463 Customer Strategy jobs in the Philippines
Home Care Channels Customer Strategy
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Background And Purpose Of Role
The Home Care Channels Customer Strategy & Planning Assistant Manager delivers consistent, competitive, and profitable growth by translating the Home Care brand strategies into holistic category growth programs across MT and DT channels. This requires an in-depth understanding of category-channel portfolio opportunities and competitiveness, that leads to the development and deployment of strong shopper and trade marketing programs activating the 4Ps (product, price, place, promo) that considers category trends/ opportunities, shopper needs, and retailer/channel priorities, while ensuring investment efficiency.
Role & Responsibilities
- Develop and deploy category growth strategy for MT and DT channels, including a comprehensive distribution strategy across the eRTM, based on category data, shopper insights, and retailer/channel opportunities and landing Design4Channel programs and activations
- Develop and deploy robust category commercial plans and define right investment model to deliver competitive and profitable business results in key MT and DT channels.
- Defines category channel execution blueprint to ensure our brands reach and win shoppers at both the physical and digital shelves.
- Brings the voice of the shoppers and/or retailers into the country business unit, to ensure plans are designed for channel, esp in terms of portfolio and deployment plans.
- Collaborates with cross-functional teams across marketing, sales, supply chain and finance to drive category-channel growth agenda internally in Unilever.
- Key targets: channel growth, distribution, spend efficiency.
Essential Skills
- Strategic, collaborative, proactive, detail-oriented, data-driven, innovative/creative.
- Shopper- and consumer-obsessed: strives to understand consumers and shoppers to know the right triggers and barriers to drive behavioural change.
- Data-driven creator: doesn't just analyse data, but is able to translate data into actionable insights to create category growth programs with channels and retailers.
- Curious about the unknown and finds proactive ways to learn and upskill, unlock new ways of doing things or new approaches to old processes to lead to pioneering executions.
- Business acumen and ownership mindset: understands key levers to deliver business results and takes ownership of results.
- Project Management and Communication skills: able to manage project networks, can clearly and effectively communicate and collaborate with cross-functional partners to land projects and shared objectives OTIF.
- Strategic influencing: able to drive category agenda with different high-level stakeholders and partners to deliver business objectives.
Technical Skills / Background
- Category management. Shopper channel marketing or in Trade Marketing
- Familiar with data analytics tools and dashboards
- Digital/Dcommerce marketing is a plus
- Industry background: beauty and personal care, FMCG, Distributive Trade sales/channel marketing
We highly encourage applicants to exclude information on age, gender, and school/s in view of Equity, Diversity, and Inclusion. Unilever assesses candidates based on skills, performance, experience and leadership.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
Customer Marketing Strategy
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Accountabilities
A. Develops Short-Term and Long-Term Business Plan for the Category
- Develops Category Review and Trade Category Plan
- Develops trade marketing plan per channel to ensure market share and value growth for assigned categories.
- Trade programs that will deliver sustainable sales volume growth
- Initiatives that will deliver superior distribution and merchandising versus key competitors
- Fiscalize Category Trade Promo Fund
- Performance vs. objective in terms of volume, implementation guidelines, competitive reaction, ease in implementing to trade, promo spending (ROI, CTSR, CTISR)
- Qualifies proposals of sales-initiated promotions and recommend changes consistent with brand strategies and budget
B. Co-manages with Promo Activations Manager in the execution of Marketing and Sales Initiatives
- Develop brand strategies and programs into actionable steps via the release of Sales Action Brief to Field Sales
- Sets full year initiatives calendar based on priorities of the Sales cycle (Traffics Sales & Marketing initiatives)
- Co-Manage over-all deployment of regional brand and CMD activations to Field Personnel in both DBG and KAG with Promo Activations Assistant
- Ensures On-time and In-Full Execution of all Trade Program
- Develops Post Promo Evaluation and Analysis and files these for future reference
C. Co-Leads with Marketing all New Product / Promo Launches
- Co-develop with Marketing product launches, line extensions and price increases aligned with the needs of retailers/trade.
- Plans out pipeline volumes, distribution, merchandising, and pricing standards in close coordination with Marketing for regional new products
- Develop new product trade programs that will help field sales towards achievement of business objectives
- Ensure "Speed to Market" success and development of best practices to be shared with field sales
D. Secure market intelligence on category landscape and competitive strategies
- Conducts fieldwork at least 4x a month to review competitive activities both for retailers and for customers
- Regularly monitors competitive pricing and trade margins
Communication
A. Develops Superior Distribution, Merchandising, and Pricing Strategies nationwide
- Develop superior distribution, merchandising, and pricing by trade segment through analysis of trade dynamics and informs the Sales team on any distribution, merchandising, and pricing opportunities in the area.
- Analyze competitive landscape and regularly cascade competitive activities and recommends immediate action plans to counter competition in the trade
- Analyze and review Nielsen Retail Audit / Kantar World Panel results and transform opportunities into actionable plans for Field Sales
B. Perform Customer Marketing-related Administrative Work
- Submit Category Monthly Letter for Retail
- Update Distribution targets / Retail Performance Standard (RPS)
- Deployment of Monthly Canvass Packet/ Sales Promo Workbook
- Processing of Promo Claims
Authority
A. Approves Promo Work Plans specific to the category being handled
FUNCTIONAL KNOWLEDGE / SKILL REQUIREMENTS- Bachelor's degree, ideally in Business Management or a related field
- Working experience of at least (2) years with Trade Marketing / Brand Marketing, and background in Distributor or Key Accounts Management of at least one (1) year
- Training on Category Management, Shopper Marketing / Insighting, and in Post Promo Evaluation Process
- Strong Project Management Skills – able to deliver quality, on-time results
- Ability to assess current landscape and trends of each channel, competitive activities, and product opportunities
- Strong innovation skills, and ability to make things happen
- Ability to analyze and solve complex problems
- Excellent communication and collaboration skills
- Must be able to work with minimal supervision and performs exceptionally under pressure
- Knowledgeable in MS Office – Excel, Word, and PowerPoint
Customer Strategy and Planning Category Strategy and Insights Manager
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Background And Purpose Of Role
To drive Unilever's Net Revenue Realization (NRR) through defining holistic Net Revenue Strategies and then seeing them through execution. Using Net Revenue Management (NRM) tools to generate relevant fact-based output insights to drive better commercial decision-making and to be incorporated into Marketing and customer plans with measurements in NRR. Provide direction on the preparation of planning events by incorporating key NRM Levels.
You will have an opportunity to build an accelerated career path where business acumen, financial acumen, strategy development and leadership are core competencies.
Key Responsibilities
Corporate Strategy
- Supporting the Business Unit in the development and implementation of corporate strategy and business decisions.
- Lead strategic pillars/projects aligned to HC PH Vision and Pillar.
- Support business plans by working coherently cross-functionally with Supply Chain, Finance, Sales, Marketing.
- Identify the business risk and opportunities through sound analysis.
Net Revenue Management
- Responsible to drive Unilever's Category Net Revenue realization through defining holistic Net Revenue Strategies and then seeing them through to execution into the Marketing functions and wider commercial business.
- Ensure appropriate Net Revenue Management (NRM) tools are used to generate relevant fact-based output insights:
- Insights are used to drive better commercial decision-making.
- The decisions are incorporated in all Marketing and Customer plans.
- The plans are executed, measures and evaluated to create a virtuous cycle of net revenue improvement.
- Provide direction on the preparation of brand planning events (NPD/relaunch, pricing, promotion) by incorporating all the key NRM Levers (brand portfolio pricing, pack and price architecture, drive mix at pack and SKUs level and promotion).
- Improve capability for Net Revenue Maximization, including the acquisition and processing of appropriate data, performance monitoring and reviewing, with constant improvement.
Pack-Price Architecture
- Lead the Pack-Price strategy recommendations.
- Ensure the Core of the Core is 'alive' and support a 'winning portfolio' SKU range.
- Reassure Marketing team performs price analysis - including 9-box matrix, elasticity by brand/pack/channel, competitive positioning, and internal profitability status, to draw up detailed Brand pricing actions.
- Support Marketing team to track Category Pack Price (PPP) by channel, to perform pack size profitability/positioning (at sales channel level, to overlay on Brand strategies) to propose Pack Innovation actions where possible.
Trade Promotions
- Reassure the promotion strategy is annually defined at category/brand/channel/key customer level incorporating Brand Strategy and planned Promotion Budget.
- Support teams to define/update Category Promotion Guidelines.
- Improve the effectiveness of trade promotional activities and investments.
- Perform analysis to review historical promotional activities to draw up guidelines and recommend allocation of trade promotion budget by channel and category.
Skills & Experience Required
- Bachelor's degree.
- Solid work experience in Trade Marketing, Category Strategy.
- FMCG business experience.
- Strong data analytical skills, strategic thinking commercial judgment, and business and financial acumen.
- Proven work experience in external market data tools such as Nielsen Answers and Kantar Panel.
- Advance working knowledge of data visualization and modeling work software (Tableau, PowerBI) and Microsoft Office Applications (Excel, PowerPoint).
We highly encourage applicants to exclude information on age, gender, and school/s in view of Equity, Diversity, and Inclusion. Unilever assesses candidates based on skills, performance, experience and leadership.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
Business Strategy Specialist
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At RUSH, we believe that the strongest relationships are built on relevant and valuable experiences.
We are on a mission to help businesses create lasting connections and exceptional experiences for their customers. In keeping with our promise, we are seeking to build a team of talented individuals to help build top-notch, ready-made digital solutions that enable businesses to meet their customers at every stage of the customer lifecycle.
We are in search of an experienced
Business Strategy Specialist
who will play a key role for RUSH's strategy formulation, collaborating with internal and external stakeholders to develop corporate strategies to support growth objectives while strengthening the business core to develop and maintain a competitive advantage. They review organizations and determine their strengths, weaknesses, operational effectiveness, and opportunities. They make recommendations based on internal and external factors to minimize risks and formulate plans to achieve an organization's long-term goals.
Success in the
Business Strategy Specialist
role demands a strong strategic and analytical orientation, exceptional communication skills, and a highly developed collaborative nature.
Salary:
Php 40,000
Basic Qualifications:
> Academic Background:
- Bachelor's Degree in Business Administration or Management, Industrial Management, Data Science, Finance, Economics, or any related field.
> Work Experience:
- Minimum of 3 years working in a data and strategy position within a fast-paced and dynamic business environment. An equivalent of the same working experience is also acceptable for the position.
> Communication Skills:
- Strong communicator. Capable of clearly conveying information and instructions, which will determine the effectiveness with which strategies are executed across the business and, ultimately, whether the business achieves its goals and objectives.
> Analytical Skills:
- Has the ability to translate raw information into actionable initiatives
- Can perform standard reviews such as, but not limited to: performance, competitive, and market analyses.
- Is results-driven with exceptional problem-solving skills.
> Interpersonal Skills:
- Demonstrates strong attention to detail.
- Is high-energy, has a positive attitude, a proactive nature, and a can-do attitude.
- Has the capacity to comfortably work in a group setting, which often involves business executives and the leadership team.
Duties and Responsibilities:
> Strategy Definition:
- Brings together crucial pieces of information, such as competitor performance, operational performance, innovations, markets, etc. from various internal and external sources to develop strategic options.
> Strategic Planning:
- Assist in the corporate plan by playing a role in all the planning and budgeting activities performed by the business.
- Establishes and reviews key strategic priorities and translates them into actionable and quantitative plans.
- Provide high-level Profit and Loss insights to management, highlighting opportunities, risks, and areas for improvement
> Business Intelligence:
- Manages analyses that will provide valuable benchmarking for management as well as timely insights to various departments.
- Reviews long-term market trends for the purpose of providing recommendations to leadership and management, across various aspects such as business development, product and technology enhancements, as well as operation optimizations.
EMPLOYMENT APPLICATION DISCLAIMER:
I certify that all information provided in this application and any accompanying documents is true and complete to the best of my knowledge. I understand that any misrepresentation, falsification, or omission of relevant information may result in the rejection of my application or, if employed, the termination of my employment.
I authorize the company to verify the information contained in my application, including but not limited to contacting previous employers, references, and other relevant sources, in accordance with applicable data privacy laws and regulations. I understand that any personal data collected during this process will be handled with strict confidentiality and used solely for employment-related purposes.
I also consent to the use of my application for consideration in other suitable job openings within the organization, provided they align with my qualifications and professional experience.
If employed, I agree to comply with all company policies, procedures, and regulations, which may be amended or updated by the company from time to time, with or without prior notice.
Business Strategy Specialist
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Location: Mandaluyong City
Set-up: Hybrid Setup: Onsite every Tuesday and Thursday, with occasional onsite work on Fridays as needed (around once or twice a month)
Working hours: Monday to Friday, 8:00 AM to 5:00 PM
NON NEGOS:
Industry: IT/SaaS/Software Development
Overview:
In order for a business to thrive in the long-run, it must establish its plans - especially if it operates within the highly dynamic tech industry. This is where the Business Strategy Specialist comes in; they play a key role for RUSH's strategy formulation, collaborating with internal and external stakeholders to develop corporate strategies to support growth objectives while strengthening the business core to develop and maintain a competitive advantage. They review organizations and determine their strengths, weaknesses, operational effectiveness, and opportunities. They make recommendations based on internal and external factors to minimize risks and formulate plans to achieve an organization's long-term goals.
Success in the Business Strategy Specialist role demands a strong strategic and analytical orientation, exceptional communication skills, and a highly developed collaborative nature.
Basic Qualifications:
● Academic Background: Bachelor's Degree in Business Administration or Management, Industrial Management, Data Science, Finance, Economics, or any related field.● Work
Experience:
- Minimum of 3 years working in a data and strategy position within a fast-paced and
- dynamic business environment. An equivalent of the same working experience is alsoacceptable for the position
- Communication Skills:
○ Strong communicator. Capable of clearly conveying information and instructions, which will determine the effectiveness with which strategies are executed across the business and, ultimately, whether the business achieves its goals and objectives○ Has an ability to translate raw information into actionable initiatives○ Can perform standard reviews such as, but not limited to: performance, competitive, and market analyses.○ Is results-driven with exceptional problem-solving skills○ Demonstrates strong attention to detail○ Is high-energy, has a positive attitude, a proactive nature and a can-do attitude○ Has the capacity to comfortably work in a group setting, which often involves business executives and the leadership team Duties and Responsibilities:○ Brings together crucial pieces of information such as competitor performance, operational performance, innovations, markets, etc. from various internal and external sources in order to develop strategic options.○ Assist in the corporate plan by playing a role in all the planning and budgeting activities performed by the business.○ Establishes and reviews key strategic priorities and translates them into actionable and quantitative plans.○ Provide high-level Profit and Loss insights to management, highlighting opportunities, risks, and areas for improvement○ Manages analyses that will provide valuable benchmarking for management as well as timely insights to various departments.○ Reviews long-term market trends for the purpose of providing recommendations toleadership and management, across various aspects such as business development,product and technology enhancements, as well as operation optimizations.
- Analytical Skills:
- Interpersonal Skills:
- Strategy Definition:
- Strategic Planning:
- Business Intelligence:
Job Type: Full-time
Work Location: In person
Business Strategy Manager
Posted today
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Qualifications
- Bachelor's degree in Business Administration, Finance or any related course
- With MBA or related post-graduate degree (based on PSMBFI's Recruitment and Placement Policy) and relevant technical trainings
- With a minimum of 5 years related experience in managerial capacity in the same field
- Experience in analyzing and quantifying complex strategic issues tied to long-term business growth
- Experience in Business Forecasting, Market Portfolio Planning, and adept in the use of different strategic frameworks and performance management tools (e.g. Balanced Scorecard, Strategy Planning, SWOT, PESTLE, Gap Planning, etc.)
- Preferably with work background in risk management and risk assessment
- Ability to construct and deliver clear presentations and reports
- Strong critical and analytical thinking, relationship building skills, and ability to influence people from different levels
- Ability to provide sound recommendation and capacity to exercise discretion
Duties and Responsibilities
- Plans, directs and controls activities of the Corporate Planning Department
- Analyzes trends of industries such as mutual benefit, savings and loan
- Conducts high-level research and validates studies done by the Corporate Planning to ensure development of competitive strategies towards achieving PSMBFI's goals and objectives
- Develops feasibility and viability studies/business plans on the company's business options/ventures
- Facilitates and spearheads strategic planning workshops and business review on a regular basis
- Facilitates the formulation of PSMBFI Strategic Plan
- Sets-up information/database which will allow the company to track competitor strategies
- Formulates plans and proposals to address shortfalls in the implementation of organizational strategies
- Work closely with the Program Management Office to align project goals with long-term strategic objectives and to provide insights for strategic planning and decision-making, ensuring that strategic plans are effectively integrated into project execution
- Conducts operational and business risk assessment and develops risk management processes in collaboration with other Department Heads; periodically coordinates with Risk Officer for mitigation strategies
- Ensures continuous updates of operations manual
- Prepares and ensures accuracy of the management level reports, including the President's Report
- Oversees the preparation and management of office budget
- Communicates issues and problems in a timely manner to management
- Ensures departmental targets are met through people management, performance review, reward and recognition
- Performs tasks as provided for in the updated and approved PSMBFI Operations Manual
- Performs other related functions as directed by superior
Business Strategy Specialist
Posted today
Job Viewed
Job Description
In order for a business to thrive in the long-run, it must establish its plans - especially if it operates within the highly dynamic tech industry. This is where the
Business Strategy Specialist
comes in; they play a key role for client's strategy formulation, collaborating with internal and external stakeholders to develop corporate strategies to support growth objectives while strengthening the business core to develop and maintain a competitive advantage. They review organizations and determine their strengths, weaknesses, operational effectiveness, and opportunities. They make recommendations based on internal and external factors to minimize risks and formulate plans to achieve an organization's long-term goals. Success in the
Business Strategy Specialist
role demands a strong strategic and analytical orientation, exceptional communication skills, and a highly developed collaborative nature.
Basic Qualifications:
Academic Background:
- Bachelor's Degree in Business Administration or Management, Industrial Management, Data Science, Finance, Economics, or any related field.
Work Experience:
- Minimum of 3 years working in a data and strategy position within a fast-paced and dynamic business environment. An equivalent of the same working experience is also acceptable for the position
Communication Skills:
- Strong communicator. Capable of clearly conveying information and instructions, which will determine the effectiveness with which strategies are executed across the business and, ultimately, whether the business achieves its goals and objectives
Analytical Skills:
- Has an ability to translate raw information into actionable initiatives
- Can perform standard reviews such as, but not limited to: performance, competitive, and market analyses.
- Is results-driven with exceptional problem-solving skills
Interpersonal Skills:
- Demonstrates strong attention to detail
- Is high-energy, has a positive attitude, a proactive nature and a can-do attitude
- Has the capacity to comfortably work in a group setting, which often involves business executives and the leadership team
Duties and Responsibilities:
Strategy Definition:
- Brings together crucial pieces of information such as competitor performance, operational performance, innovations, markets, etc. from various internal and external sources in order to develop strategic options.
Strategic Planning:
- Assist in the corporate plan by playing a role in all the planning and budgeting activities performed by the business.
- Establishes and reviews key strategic priorities and translates them into actionable and quantitative plans.
- Provide high-level Profit and Loss insights to management, highlighting opportunities, risks, and areas for improvement
Business Intelligence:
- Manages analyses that will provide valuable benchmarking for management as well as timely insights to various departments.
- Reviews long-term market trends for the purpose of providing recommendations to leadership and management, across various aspects such as business development, product and technology enhancements, as well as operation optimizations.
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Business Strategy Manager
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Develop and execute short- and long-term strategic plans to drive consumer loans growth.
About the Role
Conduct market research, analyze industry trends, and assess their impact on the business.
Responsibilities
- Provide insights to support data-driven decision-making.
- Evaluate and recommend strategic responses to external and internal opportunities and challenges.
- Leverage data analytics and business intelligence tools (e.g., Power BI, SQL, Tableau) to monitor portfolio performance, customer behavior, and market trends.
- Identify and assess new business opportunities, partnerships, and distribution channels.
Qualifications
- Bachelor's degree in Business, Finance, Economics, Data Analytics, or a related field (MBA is a plus).
- Knowledge of consumer loans, credit risk analysis, and digital lending trends.
- Proven track record in business intelligence, market research, and data-driven strategy execution.
- 3-5 years of experience in strategy, business development, business intelligence, or business expansion within the financial services sector.
- Strong negotiation, communication, and stakeholder management skills.
- Ability to work in a fast-paced, cross-functional environment and drive strategic initiatives.
- Strong analytical and problem-solving skills, with proficiency in Excel, SQL, Power BI, or Tableau.
Business Strategy Manager
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Job Description:
- Conduct advanced data analysis related to sales, top-line performance, and P&L outcomes.
- Perform strategic analysis to identify root causes of business challenges and recommend effective solutions.
- Manage end-to-end implementation of strategic initiatives and policy rollouts.
- Develop, enhance, and maintain accurate, insightful, and timely performance reports.
- Establish and continuously improve the structure and cadence of national sales performance reviews.
- Prepare and present regular and ad-hoc strategic reports (in deck or spreadsheet format) to senior leadership.
- Lead and mentor a team of junior strategy analysts.
- Collaborate actively with stakeholders across divisions and business units.
Requirements
- Minimum 5 years of experience in project or product management, business intelligence (BI), management consulting, corporate strategy, or a director's office.
- Highly proficient in Excel/Google Sheets and PowerPoint/Google Slides.
- Fluent in English (written and spoken), with excellent communication skills.
- Graduate of a reputable university or has experience working in a top-tier company with a high-performance culture.
- Strong analytical thinking, structured problem-solving, and sound mathematical acumen.
Customer Marketing Strategy and Development Manager
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ob Responsibilities
- Develops short- and long-term business and trade marketing plans to drive category growth.
- Co-manages sales and marketing initiatives, ensuring timely and effective trade program execution.
- Collaborates with Marketing on new product launches, pricing, and promotional strategies.
- Secures market intelligence, monitors competition, and provides actionable insights.
- Designs nationwide distribution, merchandising, and pricing strategies to strengthen market presence.
- Handles customer marketing admin tasks and approves promo work plans for assigned categories.
Qualifications
- Bachelor's degree, ideally in Business Management or a related field
- With at least 5+ years Trade /Brand Marketing experience
- Category management, shopper marketing/insighting, and post-promo evaluation expertise
- Strong project management, innovation, and data analysis (Nielsen/Kantar) skills
- Willing to do regular fieldwork (minimum 4x/month) for competition & execution checks
- Proven leadership in managing cross-functional teams and third-party agencies
- Strong cross-functional collaboration, communication, and negotiation skills
Job Type: Full-time
Pay: Php40, Php60,000.00 per month
Ability to commute/relocate:
- Manila: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
- How much is your expected salary for this role?
Education:
- Bachelor's (Required)
Experience:
- Trade Marketing: 5 years (Required)
- Project Manager/ Lead: 4 years (Required)
Work Location: In person