104 Focus Group jobs in the Philippines

Job Description

• Conduct comprehensive market research to understand consumer's attitudes, behavior and evolving trends, enabling consumer-driven brand decisions and NPD opportunities
• Partner with research agencies to design and implement appropriate methodologies and supporting techniques that address business objectives.
• Review and interpret Kantar home panel and Nielsen retail audit data, translating findings into actionable brand recommendations.
• Build a deep understanding of brands, retail channels, and competition across regions, collaborating with marketing and trade marketing teams to align insights with retail partner strategies.
• Monitor and report on key market indicators, delivering regular updates and strategic recommendations to senior leadership.
• Manage and optimize market research budgets and work on enhancing the effectiveness of spends.

Requirements

• Bachelor's degree in a relevant field such as market research, consumer behavior, or marketing.
• Proficiency in market research tools and techniques, including quantitative and qualitative methodologies.
• Minimum 3 years of experience in market research, with a proven track record of delivering high-quality insights.
• Data-driven mindset with passion for discovery through both primary and secondary research.
• Hands-on experience with third-party tools (e.g., Kantar, Nielsen) to generate insights and recommendations.
• Strong organizational skills with ability to work with cross-functional teams, detail-oriented, and capable of multi-tasking.
• Solid understanding of research concepts/terms, methodologies and budget requirements.
• Proven problem-solving skills with the ability to think creatively and strategically.
• Ability to work independently and collaborate in a team environment.
• Extremely versatile, dedicated to efficient productivity with experience in planning and leading strategic initiatives.

Job Type: Full-time

Work Location: In person

Department
Consumer Market Insights Beverages

Employee Type
Probationary

Grow beyond UR Job with URC

Universal Robina Corporation is looking for a Associate, Consumer Insights. Responsible for helping develop marketing and commercial strategies for the URCI categories using consumer, shopper, customer, retail and market data and insights. Drive the growth and entry strategy for new categories through the discovery of sharp, distinctive insights about the market and possible opportunities for innovation.

What Are There Job Responsibilities

• Drive the growth strategy for the category through the discovery of sharp, distinctive insights about the market, consumers/shoppers and customers and working with internal and external partners to help create and qualify new product/marketing/retail and trade ideas:
• Lead market assessment work for the category
• Lead/Support brainstorming sessions and idea labs in collaboration with internal and external partners
• Lead development and testing of propositions (including concepts, advertising, products and packaging, etc.)
• Creating and qualifying a pipeline of product initiatives
• Business tracking for the category: Continuously monitor business performance, market trends and suggest interventions as required
• Develops learning plan for the category in line with, and right-sized to deliver business strategies and goal
• Help develop the medium to long-term strategies that achieve business goals for the Category by helping identify where to play and how to win choices

• Support other key elements of the CI agenda including but not limited to:

• Strategic vendor management

• Efficient budget management
• Helping build capabilities within the CI team as well as the broader Marketing, Sales, and Innovation organization

What Are The Qualifications

• Has technical knowledge of basic market research protocols (retail tracking, brand health tracking, product/concept testing, comms testing, qualitative research) and the business application of these research methodologies; with expertise in at least 1 methodology
• Good understanding of marketing and sales principles
• Broad understanding of consumer and market trends
• Combination of : Analytical thinking with the ability to identify patterns within data + Creative thinking to support development of new idea.

Apply with us today and join us in delighting our employees, customers, consumers, and communities with good food choices

NOTE: Universal Robina Corporation does not collect fees throughout our recruitment process and does not collaborate with any travel agency or third party to provide accommodation or other services to job applicants. All URC recruitment processes happen in our respective offices or plants. Recruitment processes are only carried out by our Talent Acquisition teams with an official corporate email address.

Experience Range Range (Years)
1 - 3 years

Job posted on

Job Purpose

Provide Consumer Insights-related support to PC Market and Consumer Research projects and beyond.

The role takes the lead in the planning and execution of assigned research projects that will answer client objectives and lead to relevant, timely, and actionable business results. The role will also ensure that Research Projects are accomplished on time.

The Research Manager also guides the Research executives in planning, organizing, and analyzing Consumer Insights and Analytics cross-functional projects and developing consumer-centric strategies in response to and in anticipation of the business needs and opportunities.

The Research Manager will have command responsibility for the proper implementation of all assigned projects from proposal, questionnaire design, fieldwork, data processing, statistical testing, analysis, presentation, and up to documentation.

The role will also involve working closely with R&D, Marketing, and other internal and external stakeholders to drive projects.

The role may involve working on volatile, uncertain, complex, and ambiguous projects that requires innovation, creativity, and problem-solving skills.

Duties and Responsibilities

• Develops research briefs that are aligned with business strategies
• Leads the timely execution of consumer research projects in the assigned department
• Leads the analysis and report writing of research studies, and identifies next project steps
• Leads the team in data analysis using statistical techniques/tests, formulas, and calculations.
• Supervises research executive/ data scientist and ensures (1) accuracy and timeliness in research design and analysis, and other ad-hoc desk research projects, and (2) there is advancement in their career/ skills
• Collaborates with cross-functional team (e.g., SMIC & R&D) to ensure consumer learning plans and direction address business needs
• Collaborates with research vendors in assigned projects
• Identifies research vendors that can provide value-added services
• Perform other job-related duties as assigned.

Job Specifications

• Degree in statistics preferred
• Minimum 3 years of relevant experience in the field of consumer research
• Has advanced knowledge in consumer research approaches and methodologies, both qualitative and quantitative
• Has advanced Proficiency in statistical software programs, including SPSS and R, or equivalent.
• Has advanced knowledge of statistical methods, techniques, formulas, and tests.
• Proficient in MS Office
• Has a passion for discovering new things and translating them into practical solutions and approaches
• Strong analytical thinking and communication skills.
• Can translate insights, data, and analysis into compelling recommendations
• Has excellent organizational skills and keen attention to detail
• Can work independently and under pressure
• Open to new ideas/techniques / Willing to learn
• Willing to work overtime or on weekends, if needed

6F Tera Tower, Quezon City, National Capital Region, Philippines

Department

Consumer Market Insights Beverages

Job posted on

Oct 01, 2025

Employment type

Probationary

Grow beyond UR Job with URC

Universal Robina Corporation is looking for a Associate, Consumer Insights. Responsible for helping develop marketing and commercial strategies for the URCI categories using consumer, shopper, customer, retail and market data and insights. Drive the growth and entry strategy for new categories through the discovery of sharp, distinctive insights about the market and possible opportunities for innovation.

What are there Job Responsibilities:

• Drive the growth strategy for the category through the discovery of sharp, distinctive insights about the market, consumers/shoppers and customers and working with internal and external partners to help create and qualify new product/marketing/retail and trade ideas:

• Lead market assessment work for the category

• Lead/Support brainstorming sessions and idea labs in collaboration with internal and external partners
• Lead development and testing of propositions (including concepts, advertising, products and packaging, etc.)
• Creating and qualifying a pipeline of product initiatives
• Business tracking for the category: Continuously monitor business performance, market trends and suggest interventions as required
• Develops learning plan for the category in line with, and right-sized to deliver business strategies and goal
• Help develop the medium to long-term strategies that achieve business goals for the Category by helping identify where to play and how to win choices

• Support other key elements of the CI agenda including but not limited to:

• Strategic vendor management

• Efficient budget management
• Helping build capabilities within the CI team as well as the broader Marketing, Sales, and Innovation organization

What are the Qualifications:

• Has technical knowledge of basic market research protocols (retail tracking, brand health tracking, product/concept testing, comms testing, qualitative research) and the business application of these research methodologies; with expertise in at least 1 methodology
• Good understanding of marketing and sales principles
• Broad understanding of consumer and market trends
• Combination of : Analytical thinking with the ability to identify patterns within data + Creative thinking to support development of new idea.

Apply with us today and join us in delighting our employees, customers, consumers, and communities with good food choices

NOTE: Universal Robina Corporation does not collect fees throughout our recruitment process and does not collaborate with any travel agency or third party to provide accommodation or other services to job applicants. All URC recruitment processes happen in our respective offices or plants. Recruitment processes are only carried out by our Talent Acquisition teams with an official corporate email address.

Job Description

• Conduct comprehensive market research to understand consumer's attitudes, behavior and evolving trends, enabling consumer-driven brand decisions and NPD opportunities
• Partner with research agencies to design and implement appropriate methodologies and supporting techniques that address business objectives.
• Review and interpret Kantar home panel and Nielsen retail audit data, translating findings into actionable brand recommendations.
• Build a deep understanding of brands, retail channels, and competition across regions, collaborating with marketing and trade marketing teams to align insights with retail partner strategies.
• Monitor and report on key market indicators, delivering regular updates and strategic recommendations to senior leadership.
• Manage and optimize market research budgets and work on enhancing the effectiveness of spends.

Requirements

• Bachelor's degree in a relevant field such as market research, consumer behavior, or marketing.
• Proficiency in market research tools and techniques, including quantitative and qualitative methodologies.
• Minimum 3 years of experience in market research, with a proven track record of delivering high-quality insights.
• Data-driven mindset with passion for discovery through both primary and secondary research.
• Hands-on experience with third-party tools (e.g., Kantar, Nielsen) to generate insights and recommendations.
• Strong organizational skills with ability to work with cross-functional teams, detail-oriented, and capable of multi-tasking.
• Solid understanding of research concepts/terms, methodologies and budget requirements.
• Proven problem-solving skills with the ability to think creatively and strategically.
• Ability to work independently and collaborate in a team environment.
• Extremely versatile, dedicated to efficient productivity with experience in planning and leading strategic initiatives.

Overview
The Consumer Insights Lead
role will be responsible for insights generation for Asia Foods Operating Unit. This role will be responsible for identifying consumer led business opportunities to unlock the Foods Business in import-export markets. The role partners with the business in developing commercial unlocks based on sound understanding of consumers, category, competition and business models.

Responsibilities
What you will be responsible for:

• Develop frameworks and tools to enable Trend spotting across consumers, category, Competition for Philippines markets
• Develop capability to build a predictive model to identify which markets might lead trends within Philippines and develop a lead and lag model
• Develop capability to drive Business, Market Intelligence
• Enable the Business to develop commercial unlocks based on deep consumer / category understanding thorugh commercial thinking
• Innovation Development : Enable quick, agile innovation thinking based on consumer, category understanding
• Joint Business planning : Partner with commercial and category teams to develop compelling customer Joint-business plans to unlock category growth (BFC & Premium Salty Snacks)
• Manage research conducted by vendors and research agencies to ensure that information generated are relevant to the requirements of the business. Tracks and monitors the brand health of Phils Beverages brands and all Foods brands in the market through studies and research assignments conducted by the agencies.
• Conducts and manages ad-hoc research related to consumer performance evaluation and other research initiatives for urgent information required
• Supports the day to day requirements of the team and distributors in Asia Foods, for data or information required for business-related decisions

Qualifications
What you need to have:

• At least 12-15 yrs of proven functional experience, experience in FMCG will be an advantage
• Min Bachelor's degree in a relevant major
• Sharp analytical mindset and capability to handle, curate and manage large data sets towards generating Insights and Foresights / Ability to triangulate Machine learning with Human Insights towards Trend Spotting
• Experience of working with AI, new age digital Insights tools for brand Building, Innovation, Market Intelligence
• Ability to think Strategically, bring consumer and commercial understanding together
• High Commercial Savviness - ability to work with senior team & challenge/ partner with them in strategic decision.
• Good understanding of Business models such as I/Exp, E commerce etc - Past experience in any of these areas preferred
• Good presentation and story telling capability
• Strong Influencing skill and management skills
• Advance in multi tasking skill & work well under pressure

Consumer Insights Manager

Join OPPO Philippines, where innovation meets opportunity. We foster a collaborative culture where ideas thrive and creativity is celebrated. As a 
Consumer Insights Manager
, you will play a pivotal role in shaping the future of our products and marketing strategies by providing actionable insights derived from data and research. This role offers a clear path to leadership and impact within a dynamic environment.

Key Responsibilities:

• Strategic Research Leadership:
  Design and lead consumer research projects, including surveys, focus groups, and data analysis, to uncover actionable insights that drive business decisions.
• Data-Driven Decision Making:
  Analyze consumer trends, behaviors, and market dynamics to inform product development and marketing strategies.
• Collaboration with Cross-Functional Teams:
  Partner with marketing, product, and sales teams to integrate insights into campaigns, customer experiences, and product designs.
• Reporting and Insights Sharing:
  Present key findings to leadership teams in a compelling manner to influence strategic direction.
• Innovation in Methodologies:
  Introduce and apply cutting-edge tools and techniques in market research to enhance the quality of insights.
• Trend Analysis:
   Monitor and report on emerging consumer trends, competitive activities, and market changes.

Qualifications

• Experience:
   Minimum 5+ years in consumer insights, market research, or data analytics. Background in the tech or consumer electronics industry is a plus.
• Analytical Expertise:
  Strong ability to interpret complex data and translate it into strategic recommendations.
• Communication Skills:
  Exceptional presentation and storytelling skills to convey insights effectively.
• Technical Knowledge:
  Familiarity with tools like Tableau, SPSS, or other data visualization and analysis platforms.
• Team Leadership:
  Experience managing or mentoring a team and/or agencies is advantageous.

Job Description

• Lead end-to-end consumer insights projects, from initial research and project planning to questionnaire creation, data collection, analysis, and final delivery to stakeholders.
• Mentor and manage a team of junior analysts, providing guidance on project execution, quality assurance, and professional development.
• Serve as the primary point of contact for local and regional stakeholders, guiding them in setting objectives and managing expectations while effectively communicating project plans, timelines, and progress.
• Conduct insightful, customized analyses using a variety of data sources (surveys, desk research, BI data, etc.) to answer key business questions and support stakeholder needs.
• Manage and refine recurring reports, including weekly and bi-weekly submissions, to ensure management and stakeholders are kept informed.
• Support the team's growth by helping to identify new projects, improve processes, and contribute to the overall strategy of the Consumer Insights team.

Requirements

• At least 5 years of work experience in a market research company or marketing-related industry.
• Deep, hands-on experience in customer research, segmentation and quantitative analysis is a must.
• Skilled in data analytics, report creation, and presentation to stakeholders.
• Excellent communication skills and command of the English language (written and spoken)
• Strong grasp of numbers and proficient in GSheets/Excel
• Works swiftly, able to pivot quickly with changes in direction, and meets all deadlines
• Displays ownership over one's work, successes, and mistakes
• Accountable and responsible for all deliverables
• Honest, transparent, and has integrity in all aspects of work
• Emotionally intelligent and with good interpersonal skills
• Able to be creative operationally and strategically
• Able to follow directives to the letter and also think for themselves
• Thorough; attentive to details; highly proactive; resourceful; logical; critical thinker; has a growth mindset; team player

Job Description
About the Role
As a Customer Success team lead for the Philippines, you will drive strategic client engagements and lead the development of customised research solutions in conjunction with the Pacific team. You'll oversee largescale projects, guide cross functional teams, and contribute to thought leadership across the region. In addition to leading strategic client engagements, this role also plays a key part in supporting and developing a growing team of junior researchers in the Philippines. The ability to balance project ownership with team coordination is essential.

What You'll Do

• Oversee financial performance of projects, ensuring profitability and adherence to budgetary constraints
• Ensure project profitability and operational excellence
• Play a key role in client retention by maintaining strong relationships and driving satisfaction metrics such as Net Promoter Score (NPS)
• Partner with the Pacific team and Sales to identify and support cross sell opportunities that contribute to account growth and long term value
• Partner with Sales to identify client needs and shape research solutions
• Lead strategic research engagements across multiple markets and sectors
• Oversee the design and execution of complex quant/qual studies
• Synthesize insights into strategic recommendations and presentations
• Mentor and develop team members across levels
• Champion innovation in research design and storytelling
• Collaborate with internal stakeholders across APAC and global teams
• Represent NIQ in client meetings, workshops, and industry forums

Team Coordination & Regional Collaboration

• Support day-to-day coordination and development of team members based in the Philippines, helping maintain consistent delivery standards and fostering professional growth in a collaborative environment
• Foster a collaborative working environment across locations, encouraging knowledge sharing and alignment with Pacific led initiatives
• Support the development of regional expertise in certain disciplines (main focus on segmentation and shopper studies) through project leadership, training, and best practice sharing
• Help coordinate research delivery across APAC markets, leveraging the Philippines team's location and capabilities to enhance regional responsiveness and cohesion

Qualifications
What You'll Bring

• 6+ years of experience in market research or consulting (Shopper / Segmentation experience preferred)
• Bachelor's degree (postgraduate qualifications preferred)
• Excellent leadership and mentoring capabilities
• Deep expertise in both quantitative and qualitative research
• Proven ability to lead strategic client engagements
• Strong storytelling and presentation skills
• Strong prioritisation and problem-solving skills
• Ability to manage multiple projects and competing deadlines
• Curiosity and a proactive approach to learning and mentoring
• Experience with advanced analytics and insight generation
• Ability to work cross-functionally and globally
• Innovative mindset and commercial acumen

Why Join Us?

• Drive strategic impact for leading brands
• Lead cross-functional teams and mentor future leaders
• Collaborate across APAC and global networks
• Shape the future of customised research at NIQ

Additional Information
Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ
NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.

For more information, visit

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Our commitment to Diversity, Equity, and Inclusion
At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the