50 Advertising Specialist jobs in the Philippines

Job Description:

Ready for your next big career move? AffinityX, a member of the Ayala Group of Companies, is looking for candidates with the following skills and experience for this role. If you think you are a suitable match, we're looking forward to meeting you

Your Role:

The role will be responsible for managing end to end social media campaigns using META Business Suite and providing support to our clients and our production teams.

What you will do?

• Set up and review campaign creative in accordance with client standards/service level agreement against the acceptable formats.
• Manage digital campaigns and ensure accuracy and fulfillment of social media campaigns in a timely manner.
• Optimize and talk through metrics such as CTR, Impressions Won, etc., and give recommendations to make sure KPIs are met
• Prepare weekly and monthly report analysis for the client.
• Manage and optimize campaigns using META and other social media platforms.
• Evaluate post-campaign metrics, history, and optimization log, and recommend budget, tactics, etc for the renewal campaign.

Join our team, and enjoy these benefits:

• Access to Ayala perks and benefits
• Remote set-up and provided with complete work tools
• Internet Allowance
• Healthcare Insurance (HMO) coverage on day 1
• Access to mental health and wellness programs
• Life and Accident Insurance on day 1
• Convertible leave credits

Qualifications:

• Bachelor's degree holder with a minimum of 1 year experience
• Undergraduates are also welcome to apply, as long as they have relevant experience
• Experience in managing digital advertising campaigns using META Business Suite.
• Strong communication skills as this role will require collaboration with US-based clients.
• Willing to work on a night shift schedule and has a reliable internet connection for remote work set up.

Job Type: Full-time

Benefits:

• Employee discount
• Health insurance

Application Question(s):

• Can you briefly describe your experience in managing Meta Ads campaigns?
• Are you amenable to working on a purely night shift schedule and a remote work set up?
• What is your current/recent salary?
• What is your expected salary?

Work Location: Remote

Ready for your next big career move? AffinityX, a member of the Ayala Group of Companies, is looking for candidates with the following skills and experience for this role. If you think you are a suitable match, we're looking forward to meeting you 

Your Role:

You will manage high-impact campaigns across top DSPs, analyze performance, and help clients achieve measurable results through innovative digital strategies. 

What you will do:

• Set up, manage, and optimize high-volume campaigns across DSPs (
  The Trade Desk
  , , Centro, Bridge) covering display, mobile, video, OTT/CTV, audio, and email.
• Track performance and analyze KPIs (CTR, ROAS, Conversions, Impressions Won), providing clear recommendations to improve results.
• Create and present weekly/monthly reports with actionable insights for clients and stakeholders.
• Handle client concerns, requests, and escalations with professionalism while ensuring proactive and timely updates.
• Collaborate with internal teams to support campaign planning, troubleshoot issues, and contribute to continuous innovation in programmatic strategy.

Qualifications:

• Bachelor's degree in Marketing, Advertising, Communications, or related field
• At least 1–3 years of experience in building and managing campaigns on programmatic platforms
• Experience with
  The Trade Desk
  or similar tools is a strong plus
• Basic knowledge of Google Analytics
• Strong attention to detail, project coordination, and communication skills
• Able to work night shift and has a reliable internet connection for remote work setup

Join our team, and enjoy these benefits:

• Access to Ayala perks and benefits
• Remote set-up and provided with complete work tools
• Work-from-home Allowance
• Healthcare Insurance (HMO) coverage on day 1
• Access to mental health and wellness program
• Life and Accident Insurance on day 1
• Convertible leave credits

Vista Musical Instruments is an innovative, global collective of music-related brands dedicated to building meaningful products and experiences for the music community. Brands include MONO, Harmony, Heritage Guitars, Teisco, Swee Lee, Dawsons, and Manny's. Vista Musical Instruments is headquartered in Singapore, with operations in the USA, UK, and APAC, and is a part of Caldecott Music Group.

Established in 1946 and headquartered in Singapore, Swee Lee is South East Asia's leading omni-channel musical instrument and lifestyle retailer and distributor. Committed to community and creativity, the brand's mission is to be the region's trusted house of music and expression. Swee Lee is known for curating immersive experiences at their cafes and Local store concepts, and matching customers with the products and services they need throughout their musical journey. With a legacy rooted in thoughtfulness, resourcefulness, and enthusiasm, Swee Lee embodies a passion for music that resonates across the region. Swee Lee is a part of Vista Musical Instruments and has locations in 5+ countries across South East Asia.

Job Overview:

Swee Lee is seeking a talented, data-driven, and highly motivated Digital Advertising Specialist to join our dynamic team. The ideal candidate will have a strong passion for music, excellent communication skills, and a proven track record of running and optimising paid media campaigns across digital advertising platforms such as Google Ads and Meta Ads. As the Digital Advertising Specialist, you will work closely with the Digital Marketing Lead and Marketing Project Manager to develop, execute, and optimise Swee Lee's paid media campaigns across the regions we operate in. This role requires a deep understanding of digital advertising, exceptional analytical skills in key metrics, and the ability to create and execute effective campaigns to drive traffic and conversions to our stores.

Responsibilities:

Campaign Strategy & Execution

• Develop, execute, and manage performance-driven B2C paid media campaigns on Facebook Ads, Google Search, and Google Shopping (PMax).
• Collaborate with the marketing team to align campaigns with broader business goals and brand messaging.
• Conduct competitive analysis and market research to inform campaign strategies.

Optimisation & Performance Management

• Continuously monitor and analyse campaign performance metrics such as CTR, CPA, ROAS, and conversion rates.
• Implement A/B testing for ad creatives, copy, and landing pages to improve performance.
• Optimise audience targeting, keyword selection, and bidding strategies to maximise campaign effectiveness.

Analytics & Reporting

• Generate detailed campaign performance reports and provide actionable insights.
• Track advertising budgets and ensure campaigns stay within allocated spend while achieving KPIs.
• Leverage performance metric tools such as Google Analytics and platform-specific dashboards to track user behaviour and conversion funnels.

Collaboration & Innovation

• Work closely with the marketing and design teams to develop engaging ad creatives.
• Stay updated on the latest trends, tools, and best practices in paid media and e-commerce.
• Suggest and implement new growth opportunities and test innovative ad formats or channels to expand reach.

Requirements:

• At least 3 years of experience of hands-on experience in managing Facebook Ads, Google Search, and Google Shopping campaigns (including Performance Max) with a strong B2C focus.
• Proficient in written and spoken English.
• Strong understanding of ad account structures, campaign types, and optimisation techniques.
• Familiarity with B2C marketing, e-commerce, the music industry, and a passion for music and musical instruments.
• Proficiency in analytics tools like Google Analytics, Google Data Studio, or equivalent.
• Experience with A/B testing and conversion rate optimisation (CRO).
• Proficient with design, photo-editing, and video-editing software (Photoshop, Lightroom, Premiere Pro, Final Cut, etc.)
• Excellent analytical and problem-solving skills with a data-driven mindset.
• Strong communication and collaboration abilities to work with cross-functional teams.
• Detail-oriented, organised, and able to manage multiple campaigns across multiple regions simultaneously.

If you have a love for music, a drive for excellence, and a desire to make a difference in the world of marketing, we invite you to apply for this exciting opportunity at Swee Lee. To apply, please submit your resume, cover letter, and any relevant work samples.

As a Paid Search Coordinator, you will be part of a fast-paced digital marketing team responsible for executing paid advertising strategies across search, display, and social platforms for e-commerce brands.

Job Qualifications

• Strong grasp of key paid marketing metrics such as clicks, cost-per-click (CPC), and click-through rate (CTR), with proven strategies for improving campaign performance.
• Hands-on experience managing campaigns in Google Ads and/or Microsoft Ads is essential.
• Familiarity with tools like Google Analytics, Merchant Center Next, and SearchAds360 is a plus.
• Proficient in Microsoft Excel for data analysis and reporting.
• Willing and able to work during US business hours.
• Google Ads certification (Search or Shopping) is preferred but not required.

This role is ideal for candidates with direct experience in Google Ads and Microsoft Advertising. Note: SEO experience is not applicable to this position.

• Build and manage campaigns, ad groups, keywords, and creatives across platforms like Google Ads, Microsoft Ads, and Meta.
• Perform regular account audits and provide actionable recommendations for optimization.
• Analyze large datasets to identify opportunities for keyword expansion and account improvements.
• Generate weekly performance reports using data from platforms such as Facebook, Google, and Amazon.
• Resolve issues related to disapproved products across advertising platforms.
• Leverage tools like ChatGPT to streamline workflows and enhance productivity.

We are seeking a highly skilled and analytical Advertising Specialist to plan, execute, and optimize digital advertising campaigns across multiple platforms.

The ideal candidate must have a data-driven mindset with strong skills in segmentation, targeting, and A/B testing to maximize ROI. They must also possess expertise in building high-converting funnels, designing and testing landing pages, and leveraging AI-driven tools to improve campaign performance.

KEY RESPONSIBILITIES:

• Develop, manage, and utilize paid advertising campaigns across platforms such as Google Ads, Meta Ads. LinkedIn Ads, Tiktok Ads, and others.
• Build and optimize marketing funnels and landing pages to improve lead generation and conversions.
• Conduct A/B testing for ads, creatives, and landing pages to continuously improve performance.
• Implement audience segmentation and targeting strategies to reach the right customers at the right time.
• Leverage AI-powered tools and platforms for ad optimization, campaign automation, and performance analysis.
• Monitor KPIs including CTR, CPA, ROAS, and conversion rates, providing regular reports and actionable insights.
• Collaborate with designers and content creators to develop engaging and interesting ads.
• Implement pixel tracking and other tracking mechanisms to accurately measure campaign effectiveness and attribution.

QUALIFICATIONS

• At least more than three (3) years of hands-on experience managing large-scale paid media campaigns
• At least more than two (2) years in a leadership or senior digital marketing role
• Hands-on experience with AI-driven ad platforms, automation, or analytic tools
• Proficient knowledge in digital marketing funnels, landing page optimization, and conversion rate optimization (CRO)
• Must be skilled in A/B testing methodologies and tools.
• Familiarity with audience segmentation, remarketing, targeting strategies, and other tools such as Google Analytics, Google Tag Manager, and Hotjar.
• Must possess excellent communication and collaboration skills.
• Can work ASAP.
• Must be willing to work on-site (BGC, Taguig).

PREFERRED SKILLS

• At least 2 industry certifications (e.g., Google Analytics, Google Ads, Meta Blueprint, HubSpot)
• Experience with e-commerce and lead-generation campaigns.
• Knowledge of SEO principles to complement paid strategies.
• Familiarity with tools like Unbounce, Instapage, or ClickFunnels for landing page development.
• Experience in budgeting, reporting, campaign analysis, and strategy.
• Excellent understanding of metrics, KPIs, and conversion tracking.

BENEFITS:

• 13th month pay
• Government mandated benefits
• Overtime pay
• Holiday pay
• Health insurance

WORK SCHEDULE: Monday to Friday (8:00 AM - 5:00 PM)

If interested, kindly fill-out this application form for your application to be prioritized:

Please note that we'll only be reaching out to qualified candidates or candidates who passed the screening process.

Job Summary:

We are seeking an experienced Advertising Specialist with a strong background in digital advertising to manage and optimize campaigns across Google Ads, Meta (Facebook/Instagram) Ads, and Amazon PPC. The ideal candidate has at least 5 years of hands-on experience running and scaling performance-driven campaigns, with a proven track record of improving ROI, driving customer acquisition, and maximizing sales performance. This role requires both strategic oversight and day-to-day execution, ensuring campaigns are structured, monitored, and optimized effectively to meet business goals.

Duties and Responsibilities:

Campaign Management

• Set up, monitor, and optimize campaigns across Google Ads (Search, Display, YouTube), Meta Ads, and Amazon PPC.
• Perform keyword research, audience targeting, and bid management.
• Manage budgets, pacing, and allocation across multiple platforms.

Performance Analysis

• Track KPIs (CTR, CPC, ROAS, ACOS, TACoS, Conversion Rate, NTB acquisition, etc.).
• Provide weekly/monthly performance reports with actionable insights.
• Conduct A/B testing for ad creatives, copy, and targeting.

Strategic Growth

• Develop strategies to scale profitable campaigns.
• Recommend and implement cross-channel opportunities.
• Collaborate with internal teams/agency partners on creative and landing page optimization.

Market & Competitor Research

• Stay updated with platform algorithm changes, policies, and best practices.
• Benchmark against competitors and identify growth opportunities.

Qualifications:

• 5+ years of experience managing Google Ads, Meta Ads, and Amazon PPC campaigns.
• Strong knowledge of eCommerce performance marketing and funnel strategies.
• Advanced skills in data analysis (Excel, Google Analytics, Amazon Ads Console, Meta Business Manager, etc.).
• Experience with retargeting, lookalike audiences, keyword strategies, and sponsored brand/video ads.
• Excellent communication and reporting skills.
• Ability to work independently, manage multiple campaigns, and deliver measurable results.
• Familiarity with supplements, wellness, or consumer goods industry (preferred, not mandatory).

BENEFITS:

• 15% Night Differential
• 3,000 Monthly Perfect Attendance Incentives
• 1,000 Monthly Internet Allowance during WFH
• 150 Meal allowance during onsite work
• HMO from day 1 of employment
• Paid Sick Leaves and Vacation Leaves
• Quarter and annual performance bonus
• Healthy and Encouraging Work Environment
• Above market salary package

We are seeking an Advertising Specialist / Media Buyer to join our dynamic marketing team. This is a full-time remote position, where you will be responsible for planning, executing, and optimizing digital advertising campaigns across multiple channels to drive brand awareness and customer acquisition for our clients.

• Developing innovative digital advertising strategies and campaigns to meet client objectives
• Researching and analyzing target audience behavior to identify the most effective channels and placements
• Negotiating media buys, placements, and pricing with publishers and platforms
• Monitoring and optimizing campaigns in real time to maximize ROI
• Providing detailed performance reports and analysis to clients
• Collaborating effectively with remote team members, including creative, SEO, and other marketing specialists
• Staying up to date with the latest digital advertising trends, tools, and best practices

• 3–5 years of experience in digital advertising, media planning, and/or media buying
• Proven track record of running successful campaigns across multiple channels (programmatic, social, search, display)
• Strong analytical and data-driven mindset with the ability to interpret campaign performance and make optimization decisions
• Excellent communication and presentation skills to work effectively with clients and distributed teams
• Up-to-date knowledge of digital advertising platforms, technologies, and industry regulations
• Creativity and problem-solving skills to continuously improve campaign performance
• Proficiency with remote collaboration tools (e.g., Slack, Zoom, Trello) as well as advertising and analytics platforms (Google Ads, Facebook Ads Manager, Google Analytics)

At our company, we believe remote work enables both flexibility and productivity. As an Advertising Specialist / Media Buyer, you will enjoy:

• Competitive salary
• Remote work flexibility — the freedom to work from anywhere
• Professional development opportunities with access to training and resources
• Cross-border collaboration experience with a talented, diverse team
• Comprehensive health and wellness benefits

We are a leading digital marketing agency dedicated to helping clients achieve their business goals through innovative and results-driven advertising solutions. With a team of marketing experts and a data-driven approach, we have a proven track record of delivering outstanding campaign performance and client satisfaction.

Shape the Future of Online Retail

In the electronic manufacturing and e-commerce space, every click counts and every strategy matters. Here's your chance to drive advertising campaigns that resonate worldwide. Without stepping out of the country, you'll be plugged into international markets and positioned to accelerate your career to its next big upgrade.

What You'll Do

Be part of our client's team as an Advertising Specialist (Amazon) where you'll manage and optimize Amazon campaigns across multiple regions. You'll analyze performance, adjust bids, track competitor pricing, and ensure every campaign drives measurable results.

Role Snapshot

Employment type: Full-time

Shift: Night shift

Work setup: Permanent WFH

Perks and Benefits

• Day 1 HMO coverage with free dependent
• Competitive salary package
• Night differential pay to maximize your earnings
• Permanent WFH arrangement
• Prime office location in Makati (easy access to MRT stations, restaurants, and banks)
• Salary Advance Program through our banking partner (Eligibility and approval subject to bank assessment. Available to account holders with minimum of 6 months company tenure.)
• Unlimited upskilling through Emapta Academy courses (Want to know more? Visit )
• Free 24/7 access to office gyms (Ortigas and Makati) with a free physical fitness trainer
• Exclusive Emapta Lifestyle perks (hotel and restaurant discounts, and more)
• Unlimited opportunities for employee referral incentives across the organization
• Standard government and Emapta benefits
• 20 annual leaves to use at your discretion (including 5 credits convertible to cash)
• Fun engagement activities for employees
• Mentorship and exposure to global leaders and teams
• Career growth opportunities
• Diverse and supportive work environment

What You Need to Bring

• Proven experience with Amazon Seller Central
• Strong proficiency in Excel
• Solid background in online advertising and campaign management
• 3 to 5 years of relevant experience

What You'll Be Driving

• Manage Amazon campaigns for US, UK, EU, and India
• Utilize Amazon Advertising Campaign Manager for performance tracking
• Analyze bids, targeting, and performance metrics for optimization
• Recommend and adjust strategies for keywords, budgets, and bids
• Track competitor market pricing daily and adjust accordingly
• Flag listing or account issues for immediate resolution
• Prepare and share reporting insights when needed

About the Client

Our client is a trusted global leader in designing and manufacturing computer peripherals that enhance learning, working, and connection. Founded in 1996, they deliver durable and innovative solutions for schools, businesses, healthcare facilities, call centers, and homes worldwide. From noise-canceling headsets for call centers to sustainable office essentials, they continue to lead with customer-first values and a commitment to building products that solve real-world challenges.

Welcome to Emapta Philippines

Join a team that values camaraderie, excellence, and growth. Recognized as one of the Top 20 Dream Companies of Filipinos in 2024, Emapta stands proudly alongside industry giants, offering stability and exciting career opportunities. Your career flourishes here with competitive compensation, international clients, and a work culture focused on collaboration and innovation. Work with global clients across industries, supported by a stable foundation and like-minded professionals passionate about making an impact. We empower your success with opportunities for personal and professional development in an inclusive environment. Apply now and be part of the #EmaptaEra