42 Marketing Director jobs in the Philippines

We are looking for a dynamic and experienced Marketing Director to lead a growing global marketing services team based in Manila. This leadership role will oversee a multidisciplinary group responsible for creative, digital marketing, content development, project management, analytics, and communications.

The ideal candidate is an adaptable leader with a strong marketing background, proven people management skills, and a knack for operational excellence. You will work closely with U.S.-based executives to align strategies, ensure timely delivery of high-quality work, and build a collaborative, mission-driven culture within the team.

Key Responsibilities

• Manage and mentor a high-performing team across various marketing functions: digital, content, design, communications, and data analytics
• Act as the primary liaison between the Manila team and stakeholders in the U.S., ensuring seamless execution of cross-border initiatives
• Drive marketing execution related to talent recruitment, brand visibility, internal communications, and campaign management
• Oversee daily workflow, capacity planning, and project timelines through platforms like Monday.com or similar tools
• Uphold high standards in output quality, brand alignment, and campaign effectiveness
• Continuously identify opportunities to improve systems, processes, and team structures
• Handle urgent communication matters and coordinate with other departments including HR, Operations, and Talent Acquisition
• Monitor performance metrics, report progress, and manage marketing budgets alongside leadership

What Were Looking For

• 810+ years of progressive experience in marketing, with at least 3 years in a leadership or team management role
• Broad marketing expertise spanning digital, performance marketing, branding, and communications
• Previous experience working with or managing international teams across different time zones
• Proficient in project management systems and digital marketing platforms
• Strong coaching and team-building skills
• Excellent organizational, interpersonal, and decision-making capabilities
• Experience in purpose-led organizations or healthcare-related industries is a plus
• Familiarity with U.S. market audiences and talent marketing strategies is a strong advantage

**Major Accountabilities**
+ Drive demand through 3rd party PG(+400) across brands
+ Manage the entire CRM and Loyalty Business of ANI PH
+ This position will all media and digital KPIs to deliver on both short and long term strategic direction of the business
+ Drive adoption of digital technologies, and analytics to drive ANI business positively impacting all brands and channels. This position will also be responsible for driving personalized marketing strategies leveraging Youtube, GDM, traditional media and CRM to increase conversion rates and drive higher sales and gain insights for strategic decisions that will drive sales and division margin.
**_Knowledge, Experience and Education_** **:**
+ Education:Bachelor's degree ***
+ Years of experience, both overall and any industry-specific experience needed: +15 years
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call or email

Job Title: Marketing Director (Digital)
Location: BGC
Work Set-up: On-site, Mon-Fri, Night-Shift
Budget: Open

About the Role

A mission-driven organization is seeking a dynamic and strategic Marketing Director to lead its in-house marketing team based in Manila. This leadership role will manage a multidisciplinary group across digital marketing, content, communications, creative, analytics, and project management, supporting national campaigns executed from the U.S.

The ideal candidate is a strong generalist with a digital-first mindset, a skilled people leader, and an operationally-minded manager who can drive performance, alignment, and execution across global teams.

Key Responsibilities

• Oversee daily operations and performance of the Manila-based shared marketing services team
• Lead and develop team members in social media, content, copywriting, communications, design, web development, analytics, and project coordination
• Act as the key liaison between Manila operations and U.S.-based marketing leadership
• Execute campaign priorities including recruitment marketing, brand awareness, community engagement, and internal communications
• Ensure timely and high-quality delivery of marketing assets, reports, and cross-functional projects
• Optimize processes, tools, and team capacity (e.g., Monday.com) to ensure smooth workflow and alignment
• Support coordination with cross-functional teams such as HR, Communications, Talent Acquisition, and Operations
• Monitor KPIs, track team performance, and ensure budget adherence

Qualifications

• 810+ years of marketing leadership experience managing cross-functional teams
• Expertise across digital, creative, branding, and communications disciplines
• Proven ability to manage distributed or global teams and coordinate across time zones
• Strong people management and mentoring skills
• Proficiency in tools such as Monday.com, Google Ads, WordPress, Meta Suite, GA4, etc.
• Bonus: Background in healthcare, nonprofit, or purpose-driven industries
• Bonus: Experience with U.S.-based audiences and recruitment-focused campaigns

Soft Skills

• Calm and confident communicator with excellent stakeholder management
• Strong organizational and time management skills
• Collaborative, culturally fluent, and mission-aligned
• Effective at translating strategic direction into team actions and campaign execution

Work Setup

• Location: Manila
• Must be able to coordinate with U.S.-based leadership and stakeholders handling PH-based team

Why This Role Matters

This role offers the opportunity to lead a high-impact marketing team supporting campaigns that improve lives, empower communities, and amplify mission-aligned messages. Youll help shape how the organization grows and connects with its audiences through smart, strategic, and heart-driven marketing.

**About Tekrevol**:
Tekrevol is a leading mobile app development company dedicated to providing businesses with reliable technological solutions. We have helped countless entrepreneurs achieve their goals and drive results by creating top rated mobile apps and websites.

As a global company, our aim isn’t just to create digital solutions but to help businesses achieve sustainable growth and scalability. Our teams and networks stretch across the United States, and have extended its reach to Ukraine & the Middle East.
- Analyze brand positioning and consumer insights
- Develop & drive the brand narrative for the startup
- Oversee new and ongoing marketing and advertising activities
- Come up with ideas to promote and maximize the visibility and promotion of the brand
- Posting on social channels
- Strategic design & execution of online activities/campaigns and adopt successful strategies from competitors in the market.
- Collaborate with the content team and designers to build a personal face of the brand
- Brainstorming and pitching new ideas
- Building relationships with influencers, journalists, and media outlets
- Manage all brand activations, partnerships, and sponsorships
- Making decisions about the cost of branding and analyzing trends
- Measuring and reporting on campaign performance and assessing KPIs and ROI

**Requirements**:

- Experience: 2-3 years of experience in the relevant field
- Education: Bachelors or master in marketing/media studies
- Location: Manila
- Good communication skills

7ORTgOcVEM

Key Responsibilities

• Own the overall P&L and performance of the beauty unit.
• Develop and implement growth strategies across product, brand, marketing, and distribution.
• Lead the product development lifecycle in collaboration with R&D, packaging, and supply chain teamsfrom ideation to launch.
• Drive brand innovation by staying ahead of consumer trends, market dynamics, and competitor activity.
• Oversee go-to-market strategies, campaign planning, and digital-first brand activations.
• Collaborate with cross-functional teams including sales, digital, creative, and operations.
• Build, lead, and mentor a high-performing team of category, brand, and marketing professionals.

Qualifications

• At least 10 years of experience in brand/category management, product development, or general management roles in the beauty, cosmetics, personal care, or FMCG industry.
• Proven success in launching or scaling beauty or skincare brands.
• Strong commercial mindset with experience in P&L management and business strategy.
• Deep understanding of consumer trends in beauty, wellness, and lifestyle.
• Exceptional leadership and project management skills.
• Experience in digital-first or omnichannel retail is a strong advantage.

What We Offer

• Opportunity to shape and scale an innovative beauty business.
• Collaborative and fast-paced working environment.
• Attractive compensation package and performance-based incentives.

Analyze brand positioning and consumer insights

Translate brand elements into plans and go-to-market strategies

Manage a team of marketing people working on brand initiatives

Lead creative development to motivate the target audience to “take action”

Graduate of any business course.

Has a solid relevant work experiences.

Work experience from any cellphone brands is an advantage but not required.

Highly professional, creative, and trend savvy.

Salary is negotiable.

Position: Brand Manager

Work Location: Makati

Work Set Up: Full Onsite

Work Schedule: Monday - Friday | Dayshift

The Brand Manager directly analyze and integrate various financial reports in developing strategies to overall manage the achievement of the brands business goals. Brand managers also scout the market for viable distribution, adopt technology to develop, implement, track, and optimize digital marketing campaigns and social media through leading cross-functional teams to ensure successful and on-time execution of marketing initiatives. He/ She also drives, trains, and engages concerned parties to achieve business objectives.

Brand Strategy: Develop and implement comprehensive brand strategies for assigned brands, aligning with the overall company vision. Conduct market research and analysis to identify target audiences, trends, and competitive landscapes. Create and maintain strong brand identities, including brand guidelines, messaging, and visual assets. Collaborate with design teams to develop innovative and visually appealing marketing materials. Develop, strategize and overall responsible for the achievement of the brand's business goals. Translates principal's direction to localized vision, mission and objectives for profitable business. Keeps abreast with new brands and trends in the market and observes competitors regularly for pricing and new product lines.

Product Management: Oversee the product lifecycle, from concept to launch and post-launch analysis. Work closely with merchandising teams to develop product assortments that align with brand strategies and consumer preferences. Manage product-pricing, promotions, and inventory levels to optimize profitability. Monitor product performance and make data-driven decisions to improve sales and margins.

Marketing and Promotions: Develop and execute integrated marketing campaigns, including digital marketing, social media, PR, and in-store promotions. Collaborate with marketing teams to create engaging content and campaigns that resonate with the target audience. Manage the brand's social media presence and community engagement. Analyze marketing campaign performance and adjust strategies as needed. Leverage brand-building expertise to lead and develop campaigns that win in-market and ensure brand awareness, experience and customer loyalty.

Retail Operations: Work closely with retail teams to ensure brand consistency across all distribution channels. Develop and implement visual merchandising standards and guidelines. Monitor store performance and identify opportunities for improvement. Collaborate with sales teams to train and motivate them to deliver exceptional customer experiences.

Key Responsibilities:

• Minimum of 3 years of experience in the same capacity preferably in the retail industry Proficient computer skills- MS Applications, Social Media
• Good oral and written communication
• Good interpersonal skills
• Highly organized and attention to detail and accuracy
• Has a sense of urgency and follow-thru

**Job Description Summary**
The Chief Strategy, Marketing, & Commercial Operations Officer (CSMCOO) is a senior strategic role within the GE organization. This role will have ownership and accountability on a wing to wing basis on marketing, strategy, commercial excellence (GE's indirect distribution business), and commercial operations in the country. The position holder will be responsible to ensure the necessary financial performance of each business unit. This position reports directly into the Chief Strategy and Marketing, and Commercial Operations Officer (CSMO), AKA and dotted line reporting into the Country GM.
GE Healthcare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.
This position is also open to candidates applying from Korea, Malaysia, Indonesia, Australia, Thailand
**Job Description**
**Roles & Responsibilities**
+ Strategy: Work with the CSMO AKA to synthesize, develop, and execute the in country strategic marketing and commercial plans in line with business goals and objectives.
+ Direct market research and analytics to identify and exploit opportunities, customer needs, market sizing, and develop and maintain in-depth knowledge and understanding of trends and requirements in the healthcare market.
+ Lead the development and implementation of in country marketing strategies to drives sales growth, market share, brand awareness.
+ Assessment of portfolio competitiveness
+ Create, execute, and continuously evolve the GTM strategy.
+ Differentiated GTM on a short - medium - long term basis and execution thereof.
+ Oversight over the In-Country Channel Excellence Team to ensure consistency of GE's Channel Distribution Business
+ Drive commercial rigor and ensure consistent financial performance from each CP across the region.
+ Commercial oversight over the in-country Channel Excellence team for oversight of full wing-to-wing partner onboarding, enablement, commercialization, compliance, GTM on an individualized CP basis.
+ Commercial Operations
+ Optimizes commercial analytics function through optimal governance/policies, standardization (of reporting / visualization / forecasting) that enable improved funnel management, generation of insights from Win/Loss analyses, capture of IB/Competitive intelligence and tracking right sales performance KPIs.
+ Works with in-country analytics resources to report quarterly performance on market, share, visibility, win-rate, coverage, cost to sell; drives PSR to understand reasons for sub-optimal performance, and drives (in collaboration with commercial leaders) programs that enable regaining strength across AKA region.
+ Drive standardization and efficiency of the Inquiry-to-Order and other commercial operations through deployment of tools/technologies, automation, and process excellence including LEAN.
+ Strategy
+ Work with the in-country Channel Excellence Team for overall project management (e.g. requirement gathering, feature prioritization, trainings, access control/security, troubleshooting /fixing /escalation, and tracking use).
**Mandatory Qualifications:**
+ Bachelors degrees in marketing, business administration, healthcare or related field
+ Minimum 8-10 years working experience in marketing, sales, strategy, healthcare, medical devices, pharma industry, or related fields.
+ Proven relevant commercial management (PnL) experience.
+ Strong people leadership experience and servant leadership mindset.
+ Innovativeness - we want people who think outside the box.
+ Assertiveness - strong influencing skills across business functions is a must; confidence to share difficult messages and defend decisions and make judgement calls (and own them).
+ Commercial intensity - tenacity and grit to drive commercial outcomes.
+ Excellent written and verbal communication, presentation, and project management skills.
+ Native fluency in English is a must. Local language knowledge ins a great plus.
+ Experience of working in complex business environments with strong influencing and conflict resolution abilities.
+ Ability to build systems and processes that scale, and that provide clear and transparent view of financial outcomes. Must be able to build dynamic, high-performance teams.
+ Strong writing and record keeping ability for reports, matrices and database skills.
+ Clear thinker, takes initiatives, self-starter, accountable and responsibility for own work.
+ Must be highly motivated, results driven, energetic and capable of multi-tasking in a dynamic, rapidly growing organization.
+ The ability to work with others in a potentially ambiguous, fast paced environment, including all levels of GE internal staff and distribution partners, and clients.
+ Exceptional skills as a change agent and process oriented individual.
+ Willingness to travel for work (25-40%).
**Preferred Qualifications:**
+ 3 (ideally 4+) years in a top tier management consulting firm and additional bonus points for having exposure to diagnostic healthcare services operations, strategy formulation or commercial delivery.
+ MBA or master's degrees in medicine, marketing, business administration or related fields.
+ Prior experience in building a 0-1, or any venture or startup experience will be highly valued.
+ Proven large scale commercial operations experience.
**Inclusion and Diversity**
GE Healthcare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
We expect all employees to live and breathe our behaviours: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership - always with unyielding integrity.
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you'd expect from an organization with global strength and scale, and you'll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
#LI-ETEO
#LI-ONSITE
#LI-HYBRID
**Additional Information**
**Relocation Assistance Provided:** No

**JOB DESCRIPTION**:

- Handle Marketing Strategies for Costa Del Hamilo from conceptualization to execution of specific corporate and brand marketing programs, maximizing communications output and fostering relationships with the end consumer.
- Coordinate cross-functionally to ensure consistency in brand-related decisions
- Analyze and report on brand performance to determine ROI
- Monitor market and consumer trends
- Develop pricing and distribution strategies

**JOB QUALIFICATIONS**:

- Bachelor's degree or equivalent in Marketing
- 2 to 3 years' brand management or marketing experience in Real Estate/Properties
- Willing to work on-site at One Ecom Building, MOA Complex, Pasay City

Schedule:

- 8 hour shift