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Job Title : SEO and Google Business Profile Optimization Expert
Location : Remote
Job Overview : We are seeking a highly skilled and experienced SEO and Google Business Profile Optimization Expert to enhance our online presence, improve search engine rankings, and optimize Google Business Profiles. The ideal candidate will have a proven track record in managing SEO strategies and Google Business Profile optimizations to drive website traffic and increase customer engagement.
Key Responsibilities :
- Develop, implement, and manage effective SEO strategies to improve organic search rankings and visibility
- Optimize website content, meta tags, images, and URLs following best practices
- Conduct keyword research and analysis to target relevant search terms
- Monitor website traffic and performance using analytics tools and create actionable reports
- Optimize Google Business Profiles, including updates to business information, reviews management, and location tagging
- Implement local SEO strategies to enhance regional visibility and attract local customers
- Stay up-to-date with SEO trends, search engine algorithm changes, and new tools
- Collaborate with content creators to align SEO strategies with content marketing initiatives
- Handle SEO audits to ensure compliance with search engine guidelines and maximize effectiveness
Qualifications :
- Bachelor's degree in Marketing, Communications, IT, or related field (preferred but not required)
- Proven experience as an SEO Specialist or similar role
- Demonstrable expertise in Google Business Profile optimization and management
- Proficiency with SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs)
- Knowledge of web development basics, including HTML, CSS, and JavaScript, for SEO implementation
- Strong analytical skills to interpret data and drive strategic decisions
- Excellent communication and collaboration skills
- Certification in SEO or digital marketing is a plus (e.g., HubSpot, Google Analytics Certified)
Desired Skills :
- Familiarity with local SEO techniques and strategies
- Ability to manage multiple projects efficiently and meet deadlines
- Creative problem-solving and critical thinking skills
Seniority level - Seniority level Mid-Senior level
Employment type - Employment type Full-time
Job function - Job function Marketing and Sales
- Industries Technology, Information and Internet
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