10 Brand Promotion jobs in the Philippines

Job responsibilities:

- Market research
- Product merchandising and portfolio
- Inventory control - sales forecast and actual sales movement monitoring
- Channel strategy evaluation and recommendation for each item
- Product push and pull marketing program
- Product development study
- Product phase out and phase in
- Pricing and price adjustment recommendation

Job qualifications:

- Bachelor's degree in Marketing, Economics, Business Administration, Information Technology, Computer Science.
- With at least 1-3 years’ work experience as sales and marketing staff.
- Proficient in MS Excel
- Knowledgeable in Pivot
- Able to handle C-level discussions and can present in a large crowd.
- Excellent knowledge of theory and product
- Demonstrated current basic clinical scanning proficiencies on current products/platforms
- Ability to work effectively in cross-functional role with excellent written and verbal communications skills
- Can successfully work in a diverse environment and can effectively communicate with different levels of people within and outside organization
- Willingness to travel
- Ability to communicate effectively using local language but fluent in **ENGLISH**

**Salary**: Php17,000.00 - Php18,000.00 per month

**Benefits**:

- On-site parking

Schedule:

- 8 hour shift
- Day shift

Supplemental pay types:

- 13th month salary

COVID-19 considerations:
fully vaccinated

Ability to commute/relocate:

- Quezon City: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Marketer: 1 year (preferred)

**Language**:

- English (preferred)

Willingness to travel:

- 100% (preferred)

Roles and responsibilities:

- Craft positioning, messaging, and go-to-market plans to bring new products and features to the market
- Work cross-functionally with the product team, developers, sales teams, and the rest of the marketing team to align product messaging and customer education efforts across all channels
- Represent the voice of the customer when informing strategic product and marketing decisions
- Set up relevant reporting for new product features and work on optimizing marketing efforts to increase feature adoption
- Analyze insights on current usage of features to uncover untapped opportunities for growth and work with other marketing functions to develop data-informed marketing campaigns to further promote the product
- Discover jobs-to-be-done, and develop new use cases for the product
- Create sales enablement assets including product sheets, battle cards, sales decks, and more
- Brief and train the sales team and ensure alignment on value proposition and unique selling points
- Regularly conduct competitive analysis and keep abreast of market trends and use the insights to inform product and marketing decisions

**Requirements**:
** At least 1 year of working experience in product marketing or related roles, preferably in SaaS**
- Proven experience collaborating cross-functionally with product managers, developers, and designers
- Proven success at launching new products and features for consumer tech or B2B products
- Strong market research and analytical skills
- Strong command of the English language and compelling copywriting and copyediting skills
- Experience managing multi-channel communications and campaigns
- A drive to be collaborative and also able to carry out tasks independently and deliver timely results
- Ability to communicate effectively and confidently at all levels

Pay: Php75,000.00 - Php115,000.00 per month

**Benefits**:

- Work from home

Schedule:

- 8 hour shift

Ability to commute/relocate:

- Manila: Reliably commute or planning to relocate before starting work (required)

Key Responsibilities:

• Work closely with the Product Marketing Manager to define product positioning and messaging based on market requirements to drive adoption and retention
• Plan the launch of the product and manage its cross-functional execution
• Develop product marketing plan, strategies (pricing, specifications, go-to-market, etc.) and product roadmap and track its status, ensuring that these are carried out efficiently
• Conduct marketing-related research, which includes research on current market conditions (problem, demand, sizing, etc.) and competitor information to identify opportunities and threats and help us direct our future business and marketing plans
• Help in creating, copywriting, and managing content for various channels and platforms including but not limited to website, LinkedIn, social media, newsletters, and other marketing collaterals to push the sales of the product
• Monitor and analyze product performance and usage, and generate accurate reports and win/loss analysis based on consolidated data

Qualifications:

• Candidate must possess at least a Bachelors/College degree
• With at least 1 year work experience in product marketing, especially in the area of product content. Fresh graduates with marketing experience are welcome to apply.
• Good working knowledge of MS Office and Google Workspace (Google Docs, etc.)
• Strong analytical and critical-thinking skills
• Must have a global perspective and be able to work in a cross-cultural environment
• Able to work under pressure in a fast-moving and high-growth environment
• Methodical, meticulous, and well-organized
• Self-driven, high initiative, and results-oriented
• Excellent written and verbal communication and presentation skills

For regular position, full-time employment. For a work-from-home set-up with one week per month designated for onsite work. Work equipment will be provided. 

We are looking for a dynamic product marketing leader to join our dynamic marketing team in Metro Manila. Reporting to the Senior Manager of Marketing, you will be the foundational member of our new product marketing team, crafting and implementing go-to-market strategies that position Company as a leader in our key market segments. If you have experience in accounting, financial services or other professional services industries, or have B2B product marketing experience across many different industries that experience could position you really well for this new gig. In this critical role, you will be responsible for generating compelling content that drives our brandand product visibility, supports sales, and fuels our growth in the future of work arena.Responsibilities:1. Product Marketing Strategy: Develop and implement effective go-to-market strategies for new and existing industry segments, ensuring alignment with our overall business objectives. Ideally you will have a deep understanding of Business Process Outsourcing and staffing particularly in the accounting, ecommerce and travel and tourism industries.2. Content Guru: With a passion for content that cuts through, you’ll oversee the development of differentiated content across various marketing channels that enhances brand visibility, educates our target audience, and fuels demand generation.3. Sales Enablement: Collaborate with the demand generation and account based marketing team to ensure sales collateral, training materials, and tools that facilitate the selling process and align with the buyer’s journey and our industry go-to-market strategies.4. Market Intelligence: Stay abreast of market trends, competitor activities, and customer needs to inform product positioning, messaging, and strategy.5. Product Launches: Lead cross-functional teams to successfully launch new offers to the market, ensuring all marketing and sales channels are fully prepared and enabled.6. Performance Metrics: Track, analyze, and report on key product marketing metrics, making data-driven decisions to optimize future efforts.7. Team Leadership: Build and lead a high-performing product marketing team, fostering a culture of innovation, collaboration, and customer-centricity.8. Always Aligned: Collaborate with the sales, product and recruitment stakeholders to align marketing strategies with business objectives9. Lead from the front: Drawing from your extensive experience in product marketing, your creativity, and experience getting the best from your direct reports, you’ll be a part of our marketing-led transformation. Experience in ideation, cross-functional teams and agile methodologies is welcomed.10. Global experience: Our Client is a global business with key sales partners in the US and Australia. You’ll need experience in running global programs with regional customisation, have a passion for learning cultural difference and have calendar flexibility to work in away that provides crossover for each key region during the course of your working week.Requirements Skills/Attributes ○ Bachelor's degree in Marketing, Business Administration, or a related field.○ At least 5-8 years of experience in product marketing roles, with proven success in developing and implementing go-to-market strategies.○ Extensive experience in content creation and sales enablement.○ Deep understanding of B2B marketing, product positioning, and customer segmentation.○ Strong analytical skills, with the ability to track and interpret marketing performance metrics.○ Exceptional leadership and team management skills.○ Excellent communication and collaboration abilities to work effectively with cross-functional teams and senior stakeholders.○ Experience in business process outsourcing and staffing is highly desirable.○ Experience in staffing for real estate, accounting, ecommerce and travel and tourism industries is highly desirable.○ Global marketing experience and flexibility to work in different time zones is essential.If you are an innovative, strategic, and results-driven product marketing leader with a track record of driving product success and leading high-performance teams, we encourage you to apply for this exciting opportunity. Join our journey and make a significant impact on our growth and success!Additional comments○ Metro manila office-based role○ Australia / US market experience preferred○ Global role requiring flexibility to support time zones

The Product Marketing Content Specialist directly reports to the Product Marketing Manager and is expected to provide operational and administrative support mainly to the content subdomain of Product Marketing.

Responsibilities:

• Provide support in the product content subdomain of Product Marketing, i.e. product collaterals, product release content, and other content-related executions
• Help in creating, copywriting, and managing content for various channels and platforms including but not limited to website, social media, newsletters, and other marketing collaterals
• Assist in the other functions of Product Marketing, i.e. product roadmap and planning, competitor research, especially if the task is heavy on product content
• Help operationalize/execute all product marketing work plans
• Pitch ideas and go-to-market strategies and execute product launch activities
• Give creative ideas on how to craft value propositions, messaging, product content, and collaterals
• Help manage and track collaterals, information, and content maintained by the Product Marketing Team, and alert the Product Marketing Manager for issues that need attention
• Help ensure that all content marketing plan KPIs, objectives, and deadlines are met
• Perform other tasks as may be assigned by the Product Marketing Manager

Qualifications:

• Bachelors degree in any field
• With at least 1 year of experience in product marketing, especially in the area of product content/content writing/copywriting. Fresh graduates with relevant marketing experience are welcome to apply.
• Flexible and can work under pressure
• Can multi-task
• Methodical, meticulous and well-organized
• Good working knowledge of MS Office and Google Workspace (Google Docs, etc.)
• Strong analytical abilities
• Persistent and resourceful
• Excellent English written and oral communication skills; good in business correspondence
• Can work with minimal supervision
• Can render overtime whenever needed

For regular position, full-time employment. For a temporary work-from-home set-up until further notice. Work equipment will be provided.

**Job Description Summary**
The Chief Strategy, Marketing, & Commercial Operations Officer (CSMCOO) is a senior strategic role within the GE organization. This role will have ownership and accountability on a wing to wing basis on marketing, strategy, commercial excellence (GE's indirect distribution business), and commercial operations in the country. The position holder will be responsible to ensure the necessary financial performance of each business unit. This position reports directly into the Chief Strategy and Marketing, and Commercial Operations Officer (CSMO), AKA and dotted line reporting into the Country GM.
GE Healthcare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.
This position is also open to candidates applying from Korea, Malaysia, Indonesia, Australia, Thailand
**Job Description**
**Roles & Responsibilities**
+ Strategy: Work with the CSMO AKA to synthesize, develop, and execute the in country strategic marketing and commercial plans in line with business goals and objectives.
+ Direct market research and analytics to identify and exploit opportunities, customer needs, market sizing, and develop and maintain in-depth knowledge and understanding of trends and requirements in the healthcare market.
+ Lead the development and implementation of in country marketing strategies to drives sales growth, market share, brand awareness.
+ Assessment of portfolio competitiveness
+ Create, execute, and continuously evolve the GTM strategy.
+ Differentiated GTM on a short - medium - long term basis and execution thereof.
+ Oversight over the In-Country Channel Excellence Team to ensure consistency of GE's Channel Distribution Business
+ Drive commercial rigor and ensure consistent financial performance from each CP across the region.
+ Commercial oversight over the in-country Channel Excellence team for oversight of full wing-to-wing partner onboarding, enablement, commercialization, compliance, GTM on an individualized CP basis.
+ Commercial Operations
+ Optimizes commercial analytics function through optimal governance/policies, standardization (of reporting / visualization / forecasting) that enable improved funnel management, generation of insights from Win/Loss analyses, capture of IB/Competitive intelligence and tracking right sales performance KPIs.
+ Works with in-country analytics resources to report quarterly performance on market, share, visibility, win-rate, coverage, cost to sell; drives PSR to understand reasons for sub-optimal performance, and drives (in collaboration with commercial leaders) programs that enable regaining strength across AKA region.
+ Drive standardization and efficiency of the Inquiry-to-Order and other commercial operations through deployment of tools/technologies, automation, and process excellence including LEAN.
+ Strategy
+ Work with the in-country Channel Excellence Team for overall project management (e.g. requirement gathering, feature prioritization, trainings, access control/security, troubleshooting /fixing /escalation, and tracking use).
**Mandatory Qualifications:**
+ Bachelors degrees in marketing, business administration, healthcare or related field
+ Minimum 8-10 years working experience in marketing, sales, strategy, healthcare, medical devices, pharma industry, or related fields.
+ Proven relevant commercial management (PnL) experience.
+ Strong people leadership experience and servant leadership mindset.
+ Innovativeness - we want people who think outside the box.
+ Assertiveness - strong influencing skills across business functions is a must; confidence to share difficult messages and defend decisions and make judgement calls (and own them).
+ Commercial intensity - tenacity and grit to drive commercial outcomes.
+ Excellent written and verbal communication, presentation, and project management skills.
+ Native fluency in English is a must. Local language knowledge ins a great plus.
+ Experience of working in complex business environments with strong influencing and conflict resolution abilities.
+ Ability to build systems and processes that scale, and that provide clear and transparent view of financial outcomes. Must be able to build dynamic, high-performance teams.
+ Strong writing and record keeping ability for reports, matrices and database skills.
+ Clear thinker, takes initiatives, self-starter, accountable and responsibility for own work.
+ Must be highly motivated, results driven, energetic and capable of multi-tasking in a dynamic, rapidly growing organization.
+ The ability to work with others in a potentially ambiguous, fast paced environment, including all levels of GE internal staff and distribution partners, and clients.
+ Exceptional skills as a change agent and process oriented individual.
+ Willingness to travel for work (25-40%).
**Preferred Qualifications:**
+ 3 (ideally 4+) years in a top tier management consulting firm and additional bonus points for having exposure to diagnostic healthcare services operations, strategy formulation or commercial delivery.
+ MBA or master's degrees in medicine, marketing, business administration or related fields.
+ Prior experience in building a 0-1, or any venture or startup experience will be highly valued.
+ Proven large scale commercial operations experience.
**Inclusion and Diversity**
GE Healthcare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
We expect all employees to live and breathe our behaviours: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership - always with unyielding integrity.
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you'd expect from an organization with global strength and scale, and you'll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
#LI-ETEO
#LI-ONSITE
#LI-HYBRID
**Additional Information**
**Relocation Assistance Provided:** No

Leads the Product Development and marketing in research, planning, implementation, quality checking, and documentation. Works closely with Graphic Design, Programming, and technical teams. ROLES AND RESPONSIBILITIES Operational Functions1. Product Development and Marketinga. Provides in-depth market, industry, and competitive analysis, research, and positioning of the productsReviews local and international setting, and suggest applicationConducts research for project feasibilityReviews existing products and suggest enhancementConducts field visits for research and to evaluation of productsb. Develop products based on the research and analysis (1) to meet client requirements and (2) to have advertising programsRecommends new product and develop pricing strategiesPrepares product design, user storyc. Manages product from conceptualization, development, and delivery to the clientsProvides plan of action for the products to superior for evaluation and approvalManages the product development in coordination with the internal teams (sales, programming, marketing, technical, finance)1. Regularly interfaces with the System Sales for client requirements and approvals2. Ocular site visitsPerforms quality checking and review of productsPrepares presentation, and demo when necessary.d. Coordinates with Sales and related teams to discuss product-related concerns and to develop effective marketing & sales activitiese. Prepares and submits weekly updates, and monthly report to superiorf. Performs other duties as may be required by the immediate superior and/or the management2. Marketing Operationsa. Manages the branding of the companyb. Manages the branding of products and product awareness campaignsc. Provides marketing and digital marketing trend researchd. Directs the Marketing efforts onsite and onlineAligns with Product Development and Power Mac Marketing team for research to have an effective marketing & sales activities planDevelops the marketing campaign, for evaluation and approval of the General ManagerActivities may include: flyers, newsletter, exhibits, saturation, online presence (social media, website), etc.Manages the production of promotional materials (eg flyers, newsletters, and other graphics requirements)e. Prepares and submits weekly updates, and monthly report to the Product Dev & Ops Managerf. Performs other duties as may be required by the immediate superior and/or the management3. Website & Social Media Managementa. Directly manages online accounts and provides regular content updatesb. Prepares a monthly content calendar for social media content updatesc. Updates the website for new products and inventory, in coordination with Programming teamd. Coordinates with Product Dev and/or Technical team for information and photos to be included in the postse. Prepares and submits weekly updates, and monthly report to the Product Dev & Ops Manager and the General ManagerRequirements EDUCATION/EXPERIENCE Graduate of Marketing or any Marketing-related course. At least 3 years’ experience in product development, marketing, product design, research, project feasibility, and pricing strategy. Advertising platforms and Interactive Kiosks background is an advantage. SPECIALIZATION/TECHNICAL SKILLS Skilled in research, marketing planning, analyzing data, product development (planning, implementation, quality checking, and documentation). Knows basic Photoshop or Canva. Social media and online marketing. Good in copywriting. Must be knowledgeable in presentation and reports. Proficient in MS Office applications and Google workspace. INTERPERSONAL SKILLS Can work independently and can collaborate effectively. Excellent customer service. Efficient resource management and scheduling. Results-driven and committed. Excellent organizational, communication skills, and detail oriented. Creative, innovative, and knows the trends.

• Manage ad campaigns with clear KPIs, handling bids, budgets, audiences, and targeting
settings br>• Design and implement top-notch digital marketing strategies that maximize performance. < r>• Creation of the marketing activity plan in line with consumer, product, distribution and < r>Group brand objectives and business targets
• Delivering a range of digital and offline advertising and marketing activities, including email, < r>SMS, event, social media and content marketing
• Fluency is required in utilizing data and analytics to track campaign performance, optimize < r>campaign performance and conversion in real time, and report on key performance
indicators ensuring targets are achieved.
• Development and execution of paid media strategies and tactics for websites to drive < r>traffic, engagement, acquisition, and top-line sales.
• Manage the execution and assist with the monitoring and measurement of marketing < r>campaigns.
• Ensure marketing campaigns are cost effective and adhere to the relevant budget set < r>• Strong understanding of branding ensures that the organization's brand and identity is < r>adhered to in campaigns and in all communication channels.
• Conduct market research to stay updated on industry trends and competitor best practices, < r>and manage monthly KPI reporting for paid media aligned with marketing plans

The Marketing Paid Campaign Manager and SEO Specialist is responsible for managing digital advertising campaigns and ensuring that they perform optimally across platforms like Google, Amazon, Facebook, and Microsoft Bing. The role combines expertise in both paid advertising (PPC) and organic search engine optimization (SEO) to drive traffic and improve visibility for the business or client.
br>Key Responsibilities:

Paid Campaign Management (Google Ads, Amazon, Facebook, Microsoft Bing):
1. Campaign Strategy:
○ Develop and implement paid advertising strategies across Google Ads, Facebook Ads, Amazon Advertising, and Microsoft Bing Ads. < r>○ Ensure campaign objectives align with business goals, such as brand awareness, lead generation, or sales conversions. < r>2. Campaign Creation and Optimization:
○ Set up and manage PPC campaigns, ad groups, keywords, bidding strategies, and targeting to maximize ROI. < r>○ Continuously monitor performance, adjusting bids, keywords, targeting, and ad creatives to improve campaign effectiveness. < r>○ Conduct A/B testing on ad copy, landing pages, and targeting strategies. < r>3. Budget Management:
○ Monitor and optimize campaign budgets to ensure efficient allocation of resources while maximizing returns. < r>○ Ensure that campaigns are running within budget and that cost-per-click (CPC) and cost-per-acquisition (CPA) are within targets. < r>4. Performance Analysis and Reporting:
○ Track and report key metrics like impressions, clicks, conversions, and ROI for each campaign. < r>○ Use analytics tools like Google Analytics, Facebook Ads Manager, and Amazon Campaign Manager to gain insights and make data-driven decisions. < r>○ Provide regular reports to stakeholders, highlighting campaign successes and areas for improvement. < r>5. Audience Targeting:
○ Utilize audience segmentation techniques to target the right demographics, interests, behaviors, and geographic locations for maximum relevance. < r>○ Optimize retargeting strategies to re-engage visitors and increase conversions. < r>
Search Engine Optimization (SEO):
1. Keyword Research and On-Page Optimization:
○ Conduct thorough keyword research to identify high-value, relevant keywords for on-page SEO. < r>○ Optimize website content, meta tags (title, description), images, and internal linking to improve organic search rankings. < r>2. Technical SEO:
○ Conduct website audits to identify technical issues such as slow load times, broken links, or crawl errors, and work with developers to resolve them. < r>○ Optimize website structure for both user experience and search engine crawlers. < r>3. Content Strategy:
○ Develop and implement content strategies to increase organic traffic. < r>○ Ensure the content is optimized for target keywords, provides value to the audience, and adheres to SEO best practices. < r>4. Link Building:
○ Develop strategies to acquire high-quality backlinks from authoritative websites. < r>○ Monitor backlink profiles and ensure that they comply with search engine guidelines to avoid penalties. < r>5. Monitoring and Analytics:
○ Monitor organic performance using SEO tools like Google Search Console and others. < r>○ Analyze traffic trends and keyword rankings, adjusting strategies based on results. < r>

Key Skills and Qualifications:
1. Google Ads Certification:
○ A Google Ads certification is required to validate your expertise in managing Google Ads campaigns. Google offers free certification exams via the Google Skill shop platform, which demonstrates proficiency in topics like Search, Display, Video, and Shopping Ads. < r>2. Experience with PPC Platforms:
○ Strong experience in managing paid campaigns on Google Ads, Amazon Advertising, Facebook Ads, and Microsoft Bing. < r>○ Knowledge of various ad types, targeting options, and bidding strategies. < r>3. SEO Knowledge:
○ Deep understanding of SEO techniques, including keyword research, on-page optimization, technical SEO, and link-building strategies. < r>○ Familiarity with SEO tools and platforms (Google Search Console and others). < r>4. Data Analysis and Reporting:
○ Proficiency in data analysis to track campaign performance, interpret metrics, and adjust strategies. < r>○ Ability to use analytics tools like Google Analytics and Ads Manager for tracking and reporting. < r>5. Creativity and Testing:
○ Ability to develop creative and engaging ad copy, as well as run A/B tests to improve ad performance. < r>○ Experience in testing and iterating on landing pages to boost conversion rates. < r>6. Communication Skills:
○ Ability to effectively communicate with stakeholders and clients about campaign performance, insights, and optimization strategies. < r>
Certifications:
● Google Ads Certification: This is required for this role, and it can be earned by completing courses available on the Google Skillshop platform. < r>● Facebook Blueprint Certification (Optional but helpful): This certifies your expertise in running Facebook and Instagram ads. < r>● Amazon Advertising Certification (Optional but beneficial): Specialize in Amazon ads to target the vast eCommerce marketplace. < r>
Additional Tools:
● Google Analytics < r>● Google Ads (AdWords) < r>● Google Search Console < r>● Facebook Ads Manager < r>● Amazon Campaign Manager < r>● SEO analysis < r>● Bing Ads < r>
If you're aiming to pursue this career, obtaining the Google Ads Certificate should be a top priority. Additionally, focusing on gaining hands-on experience with various ad platforms will enhance your ability to manage integrated marketing campaigns effectively.

How to Apply: Please submit your updated resume including your active mobile number and email for us to reach you for the phone call initial interview.