49 Consumer Strategy Manager jobs in the Philippines

Job Description

• Develop and manage integrated brand campaigns across media (e.g. TV, Online), ensuring strategic alignment with brand positioning and business goals.
• Collaborate with internal teams and external partners to ensure on-time, high-quality delivery of campaign assets and requirements.
• Oversee celebrity and KOL partnerships, including contracting, scheduling, and performance tracking.
• Track campaign performance data and competitor activity for insights to improve future executions.
• End-to-end fulfilment of legal, procurement, and finance requirements for campaign activities including compliance with ASC and DTI regulations.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum 3 years of experience in offline marketing or media, with hands-on campaign execution and ASC.
• Strong project management and coordination skills; able to manage multiple timelines, stakeholders, and workstreams effectively.
• Strategic and analytical mindset, with the ability to translate data into actionable insights.
• Excellent communication skills—both written and verbal—with confidence in presenting reports and recommendations.
• Collaborative, proactive, and adaptable team player who thrives in fast-paced environments.
• Prior experience with creative agencies or in-house creative teams is an advantage.
• Familiarity with celebrity or KOL marketing is a plus.

As a Brand Strategy and Development Supervisor, you play a key role in shaping the strategic direction and evolution of the assigned brand. You may lead key initiatives involving brand programs, asset development and intellectual property management.

This position is responsible for translating brand goals into actionable plans, ensuring consistent brand messaging, and identifying growth opportunities across channels, products, services, and experiences. The role combines strategic thinking with executional excellence, requiring close collaboration with cross-functional teams such as marketing, digital, retail, product development, and partnerships.

Brand Strategy & Development

• Assist in refining and implementing the overall brand positioning, value proposition, and communications.
• Translate brand strategies into detailed plans and actionable programs, and supports the implementation of identified programs.
• Collaborate with design firms and creative agencies to develop brand assets aligned with strategic direction and visual guidelines.
• Serve as a brand steward, reviewing materials and activations for brand consistency and impact.
• Identify and evaluate new brand development opportunities such as new categories, markets, services, partnerships, and experiences.

Project Execution and Support

• Assist in the execution of assigned projects based on agreed scopes, timelines, and budgets.
• Document progress and updates to be submitted to the Group Head.
• Schedule meetings, prepare reports, and ensure communication flow between stakeholders.

Intellectual Property Support & Asset Coordination

• Assist in organizing and maintaining documentation of Primer Group's intellectual property (IP) assets.
• Coordinate with departments for proper safekeeping and documentation of IP-related files.
• Help prepare data and reports related to IP utilization and project feasibility.
• Provide administrative support in tracking contracts and usage agreements.

Market Research and Data Collection

• Gather consumer insights, competitor benchmarking and market trends to support brand strategy and project feasibility studies.
• Assist in compiling market data and user insights relevant to the assigned initiatives.

Stakeholder Coordination

• Serve as a point of contact for routine project updates to internal teams and support functions.
• Coordinate cross-functional inputs and escalate concerns or risks to the appropriate manager or lead.
• Maintain updated records of stakeholder feedback and project-related correspondence.

Team Collaboration

• Work collaboratively with other members of the team.
• Participate in brainstorming sessions and contribute practical inputs during project planning.
• Support the team in organizing files, schedules, and project materials.

Qualifications:

• Bachelor's degree in marketing, business management, communications or related fields
• Experience: 1–3 years of work experience in project coordination, brand strategy, marketing support, or brand-related roles.
• Skills:
• Creative thinking
• Good organizational and documentation skills
• Proficiency in MS Office, Google Workspace, and basic design tools is a plus
• Effective communication and coordination abilities
• Strong attention to detail and follow-through
• Ability to work with minimal supervision on assigned tasks
• Mindset: Consumer-centric, Collaborative, detail-oriented, proactive in handling assigned tasks

Job Type: Full-time

Benefits:

• Company events
• Employee discount
• Gym membership
• Health insurance
• Opportunities for promotion
• Promotion to permanent employee

Work Location: In person

JOB SUMMARY

• Develops and implements localized marketing strategies and campaigns for GSMI brands. Conducts thorough market analysis, crafts campaign mechanics, manages influencer relations, optimizes performance and investment, and ensures seamless execution and evaluation of all marketing initiatives.

SKILLS NEEDED

• Data Gathering
• Strategy and Plan Formulation
• Project Management

JOB QUALIFICATIONS

• Bachelor's Degree in Marketing, Business, or Communications-related courses
• With at least 2-3 years of experience in Sales, Trade/Channel Marketing, Consumer Engagement, or Consumer Marketing that includes fieldwork in an FMCG industry
• Able to travel frequently to the assigned brand's target areas

Overview:
As a
Consumer Marketing (Brand Management)
at Maya, you'll be part of a dynamic team that moves at lightning speed to deliver and drive sustainable adoption of innovative bundles of solutions to our customers. You'll work closely with cross-functional teams, including Brand Marketing Management, Growth and Customer Lifecycle Management, Product Management, Business Development, Business Management, Data Science Engineering, Finance and Business Analytics and more, to ideate, develop and execute world-class marketing strategies tailored to specific consumer segments and the dynamic needs of the times.

What you will be doing:

• Insight Strategist:
  You drive and work with internal cross-functional teams to identify key market insights, trends, and opportunities for growth to develop strategic marketing plans.
• Segment Marketer
  : You will define and position our fintech products and solutions for specific customer segments. You will develop and execute tailored marketing campaigns to engage and drive value for each target segment. By leveraging customer segmentation, profiling, and strategy development, you will maximize the impact in the market.
• Customer Strategy Champion
  : You will advocate for customer-centric strategies and work to align cross-functional teams for successful implementation. Collaborating with Brand Marketing Management, Product Management, and Business Development teams, you will ensure alignment on customer strategies and goals. Leading the development and execution of go-to-market plans, you will create strategies that resonate with target segments.
• Customer Experience Enhancer
  : Your insights and inputs will be crucial in enhancing the customer journey, user experience, and process improvements. Collaborating with UX/Product teams, you will improve digital touchpoints and enhance customer satisfaction. You will continuously explore ways to optimize and elevate the overall customer experience.
• Mesh Collaboration Advocate
  : You will closely collaborate with cross-functional teams, including Data Science Engineering, Finance and Business Analytics, and Marketing Capabilities teams. Your role will involve facilitating strategic discussions and aligning core programs and initiatives to drive segment growth. As a champion of collaboration within our mesh organization, you will ensure seamless execution of marketing campaigns.
• Marketing Analyst
  : Your responsibilities will include measuring and evaluating marketing effectiveness through data analytics and tools. Providing actionable insights and recommendations, you will help optimize marketing strategies. You will track and report on campaign performance, ROI, and KPIs to drive continuous improvement.
• Ecosystem Collaboration Leader
  : Leveraging our ecosystem, you will collaborate with Sales and Business Development teams. Your role will involve conceptualizing and supporting initiatives catered to distribution channels and key accounts. By identifying co-marketing opportunities, you will drive further growth within target segments.
• Competitive Intelligence Analyst
  : You will monitor and analyze the competitive landscape, including trends, products, technologies, and regulatory activities, to help guide campaigns and strategies to grow your assigned consumer segment. Staying updated on industry developments, you will ensure our offerings remain at the forefront of innovation.
• Segment P&L and Pricing Expert
  : You will take charge of segment-specific profit and loss management, working with other commercial units in devising innovative pricing strategies that drive revenue growth while maintaining customer satisfaction. By analyzing market dynamics and consumer behavior, you will optimize product, promotional, distribution, partnership, and pricing structures that fit with your assigned segments to enhance overall business profitability and market competitiveness.

What we are looking for:

• Bachelor's degree in Marketing, Brand, Growth, Business Administration, or related fields.
• At least 4-5 years of experience in marketing, with a focus on segment marketing, product marketing, or brand management.
• Experience in Advertising, Digital Marketing, Growth Marketing, Media Strategy and Management is an advantage.
• Strong analytical and research skills, with the ability to synthesize complex data using advanced tools into actionable insights and decisions.
• Proven experience in developing and executing successful integrated marketing initiatives and campaigns that drive customer acquisition, engagement, and retention.
• Knowledge of customer segmentation, targeting, and positioning, with a focus on creating personalized experiences for customers.
• Understanding of fintech industry trends, products, and regulations.
• Excellent communication, collaboration, stakeholder management, and project management skills, with the ability to manage multiple initiatives simultaneously.
• Proven ability to work in a fast-paced, high-growth environment, with a sense of urgency and ability to deliver under tight deadlines.

Job Summary

Contribute to the achievement of sales and profit targets in Modern Trade (MT) channels by participating in the development of mid-to-long-term and annual strategies.

• Formulate, execute, and manage innovative & creative sales plans (strategy/promotions) for MT channels in collaboration with Marketing/Sales department.
• Enhance sales capabilities by providing training and improving related structures and systems.
• Foster the growth and capabilities of subordinates through close communication and guidance

Minimum requirements

• Bachelor's degree in any related courses.
• Minimum of 3 years of experience in Trade Marketing within a(FMCG) company.
• Preferable experience in handling modern trade accounts.

Required skills

• Strategical and logical thinking skills
• Excellent Problem-Solving & Analytical s
• Good communication and interpersonal skills.
• Innovative and creative.
• Microsoft office proficiency

Job Description:

Brand Strategy Development: Define mid-to-long-term brand positioning, market entry strategies, and annual brand roadmaps aligned with overall corporate strategy.

Market Insights & Analysis: Integrate consumer research, competitive benchmarking, and industry trends into actionable brand opportunities.

Integrated Communication Planning: Lead annual 360° communication plans (advertising, PR, digital, social media, events) to ensure brand consistency.

Cross-Functional Collaboration: Partner with product, marketing, media, PR, and sales teams to execute and optimize brand strategies.

Budget & KPI Management: Manage brand budget allocation, monitor ROI, and track brand health KPIs (e.g., TOMA, BUMO, NPS).

Innovation & Differentiation: Identify and drive innovation initiatives (new brand experiences, cross-industry partnerships) to strengthen competitiveness.

Brand Asset Management: Oversee brand identity systems (CIS/VIS), content library, and marketing assets to ensure consistency and compliance.

Job Type: Full-time

Pay: Php80, Php90,000.00 per month

Work Location: In person

Department: Sales Planning Department

Position Level: Manager

Location: Makati City

Employment Type: Regular, Full-Time

About the Role

We are looking for a Manager – Sales Strategy who will play a vital role in driving the growth of our Modern Trade (MT) channel. The role focuses on contributing to the achievement of sales and profit targets by developing and executing innovative sales strategies, building organizational capabilities, and fostering strong collaboration across teams.

Key Responsibilities

• Contribute to the achievement of sales and profit targets in Modern Trade (MT) channels by supporting mid- to long-term and annual strategy development.
• Formulate, execute, and manage innovative and creative sales plans (strategy/promotions) for MT channels in collaboration with Marketing and Sales.
• Enhance sales capabilities through training and by improving related structures and systems.
• Foster team growth and capabilities through coaching, clear communication, and guidance.

Basic Qualifications

• Bachelor's degree in any related course.
• Minimum of 3 years of experience in Trade Marketing within an FMCG company.
• Preferable experience in handling modern trade accounts.

Required Skills

• Strong strategic and logical thinking.
• Excellent problem-solving and analytical skills.
• Good communication and interpersonal skills.
• Innovative, creative, and proactive mindset.
• Proficiency in Microsoft Office applications.

Job Types: Full-time, Permanent

Pay: From Php60,000.00 per month

Benefits:

• Additional leave
• Company Christmas gift
• Company events
• Discounted lunch
• Flextime
• Health insurance
• Life insurance
• Opportunities for promotion
• Paid training
• Pay raise
• Promotion to permanent employee

Ability to commute/relocate:

• Makati City: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• What is your expected salary range?

Work Location: In person

Department: Sales Planning Department

Position Level: Manager

Location: Makati City

Employment Type: Regular, Full-Time

About the Role

We are looking for a Manager – Sales Strategy who will play a vital role in driving the growth of our Modern Trade (MT) channel. The role focuses on contributing to the achievement of sales and profit targets by developing and executing innovative sales strategies, building organizational capabilities, and fostering strong collaboration across teams.

Key Responsibilities

• Contribute to the achievement of sales and profit targets in Modern Trade (MT) channels by supporting mid- to long-term and annual strategy development.
• Formulate, execute, and manage innovative and creative sales plans (strategy/promotions) for MT channels in collaboration with Marketing and Sales.
• Enhance sales capabilities through training and by improving related structures and systems.
• Foster team growth and capabilities through coaching, clear communication, and guidance.

Basic Qualifications

• Bachelor's degree in any related course.
• Minimum of 3 years of experience in Trade Marketing within an FMCG company.
• Preferable experience in handling modern trade accounts.

Required Skills

• Strong strategic and logical thinking.
• Excellent problem-solving and analytical skills.
• Good communication and interpersonal skills.
• Innovative, creative, and proactive mindset.
• Proficiency in Microsoft Office applications.

Qualifications

• Bachelor's degree in Business Administration, Finance or any related course
• With MBA or related post-graduate degree (based on PSMBFI's Recruitment and Placement Policy) and relevant technical trainings
• With a minimum of 5 years related experience in managerial capacity in the same field
• Experience in analyzing and quantifying complex strategic issues tied to long-term business growth
• Experience in Business Forecasting, Market Portfolio Planning, and adept in the use of different strategic frameworks and performance management tools (e.g. Balanced Scorecard, Strategy Planning, SWOT, PESTLE, Gap Planning, etc.)
• Preferably with work background in risk management and risk assessment
• Ability to construct and deliver clear presentations and reports
• Strong critical and analytical thinking, relationship building skills, and ability to influence people from different levels
• Ability to provide sound recommendation and capacity to exercise discretion

Duties and Responsibilities

• Plans, directs and controls activities of the Corporate Planning Department
• Analyzes trends of industries such as mutual benefit, savings and loan
• Conducts high-level research and validates studies done by the Corporate Planning to ensure development of competitive strategies towards achieving PSMBFI's goals and objectives
• Develops feasibility and viability studies/business plans on the company's business options/ventures
• Facilitates and spearheads strategic planning workshops and business review on a regular basis
• Facilitates the formulation of PSMBFI Strategic Plan
• Sets-up information/database which will allow the company to track competitor strategies
• Formulates plans and proposals to address shortfalls in the implementation of organizational strategies
• Work closely with the Program Management Office to align project goals with long-term strategic objectives and to provide insights for strategic planning and decision-making, ensuring that strategic plans are effectively integrated into project execution
• Conducts operational and business risk assessment and develops risk management processes in collaboration with other Department Heads; periodically coordinates with Risk Officer for mitigation strategies
• Ensures continuous updates of operations manual
• Prepares and ensures accuracy of the management level reports, including the President's Report
• Oversees the preparation and management of office budget
• Communicates issues and problems in a timely manner to management
• Ensures departmental targets are met through people management, performance review, reward and recognition
• Performs tasks as provided for in the updated and approved PSMBFI Operations Manual
• Performs other related functions as directed by superior