82 Consumer Goods jobs in the Philippines

1. Develop and implement product marketing strategies to increase brand visibility and market share.
2. Plan and execute product launches, promotional campaigns, and go-to-market activities.
3. Conduct market research and analyze consumer trends, competitor activities, and industry insights.
4. Collaborate with sales, product development, and distribution teams to align strategies and objectives.
5. Manage marketing content, product materials, and digital campaigns across various channels.
6. Monitor campaign performance and provide regular reports on ROI and effectiveness.
7. Lead, mentor, and supervise a small team to ensure timely and high-quality delivery of marketing projects.

JOB DESCRIPTION

• The candidate shall focus on marketing and promotions of Panasonic and Fujinon products in the Philippine market.
• Conduct comprehensive market research to identify trends, customer needs, and competitive landscape for Panasonic and Fujinon products.
• Analyze product performance, customer feedback, and sales data to inform marketing strategies.
• Collaborate with Panasonic and Fujinon to understand product specifications, features, and benefits and to update them with the marketing of their products.
• Collaborate with the sales and marketing team especially with the Sales and Marketing Manager to effectively sell Panasonic and Fujinon products.
• Maintain strong relationships with Panasonic and Fujinon, ensuring alignment on product launches, promotions, and joint marketing efforts.

JOB QUALIFICATIONS

• Bachelor's degree in Marketing, Business, or a related field.
• Preferably with a strong understanding of professional video and broadcast equipment, particularly Panasonic and Fujinon products.
• Excellent written and verbal communication skills.
• Strong analytical skills and the ability to translate data into actionable insights.
• Candidate should be unbiased.
• Ability to work independently and collaboratively in a fast-paced environment.

Job Type: Full-time

Pay: Php25, Php30,000.00 per month

Ability to commute/relocate:

• Mandaluyong City: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Bachelor's (Preferred)

Experience:

• Marketer: 1 year (Preferred)

Language:

• English (Preferred)

Job Description: Product Marketing Officer

The Product Marketing Officer is responsible for developing and executing marketing strategies that drive awareness, demand, and adoption of the company's products. This role bridges product management, sales, and marketing by translating product features into customer value, creating go-to-market strategies, and ensuring consistent product positioning in the market.

Key Responsibilities:

• Content Creator / Graphic Designer (ads, brochures, case studies, client decks, price list formatting, finished projects.
• Handle inbound inquiries from marketing campaigns. Qualifies leads before passing to Account Manager.
• Develop and implement product marketing strategies to support product launches, promotions, and growth.
• Conduct market research to understand customer needs, industry trends, and competitive positioning.
• Define product value propositions, positioning, and messaging that resonate with target audiences.
• Collaborate with the product management team to create go-to-market (GTM) strategies.
• Work with the sales team to provide tools, training, and content that support product selling.
• Create marketing collateral such as brochures, presentations, product guides, and case studies.
• Plan and execute digital marketing campaigns, events, and promotions for products.
• Monitor product performance in the market and gather feedback to support product improvements.
• Analyze customer insights, campaign results, and competitor activities to adjust strategies.
• Coordinate with cross-functional teams (sales, design, digital marketing, and operations) to ensure product success.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field.
• Proven experience in product marketing, brand management, or similar roles.
• Strong knowledge of market research, customer insights, and competitive analysis.
• Excellent communication, presentation, and storytelling skills.
• Proficiency in digital marketing platforms, analytics tools, and CRM systems.
• Strategic thinker with creativity and strong problem-solving skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.

Job Type: Full-time

Pay: Php20, Php25,000.00 per month

Benefits:

• Paid training
• Pay raise

Language:

• English (Preferred)

Work Location: In person

About the Role

We're looking for a
tech and AI-native Product Marketing Manager
who thrives on being an early adopter of new tools. You're someone who can deliver the output of a larger team by leveraging AI, automation and cutting-edge platforms (n8n, ElevenLabs, Notion, Akool, Cursor etc.). You'll sit at the intersection of product and technology, translating product features and releases into compelling, high-impact marketing materials and GTM strategies.

This role is perfect for someone who is excited about building in a fast-moving startup environment, balancing creativity with data-driven decision-making, and jumping in wherever needed to drive impact.

What You'll Do

Product Storytelling & Enablement

• Sitting in product and tech, your top priority is translating our developments into materials that enable sales, commercial, and marketing success.
• Create high-quality sales enablement tools: brochures, decks, case studies, videos, FAQs, and demo guides.
• Update websites, knowledge bases, and product documentation to showcase new features and releases.
• Develop materials that can help fuel campaigns across sales, social media, email, and partner channels.

Go-to-Market Leadership (Product & Technology)

• Lead GTM planning across the product and technology function for new features and campaigns, including positioning, messaging, and launch kits.
• Deliver tight product positioning and narratives that resonate with customers and partners.

Growth & Experimentation

• Identify and prioritize growth opportunities using data, customer insights, and competitive analysis.
• Design and run test-and-learn experiments to uncover scalable growth strategies.
• Support growth initiatives across social media, ads, video content and offline strategies.

What We're Looking For

• A
  tech-native, AI-native
  mindset—you love experimenting with AI, automation, and analytics tools to work smarter and faster.
• Strong writing and communication skills with the ability to distill complex product concepts into clear, compelling messaging.
• Experience creating a range of marketing materials (brochures, decks, case studies, email templates, videos).
• Ability to use analytics and insights to guide decision making and measure impact.
• Comfort working in a fast-paced startup environment with flexibility to adapt and take ownership.
• Bonus:
  Experience with growth strategies across social, ads, and video; hands-on content creation or video production for marketing; and ideally, the ability to write code to prototype, automate, or experiment faster.

The
Product Marketing Officer
plays a pivotal role in executing the broader marketing strategy by managing operations, technology, and workflows that drive high-impact campaigns. This role ensures seamless coordination across teams, timely communication with stakeholders, and efficient delivery of marketing initiatives that support business goals.

Responsibilities

• Develop and execute marketing campaigns aligned with strategic objectives
• Manage day-to-day marketing operations to ensure consistent, high-quality output
• Create and schedule client/internal communications, cascades, and trainings
• Coordinate with internal teams and external vendors to meet timelines and budgets
• Align marketing efforts with sales and product teams for cohesive execution
• Streamline workflows and optimize resources to boost team efficiency

*Qualifications: *

• Bachelor's degree in Marketing, Communications, or related field
• 4–6 years of experience in a marketing or communications role
• Strong project management and stakeholder coordination skills
• Experience working with creative agencies and cross-functional teams
• Proficiency in marketing tools and platforms

Job Description:

• Supports the marketing department by ensuring the accuracy and effectiveness of promotional materials
• Coordinating approvals and projects
• Serves as the main point of contact for marketing-related activities
• Involves proofreading collaterals
• Assist with content creation, training employees on product knowledge, and helping streamline communication between departments
• The ideal candidate is detail-oriented, organized, and able to translate complex technical terms into clear, customer-friendly messaging

Qualifications:

• Preferably a bachelor's degree in Marketing, Business Administration, Business Management or related field
• Keen attention to details both written and verbal
• Will coordinate projects
• Ability to present and train product effectively
• Good interpersonal skills
• Proficiency in MS Office

Job Type: Full-time

Pay: Php20, Php23,000.00 per month

Benefits:

• Additional leave
• Company Christmas gift
• Company events
• Life insurance
• Paid training
• Promotion to permanent employee

Work Location: In person

Driving Innovation in Health, Wellness, and Fitness

Our client is
a global leader in health and wellness,
offering products that support healthier lives worldwide. With a strong commitment to quality, innovation, and customer satisfaction, they manage a diverse portfolio across multiple regions. Their collaborative approach ensures product strategies align with business goals and deliver lasting impact.

Job Description

Be part of our client's team as a
Product Marketing Specialist
, where you'll collaborate with cross-functional teams to support product development, launch, and lifecycle management. You'll gather market insights, monitor performance, manage timelines, and assist in executing go-to-market strategies to drive success across the company's portfolio.

Job Overview

Employment type: Full-time

Shift: Night shift, Weekends Off

Work setup: Onsite, Ortigas

Exciting Perks Await

• Day 1 HMO coverage with free dependent
• Competitive Salary Package
• Night differential pay to maximize your earnings
• Prime office location in Ortigas (Easy access to MRT stations, restaurants, and banks)
• Fixed weekends off
• Salary Advance Program through our banking partner (Eligibility and approval subject to bank assessment. Available to account holders with minimum of 6 months company tenure.)
• Unlimited upskilling through Emapta Academy courses (Want to know more? Visit
  
  )
• Free 24/7 access to our office gyms (Ortigas and Makati) with a free physical fitness trainer
• Exclusive Emapta Lifestyle perks (hotel and restaurant discounts, and more)
• Unlimited opportunities for employee referral incentives across the organization
• Standard government and Emapta benefits
• Total of 20 annual leaves to be used on your own discretion (including 5 credits convertible to cash)
• Fun engagement activities for employees
• Mentorship and exposure to global leaders and teams
• Career growth opportunities
• Diverse and supportive work environment

The Qualifications We Seek

• Minimum
  2 years of professional experience
  in a relevant field
• Background in
  healthcare operations
  , systems, or services
• Hands-on experience in
  business intelligence
  ,
  reporting
  , or
  data analytics
• Familiarity with
  product development processes
  , particularly in
  healthcare or technology solutions

Executes on Strategic Direction

• Champions strategic initiatives, aligning systems, resources, and processes with goals
• Conveys strategy clearly to teams and stakeholders
• Develops direction, establishes priorities, and facilitates agreement
• Contributes knowledge beyond core job responsibilities

Energizes the Organization

• Aligns team activities with company vision, purpose, and values
• Inspires engagement by emphasizing people's importance to the organization
• Establishes consistent communication and procedures for clarity and accountability
• Encourages learning opportunities and rewards successful team performance

Drives & Delivers Results

• Aligns performance for success by focusing and guiding others
• Manages expectations and ensures accountability for results
• Sets goals, tracks performance, and provides feedback
• Adjusts to shifting priorities using lessons from past changes
• Develops processes to optimize cost and mitigate risk

Builds Organizational Capabilities

• Creates adaptable, responsive teams
• Selects and retains top talent
• Translates strategies into concrete goals
• Demonstrates self-awareness to improve impact
• Builds networks inside and outside the company
• Champions diversity and cultivates talent
• Resolves conflict productively and ensures resources are well used

Your Daily Tasks

• Product Lifecycle Management for assigned products across channels within the US, Canada and the UK. This includes collecting information from the vendor and product manager for item set up including product attributes such as weight, dimensions, costs, product images, item substitution and discontinues by assigning reason codes. Complete system updates in Net Suite to ensure item master data is correct. Run sales and profit reports out of Profit Optics and populate and maintain the PIM tool on a weekly basis.
• Execute go-to-market initiatives to support new and focused products which include developing product literature, providing content updates for our website, power point slides and launch packets along with making website updates on a weekly basis.
• Track key metrics to include monthly product sales and GP performance vs. target, discontinuation reporting, weekly project timeline tracking, measuring standardization success through pulling and analyzing data, identifying item substitutes for discontinued items, item set up time and key initiatives success per sales targets, analyzing product performance using sales data, and surface actionable insights from findings utilizing reporting in Profit Optics and BI Tool.
• Assist the sales team on a daily basis with questions they have about the products from their customers which may involve looking up data on PH website or ERP (Net Suite), reaching out to sourcing or brand team, or reaching out to vendors. Provide complete cross-reference lists for the sales and national accounts team by identifying a suitable cross-reference of a competitive item, and answering their questions.
• Assist product managers on a daily basis with reporting, product information, and analysis as needed for developing and executing product strategies and product roadmaps aligned with company goals.
• Conduct market & competitor research by searching online, gather user feedback from the sales team or Key Opinion Leaders (KOLs), and identify growth opportunities for products within assigned portfolio as needed.
• Participate in cross-functional teams which include segment marketing, digital marketing, brand, data management, finance, and sourcing to ensure that projects are delivered on time and commitments to customers, internal stakeholders and the company are met on a weekly basis.

Welcome to Emapta Philippines

Join a team that values camaraderie, excellence, and growth. Recognized as
one of the Top 20 Dream Companies of Filipinos in 2024,
Emapta stands proudly alongside industry giants, offering stability and exciting career opportunities. Your career flourishes here with competitive compensation, international clients, and a work culture focused on collaboration and innovation. Work with global clients across industries, supported by a stable foundation and like-minded professionals passionate about making an impact. We empower your success with opportunities for personal and professional development in an inclusive environment. Apply now and be part of the
#EmaptaEra

We are looking for a driven and strategic Product Marketing Supervisor to lead marketing and product development programs for website and e-mall. This role covers SME sellers and managed in-house brands, focusing on building brand equity, driving customer acquisition and retention, and managing the full product lifecycle from launch to phase-out.

The Product Marketing Supervisor will oversee category management in the startup phase, handling all in-house products and SME seller integrations. Responsibilities include product development, packaging and branding alignment, listings management, campaign planning, and performance monitoring. The role will also spearhead marketing initiatives that increase traffic, improve conversions, and strengthen marketplace performance, while collaborating with Digital Reseller Program to expand reach and sales opportunities.

This position requires cross-functional collaboration with suppliers, vendors, creative, IT, and admin teams to ensure seamless execution of marketing strategies and timely product launches. The ideal candidate has strong analytical and execution skills, proven experience in product or brand management, and the ability to deliver results in a fast-paced e-commerce environment.

Come build your career.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World. Sound like you? Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the world's most beloved brands, including DEWALT, BLACK+DECKER, CRAFTSMAN, STANLEY, CUB CADET, and HUSTLER.

As a Product Marketing Manager you'll be part of our Marketing team working as a hybrid employee. You'll get to be:

• Develop and lead the country Tools business strategy for related brands.
• Responsible for establishing product positioning, product campaigns, and commercial plans and initiatives.
• Manage and drive new product road map for the country. Develop new product introduction (NPI) launch campaign and market execution plans. Work closely with country managers and channel sales teams to ensure timely and successful new product launch initiatives meet the predetermined goals and objectives.
• Establish key market initiatives and focus areas to drive sales and profit target achievement. Create quarterly, bi-annual, and/or annual programs and promotions to take market share. Champion execution of campaigns and programs to ensure proper sell out is achieved.
• Drive country activities for related local brand marketing, brand communication, brand positioning, market research, and market/customer analytics/pricing in accordance with business objectives. Localize branding materials that are cascaded from SBU/regional marketing teams.
• Evaluates market reactions to advertising programs, merchandising policy, and product packaging to ensure the timely adjustment of marketing plans to meet changing market and competitive conditions. Measure and drive Return-On-Marketing-Investment.
• Work closely with the supply chain team to manage demand forecasts, supply planning, and inventory management. Develop and execute plans to rid of excess and/or obsolete inventory.
• Collaborate with the channel sales for execution of after sales service, brand and marketing communications.
• Develop and provide the markets with collateral and training support to sell to the targeted markets and against the relevant competition. Responsible to drive Power Tools product training for respective market sales team and distributors.

You love to learn and grow and be acknowledged for your valuable contributions. You're not intimidated by innovation. Wouldn't it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:

• Degree in Marketing, Business Management or Engineering.
• At least 8 years experience in sales and/or marketing with a professionally managed MNC in the region. Direct experience with companies supplying products to construction/infrastructure markets or within Industrial / traditional channel markets would be advantageous. Understanding product applications and the ability to articulate technical aspects of the product to translate end user requirements is critical to success in this role.
• High degree of commercial and marketing orientation and understanding of P&L management. Driven by numbers and continuous achievement.
• Strong leadership skills and able to drive marketing strategy with respective channel sales leaders.
• Strong interpersonal skills and good communicator, able to interact with all levels of management.
• Persuasive communication and influencing skills with a proven track record of growing sales.

We want our company to be a place you'll want to be – and stay. Being part of our team means you'll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera, and online university.
• Belong: Experience an awesome place to work where we have mutual respect and a great appreciation for diversity, equity, and inclusion.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What's more, you'll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We're more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We're visionaries and innovators. As successful as we've been in the past, we have so much further to go. That's where you come in. Join us

All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran's status or any other protected characteristic

We Don't Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you'll get the unique chance to impact some of the world's most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are

We're the World's largest tool company. We're industry visionaries. We're solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art "smart factory" products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks

You'll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.

What You'll Also Get

Career Opportunity: Career paths aren't linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development:

Our lifelong learning philosophy means you'll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:

We pride ourselves on being an awesome place to work. We respect and embrace differences because that's how the best work gets done. You'll find we like to have fun here, too.

Purpose-Driven Company:

You'll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.