1,546 Brand Manager jobs in the Philippines

Assists the Marketing Manager for Homecare in formulating and executing marketing plans for assigned products/categories designed to achieve company sales, units, and profit objectives.

MAJOR RESPONSIBILITIES

1. To assist the Marketing Manager in developing and executing the marketing plans for the assigned brands/products. The marketing plan outlines the short-term and long-term objectives of the product category, the strategies, and specific action plans in order to achieve sales and profit objectives.

2. To assist in product and package development of new and existing products and determine selling features (i.e., sizes, pricing, and product claims).

3. To assist in the development and execution of specific strategies and plans for the brand:- Sales promotion activities and merchandising programs in conjunction with the Sales Department. (i.e., trade fairs, auto shows, and other related events).- Advertising programs in digital/social media in conjunction with the Advertising agency.- Advertising programs in conjunction with the Creative and Media agencies.- PR activities

4. Prepare budgets (units, sales, and A&P spending) for the assigned brands.

5. Coordinate with the toll packer and Logistics for inventory requirements

6. Conduct market research in securing market analyses and consumer reactions to products, concepts, and advertising.

7. Conduct periodic store checks and submit findings/observations.

8. Prepare periodic brand and marketing budget reviews.

CONTACTS ARISING OUT OF THE JOB

1. Internal

2. ExternalManagement Distributors & its Sales personnel Research & Development Advertising & Media Agencies Planning & Logistics Market Research Agencies Production Promo/Merchandising Agencies Sales &

Distribution, Graphics design house, Accounting & Finance, Trade Organizations

QUALIFICATIONS

1. With at least 3 years of Marketing work experience with an FMCG company

2. Marketing or Business Management graduate

3. Analytical, Assertive, confident, and reliable

4. Creative and has initiative

5. Can plan, organize, lead, and control

6. With good oral and written communication skills

7. With a pleasing personality, they should be presentable as he/she will face the client.

This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.

Responsibilities

• Coordinate cross-functionally to ensure consistency in brand-related decisions
• Analyze and report on brand performance to determine ROI
• Monitor market and consumer trends
• Develop pricing and distribution strategies

Qualifications

• Bachelor's degree or equivalent in Marketing
• 3+ years' brand management or marketing experience

Responsibilities

• Develop and execute brand strategies and marketing campaigns
• Manage product launches and ensure strong market visibility
• Lead market research, competitor analysis, and consumer insights
• Collaborate with Sales, Trade Marketing, and Product Development teams
• Ensure consistent brand messaging across all channels

Rewards

• Competitive salary, benefits, and performance-based incentives
• Opportunity to shape and grow an established brand
• Professional development and leadership growth pathways
• Collaborative, innovative, and supportive work culture
• Make a meaningful impact in a fast-paced industry

Qualifications

• Bachelor's degree in Marketing, Business, or related field (MBA a plus)
• At least 5 years of experience in Brand Management/Marketing (FMCG preferred)
• Strong skills in strategic planning, creative thinking, and project management
• Excellent communication, leadership, and analytical abilities
• Proven track record in managing multiple brands or campaigns

We are looking for a strategic thinker with strong analytical skills to assess brand positioning and consumer insights. We need someone who will develop clear marketing plans, lead creative initiatives, and evaluate the effectiveness of current marketing efforts. Collaboration with cross-functional teams is essential to implement branding strategies and manage marketing projects that enhance corporate identity. Additionally, experience in B2B marketing, particularly in targeting channel partners, is crucial. We are seeking someone who is data-driven and capable of identifying revenue opportunities and managing customer touchpoints. Moreover, representing the company at trade shows and creating insightful reports are important aspects of the role.

Job Responsibilities:

• Drive client's revenue based on approved sales marketing strategies.
• Analyze brand positioning, competitors, and consumer insights to establish effective positioning and identify target audiences.
• Develop marketing plans with clear objectives across channels and segments.
• Gather market insights to create strategies that meet business objectives and maintain brand identity.
• Lead creative development to motivate target audiences to take action.
• Assess the effectiveness of current marketing initiatives and report on impact.
• Present ideas and deliverables to internal and external teams; communicate marketing strategies, programs, and budgets to management.
• Collaborate with cross-functional teams to uncover insights and implement branding strategies.
• Manage the conception, budgeting, development, and implementation of marketing plans to enhance corporate branding.
• Conduct analytics reporting across platforms, extracting insights for future campaigns and go-to-market strategies.
• Measure and report the performance of marketing campaigns, assessing ROI and KPIs.
• Identify revenue opportunities within the client base and drive consistent growth.
• Manage content and updates for customer touchpoints, establish budgets, and support sales.
• Develop a B2B marketing strategy targeting channel partners.
• Serve as the link between sales, distribution, and marketing, identifying opportunities useful to all partners.
• Work with logistics to ensure sufficient product availability and support channel partners with communications materials.
• Monitor and assess each channel's performance, addressing competitive threats and supporting growth.
• Attend trade shows and promotional events to promote partner programs.
• Create reports to forecast future performance and develop intermediary marketing collateral.
• Address issues raised by channel partners and take corrective actions where necessary.

Qualifications:

• With a minimum of five (5) years' work experience in the related field
• Work experience in a marketing and/or ad agency is an advantage
• Experience using marketing-related tools for planning, execution, and monitoring
• Wide range of marketing knowledge from traditional marketing, digital marketing, and search engine marketing
• A lead generation database is an advantage
• Other foreign language proficiency is an advantage
• Proficiency in online marketing and social media strategy
• Willing to work on weekends

Preferred qualifications:

• Bachelor's Degree in Marketing, Business, Management, or any related field

Benefits:

• Health Care Plan (HMO) with Dental and Vision upon regularization.
• Group Life and Accident Insurance upon regularization
• Unlimited coffee when reporting on-site
• Sick and Vacation Leave upon regularization. Unused SL is convertible by the end of the year.
• Bereavement Leave of 3 days upon regularization
• Onsite facilities such as a medical clinic and fitness gym
• Training and Development Programs
• Unlimited Career advancement opportunities
• Company Christmas Gift
• Company Events
• Transportation Incentive
• Healthy and Encouraging Work Environment
• 13th Month Pay as mandated by the Philippine Government.
• Government Mandated Benefits (SSS, PHIC, and Pag-IBIG)

• Opportunity for Career Growth
• Growth and Learning Opportunities

About Our Client
This opportunity is within the FMCG industry. The company is known for its strong market presence and commitment to delivering high-quality products to consumers. The workplace culture fosters innovation and encourages collaboration to achieve business goals.

Job Description

• Develop and implement marketing strategies to drive brand growth and market share.
• Oversee the planning and execution of promotional campaigns and events.
• Collaborate with cross-functional teams to ensure brand consistency across all channels.
• Conduct market research and analyze consumer insights to identify opportunities.
• Manage the brand's budget, ensuring efficient allocation of resources.
• Monitor and evaluate the performance of marketing campaigns to optimize results.
• Build and maintain strong relationships with external agencies and partners.
• Present reports and recommendations to stakeholders for strategic decision-making.

The Successful Applicant
A Successful Brand Manager Should Have

• A degree in Marketing, Business Administration, or a related field.
• Proven experience in brand management within the FMCG industry.
• Strong analytical skills and the ability to interpret market data effectively.
• Creativity and a proactive approach to problem-solving.
• Excellent communication and presentation abilities.
• A track record of successful campaign management and execution.
• The ability to collaborate effectively with internal and external stakeholders.

What's on Offer

• Opportunity to work with a small-sized organization in the FMCG industry.
• Permanent employment with room for career growth.
• A chance to shape and lead impactful marketing campaigns
• A supportive work environment that values creativity and collaboration.

If you are ready to take the next step in your career as a Brand Manager, we encourage you to apply today

Contact: Catherine Maulion
Quote job ref: JN

A leading organisation in the fast-moving consumer goods sector is seeking a passionate and knowledgeable Brand Manager to take charge of several skin care brands. This is an exceptional opportunity for you to shape the future of beloved products, working closely with a supportive Category Head and guiding a Brand Assistant. You will be at the forefront of developing and executing brand strategies that drive market share, profitability, and consumer loyalty.

What You'll Do

• Develop and implement robust brand strategies for multiple skin care lines to achieve ambitious business goals across diverse markets.
• Conduct thorough market analysis on a regular basis to identify emerging trends, new opportunities, and potential competitive threats within the skin care sector.
• Define clear brand positioning, target audience segmentation, and key messaging that aligns with overall category objectives and resonates with consumers.
• Plan and execute integrated 360-degree marketing campaigns across digital platforms, print media, retail environments, and other relevant channels to maximise brand awareness and engagement.
• Collaborate closely with sales, product development, supply chain, and other internal teams to ensure seamless execution of all brand initiatives.
• Monitor campaign performance metrics meticulously, using data-driven insights to optimise strategies for greater effectiveness and return on investment.
• Manage the full lifecycle of existing products while proactively identifying opportunities for new product development or line extensions based on consumer needs.
• Work hand-in-hand with research and development teams to create innovative skin care solutions that address evolving market demands.
• Ensure consistent branding across every touchpoint—including packaging design and communication materials—to maintain a unified brand identity.
• Supervise and mentor the Brand Assistant by providing guidance on daily tasks as well as supporting their professional development within the team.

What You Bring

• Bachelor's degree in Marketing, Business Administration or related field; an MBA is considered highly advantageous for this position.
• At least five years' experience in brand management within the FMCG sector is essential; prior exposure to skin care or personal care categories is particularly desirable.
• Proficiency in marketing tools such as Google Analytics or CRM platforms alongside advanced skills in Microsoft Office Suite (Excel and PowerPoint) is required.
• Demonstrated analytical abilities with a proven track record of translating complex data into actionable business insights that inform strategy.
• Exceptional communication skills—both written and verbal—enabling you to engage effectively with internal stakeholders as well as external partners like agencies or distributors.
• Experience supervising or mentoring junior team members or assistants within a collaborative environment is important for success in this role.
• A creative mindset combined with meticulous attention to detail ensures excellence in project management from concept through execution.
• Ability to foster positive relationships across departments while acting as a dependable liaison between category leadership and operational teams.
• Comfort presenting updates on brand performance to senior leaders while adapting messaging for different audiences as needed.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.

Key Responsibilities:

· Develop and implement brand strategies to strengthen market presence and increase brand equity.

· Plan and oversee marketing campaigns, promotions, and product launches.

· Conduct market research and analyze consumer insights, competitor activities, and industry trends.

· Collaborate with sales, R&D, and production teams to ensure brand consistency and successful execution of strategies.

· Manage advertising and media activities, including digital platforms and in-store promotions.

· Monitor brand performance through KPIs and prepare regular reports for management.

· Recommend product innovations, packaging improvements, and pricing strategies.

· Build and maintain strong relationships with distributors, retailers, and other stakeholders.

Qualifications:

· Bachelor's degree in Marketing, Business Administration, or related field

· Minimum 3–5 years of experience in brand management, preferably in FMCG or food manufacturing.

· Strong background in product marketing, advertising, and promotions.

· Excellent communication, presentation, and negotiation skills.

· Creative thinker with strong analytical and problem-solving skills.

· Proficiency in MS Office and marketing tools; familiarity with digital marketing platforms.

· Ability to work under pressure and manage multiple projects

Key Responsibilities:

• Manage the local marketing mix (6Ps - Proposition, Product, Pack, Price, Place and Promotions).
• Recommend and implement pricing for new SKUs and promotions for product line up.
• Lead brand campaigns and innovations to drive business growth.
• Strategic project management, building project timelines and defining key milestones and responsibilities for effective progress on on-time launches.
• Grow e-commerce presence through formulation and implementation of campaigns and innovations with partners.

• Analyze the success of marketing campaigns and submit reports to management.

• Ensure target margins are achieved or exceeded.

• Maintain or grow sales volume through healthy product mix and pricing by keeping current with supply and demand, changing trends and competition.
• Create realistic sales forecasts after factoring in historical data, market conditions, set objectives and marketing plans.
• Carry out market research to identify and evaluate new business opportunities by understanding customer needs categorizing technology drivers, and following broader industry trends.
• Oversee product development, from conceptualization to implementation, ensuring the product meets customers' needs.
• Collaborate with trade partners on the implementation of marketing activities, present key brand growth initiatives.
• Contribute to team effort by accomplishing related results as needed; collaborate with internal teams.

Qualifications:

• Minimum of 5 years of experience in a brand management role, preferably within the FMCG or the Beauty Retail industry
• Proven track record of developing and implementing successful brand strategies that have driven measurable business results

• Excellent communication and interpersonal skills, to effectively work in a team and collaborate with cross-functional stakeholders

• Strong analytical and problem-solving abilities, with the capacity to interpret data and make data-driven decisions

• Proficienct in Project Management, and highly organized
• Bachelor's degree in Business, Marketing or a related field

What we offer

We are committed to fostering a dynamic and supportive work environment that empowers our employees to thrive. Our comprehensive benefits package includes competitive remuneration, opportunities for professional development, and a range of wellness initiatives to support your work-life balance. Join us as we redefine the future of the FMCG industry.

Ready to take your brand management career to new heights? Apply now and become a key part of our exceptional team.

About the role

We are seeking an experienced Brand Manager to join our dynamic marketing team at Alaska Milk Corporation. As our Brand Manager, you will be responsible for developing and implementing strategic brand initiatives to drive the growth and success of our iconic milk brand. This is a full-time position based in Makati City, Metro Manila.

What you'll be doing

• Develop and execute comprehensive brand marketing strategies to increase brand awareness, loyalty, and market share
• Oversee the creation and implementation of impactful advertising campaigns and promotional activities
• Analyse market trends, consumer insights, and competitor activities to identify opportunities for brand differentiation
• Collaborate with cross-functional teams, including product development, sales, and communications, to ensure brand consistency across all touchpoints
• Monitor and evaluate the performance of brand campaigns, making data-driven decisions to optimise marketing efforts
• Stay up-to-date with industry best practices and emerging marketing technologies to continuously improve brand marketing strategies

What we're looking for

• Minimum of 5 years of experience in brand management, preferably within the FMCG industry
• Strong understanding of consumer behaviour, market trends, and competitor analysis
• Excellent project management and strategic planning skills, with the ability to translate insights into actionable marketing plans
• Proficiency in data analysis and performance reporting to measure the effectiveness of marketing initiatives
• Proven track record of developing successful, integrated marketing campaigns across various channels
• Effective communication and presentation skills, with the ability to influence and collaborate with cross-functional teams
• Creative problem-solving skills and a passion for delivering exceptional brand experiences

What we offer

At Alaska Milk Corporation, we are committed to providing our employees with a rewarding and fulfilling work experience. Our comprehensive benefits package includes competitive salaries, performance-based bonuses, comprehensive healthcare coverage, and opportunities for career development and advancement. We also prioritize work-life balance, offering flexible work arrangements and wellness initiatives to support the overall well-being of our team.

About us

Alaska Milk Corporation is a leading dairy company in the Philippines, known for our high-quality milk products that have been nourishing families for generations. Our mission is to provide affordable, nutritious, and delicious milk to consumers across the country. With a strong brand presence and a commitment to innovation, we are continuously looking for talented individuals to join our growing team and help us achieve our ambitious goals.

Apply now and become a key player in shaping the future of our iconic milk brand