12 Campaign Management jobs in Makati City
Chief Strategy, Marketing, & Commercial Operations Officer (Philippines)

Posted 3 days ago
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Job Description
The Chief Strategy, Marketing, & Commercial Operations Officer (CSMCOO) is a senior strategic role within the GE organization. This role will have ownership and accountability on a wing to wing basis on marketing, strategy, commercial excellence (GE's indirect distribution business), and commercial operations in the country. The position holder will be responsible to ensure the necessary financial performance of each business unit. This position reports directly into the Chief Strategy and Marketing, and Commercial Operations Officer (CSMO), AKA and dotted line reporting into the Country GM.
GE Healthcare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.
This position is also open to candidates applying from Korea, Malaysia, Indonesia, Australia, Thailand
**Job Description**
**Roles & Responsibilities**
+ Strategy: Work with the CSMO AKA to synthesize, develop, and execute the in country strategic marketing and commercial plans in line with business goals and objectives.
+ Direct market research and analytics to identify and exploit opportunities, customer needs, market sizing, and develop and maintain in-depth knowledge and understanding of trends and requirements in the healthcare market.
+ Lead the development and implementation of in country marketing strategies to drives sales growth, market share, brand awareness.
+ Assessment of portfolio competitiveness
+ Create, execute, and continuously evolve the GTM strategy.
+ Differentiated GTM on a short - medium - long term basis and execution thereof.
+ Oversight over the In-Country Channel Excellence Team to ensure consistency of GE's Channel Distribution Business
+ Drive commercial rigor and ensure consistent financial performance from each CP across the region.
+ Commercial oversight over the in-country Channel Excellence team for oversight of full wing-to-wing partner onboarding, enablement, commercialization, compliance, GTM on an individualized CP basis.
+ Commercial Operations
+ Optimizes commercial analytics function through optimal governance/policies, standardization (of reporting / visualization / forecasting) that enable improved funnel management, generation of insights from Win/Loss analyses, capture of IB/Competitive intelligence and tracking right sales performance KPIs.
+ Works with in-country analytics resources to report quarterly performance on market, share, visibility, win-rate, coverage, cost to sell; drives PSR to understand reasons for sub-optimal performance, and drives (in collaboration with commercial leaders) programs that enable regaining strength across AKA region.
+ Drive standardization and efficiency of the Inquiry-to-Order and other commercial operations through deployment of tools/technologies, automation, and process excellence including LEAN.
+ Strategy
+ Work with the in-country Channel Excellence Team for overall project management (e.g. requirement gathering, feature prioritization, trainings, access control/security, troubleshooting /fixing /escalation, and tracking use).
**Mandatory Qualifications:**
+ Bachelors degrees in marketing, business administration, healthcare or related field
+ Minimum 8-10 years working experience in marketing, sales, strategy, healthcare, medical devices, pharma industry, or related fields.
+ Proven relevant commercial management (PnL) experience.
+ Strong people leadership experience and servant leadership mindset.
+ Innovativeness - we want people who think outside the box.
+ Assertiveness - strong influencing skills across business functions is a must; confidence to share difficult messages and defend decisions and make judgement calls (and own them).
+ Commercial intensity - tenacity and grit to drive commercial outcomes.
+ Excellent written and verbal communication, presentation, and project management skills.
+ Native fluency in English is a must. Local language knowledge ins a great plus.
+ Experience of working in complex business environments with strong influencing and conflict resolution abilities.
+ Ability to build systems and processes that scale, and that provide clear and transparent view of financial outcomes. Must be able to build dynamic, high-performance teams.
+ Strong writing and record keeping ability for reports, matrices and database skills.
+ Clear thinker, takes initiatives, self-starter, accountable and responsibility for own work.
+ Must be highly motivated, results driven, energetic and capable of multi-tasking in a dynamic, rapidly growing organization.
+ The ability to work with others in a potentially ambiguous, fast paced environment, including all levels of GE internal staff and distribution partners, and clients.
+ Exceptional skills as a change agent and process oriented individual.
+ Willingness to travel for work (25-40%).
**Preferred Qualifications:**
+ 3 (ideally 4+) years in a top tier management consulting firm and additional bonus points for having exposure to diagnostic healthcare services operations, strategy formulation or commercial delivery.
+ MBA or master's degrees in medicine, marketing, business administration or related fields.
+ Prior experience in building a 0-1, or any venture or startup experience will be highly valued.
+ Proven large scale commercial operations experience.
**Inclusion and Diversity**
GE Healthcare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
We expect all employees to live and breathe our behaviours: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership - always with unyielding integrity.
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you'd expect from an organization with global strength and scale, and you'll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
#LI-ETEO
#LI-ONSITE
#LI-HYBRID
**Additional Information**
**Relocation Assistance Provided:** No
Digital Marketing Specialist
Posted 25 days ago
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Job Description
Salary: Php 40,000 - 50,000 br>Job type: Full-time
Work Schedule: 8 hours a day, 5 days a week (night shift, 1:00 AM to 9:00 AM PH Time)
Location: Work From Home
Responsibilities:
- Build and launch emails, landing pages, and popups using Ontraport and Wisepops.
- Set up and manage marketing automations and email sequences.
- Implement and manage A/B tests across funnels and pages.
- Monitor performance metrics and recommend data-driven optimizations.
- Troubleshoot and QA all funnel components prior to go-live.
- Create and maintain marketing dashboards (Google Analytics, Ontraport, etc.).
- Deliver regular performance reports on campaigns, automations, and tests.
- Track key conversion metrics and identify areas for improvement.
- Manage and maintain integrations across tools (e.g., Zapier, Ontraport, Wisepops).
- Ensure systems are documented and workflows are always up-to-date.
- Collaborate with the founder to streamline and systematize backend delivery.
Qualifications:
- Proven experience in backend marketing implementation—not just strategy. < r>- Knowledge of tools like Ontraport (or similar CRMs), Wisepops, and Google Analytics.
- Comfortable building landing pages, setting up automations, and executing campaigns.
- Strong analytical skills and ability to translate data into actionable insights.
- Attention to detail and a commitment to accuracy in execution.
- Familiarity with A/B testing tools and conversion rate optimization.
- Ability to create clear, documented SOPs for marketing systems and tasks.
- Comfortable working autonomously and proactively managing deliverables.
Benefits:
- SSS, PhilHealth, Pag-Ibig
- 13th Month
- HMO
- Paid Leave (PTO or Sick Leave)
- Maternity / Paternity Leave
- Severance Pay
Digital Marketing Officer
Posted today
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Job Description
Prior experience in marketing or a related function
Good communicators
Have a strong understanding of MS Office and marketing software
**Salary**: Php18,000.00 - Php25,000.00 per month
**Benefits**:
- Transportation service provided
Schedule:
- 8 hour shift
Supplemental Pay:
- 13th month salary
- Overtime pay
- Performance bonus
Ability to commute/relocate:
- Makati City: Reliably commute or planning to relocate before starting work (required)
Digital Marketing Associate
Posted today
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Job Description
- Knowledgeable in social media marketing, research into consumption patterns
- With in-depth marketing research and strategic implementation.
- Research into consumption patterns.
- Has innovation and creativity in advertising campaigns.
- Has creative writing skills.
**Job Type**: Part-time
**Salary**: From Php5,000.00 per month
**Benefits**:
- Work from home
Schedule:
- Day shift
Supplemental pay types:
- Performance bonus
**Education**:
- Bachelor's (preferred)
**Experience**:
- Social media management: 1 year (required)
Digital Marketing Associate
Posted today
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Job Description
- Brand positioning and consumer insights analysis
- Liaise with Development and Sales departments to stay updated on new products and features
- Translate brand elements into plans and go-to-market strategies; includes, set and implement social media and communication campaigns
- Collaborate with content team (MMA &WebDev) to creating engaging text, image and video content across the company's marketing materials and digital channels (eg. social media, websites).Lead the creative development in order to motivate the target audience to “take action”
- Monitor, measure and report performance (eg. feedback, online reviews) of all marketing campaigns, and assess ROI and KPIs
- Measure digital traffic
- Monitor social media and Google Analytics
- Optimize paid advertising campaigns using SEO and other tools
- Report on the growth and analytics of campaigns to stakeholders
- Monitor market trends, research consumer markets and competitors’ activities
- Responding to comments and customer queries in a timely manner
- Reports direct to the Marketing Manager
**Job Specifications**:
- Ability to develop brand and marketing strategies and communicate recommendations to executives
- Experience in identifying target audiences and devising effective campaigns.Decide on appropriate placement of ads and determine what content will reach customers
- Excellent understanding of the full marketing mix - online marketing and marketing channels
- Up-to-date with latest trends and marketing best practices - including the ability to identify and track relevant community metrics (e.g. repeat attendance at events) and interpret website traffic and online customer engagement metrics
- Creative, possess a strategic mindset and be able to implement targeted brand campaigns to help improve the company’s reputation and drive growth.
- Strong analytical skills partnered with a creative mind
- Attention to detail and ability to multitask
- Outstanding communication and writing skills
- **Confident. Team player. Mature disposition. Flexible and ability to adjust in various work scenarios**
- Workwith minimum supervision
- Graduate of Marketing course
- IT, BPO, FMCG experience a plus
- Willing to travel when the job requires
**Benefits**:
- Additional leave
- Company events
- Health insurance
- On-site parking
- Opportunities for promotion
Schedule:
- 8 hour shift
Supplemental pay types:
- 13th month salary
**Education**:
- Bachelor's (preferred)
**Experience**:
- Digital marketing: 1 year (preferred)
- Social Media Marketing: 1 year (preferred)
- SEO: 1 year (preferred)
Digital Marketing Associate
Posted today
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Job Description
- Optimise campaigns based on performance e.g.
- adding negative keywords and new keywords to search campaigns
- improving ad quality
- Pausing any audiences with low CVR
- Monitoring CPL for each region/ campaign/ audience
- Regularly test new ad copy and creative
- Update weekly BAU spreadsheets e.g spend, landing pages CVR, ad experiments
- Weekly update to the Performance Marketing Lead on any findings/ recommendations for campaigns
- Monthly campaign reports using data sources such as HubSpot, DataStudio and GA4
**Salary**: Php35,000.00 - Php40,000.00 per month
**Benefits**:
- Health insurance
- Work from home
Schedule:
- 8 hour shift
- Afternoon shift
- Monday to Friday
Supplemental pay types:
- 13th month salary
- Overtime pay
- Performance bonus
Digital Marketing Specialist
Posted today
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Job Description
Strategy Development:
- Develop and implement comprehensive digital marketing strategies aligned with overall business objectives.
- Conduct market research and competitor analysis to identify opportunities and optimize strategies.
Content Creation:
- Create high-quality content, including blog posts, articles, social media posts, and email campaigns.
- Optimize content for SEO and ensure it aligns with the brand's voice and messaging.
Social Media Marketing:
- Manage and maintain social media channels, including Facebook, Instagram, Twitter, and LinkedIn.
- Create engaging content and run social media campaigns to increase brand visibility and follower growth.
Email Marketing:
- Develop and execute effective email marketing campaigns, including newsletters, promotional emails, and automated drip campaigns.
- Analyze email performance metrics and optimize campaigns for maximum impact.
Search Engine Optimization (SEO):
- Conduct keyword research and optimize website content, meta descriptions, and titles to improve search engine rankings.
- Monitor and analyze website traffic and implement SEO best practices.
Pay-Per-Click (PPC) Advertising:
- Manage and optimize PPC campaigns on platforms like Google Ads and social media advertising.
- Track campaign performance and make adjustments to improve ROI.
Analytics and Reporting:
- Utilize analytics tools to track and measure the performance of digital marketing campaigns.
- Generate regular reports on key metrics and insights.
- Analyze data to identify trends and opportunities for improvement.
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing, including social media, email marketing, SEO, and PPC advertising.
- Strong understanding of digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools).
- Excellent written and verbal communication skills.
- Strong analytical skills and attention to detail.
- Ability to work independently and as part of a team.
- Passion for digital marketing and staying up-to-date with industry trends.
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Digital Marketing Mentor
Posted 4 days ago
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Job Description
Mentoring:
- The Mentor agrees to render all mentoring hours and responsibilities for the specific program they are mentoring in.
Learning Experience Design (LXD) Support:
- The Mentor, when needed or applicable, agrees to double-checking of LX materials for quality assurance purposes.
- The Mentor agrees to complete all the forms needed by Eskwelabs Operations team for the improvement of the learning experience.
Judging Support:
- The Mentor will serve as judges for sprint or project presentations.
Learner Support:
- The Mentor agrees to complete all the forms needed by Eskwelabs Operations team for the fulfillment of learner insights, observations, red flags, observations.
- The Mentor agrees to complete all the requirements of Eskwelabs Operations team in the form of attending debriefings and other meetings stated by Eskwelabs Operations team.
- Candidate can teach onsite in the clients office in BGC
- Candidate is knowledgeable, skilled in, and has experience in the following:
- Prompt engineering
- Vibe coding
- SEO (AI-powered SEO and SEO tools)
- SEM (with AI-driven ad optimization tools)
- Google Ads (prompted campaign generation with Generative AI)
- Social media marketing (using AI for content creation and scheduling)
- Email marketing (AI-assisted copywriting and personalization)
- Content marketing (with Generative AI tools for blog, video, and asset creation)
- Copywriting (prompt engineering for tone, audience, and variation)
- Analytics tools (Google Analytics, GA4, Hotjar, with AI-based insights)
- A/B testing (automated hypothesis generation and results interpretation)
- Funnel optimization (AI-assisted journey mapping and prediction)
- Conversion rate optimization (CRO) with Generative AI personalization tools
- CRM tools (ex: HubSpot, Salesforce, using AI features for lead scoring and communication)
- Marketing automation (AI-enhanced workflows and smart segmentation)
- Canva or graphic design basics (plus AI image tools like Midjourney, Adobe Firefly)
- Video editing basics (with AI tools like Descript, Pictory, InVideo, etc.)
- Influencer marketing (Generative AI for influencer matching and performance tracking)
- Affiliate marketing (Generative AI to optimize content and conversion strategies)
- E-commerce platforms (ex: Shopify, WooCommerce, using AI product descriptions and recommendations)
- Data analysis and reporting (augmented by Generative AI dashboards and insights)
- Candidate must have strong analytical and planning skills
- Candidate must exhibit good communication skills
- Candidate must have excellent problem-solving skills
- Candidate must have proven time management skills
- Candidate must exhibit empathy and adaptability
- Candidate must have proven technical expertise
- Candidate is comfortable mentoring employees of varying levels (junior, senior, executive)
Digital Marketing Specialist Analytics
Posted today
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Job Description
**Responsibilities**:
- Make manual changes and/or perform optimizations via the Campaign Delivery Management user interface.
- Work with CMs and AMs, for consistent campaign performance.
- Ensuring the contracted impressions/budgets are fully delivered within campaign parameters.
- Performance - deliver campaign to optimal performance per campaign KPI(s).
**Job Specifications**:
- Bachelor’s degree holder with 2-3 years work experience
- Experience in managing various digital advertising campaigns using DSP platforms and/or FBBM
- Must have at least 10mbps internet speed
- Must be willing to work on shifting schedules, weekends and Philippine holidays
- Must be amenable to work on a hybrid setup
**Skillset and qualifications**:
- Strong business, marketing & consumer understanding
- Strategic innovation & creativity skills
- Excellent communication and presentation skills
**Soft skills**:
- Team player and positive attitude
- Strong sense of accountability and work ethic, keen attention to details
- Highly analytical and data driven
**Job Types**: Full-time, Permanent
**Benefits**:
- Health insurance
Schedule:
- Weekends
Supplemental pay types:
- 13th month salary
- Overtime pay