within the area of responsibilities
**Required (Education, Knowledge required, Language skills, etc)**
+ Minimum 3 years functional experience
+ Minimum 5 years professional experience
+ General marketing knowledge gained during study or internship
+ Understanding of the commercial perspective to be able to agree with Customer Development Team
+ Strong analytical skills to be able to prepare analysis using tools like MS Excel, Nielsen, pricing reports, etc.
**#LI-HR1**
**#colgateemployee, #teamcolgate, #wearecolgate, #buildafuture, #CPValues**
**Our Commitment to Inclusion**
Our journey begins with our people-developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
**Equal Opportunity Employer**
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form ( should you require accommodation.
#LI-On-site

JOB DETAILS

Job Title: Full-Stack Ecommerce Marketer (Shopify/DTC)

Location: Remote

Work Shift: Partial West Coast PST overlap required

Working Hours: 40 hours per week/Full-time

RESPONSIBILITIES:

Growth Marketing Manager

• Manage marketing growth initiatives from end-to-end. Including:

  • Ideation (core concept, idea, product launch, or promotion)

  • Working collaboratively with designers to build image ad creatives, emails, or landing pages in Figma.
  • Launching the mentioned marketing materials and reporting on key metrics to evaluate the success of the campaign.

Web Development Shopify Focus

• Build, update, and maintain Shopify 2.0 themes

• Translate Figma designs into pixel-perfect, responsive, and functional Shopify pages
• Utilize page builder apps and/or custom coding to build landing pages based on marketing needs.

Analytics

• Reporting on key metrics from marketing initiatives such as profit per visitor, CVR, AOV, etc.
• Must be comfortable operating in google sheets, excel and native analytics platforms such as Shopify, Klaviyo and pop-up software.

AI & Automation Tools

• Use AI tools such as, but not limited to ChatGPT, Claude, Cursor, or n8n to streamline development, testing, and campaign execution workflows.

Email Marketing & Popups

• Build, execute, and manage email campaigns and flows in Klaviyo, including template development, segmentation, and A/B testing.
• Design and implement lead capture popups (email & SMS), from concept to execution, with an understanding of targeting and segmentation.
• Analyze and report on performance data across email and popup campaigns.

Key Qualifications:

Need to Have Skills:

• Proven experience with Shopify 2.0 theme development & management.

• Experience translating Figma designs into responsive web pages.

• Familiarity with Shopify based page builder tools (or custom development).

• Proficiency with Excel or Google Sheets for data analysis.

• Experience working with or managing a designer.

Need to Have Soft Skills:

• Strong visual judgment and attention to detail when collaborating with designers and translating creative into live experiences.
• A proactive problem solver who takes ownership and delivers solutions independently. You are curious and learn fast.
• Highly organized, process-driven, and constantly seeking opportunities to optimize and scale workflows.
• Strong communication skills and ability to work cross-functionally in a fast-paced environment.
• A proactive and creative problem solver who takes ownership of challenges, thinks outside the box to propose effective solutions, and follows through to resolution.
• Demonstrated ability to lead a creative process in collaboration with a designer, applying strong visual judgment to guide and refine design outputs that support broader promotional marketing objectives or concept brief and high attention to detail to transition that design to a Landing Page build.
• Highly organized, process-oriented, and solution-drivensomeone who thrives in building efficient systems and improving how work gets done.

• Flexible with the ability to adapt to dynamic changing environments.

Nice to Have Qualification:

Candidate can learn over time

• Experience integrating third-party APIs within web environments.

• Knowledge of HTML, CSS, JavaScript, and Shopify Liquid.

• Exposure to AI productivity tools (e.g., ChatGPT, Claude, Cursor, n8n).

• Design experience using Figma, Adobe Creative Suite, or Canva.

• Experience building and managing email campaigns in Klaviyo or similar platforms.
• Experience building popups (email/SMS), including targeting logic and performance reporting.
• Work with advanced Shopify development and/or other backend systems for feature development or workflow automation.

• Implemented and connected APIs using provided documentation.