144 Ad Operations jobs in the Philippines

As Ad Operations Lead, you will be responsible for developing global programmatic strategy and identifying opportunities to enhance our ad stack to create revenue opportunities from our display, video, and native advertising. You will report directly to the Programmatic Advertising Manager and work closely with Business Intelligence and Revenue teams. You'll stay abreast of the ad tech industry trends and spearhead their adoption in the Revenue team and throughout the company.

• Provide best in class service and solutions to Rappler's internal and external customers e.g. sales, client development, planners, ad solutions, advertisers, agencies.
• Receive and review online advertising materials from clients and ensure that they adhere to advertising specifications and guidelines.
• Set up online advertising campaigns across Rappler network as well as on our programmatic platforms. This includes creative set up, testing and troubleshooting.
• Perform QA on dynamic, rich media, HTML5, and video creatives.
• Be a consultant to clients for conversion tracking implementation. Generate conversion tags and guide clients with implementation on their website.
• Capture advertisements after they launch and provide screenshots of advertisements to clients.
• Generate weekly reports and work with internal and external stakeholders to ensure campaigns launch on time and revenue is maximized.
• Troubleshoot and analyze third-party discrepancies.
• Display excellent project management abilities for all activities, ensuring all internal and external stakeholders are well informed throughout the entire process (by phone or email).
• Be the go-to person internally and externally for any creative specs, guidelines and tracking related questions.
• Assist the Programmatic Manager with projects as required.
• Work closely with your Programmatic Manager and take an active role in identifying key business challenges and generating best practices or efficiency ideas to address challenges.
• Ensure growth in programmatic monetization across various channels.

About the role:

We are seeking a highly motivated and tech-savvy Ad Operations Specialist with marketing or analytics background to join our team. As an Ad Operations Specialist you will provide comprehensive support and assist in various marketing tasks. The ideal candidate should possess a hunger for success, a marketing background, proficiency with technology, adaptability to new tools, and familiarity with Google Suite. This is a full-time position working with our US team.

About us:

BM Digital is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary tech, including:

• A creator marketplace managing over 80,000 influencer partnerships monthly
• An AI-powered platform to streamline discovery, outreach, and whitelisting
• Proven playbooks in influencer marketing, paid media, performance creative, and CRO

We're trusted by 100+ high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 70+ growth operators, analysts, and creatives manages over $200M in annual media spend and drives meaningful bottom-line impact for our partners.

BM Digital is not just an agency. We're a scalable growth platform with a strong performance guarantee, a track record of results, and a culture built for A-players.

Responsibilities:

1. Campaign Operations (60%):

• Set up and optimize paid advertising campaigns
• Manage day-to-day campaign performance
• Create performance reports
• Execute platform-specific optimizations
• Monitor and adjust campaign budgets
• Handle creative asset management

2. Analytics & Insights (40%):

• Analyze campaign data
• Build and maintain dashboards
• Conduct market research and competitor analysis
• Generate performance insights and recommendations
• Track and analyze KPIs across marketing channels
• Develop automated reporting solutions

Required Skills:

• Platform expertise: Google Ads, Facebook Ads Manager
• Analytics tools: Google Analytics, Power BI/Tableau (optional), etc
• Advanced Excel/Google Sheets proficiency
• Marketing certifications (Google Ads, Facebook Blueprint)
• Strong data visualization abilities
• Excellent organizational and time management skills
• Strong written and verbal communication
• Ability to work independently and manage multiple projects

Career Development:

• Initial focus on campaign operations with structured transition into analytics
• Ongoing technical skill development and training
• Clear path for specialization based on performance

Compensation: The gross compensation range is $800-1,500 USD/month depending on experience.

Location: 100% remote position. Work hours: EST timezone.

Our mission is to inspire people and brands to make an impact through creativity, media, and innovation. We foster an inclusive community where every employee can become their best creative and professional self.

lhDPc2Qi90

We're hiring an
Ad Operations Specialist
to be part of our growing digital media team.

This role sits at the heart of our campaign execution process. The Ad Operations Specialist will be responsible for setting up, launching, monitoring, and reporting on digital campaigns across social media, search, and programmatic platforms. The role also involves close collaboration with internal teams to make sure campaigns are not only delivered on time, but also meet or exceed key performance indicators.

The ideal candidate is detail-oriented, organized, and proactive—someone who can manage multiple campaigns at once without losing focus on accuracy or results. You should be comfortable working with performance data, identifying areas for improvement, and ensuring smooth coordination within the team.

Key responsibilities:

• Coordinate directly with the Performance Operations Manager to implement digital campaigns.

• Set pre-campaign objectives, ensuring metrics and targeting are in place for a successful launch

• Track, monitor, and analyze ongoing performance, recommending optimizations where needed

• Serve as a point of contact internally to clarify digital requirements before campaigns go live

• Produce post-campaign reports with actionable insights

• Maintain proper documentation for finance and campaign processes, ensuring accuracy and accountability

What we're looking for:

• Experience in digital media, ad operations, or a related role is a plus, but not required

• Familiarity with platforms such as Google Ads, Meta Ads Manager, or DSPs is an advantage

• Strong analytical skills and attention to detail

• Good communication and collaboration skills

• Ability to manage timelines, deadlines, and shifting priorities

This role is a good fit for someone interested in building their skills in digital media ad operations and contributing to a collaborative team.

If you're interested, we'd be glad to hear from you.

Responsibilities:

Campaign Planning & Execution

• Design and implement various user operation campaigns (holiday promotions, deposit bonuses, points/lottery activities, etc.) to ensure attractive and well-structured mechanics.
• Collaborate closely with marketing, product, and design teams to launch campaigns on schedule and achieve desired outcomes.

Promotions Strategy Management

• Develop differentiated promotion schemes based on user segmentation and lifecycle (e.g., new user first-deposit, retention programs for existing users, VIP-exclusive offers).
• Optimize promotion intensity and distribution rules through data modeling and user profiling to maximize ROI.

Data Analysis & Performance Evaluation

• Regularly monitor the performance of campaigns and promotions, tracking key metrics such as conversion rate, retention rate, ARPU, and ROI.
• Provide optimization recommendations based on data insights and establish an iterative improvement cycle.

Requirements:

• Experience in operations within the internet or gaming/betting industry, with solid knowledge of campaign planning, promotion mechanisms, and user operations.
• Strong data analysis skills, proficient in Excel.
• Good understanding of user behavior in the betting/gaming industry, with the ability to design effective strategies based on data insights.
• Clear logical thinking, strong communication and coordination skills, and ability to drive cross-functional projects efficiently.

Nice-to-Haves

• Experience in large-scale gaming or online entertainment platform operations.
• Familiarity with user segmentation, CRM, A/B testing, and other operational tools/methodologies.
• Awareness of betting industry regulations and compliance requirements.

Job Type: Full-time

Pay: Php20, Php30,000.00 per month

Benefits:

• Health insurance
• Life insurance

Work Location: In person

About the role:
We are seeking a highly motivated and tech-savvy Ad Operations Specialist with marketing or analytics background to join our team. As an Ad Operations Specialist you will provide comprehensive support and assist in various marketing tasks. The ideal candidate should possess a hunger for success, a marketing background, proficiency with technology, adaptability to new tools, and familiarity with Google Suite. This is a full-time position working with our US team.

About us:
BM Digital is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary tech, including:

• A creator marketplace managing over 80,000 influencer partnerships monthly
• An AI-powered platform to streamline discovery, outreach, and whitelisting
• Proven playbooks in influencer marketing, paid media, performance creative, and CRO

We're trusted by 100+ high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 70+ growth operators, analysts, and creatives manages over $200M in annual media spend and drives meaningful bottom-line impact for our partners.

BM Digital is not just an agency. We're a scalable growth platform with a strong performance guarantee, a track record of results, and a culture built for A-players.

Responsibilities:
2. Analytics & Insights (40%):
Required Skills:
Career Development:
Compensation:
The gross compensation range is $800-1,500 USD/month depending on experience.

• Campaign Operations (60%):
• Set up and optimize paid advertising campaigns
• Manage day-to-day campaign performance
• Create performance reports
• Execute platform-specific optimizations
• Monitor and adjust campaign budgets
• Handle creative asset management
• Analyze campaign data
• Build and maintain dashboards
• Conduct market research and competitor analysis
• Generate performance insights and recommendations
• Track and analyze KPIs across marketing channels
• Develop automated reporting solutions
• Platform expertise: Google Ads, Facebook Ads Manager
• Analytics tools: Google Analytics, Power BI/Tableau (optional), etc
• Advanced Excel/Google Sheets proficiency
• Marketing certifications (Google Ads, Facebook Blueprint)
• Strong data visualization abilities
• Excellent organizational and time management skills
• Strong written and verbal communication
• Ability to work independently and manage multiple projects
• Initial focus on campaign operations with structured transition into analytics
• Ongoing technical skill development and training
• Clear path for specialization based on performance

Location:
100% remote position. Work hours: EST timezone.

Our mission is to inspire people and brands to make an impact through creativity, media, and innovation. We foster an inclusive community where every employee can become their best creative and professional self.

Powered by JazzHR

lhDPc2Qi90

We're Hiring: Ad Operations Specialist

Join our growing team and be part of a dynamic, data-driven environment where your skills can make a real impact.

Position Summary:

The Ad Operations Specialist will be responsible for managing the end-to-end execution of advertising campaigns, including setup, troubleshooting, reporting, and optimization. This role requires excellent organizational skills, attention to detail, and the ability to manage multiple tasks in a fast-paced environment.

Qualifications:

• Strong working knowledge of Excel.
• Prior experience in ad operations or digital advertising is preferred.
• Basic knowledge of HTML coding.
• Excellent attention to detail and organizational skills.
• Ability to multitask and handle high volumes of work.
• Strong communication and problem-solving skills.

Responsibilities:

• Perform all duties of ad operations including campaign setup, troubleshooting, tracking/reporting analysis and reconciliation, and optimizations.
• Effectively communicate status of campaigns, technical issues, launch schedules, performance, etc. to client contacts as well as our internal teams.
• Perform quality assurance checks and debug issues with campaigns to ensure that line items and html creative have been set up correctly and are delivering across all devices
• Assist with documenting, updating, and maintaining trafficking and work-flow procedures for client account.
• Assist with ad hoc projects as needed
• Working knowledge of Excel, basic HTML code, and a strong attention to detail required.

Competitive salary + growth opportunities included.

Apply now

Discover your 100% YOU with MicroSourcing
Position:
Ad Operations Specialist

Location:
(Metro Manila)

Work setup & shift:
(Onsite | Day shift)

Why join MicroSourcing?
You'll Have

• Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses.
• A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
• Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
• Career Growth: Take advantage of opportunities for continuous learning and career advancement.
• Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.

Your Role:
As An Ad Operations Specialist, You Will

• Execute the end-to-end setup and launch of digital ad campaigns across platforms like Google Ads and Microsoft Advertising, including ad copy creation, structured snippets, and sitelinks.
• Conduct proactive, data-driven optimization of active campaigns, including keyword and negative keyword research, bid recommendations, and budget management to improve ad performance and meet client KPIs.
• Generate and analyze daily, weekly, and monthly performance reports to provide data-driven insights to clients and internal teams.
• Manage multiple client accounts simultaneously, prioritize tasks, and provide timely updates while collaborating with internal teams to resolve technical issues and support sales with campaign proposals and analysis.
• Ensure all campaigns are implemented with accuracy, meet service level agreements (SLAs), and comply with platform policies.

What You Need:
Non-negotiables

• Proficiency in Google Ads UI and Editor.
• Proficiency in Microsoft Advertising UI and Editor.
• Experience with Google Sheets and Microsoft Excel for data management and reporting.
• Familiarity with project management tools like Asana or similar tracking systems.
• Strong analytical skills with attention to detail.

Preferred skills/expertise

• Experience managing multiple client accounts simultaneously.
• Knowledge of ad copy creation best practices.
• Strong organizational and time management skills.
• Ability to collaborate effectively with cross-functional teams.
• Excellent communication skills for client and internal reporting.

About MicroSourcing
With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Our commitment to 100% YOU
MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.

At MicroSourcing, equality is not merely a slogan - it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%

For more information, visit

Terms & conditions apply.

• Undergo training and work side by side with Vietnam Ops
• Will be responsible for determining KPIs in media plans
• Develop advertising strategies and campaigns with the Strategic Planning team to most effectively reach the desired audience and objectives
• Proof check advertising material/s and copy/ies before launching campaigns.
• Coordinate and oversee the development and launch of campaigns.
• Be on top to ensure the most cost-effective deal structures.
• Recommend optimization strategies if needed.
• Manage budgets and monitor campaigns costs and ROI metrics.
• Track and present campaign data such as views, click-throughs rates, engagements, and customer conversion rates through Data Studio Report.
• Build and maintain a network of platforms and PICs
• Continuously monitor and research on audience and media trends, best practices, and new technologies.
• Be able to provide sound insights and effective data storytelling
• Work side by side with the Department Head or Senior Strategic Planning Executive for campaigns and BAUs
• Conduct market research and analyze demographics, media usage, psychographic, and buying patterns to define the target audience and campaign requirements.
• Be a proactive part of the team but must be a great team player as well.

• Bachelor's degree in Marketing, Advertising, Communications, or related field.
• At least 1–2 years of relevant experience in media planning, advertising, or digital marketing.
• Strong analytical skills with experience in campaign tracking, reporting, and data storytelling (e.g., Google Data Studio).
• Excellent communication, collaboration, and organizational skills; able to work effectively with cross-functional teams and stakeholders.

• Competitive Salary
• Performance Review (2 times per year)
• Performance Bonus (1 time per year from 0.5-month to 3-month salary amount) applied after probation
• Annual Paid Leave (15 days)
• HMO (200K Gold Package)
• Quarterly, Annual MVP Awards
• Macbook will be provided
• Monthly, Quarterly, and Annual local awards
• Annual Global Awards (Can win up to 2,000 USD)
• All-Hands All Accomodation and Travel Expenses Paid Trip to Once A Year to another country
• Work in professional and dynamic environment
• Good chance to explore new trends in a digital market
• Opportunity to learn most advanced advertising technology platforms

About Penbrothers

Penbrothers is an HR & remote talent management partner and one of the fastest growing companies in the Philippines. We provide talented Filipinos with global opportunities in high-growth startups and dynamic companies, from the comfort of their own homes.

About the Client

Our client is a global media platform recognized for delivering innovative, data-driven, and attention-guaranteed digital advertising solutions. With a strong portfolio of proprietary technologies and a reputation for award-winning excellence in media, marketing, and ad-tech, this company partners with leading agencies and brands worldwide. The team is driven by a mission to provide cutting-edge, privacy-conscious media strategies across channels, including video, CTV, and location-based technologies.

About the Role

The Ad Operations Associate will be responsible for supporting the execution, optimization, and reporting of digital advertising campaigns. This role involves learning and applying the fundamentals of campaign trafficking while assisting senior campaign managers on high-impact programs. The ideal candidate will bring at least one year of experience in digital advertising or media operations; however, highly analytical and detail-oriented self-starters eager to grow in the ad operations field are also encouraged to apply. Reporting to the Ad Operations Manager, this position offers exposure to the full lifecycle of campaign management and provides a strong foundation for career development in digital media.

Work hours: 9:00AM to 6:00PM EST

Work set-up: Remote

What you'll do

First 30 Days:

• Onboard to the client's ad tech stack and workflow
• Shadow live campaign setups in proprietary platform and partner DSPs

First 90 Days:

• Independently traffic and QA low-complexity campaigns with 95% accuracy
• Communicate weekly pacing & performance checks for senior managers
• Identify one process pain-point and propose an efficiency fix

First 180 Days:

• Manage a portfolio of 10 mid-tier campaigns end-to-end (setup optimization wrap-up)
• Attain 80 % on-time in-full delivery across assignments
• Contribute to a cross-functional project (e.g., creative QA automation or inventory forecasting)

Core Responsibilities:

• Campaign Trafficking & QA – Set up, tag, and test display, video, and CTV campaigns across our proprietary platform and key DSPs.
• Pacing & Optimization – Monitor delivery, CTR, VCR, and other KPIs; surface opportunities to senior managers; execute basic bid and targeting adjustments.
• Reporting & Analysis – Pull log-level data, pivot in Excel/Sheets, and summarize insights for internal stakeholders.
• Cross-Team Collaboration – Partner daily with Client Success, Sales Planning, and Creative QA to align on specs, timelines, and performance goals.
• Process Improvement – Document SOPs, suggest automation ideas, and help keep our internal wiki current.

What You Bring

• 1+ years in digital media, paid social, programmatic, or related marketing operations (internships count)—direct trafficking experience is a plus but not required.
• Working knowledge of ad tech concepts: ad servers, ad tags, pixels, viewability, brand-safety, basic attribution.
• Intermediate Excel or Google Sheets skills (formulas, pivots, VLOOKUP/SUMIFS).
• Familiarity with project management tools like Asana and/or JIRA.
• Familiarity with any DSP (e.g., DV360, The Trade Desk) or ad server (CM360, Sizmek, Flashtalking) is a bonus.
• Bachelor's degree or equivalent practical experience in marketing, analytics, or a quantitative field.

Don't meet every single requirement? At Penbrothers we are committed to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but you don't feel 100% aligned with the qualifications, we encourage you to apply anyway. You may just be the right fit for this or other roles.

Hiring Process

We utilize AI tools to enhance our hiring efficiency and ensure a fair evaluation of all candidates. As a result, candidates who passed our initial evaluations should expect an AI Interviewer as a component of our recruitment process. This is supervised by Human Talent Acquisition Experts who will also engage with you throughout your application journey.

What You'll Get

At Penbrothers, we are obsessed with creating positive employee experiences. Here you'll find an environment that nurtures learning and provides opportunities for growth. You'll have the opportunity to make an impact on fast-growing startups and dynamic companies.

• Meaningful work & Growth: We take every opportunity to stretch ourselves and deliver an excellent client experience.
• Employee as our biggest asset: We are genuinely invested in our people's career and welfare.
• Global reach & local impact: Get to work with high-growth startups and dynamic companies from the comfort of your own home.
• Powering global startups: We've created 1,400 Filipino jobs that empower global start-ups to focus on growth.