3,033 Marketing Automation jobs in the Philippines

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome.

And That's Where You Come In
The Marketing Operations Specialist at Instructure plays a crucial role within the Revenue Operations team, executing and optimizing multi-channel marketing campaigns (email, webinars, events, nurtures) using tools like Marketo, Salesforce, Openprise, and Outreach. Success in this role is measured through flawless campaign delivery, process improvements, data cleanliness, and strong cross-functional collaboration with marketers, SDRs, and digital teams. Responsibilities include managing lead flows and scoring, troubleshooting systems, documenting workflows, and enforcing best practices to maximize efficiency. Ideal candidates bring at least two years of B2B SaaS marketing operations experience, excellent organizational skills, and a hands-on approach to enhancing tools and processes.

About The Team
The Revenue Operations team is the backbone of our go-to-market strategy, ensuring cross-functional alignment across Sales, Marketing, and Customer Success. As a Marketing Operations Specialist, you will be a key contributor focused on campaign execution, operational excellence, and system optimization—supporting a world-class marketing organization across digital, regional, demand gen, and customer marketing initiatives.

What Success Looks Like
This role will be a crucial member of the Marketing Operations function, with success measured across the following focus areas:

• Campaign Operations Excellence: Efficiently build, QA, and deploy Marketo programs across a variety of campaign types—email, webinar, nurture, events—ensuring accuracy, timeliness, and performance.
• Process Discipline & Optimization: Follow and improve existing campaign and lead flow processes. Help document workflows and identify bottlenecks.
• Data Quality & System Hygiene: Maintain high data standards through regular audits, field normalization, and campaign attribution support.
• Collaboration & Communication: Partner closely with marketers, SDRs, and cross-functional teams to ensure seamless execution and visibility into campaign status and results.
• Platform & Tools Stewardship: Learn and optimize tools like Marketo, Salesforce, Openprise, and Outreach to drive scale and efficiency.

About The Role

• Build, test, and deploy programs in Marketo, aligned with campaign briefs and timelines
• Support campaign tracking through proper UTM structure, program channel/tags, and Salesforce campaign setup
• Manage lead processing workflows and maintain routing, scoring, and assignment accuracy in coordination with SDR leadership
• Troubleshoot Marketo and lead flow issues, escalating or resolving as needed
• Enforce campaign and lead management best practices through audits and QA processes
• Partner with Digital Marketing and Web teams on form strategies, ensuring alignment with routing and SDR communications
• Maintain documentation of campaign operations playbooks, workflows, and templates
• Collaborate with Demand Gen, Events, and Content teams to ensure flawless campaign execution
• Stay current on industry trends, platform updates, and seek Marketo Certified Expert (MCE) certification over time

About You

• 2+ years of experience in Marketing Operations or Campaign Execution, preferably in a B2B SaaS environment
• Hands-on experience with Marketo (required), Salesforce (preferred), and Excel/Sheets
• Familiarity with lead lifecycle management, scoring models, and campaign attribution
• Excellent organizational and project management skills with strong attention to detail
• Clear, concise communication style—especially when translating technical requirements to non-technical stakeholders
• Curious mindset with a willingness to dive into tools, systems, and processes to improve them

We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.

Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate.

All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we've implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws.

Any attempt to misrepresent personal or professional information will result in disqualification.

We are looking for a Marketing Automation Specialist to join our Global Marketing Operations & Automation Team.

We are looking for a person with an in-depth knowledge of Marketo, who will be responsible for driving the success of our email marketing campaigns and landing page development.

This role requires a strategic thinker who is also hands-on, with a keen understanding of marketing automation best practices and technologies.

Major Responsibilities

• Build and execute email/webinar/paid media marketing campaigns using dynamic content, A/B testing, tokens etc
• Build and test landing pages & forms
• Oversee & manage the list segmentations for targeted marketing efforts
• Work cross-functionally with corporate marketing with corporate marketing, demand generation, customer success, business operations, and other teams of organization to discuss email execution goals, timelines, and success metrics to deliver best-in-class end user, customer, and partner email experience

Desired Background

• 3 - 5 years of experience in marketing automation, with a focus on email marketing and landing page development
• Proficiency in Marketo is a must
• Strong understanding of email marketing best practices, A/B testing, and analytics
• Excellent project management and organizational skills

It would be great if you also have:

• Background in Salesforce
• Team player spirit
• Believe in learning new things every day

This role is a 1-year contract role with a possible of extension and a potential to be a permanent role.

Company Description

As a Marketing Automation Specialist, you will provide services to an Upwork Managed Services client who is a global leader in the power technologies industry. You will play a pivotal role in driving effective marketing campaigns through Eloqua. This position involves creating targeted emails, managing audience segments, optimizing campaign performance and reporting insights. The ideal candidate combines technical expertise with a creative mindset to achieve marketing goals.

Job Description

Key Responsibilities:

• Develop and execute email campaigns using Eloqua.
• Create engaging email content, including copywriting and design.
• Implement A/B testing for email subject lines, content, and CTAs.
• Collaborate with the Demand Generation Manager to define audience segments.
• Use Eloqua's segmentation features to tailor messaging to specific groups.
• Ensure accurate data segmentation for personalized communication.
• Monitor campaign performance metrics (open rates, click-through rates, conversions).
• Analyze data to identify areas for improvement and adjust strategies accordingly.
• Generate regular reports on campaign effectiveness.
• Provide insights and recommendations for enhancing future campaigns.
• Stay informed about industry trends and best practices.

Qualifications

Bachelor's degree in Marketing, Communications, or a related field.

Minimum of 2 years in a marketing automation role, preferably in a B2B environment.

Proven experience in B2B marketing automation, specifically Eloqua.

Strong understanding of audience segmentation and targeting.

Analytical skills to measure and optimize campaign effectiveness.

Creative thinker with the ability to generate innovative campaign ideas.

Preferred Skills:

Creative mindset with the ability to generate innovative campaign ideas.

Familiarity with CRM platforms and data management tools.

Strong organizational and project management skills.

Working Hours

Available to work up to 40 hours per week.

Willing to work during European time zone hours, between 9AM - 5PM CET Time.

The opportunity

We are looking for Marketing Automation Expert who will be responsible for performing the activities related to Brand Marketing and Communications. This individual will support projects involving tactical execution of campaigns end to end, process improvements and educating users on campaign best practices. Must have experience with supporting email marketing campaigns and using various digital marketing tools with a strong interest in data management and analytics. The individual must be flexible, motivated, have high attention to detail and must have a proven track record of working effectively with teams, and with senior leaders across the business to execute and report on campaigns.

Your key responsibilities

• The candidate must have a strong background in managing projects and adhering to processes and methodical approach
• Showcase agility and proactivity in working with stakeholders and engage in solution driven conversations
• Hands-on experience with lead lifecycle, nurturing, and an in-depth knowledge of email marketing best practices
• Tactical execution of Marketing Automation campaigns with varying complexities and sizes across channels
• Orchestrate subject matter expertise in Marketing Automation, Digital Marketing, and Marketo platform usage for the team to implement the tool across the regions.
• Coordinate and liaise with internal and external stakeholders to ensure complete briefing including - all relevant content, assets and target audience parameters are received for campaign execution
• Working with Marketo country leads and support them with increased Marketo usage and maturity
• Database management activities such as data clean-up and normalization to improve database quality.
• Management and coordination of report responses, RSVPs using Marketo or event tool platforms.
• Provide project support to all MarTech team members throughout various stages of the project, including testing use cases.
• Regular reporting to key stakeholders on the performance of marketing automation campaigns, provide insights and recommendations to improve campaigns continuously.
• Support process improvements and educate users on campaign best practices.
• Standardization and documentation of technical processes using internal systems and Marketo.
• Able to define and document the functional and technical requirements for executing (developing, deploying, managing, tracking, and measuring) the automated campaigns.
• Act as a brand champion, ensuring that all external campaigns and online content are compliant to firm's brand and business strategy and adhere to risk and quality safeguards set by EY.
• Work towards organizational objectives along with stakeholders' project

Skills and attributes for success

• Experience with marketing automation platform preferably in Adobe Marketo Engage.
• Familiarity with the latest marketing trends, tools, and best practices is a must, including marketing automation concepts, such as lead generation, customer journey, lead nurturing, latest best practices, strategies, and industry standards.
• Awareness of Marketo API to co-ordinate between technical teams.
• Proven strong interpersonal with an analytical mindset and problem-solving capability.
• Familiarity with Agile planning and Agile project management skills.
• Must be highly organized and self-motivated with a sense of urgency.
• Knowledge on Microsoft Office suite, especially Excel, PowerPoint and Microsoft SharePoint

To qualify for the role, you must have

• Any university degree or college diploma in Digital Marketing or a relevant professional experience
• Min. 8 years of experience in Digital/email marketing Strategic, coordination support role.
• Strong project coordination skills, including managing internal stakeholder expectations and multiple campaigns
• Must be a detail-oriented, organized self-starter who can work well within a team, and excel in a fast-paced corporate environment, whilst being able to manage multiple priorities and deadlines.
• Ability to review processes and make suggestions for efficiencies and optimization.
• Exceptional communication skills - both written and verbal and must be comfortable with presenting to virtual teams.
• Advanced proficiency with the Microsoft Office suite, especially Excel and Microsoft SharePoint.
• Functional knowledge of AEM will be an added advantage for this role.
• Familiarity with complex, multi-national organizations is highly preferred.
• Ability to translate business needs into technical solutions in MA platform.
• Adherence to data integrity rules (such as GDPR, CANSPAM) is a must. Specialist knows his customer journeys well-enough to identify every possible opportunity or data breach and the need for appropriate security and get measures in place to safeguard it.

Ideally, you'll also have

• Strong interest in data management and analytics
• Storytelling and consulting skills
• Attention to detail
• Organized self-starter who can collaborate with a team, and excel in a fast-paced corporate environment, whilst being able to manage multiple priorities and deadlines.
• Adobe Marketo Engage Expert Certification is plus

Technologies and Tools

• Marketo
• Workflow management tools eg: Azure boards/Zendesk/Workfront etc.
• Microsoft Office, SharePoint
• Knowledge of working with HTML, CSS, and scripting

What we look for

• Strong team contributor
• Ready to learn and adapt
• Problem solving skills
• Stakeholder management
• Effective communication and consulting

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We'll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.

• Continuous learning: You'll develop the mindset and skills to navigate whatever comes next.
• Success, as defined by you: We'll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We'll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You'll be embraced for who you are and empowered to use your voice to help others find theirs.

About EY

EY | Building a better working world

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate. 

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers to the complex issues facing our world today.

If you can demonstrate that you meet the criteria above, please contact us as soon as possible.

The exceptional EY experience. It's yours to build.

Job Title: MARKETING AUTOMATION SPECIALIST

Location: Remote

Employment Type Full-Time

Work Schedule: 9am - 5pm Queensland time

Overview

• Advanced 
  digital marketing
   skills (funnels, paid media, CRO).
• CRM platforms
  : GoHighLevel, HubSpot (hands-on).
• Experience with 
  funnel builds, lead scoring, nurture sequences, and reporting
  .
• Multi-tasking ability
  : Manage campaigns, optimise ads, create briefs, and support Ben's learning where required.
• KPI and performance-focused with scope for 
  bonus structures
  .

Key Responsibilities

• Build, launch, and optimise the paid book funnel end-to-end (landing page, checkout, OTO, thank-you pages, tracking).
• Implement one-time offer workflow post purchase (Free 90-Day Growth Plan booking flow).
• Manage lifecycle marketing across email/SMS, nurture sequences, podcast integration, and member storytelling.
• Execute 
  paid media
   (Facebook, YouTube, Google Performance Max, LinkedIn).
• Manage creative tests, audiences, budgets, scaling.
• Set up and maintain lead scoring for high-intent site visitors and buyers.
• Configure/manage GoHighLevel sequences, pipelines, call logging for 5 sales reps across AU, US, CA, NZ.
• Deliver weekly/monthly dashboards with KPIs and insights.
• Run A/B tests, CRO experiments, landing page and ad optimisation cycles.
• Produce creative briefs for ad videos/copy; repurpose podcasts/events into ad assets.
• Train and create simple SOPs for implemented processes.

Required Skills/Experience

• 4+ years in direct response digital marketing (funnels, low-ticket to high-ticket ascension).
• Proven 
  GoHighLevel
   or CRM/funnel automation experience.
• Paid media experience.
• Strong CRO and analytics background (GA4, UTMs, attribution).
• Lifecycle marketing expertise (email, SMS).
• Direct response copy skills (emails, ad scripts, VSLs).
• Confident communicator, able to brief sales/creative teams.

Desirable

• Experience with 
  book funnels
   or info-product funnels.
• Repurposing podcast/event content for media.
• Video ad creative experience (briefs, short-form edits).

Work From Home Requirements:

• Minimum 10 MBPS internet connection.
• Backup internet connection (postpaid or prepaid).
• Laptop or desktop with updated operating systems (at least Core i5 or higher).
• Backup laptop or desktop (at least Core i5 or higher).
• Headset with microphone for clear communication.
• Willingness to use Time Doctor for monitoring.
• Maintain a noise-free work environment during working hours.
• Must not be currently employed full-time elsewhere.

Optimize Systems. Empower Strategy.

Drive innovation behind the scenes in marketing operations-where precision meets performance to support global impact. Step into a global career in the computer software industry while staying rooted in the Philippines. This role offers international exposure and a chance to work with high-performing teams, influence major marketing systems, and build scalable processes that leave a lasting mark on the industry.

Job Description

As a Marketing Automation Specialist (Marketo), you'll support platform troubleshooting, define architecture, scale operational systems, and optimize processes-all while collaborating across teams to enhance marketing performance.

Job Overview:

Employment type: Full-time

Shift: Night shift, Weekends Off

Work setup: Hybrid (2 days WFH, 3 days onsite) - Makati or Pampanga

Exciting Perks Await

• Day 1 HMO coverage with free dependent
• Competitive Salary Package
• Night differential pay to maximize your earnings
• Hybrid work arrangement
• Prime office locations in Makati and Pampanga (Easy access to MRT stations, restaurants, and banks)
• Salary Advance Program through our banking partner (Eligibility and approval subject to bank assessment. Available to account holders with minimum of 6 months company tenure.)
• Unlimited upskilling through Emapta Academy courses (Want to know more? Visit )
• Free 24/7 access to our office gyms (Ortigas and Makati) with a free physical fitness trainer
• Exclusive Emapta Lifestyle perks (hotel and restaurant discounts, and more)
• Unlimited opportunities for employee referral incentives across the organization
• Standard government and Emapta benefits
• Total of 20 annual leaves to be used on your own discretion (including 5 credits convertible to cash)
• Fun engagement activities for employees
• Mentorship and exposure to global leaders and teams
• Career growth opportunities
• Diverse and supportive work environment

The Qualifications We Seek

Must-Haves:

• At least 2 years of experience in marketing ops or a related field
• Strong project management and multitasking skills
• Ability to manage deadlines, complexity, and multiple stakeholders
• Hands-on experience with back-end/technical systems (not just oversight or coordination)
• Ability to independently manage technical execution without heavy reliance on a manager
• Strong problem-solving, process design, and strategic thinking skills
• Ability to quickly adapt and perform in a fast-paced environment with minimal support

Key Tools & Skills:

• Proficiency in Marketo and other marketing automation platforms
• Strong understanding of marketing operations architecture
• Excel or Google Sheets for process formulation
• Strong communication and cross-functional collaboration

Flexibility:

• Open to candidates who meet 70-80% of qualifications and are trainable
• Must demonstrate initiative, adaptability, and problem-solving skills

Your Daily Tasks

• Support the Marketing Ops Lead in troubleshooting Marketo and improving processes
• Serve as a bridge between enterprise applications, RevOps, and marketing
• Build and scale operational processes and reusable templates
• Help define the system architecture and integrations of marketing tools
• Optimize and document existing programs for greater efficiency

About the Client

Our client, Bonterra Tech is a global leader in nonprofit software solutions designed to boost social impact. Their award-winning platforms support over 170,000 organizations and enable billions in annual giving. With technology built for the greatest good, they empower mission-driven teams to raise more, scale faster, and transform communities-proving that smart software can change the world.

Welcome to Emapta Philippines

Join a team that values camaraderie, excellence, and growth. Recognized as one of the Top 20 Dream Companies of Filipinos in 2024, Emapta stands proudly alongside industry giants, offering stability and exciting career opportunities. Work with global clients across industries, supported by a stable foundation and like-minded professionals passionate about making an impact. We empower your success with opportunities for personal and professional development in an inclusive environment. Apply now and be part of the #EmaptaEra

Project Overview:

We are seeking an experienced Marketing Automation Specialist to handle the full migration of marketing workflows from ActiveCampaign to FunnelCockpit. This is a one-time project with a clear timeline and scope, ideal for someone with proven expertise in email marketing automation, system integrations, and deliverability optimization.

Key Responsibilities:

• Migration:
• Export all contacts, lists, and tags from ActiveCampaign.
• Import and clean the data within FunnelCockpit.

Automation Setup:

• Rebuild existing automations, including:
• TP1–TP3 (Zoom link delivery for group meetings & seminar modules)
• Monthly Meditation (3rd Thursday)
• Group Transformation (all newsletter subscribers)
• New newsletter segmentation options

Newsletter Management:

• Configure flexible newsletter sending options for various subscriber groups.

Funnel Creation:

• Build a small funnel for "Life Mission PDF" download with landing page, follow-up email sequence, and tagging.

Tagging System:

• Design a clear, scalable tagging structure for easy management.

Email Deliverability:

• Set up SPF, DKIM, DMARC, MX records.
• Run tests to minimize error and bounce rates.

Membership Area:

• Create a second membership area within FunnelCockpit for selling video courses (basic structure with categories, modules, and access control).

Requirements:

• Proven experience with both FunnelCockpit and ActiveCampaign
• Strong understanding of email deliverability best practices and DNS record setup
• Ability to design clean, scalable automation flows and tagging systems
• Strong communication skills in English and reliable project reporting

Timeline:

• Newsletter migration completed by October 1, 2025 (latest November 1, 2025)
• Membership area setup can be done in parallel or after migration

Project Type:

• One-time project (not ongoing monthly work)

Job Type: Temporary

Pay: From Php300.00 per hour

Work Location: Remote

The Marketing Automation Specialist team member supports the execution of client campaigns, such as the development and implementation of marketing and sales customer engagement programs, including batch & blast, sponsored emails, webinars, nurture programs, A/B tests, and trigger-based communications.

Qualified applicants must possess a background in demand generation and/or marketing operations with an interest in building out marketing automation skills in Marketo, Hubspot, Salesforce, and MS Dynamics.

This role works with key internal stakeholders to understand our client's business needs and goals and execute requirements based on guidance from the Client Lead, Martech Supervisor, and other senior team members to properly execute, test, and quality ensure all programs and facilitate the completion of a client engagement by partnering with project management team members.

Our delivery team uses several tools, including an advanced project management platform, communications systems, as well as testing and quality assurance processes and platforms. The Marketing Automation Specialist team member must be comfortable working within an environment that leverages technology to efficiently deliver our services and values accountability and collaboration to ensure success across all client engagements.

This role is specifically aligned to support the North America region (West Coast - Pacific Time) clients. The working hours for this position are 9:00 AM to 5:00 PM Pacific Time.

Use marketing automation, CRM, and digital marketing documentation to build, test, activate, and report on various types of customer engagement programs

• Assist with the creation of both customer-facing and internal documentation
• Build basic performance reports for our client's acquisition and engagement programs
• Execute database management, hygiene, and governance programs
• Execute lead and account assignments through CRM platforms
• Support quality assurance and testing activities to ensure all deliverables meet high standards of quality and effectiveness
• Create analytics reports to measure campaign effectiveness

• The Delivery services team is expected to meet or exceed key performance metrics, delivering superior service in every interaction
• Execution of high-quality solution deliverables to external and internal clients in line with DemandLab's standards and policies is key to success in this role
• Ensuring clients receive responsive, knowledgeable, and effective solutions that help them advance their use of marketing, sales, and service technologies and strategies

• This position will be measured on the following delivery metrics

• Delivery targets met

• Delivered within the financial plan

• Delivered accurate, well-built programs and/or documents to the client

• Completion of assignments meeting the standards of quality, timeliness, and volume set by their manager.

• Lost hours reporting

• Lost hours is at 2% or less

• Client happiness score related to deliverables and experience with the delivery team (as reported by the account owner and account contact)

• Development of positive, productive relationships with clients and internal team members that further DemandLab's goals and purpose.

• Ongoing professional development in line with the demands of this role.

• Achievement of KPIs established by their manager and leadership team.

• Minimum associate degree in business, marketing, or a related field
• 1+ years of marketing and/or demand generation experience
• 1-2 years of experience implementing and managing email marketing campaigns. Must have direct knowledge and experience in at least one of Marketo, HubSpot, Pardot, or similar marketing automation platforms.
• Experience in 2+ business settings using marketing automation/CRM (Marketo and SFDC a plus)
• Proficient in Adobe Suite, Salesforce, Google Suite, and Microsoft Office
• Knowledge of HTML and CSS, and experience in a consultancy is a plus
• Fluent in English for business

• A competitive salary
• Health & Dental Insurance
• Health Care Plan Contribution (Medical)
• Retirement Plan matching as per the region
• 100% paid Life Insurance (Basic, Voluntary & AD&D)
• Generous Paid Time Off and Flexible Work Plans
• Funding for personal and professional development
• Flexible work environment
• The freedom to have fun, experiment, explore, and get creative in a supportive environment

What You'll Do

Email Marketing Automation – Create and manage email campaigns using platforms like ActiveCampaign, Marketo, Salesforce Marketing Cloud, Eloqua and others.

Website Management – Maintain and update company websites using Wix, Squarespace, WordPress or similar platforms.

Client & Team Collaboration – Work with internal marketing teams and external clients to gather requirements, share updates and present results.

CRM & Database Management – Oversee customer databases and CRMs to ensure accurate targeting and data integrity.

Product & Service Knowledge – Build strong understanding of company offerings to support effective campaign messaging.

Project Support – Assist with implementing marketing automation system solutions and ensure smooth project delivery

Who You Are

Experience – 3+ years email marketing campaigns and managing websites

Technical Skills – Proficient in email and landing page creation, with ability to read and write HTML if needed.

Attention to Detail – Highly organised and results-focused with strong attention to accuracy.

Task Management – Able to prioritise responsibilities and escalate issues when necessary.

Communication Skills – Excellent written and verbal communication in English.

Educational Background – Bachelor's degree or equivalent, preferably in IT, Computer Science or related field