1,167 Digital Advertising jobs in the Philippines
Digital Advertising Specialist
Posted today
Job Viewed
Job Description
As a Paid Search Coordinator, you will be part of a fast-paced digital marketing team responsible for executing paid advertising strategies across search, display, and social platforms for e-commerce brands.
Job Qualifications
- Strong grasp of key paid marketing metrics such as clicks, cost-per-click (CPC), and click-through rate (CTR), with proven strategies for improving campaign performance.
- Hands-on experience managing campaigns in Google Ads and/or Microsoft Ads is essential.
- Familiarity with tools like Google Analytics, Merchant Center Next, and SearchAds360 is a plus.
- Proficient in Microsoft Excel for data analysis and reporting.
- Willing and able to work during US business hours.
- Google Ads certification (Search or Shopping) is preferred but not required.
Job Description
This role is ideal for candidates with direct experience in Google Ads and Microsoft Advertising. Note: SEO experience is not applicable to this position.
Key Responsibilities
- Build and manage campaigns, ad groups, keywords, and creatives across platforms like Google Ads, Microsoft Ads, and Meta.
- Perform regular account audits and provide actionable recommendations for optimization.
- Analyze large datasets to identify opportunities for keyword expansion and account improvements.
- Generate weekly performance reports using data from platforms such as Facebook, Google, and Amazon.
- Resolve issues related to disapproved products across advertising platforms.
- Leverage tools like ChatGPT to streamline workflows and enhance productivity.
Job Type: Full-time
Benefits:
- Company Christmas gift
- Company events
- Health insurance
- Life insurance
- Opportunities for promotion
- Pay raise
- Promotion to permanent employee
- Staff meals provided
Ability to commute/relocate:
- Pasig: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):
- How much is your expected salary?
- Do you have experience in Facebook Ads, Google Ads and Microsoft Advertising?
- Are you currently employed?
Work Location: In person
Digital Advertising Specialist
Posted today
Job Viewed
Job Description
Job Description:
Ready for your next big career move? AffinityX, a member of the Ayala Group of Companies, is looking for candidates with the following skills and experience for this role. If you think you are a suitable match, we're looking forward to meeting you
Your Role:
The role will be responsible for managing end to end social media campaigns using META Business Suite and providing support to our clients and our production teams.
What you will do?
- Set up and review campaign creative in accordance with client standards/service level agreement against the acceptable formats.
- Manage digital campaigns and ensure accuracy and fulfillment of social media campaigns in a timely manner.
- Optimize and talk through metrics such as CTR, Impressions Won, etc., and give recommendations to make sure KPIs are met
- Prepare weekly and monthly report analysis for the client.
- Manage and optimize campaigns using META and other social media platforms.
- Evaluate post-campaign metrics, history, and optimization log, and recommend budget, tactics, etc for the renewal campaign.
Join our team, and enjoy these benefits:
- Access to Ayala perks and benefits
- Remote set-up and provided with complete work tools
- Internet Allowance
- Healthcare Insurance (HMO) coverage on day 1
- Access to mental health and wellness programs
- Life and Accident Insurance on day 1
- Convertible leave credits
Qualifications:
- Bachelor's degree holder with a minimum of 1 year experience
- Undergraduates are also welcome to apply, as long as they have relevant experience
- Experience in managing digital advertising campaigns using META Business Suite.
- Strong communication skills as this role will require collaboration with US-based clients.
- Willing to work on a night shift schedule and has a reliable internet connection for remote work set up.
Job Type: Full-time
Benefits:
- Employee discount
- Health insurance
Application Question(s):
- Can you briefly describe your experience in managing Meta Ads campaigns?
- Are you amenable to working on a purely night shift schedule and a remote work set up?
- What is your current/recent salary?
- What is your expected salary?
Work Location: Remote
Digital Advertising Specialist
Posted today
Job Viewed
Job Description
Ready for your next big career move? AffinityX, a member of the Ayala Group of Companies, is looking for candidates with the following skills and experience for this role. If you think you are a suitable match, we're looking forward to meeting you
Your Role:
You will manage high-impact campaigns across top DSPs, analyze performance, and help clients achieve measurable results through innovative digital strategies.
What you will do:
- Set up, manage, and optimize high-volume campaigns across DSPs (
The Trade Desk
, , Centro, Bridge) covering display, mobile, video, OTT/CTV, audio, and email. - Track performance and analyze KPIs (CTR, ROAS, Conversions, Impressions Won), providing clear recommendations to improve results.
- Create and present weekly/monthly reports with actionable insights for clients and stakeholders.
- Handle client concerns, requests, and escalations with professionalism while ensuring proactive and timely updates.
- Collaborate with internal teams to support campaign planning, troubleshoot issues, and contribute to continuous innovation in programmatic strategy.
Qualifications:
- Bachelor's degree in Marketing, Advertising, Communications, or related field
- At least 1–3 years of experience in building and managing campaigns on programmatic platforms
- Experience with
The Trade Desk
or similar tools is a strong plus - Basic knowledge of Google Analytics
- Strong attention to detail, project coordination, and communication skills
- Able to work night shift and has a reliable internet connection for remote work setup
Join our team, and enjoy these benefits:
- Access to Ayala perks and benefits
- Remote set-up and provided with complete work tools
- Work-from-home Allowance
- Healthcare Insurance (HMO) coverage on day 1
- Access to mental health and wellness program
- Life and Accident Insurance on day 1
- Convertible leave credits
Digital Advertising Specialist
Posted today
Job Viewed
Job Description
As a Paid Search Coordinator, you will be part of a fast-paced digital marketing team responsible for executing paid advertising strategies across search, display, and social platforms for e-commerce brands.
Job Qualifications
- Strong grasp of key paid marketing metrics such as clicks, cost-per-click (CPC), and click-through rate (CTR), with proven strategies for improving campaign performance.
- Hands-on experience managing campaigns in Google Ads and/or Microsoft Ads is essential.
- Familiarity with tools like Google Analytics, Merchant Center Next, and SearchAds360 is a plus.
- Proficient in Microsoft Excel for data analysis and reporting.
- Willing and able to work during US business hours.
- Google Ads certification (Search or Shopping) is preferred but not required.
Job Description
This role is ideal for candidates with direct experience in Google Ads and Microsoft Advertising. Note: SEO experience is not applicable to this position.
Key Responsibilities
- Build and manage campaigns, ad groups, keywords, and creatives across platforms like Google Ads, Microsoft Ads, and Meta.
- Perform regular account audits and provide actionable recommendations for optimization.
- Analyze large datasets to identify opportunities for keyword expansion and account improvements.
- Generate weekly performance reports using data from platforms such as Facebook, Google, and Amazon.
- Resolve issues related to disapproved products across advertising platforms.
- Leverage tools like ChatGPT to streamline workflows and enhance productivity.
Digital Advertising Specialist
Posted today
Job Viewed
Job Description
Work Setup:
Remote
Work Shift
: 9 PM - 6 AM PHT
Role Objective:
The primary objective of this role is to lead the strategy, execution, and optimization of paid campaigns across social platforms, including Meta (Facebook & Instagram), LinkedIn, TikTok, Pinterest, and emerging ad channels.
This role is equal parts creative and analytical—you'll develop scroll-stopping ads (alongside graphic designers, photo and video editors), manage budgets, track performance, and continually test to improve results. You'll collaborate with designers, copywriters, and account teams to ensure every campaign aligns with both performance goals and brand voice.
If you thrive at the intersection of storytelling and data, stay ahead of social ad trends, and can translate clicks into measurable ROI, we want to talk to you.
Key Responsibilities:
Strategy & Planning
- Develop platform-specific paid social strategies aligned with client objectives (awareness, engagement, lead generation, conversions, etc.).
- Research audience segments, competitor campaigns, and creative trends to inform targeting and messaging.
- Stay updated on algorithm changes, ad product rollouts, and industry best practices.
Campaign Management
- Build, launch, and manage campaigns across Meta, TikTok, Pinterest, LinkedIn, and other relevant channels.
- Implement A/B and multivariate testing for creative, copy, audience targeting, and placements.
- Manage budgets and pacing to ensure efficiency and goal alignment.
Creative Collaboration
- Partner with designers and copywriters to produce high-performing ads optimized for each platform's native experience.
- Translate performance data into actionable creative recommendations.
Optimization & Reporting
- Monitor daily campaign performance and make data-driven optimizations to improve ROI.
- Use native ad managers, Google Analytics, and third-party tools to track KPIs.
- Prepare clear performance reports highlighting insights, successes, and opportunities.
- Keep detailed budget sheets that track client goals and approvals.
Client & Team Integration
- Collaborate with account managers to align campaigns with larger marketing strategies.
- Educate clients and team members on paid social best practices and platform updates.
Qualifications:
- 5 years of experience managing paid social campaigns (agency or multi-brand experience preferred).
- Proven success in delivering measurable ROI across multiple social platforms.
- Proficiency with Meta Ads Manager, TikTok Ads Manager, Pinterest Ads Manager, and LinkedIn Campaign Manager.
- Strong understanding of targeting, retargeting, and conversion tracking.
- An analytical mindset with the ability to turn data into insights and actions.
- Excellent proactive communication and collaboration skills.
- Experience managing budgets of $10K+/month across multiple accounts.
- Able to self-teach, is resourceful in seeking out solutions to problems
- Exudes confidence to be client-facing and is not afraid to ask questions to find a deeper understanding.
- Experience with creative direction or copywriting for paid campaigns.
- Familiarity with programmatic social ads or social commerce integrations.
- Knowledge of influencer/creator whitelisting and partnership-based paid strategies.
Digital Advertising Specialist
Posted today
Job Viewed
Job Description
No matter who you are, Pax8 is a place you can call home. We are growing globally, and are now expanding across Australia, New Zealand and Asia.
Culture is important to us, and at Pax8, it's business, and it
IS
personal. We are passionate, creative, and humorously offbeat. We work hard, keep it fun, and expect the best.
We Elev8 each other. We Advoc8 for our partners. We Innov8 continuously. We Celebr8 life.
Pax8
is the leading value-added cloud-based SaaS marketplace, simplifying the cloud journey for our partners by integrating technology, business intelligence, and proactive service to deliver an unparalleled experience. Serving thousands of partners through the indirect sale
s channel, our mission is to be the world's favorite marketplace for technology professionals to buy cloud products. We are a fast-growing, dynamic, and high-energy organization with a start-up feel, allowing you to make a meaningful impact on the business.
Culture is important to us, and at Pax8, it's business, and it IS personal. We embody
Compassionate Candour
by aiming to assist others with candid, actionable feedback. We
Seek to Understand
by being open, curious, and committed to learning. We believe in
We Before Me
, actively collaborating and seeking out diverse perspectives to ensure a win for Team Pax8. Our team takes pride in
Do What You Say
, taking ownership, honoring commitments, prioritizing, and delivering on promises. We encourage everyone to
Light Up Learning
by being brave and trying new ideas, embracing vulnerability, and sharing failures so everyone can learn. Finally, we are
Driven by Passion
, connecting personal passion to Pax8's mission, and remaining resilient in the face of adversity and uncertainty in pursuit of our goals.
We encourage everyone to
Light Up Learning
by being brave and trying new ideas, embracing vulnerability, and sharing failures so everyone can learn. Finally, we are
Driven by Passion
, connecting personal passion to Pax8's mission, and remaining resilient in the face of adversity and uncertainty in pursuit of our goals.
At Pax8, we are passionate, creative, and humorously offbeat. We work hard, keep it fun, and expect the best.
Digital Advertising Specialist
Position Summary:
We are seeking a highly motivated and detail-oriented Digital Advertising Specialist to join our growing team. This is a remote position based in Manila and will focus on managing digital advertising campaigns in the Americas across a wide variety of platforms to support Pax8 campaigns. The ideal candidate will have a strong foundation in general advertising practices, with a keen eye for data analysis and campaign optimization. Experience with platforms like Google Ads, LinkedIn, Reddit, Facebook, etc. is highly preferred, though we will be providing comprehensive training specific to the Pax8 platforms covered.
You'll play a crucial role in ensuring successful ad placements, optimizing media buys, and maximizing the impact of our campaigns across multiple channels. The successful candidate will collaborate closely with the Media Operations Strategist to ensure campaigns are set up on time and achieve the desired outcomes.
Key Responsibilities:
- Ad Campaign Management: Set up and configure paid media campaigns across a variety of digital platforms, which could include Google Ads, LinkedIn, Reddit, Facebook, Podcast networks, and Connected TV (CTV). This includes uploading target audiences, budget allocation, and ad creatives according to campaign specifications, while collaborating with the US team for quality assurance (QA) review.
- Campaign Performance Monitoring & Recommendations: Continuously monitor campaign performance across all platforms, keeping a close eye on key metrics. Proactively analyze results and present data-driven recommendations to the US-based team for performance improvements, creative optimizations, and adjustments to ad placements to maximize CTR and ROI.
- Data Analysis & Reporting: Analyze campaign data regularly and provide insightful reporting on campaign performance, including metrics such as CTR, conversion rates, cost-per-click, cost-per-conversion, and more.
- Training & Platform Mastery: Participate in ongoing ad platform training, with a focus on Pax8 campaign design, to ensure proficiency and success in the ad execution. Keep up-to-date with platform changes, best practices, and new features.
- Quality Assurance: Ensure all ad content adheres to quality standards, is compliant with advertising guidelines, and maintains consistency in messaging across platforms.
- Communication: Maintain clear and timely communication with the US-based marketing team and any other key stakeholders. Work collaboratively to meet project deadlines and campaign milestones.
- Lead Enrichment: work closely with Demand Gen Specialist on enriching and validating lead data to ensure quality.
- Consistently seeking opportunities for innovation and testing to maintain the Pax8 brand as leaders in go to market levers.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 1-3 years of experience managing paid media campaigns, ideally in B2B or performance marketing
- Hands-on expertise in platforms such as LinkedIn Ads, Facebook Ads Manager, Reddit, Google search, etc.
- Strong analytical skills and proficiency in marketing analytics tools and platforms.
- Excellent communication and collaboration skills, with the ability to work effectively in a team-oriented environment.
- Detail-oriented, self-starter, and team player.
Why join Pax8?
Well here are a few points of how we value our greatest assets:
- At Pax8, we want to support you in both work and play. Sometimes there isn't enough time for the latter, which is why Pax8 offers an additional 2 weeks of bonus leave every year AND YES, the 2 weeks are available from your first day
- In addition to the above, we offer all our employees Private Health Insurance. Beneficial for when life happens
- Unlimited growth through our learning & development (L&D) programs in an environment that fosters internal promotions, helping you gain the necessary skills to reach the next step in your professional journey
- Connecting with our community is important – which is why we have our donation matching program, DEI-B events, and our employee resource groups to ensure everyone feels at home at Pax8.
Equal Opportunities
Pax8 is an equal opportunities employer and welcome individuals who are in possession of the appropriate requirements to work within the country the role is based in. Offered individuals will be asked to undertake identity, security compliance and reference checks. Your privacy is important to us. Your data will be held in accordance with Data Privacy best practices and processed only in accordance with our recruiting processes.
Job Applicant Privacy Notice
About Us:
Pax8 is the leading value-added cloud-based SaaS marketplace, simplifying the cloud journey for our partners by integrating technology, business intelligence and proactive service to deliver an unparalleled experience. Serving thousands of partners through the indirect sales channel, our mission is to be the world's favourite place to buy cloud products.
Equal Opportunities
Pax8 is an equal opportunities employer and welcome individuals who are in possession of the appropriate requirements to work within the country the role is based in. Offered individuals will be asked to undertake identity, security compliance and reference checks. Your privacy is important to us. Your data will be held in accordance with Data Privacy best practices and processed only in accordance with our recruiting processes.
Job Applicant Privacy Notice
Digital Advertising Specialist
Posted today
Job Viewed
Job Description
No matter who you are, Pax8 is a place you can call home. We are growing globally, and are now expanding across Australia, New Zealand and Asia.
Culture is important to us, and at Pax8, it's business, and it IS personal. We are passionate, creative, and humorously offbeat. We work hard, keep it fun, and expect the best.
We Elev8 each other. We Advoc8 for our partners. We Innov8 continuously. We Celebr8 life.
Pax8 is the leading value-added cloud-based SaaS marketplace, simplifying the cloud journey for our partners by integrating technology, business intelligence, and proactive service to deliver an unparalleled experience. Serving thousands of partners through the indirect sale s channel, our mission is to be the world's favorite marketplace for technology professionals to buy cloud products. We are a fast-growing, dynamic, and high-energy organization with a start-up feel, allowing you to make a meaningful impact on the business.
Culture is important to us, and at Pax8, it's business, and it IS personal. We embody Compassionate Candour by aiming to assist others with candid, actionable feedback. We Seek to Understand by being open, curious, and committed to learning. We believe in We Before Me , actively collaborating and seeking out diverse perspectives to ensure a win for Team Pax8. Our team takes pride in Do What You Say , taking ownership, honoring commitments, prioritizing, and delivering on promises. We encourage everyone to Light Up Learning by being brave and trying new ideas, embracing vulnerability, and sharing failures so everyone can learn. Finally, we are Driven by Passion , connecting personal passion to Pax8's mission, and remaining resilient in the face of adversity and uncertainty in pursuit of our goals.
We encourage everyone to Light Up Learning by being brave and trying new ideas, embracing vulnerability, and sharing failures so everyone can learn. Finally, we are Driven by Passion , connecting personal passion to Pax8's mission, and remaining resilient in the face of adversity and uncertainty in pursuit of our goals.
At Pax8, we are passionate, creative, and humorously offbeat. We work hard, keep it fun, and expect the best.
Digital Advertising Specialist
Position Summary:
We are seeking a highly motivated and detail-oriented Digital Advertising Specialist to join our growing team. This is a remote position based in Manila and will focus on managing digital advertising campaigns in the Americas across a wide variety of platforms to support Pax8 campaigns. The ideal candidate will have a strong foundation in general advertising practices, with a keen eye for data analysis and campaign optimization. Experience with platforms like Google Ads, LinkedIn, Reddit, Facebook, etc. is highly preferred, though we will be providing comprehensive training specific to the Pax8 platforms covered.
You'll play a crucial role in ensuring successful ad placements, optimizing media buys, and maximizing the impact of our campaigns across multiple channels. The successful candidate will collaborate closely with the Media Operations Strategist to ensure campaigns are set up on time and achieve the desired outcomes.
Key Responsibilities:
- Ad Campaign Management: Set up and configure paid media campaigns across a variety of digital platforms, which could include Google Ads, LinkedIn, Reddit, Facebook, Podcast networks, and Connected TV (CTV). This includes uploading target audiences, budget allocation, and ad creatives according to campaign specifications, while collaborating with the US team for quality assurance (QA) review.
- Campaign Performance Monitoring & Recommendations: Continuously monitor campaign performance across all platforms, keeping a close eye on key metrics. Proactively analyze results and present data-driven recommendations to the US-based team for performance improvements, creative optimizations, and adjustments to ad placements to maximize CTR and ROI.
- Data Analysis & Reporting: Analyze campaign data regularly and provide insightful reporting on campaign performance, including metrics such as CTR, conversion rates, cost-per-click, cost-per-conversion, and more.
- Training & Platform Mastery: Participate in ongoing ad platform training, with a focus on Pax8 campaign design, to ensure proficiency and success in the ad execution. Keep up-to-date with platform changes, best practices, and new features.
- Quality Assurance: Ensure all ad content adheres to quality standards, is compliant with advertising guidelines, and maintains consistency in messaging across platforms.
- Communication: Maintain clear and timely communication with the US-based marketing team and any other key stakeholders. Work collaboratively to meet project deadlines and campaign milestones.
- Lead Enrichment: work closely with Demand Gen Specialist on enriching and validating lead data to ensure quality.
- Consistently seeking opportunities for innovation and testing to maintain the Pax8 brand as leaders in go to market levers.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 1-3 years of experience managing paid media campaigns, ideally in B2B or performance marketing
- Hands-on expertise in platforms such as LinkedIn Ads, Facebook Ads Manager, Reddit, Google search, etc.
- Strong analytical skills and proficiency in marketing analytics tools and platforms.
- Excellent communication and collaboration skills, with the ability to work effectively in a team-oriented environment.
- Detail-oriented, self-starter, and team player.
Why join Pax8?
Well here are a few points of how we value our greatest assets:
- At Pax8, we want to support you in both work and play. Sometimes there isn't enough time for the latter, which is why Pax8 offers an additional 2 weeks of bonus leave every year AND YES, the 2 weeks are available from your first day
- In addition to the above, we offer all our employees Private Health Insurance. Beneficial for when life happens
- Unlimited growth through our learning & development (L&D) programs in an environment that fosters internal promotions, helping you gain the necessary skills to reach the next step in your professional journey
- Connecting with our community is important – which is why we have our donation matching program, DEI-B events, and our employee resource groups to ensure everyone feels at home at Pax8.
Equal Opportunities
Pax8 is an equal opportunities employer and welcome individuals who are in possession of the appropriate requirements to work within the country the role is based in. Offered individuals will be asked to undertake identity, security compliance and reference checks. Your privacy is important to us. Your data will be held in accordance with Data Privacy best practices and processed only in accordance with our recruiting processes.
Job Applicant Privacy Notice
About Us:
Pax8 is the leading value-added cloud-based SaaS marketplace, simplifying the cloud journey for our partners by integrating technology, business intelligence and proactive service to deliver an unparalleled experience. Serving thousands of partners through the indirect sales channel, our mission is to be the world's favourite place to buy cloud products.
Equal Opportunities
Pax8 is an equal opportunities employer and welcome individuals who are in possession of the appropriate requirements to work within the country the role is based in. Offered individuals will be asked to undertake identity, security compliance and reference checks. Your privacy is important to us. Your data will be held in accordance with Data Privacy best practices and processed only in accordance with our recruiting processes.
Job Applicant Privacy Notice
Be The First To Know
About the latest Digital advertising Jobs in Philippines !
Digital Advertising Specialist
Posted today
Job Viewed
Job Description
We're Hiring: Ad Operations Specialist
Remote | Mandaluyong City | Weekdays (dayshift)
Duties and Responsibilities:
Advertising Operations – Search
• Plan, implement, and optimize paid search, programmatic, and display campaigns.
• Analyze and report on search performance; provide insights and recommendations.
• Develop PPC strategies and improve landing page effectiveness.
• Stay updated on search trends and best practices.
Advertising Operations – Social
• Manage paid campaigns across social media platforms.
• Analyze results and provide data-driven recommendations.
• Develop and execute social media advertising strategies.
• Collaborate with teams to align campaigns and improve performance.
Advertising Operations – General
• Apply broad knowledge of digital marketing channels and analytics tools.
• Conduct A/B testing and campaign optimization.
• Develop full-funnel digital marketing strategies.
• Create reports using tools like Google Data Studio and present insights to stakeholders.
Industry Knowledge
• Stay informed on digital marketing trends and emerging technologies.
• Share industry insights and best practices with the team to support continuous learning.
Qualifications:
Minimum 2 years of experience in social media advertising (Google Ads, Meta Ads, etc.)
Strong understanding of digital marketing and advertising trends
Proficient in Google Suite (especially Google Sheets); experience with Asana is a plus
Google or Meta certification preferred
Excellent communication, analytical, and interpersonal skills
Highly organized, collaborative, and customer-focused
Interested applicants may send their application at
Job Type: Full-time
Pay: Php25, Php30,000.00 per month
Benefits:
- Health insurance
- Paid training
- Work from home
Experience:
- digital marketing: 2 years (Preferred)
Work Location: Remote
Digital Advertising Specialist
Posted today
Job Viewed
Job Description
Vista Musical Instruments is an innovative, global collective of music-related brands dedicated to building meaningful products and experiences for the music community. Brands include MONO, Harmony, Heritage Guitars, Teisco, Swee Lee, Dawsons, and Manny's. Vista Musical Instruments is headquartered in Singapore, with operations in the USA, UK, and APAC, and is a part of Caldecott Music Group.
Established in 1946 and headquartered in Singapore, Swee Lee is South East Asia's leading omni-channel musical instrument and lifestyle retailer and distributor. Committed to community and creativity, the brand's mission is to be the region's trusted house of music and expression. Swee Lee is known for curating immersive experiences at their cafes and Local store concepts, and matching customers with the products and services they need throughout their musical journey. With a legacy rooted in thoughtfulness, resourcefulness, and enthusiasm, Swee Lee embodies a passion for music that resonates across the region. Swee Lee is a part of Vista Musical Instruments and has locations in 5+ countries across South East Asia.
Job Overview:
Swee Lee is seeking a talented, data-driven, and highly motivated Digital Advertising Specialist to join our dynamic team. The ideal candidate will have a strong passion for music, excellent communication skills, and a proven track record of running and optimising paid media campaigns across digital advertising platforms such as Google Ads and Meta Ads. As the Digital Advertising Specialist, you will work closely with the Digital Marketing Lead and Marketing Project Manager to develop, execute, and optimise Swee Lee's paid media campaigns across the regions we operate in. This role requires a deep understanding of digital advertising, exceptional analytical skills in key metrics, and the ability to create and execute effective campaigns to drive traffic and conversions to our stores.
Responsibilities:
Campaign Strategy & Execution
- Develop, execute, and manage performance-driven B2C paid media campaigns on Facebook Ads, Google Search, and Google Shopping (PMax).
- Collaborate with the marketing team to align campaigns with broader business goals and brand messaging.
- Conduct competitive analysis and market research to inform campaign strategies.
Optimisation & Performance Management
- Continuously monitor and analyse campaign performance metrics such as CTR, CPA, ROAS, and conversion rates.
- Implement A/B testing for ad creatives, copy, and landing pages to improve performance.
- Optimise audience targeting, keyword selection, and bidding strategies to maximise campaign effectiveness.
Analytics & Reporting
- Generate detailed campaign performance reports and provide actionable insights.
- Track advertising budgets and ensure campaigns stay within allocated spend while achieving KPIs.
- Leverage performance metric tools such as Google Analytics and platform-specific dashboards to track user behaviour and conversion funnels.
Collaboration & Innovation
- Work closely with the marketing and design teams to develop engaging ad creatives.
- Stay updated on the latest trends, tools, and best practices in paid media and e-commerce.
- Suggest and implement new growth opportunities and test innovative ad formats or channels to expand reach.
Requirements:
- At least 3 years of experience of hands-on experience in managing Facebook Ads, Google Search, and Google Shopping campaigns (including Performance Max) with a strong B2C focus.
- Proficient in written and spoken English.
- Strong understanding of ad account structures, campaign types, and optimisation techniques.
- Familiarity with B2C marketing, e-commerce, the music industry, and a passion for music and musical instruments.
- Proficiency in analytics tools like Google Analytics, Google Data Studio, or equivalent.
- Experience with A/B testing and conversion rate optimisation (CRO).
- Proficient with design, photo-editing, and video-editing software (Photoshop, Lightroom, Premiere Pro, Final Cut, etc.)
- Excellent analytical and problem-solving skills with a data-driven mindset.
- Strong communication and collaboration abilities to work with cross-functional teams.
- Detail-oriented, organised, and able to manage multiple campaigns across multiple regions simultaneously.
If you have a love for music, a drive for excellence, and a desire to make a difference in the world of marketing, we invite you to apply for this exciting opportunity at Swee Lee. To apply, please submit your resume, cover letter, and any relevant work samples.
Digital Advertising Specialist
Posted 3 days ago
Job Viewed
Job Description
This is a remote position.
Please note: We are not actively hiring for this position at the moment, but we are accepting applications for future openings. Creating, managing, and optimizing Google PPC campaigns (including YouTube) to market My Amazon Guy’s services and digital products. This role will require experience advertising on platforms such as Google, Facebook, Instagram, and LinkedIn. About My Amazon Guy My Amazon Guy is a thriving digital marketing agency with over 500+ employees and a diverse range of clients. Our culture is dynamic, rewarding, and innovative. We are dedicated to helping our clients achieve remarkable sales growth on Amazon while ensuring their peace of mind. Key Responsibilities Create compelling and visually appealing ad content, including text, images, videos, and other media, tailored to each platform’s ad format. Launch, monitor, and optimize advertising campaigns on Google Ads, YouTube, Facebook, Instagram and LinkedIn to ensure they meet performance objectives. Define and target specific demographics, interests, and behaviors on Facebook and Instagram, as well as on YouTube, to reach the right audience. Choose optimal ad placements on these platforms, such as the Google Display Network, YouTube video ads, and Facebook/Instagram feeds and stories. Set up and manage conversion tracking to measure the effectiveness of ad campaigns, including tracking online sales, lead generation, or other desired actions. Improve ad quality scores on Google Ads by ensuring ad relevance, landing page quality, and expected click-through rates. Ensure ad content complies with platform policies and industry regulations. Stay up-to-date with changes and updates to the advertising platforms and adjust strategies accordingly. Collaborate with the creative team to ensure ad content is visually engaging and aligns with the brand’s messaging. Hit performance metrics agreed upon. Consistently communicate results, issues, and ideas with management. Requirements Bachelor's degree in Marketing, Business, Statistics, or a related field Proven experience in digital marketing analytics, with a focus on Google Tag Management and Google Analytics Strong analytical skills and proficiency in data analysis tools Excellent communication and presentation skills Google Tag Manager and Google Analytics certifications are a plus. A dual Monitor setup is required (at least 8GB of RAM) Must have at least 25 MBPS internet speed Benefits 40 hours a week, 8 hours a day Competitive salary base Permanent WFH setup Unlimited FREE access to MAG School courses and SOP Library! Work schedule is in EST (Monday-Friday only) Opportunities for professional development and career advancement