0 Market Research Analyst jobs in the Philippines

Job Responsibilities:

• Build data visualization capabilities

-Design and maintain core BI reports for sports betting business (betting analysis, profit and loss monitoring, user behavior tracking);-Provide decision support and data services for operation, product, risk control and other teams;

• Analysis of betting data

-Analyze behavioral data such as betting distribution, heat concentration, and user betting preferences;-Track the trend of odds changes and evaluate the performance of the match handicap based on the betting situation;-By analyzing user player data, relevant strategy optimization is carried out to assist in identifying high-risk betting and arbitrage behaviors.

• Business KPI tracking and warning mechanism

-Build a business indicator system for conversion funnel, gameplay gross profit margin, user retention/recharge, etc;-Establish core indicator warning rules (such as profit deviation, abnormal user profit and loss);-Support daily/weekly business reports, activity reviews, and other related tasks.

• Support product iteration and operational growth

-Provide data feedback for new gameplay launches, new user paths, and other functions;-Analyze the effectiveness of marketing activities (such as recharge rebates and cross-border challenges) and provide optimization suggestions;

-Assist in designing A/B tests to measure the actual effectiveness of product optimization.

Job requirements:

Essential Skills:

-Proficient in SQL, able to perform complex indicator calculations, window function applications, etc;

-Familiar with at least one visualization tool;

-Have good business data modeling skills and the ability to extract core indicators from complex businesses;

-Understand the basic rules of sports betting (such as European and Asian handicap, cross level, rolling ball, etc.);

-Familiar with commonly used data sources such as Bet365, Pinnacle, Sportradar, etc;-Having solid business sensitivity and the ability to translate data results into practical business recommendations.

Bonus points:

-Familiar with Python/R, used for data cleaning, model analysis, or report automation;-Experience in data analysis in industries such as gambling, gaming, e-commerce, and finance;

-Understand advanced analysis methods such as odds modeling, user behavior modeling, LTV analysis, etc;

-Experience in using big data platforms such as Hive, ClickHouse, Redshift, etc;-Have experience in designing and analyzing A/B testing.

Job Type: Full-time

Pay: Php80, Php90,000.00 per month

Work Location: In person

Consumer Insights Manager

Join OPPO Philippines, where innovation meets opportunity. We foster a collaborative culture where ideas thrive and creativity is celebrated. As a Consumer Insights Manager, you will play a pivotal role in shaping the future of our products and marketing strategies by providing actionable insights derived from data and research. This role offers a clear path to leadership and impact within a dynamic environment.

Key Responsibilities:

• Strategic Research Leadership: Design and lead consumer research projects, including surveys, focus groups, and data analysis, to uncover actionable insights that drive business decisions.
• Data-Driven Decision Making: Analyze consumer trends, behaviors, and market dynamics to inform product development and marketing strategies.
• Collaboration with Cross-Functional Teams: Partner with marketing, product, and sales teams to integrate insights into campaigns, customer experiences, and product designs.
• Reporting and Insights Sharing: Present key findings to leadership teams in a compelling manner to influence strategic direction.
• Innovation in Methodologies: Introduce and apply cutting-edge tools and techniques in market research to enhance the quality of insights.
• Trend Analysis: Monitor and report on emerging consumer trends, competitive activities, and market changes.

Qualifications

• Experience: Minimum 5+ years in consumer insights, market research, or data analytics. Background in the tech or consumer electronics industry is a plus.
• Analytical Expertise: Strong ability to interpret complex data and translate it into strategic recommendations.
• Communication Skills: Exceptional presentation and storytelling skills to convey insights effectively.
• Technical Knowledge: Familiarity with tools like Tableau, SPSS, or other data visualization and analysis platforms.
• Team Leadership: Experience managing or mentoring a team and/or agencies is advantageous.

Job Description

• Conduct comprehensive market research to understand consumer's attitudes, behavior and evolving trends, enabling consumer-driven brand decisions and NPD opportunities
• Partner with research agencies to design and implement appropriate methodologies and supporting techniques that address business objectives.
• Review and interpret Kantar home panel and Nielsen retail audit data, translating findings into actionable brand recommendations.
• Build a deep understanding of brands, retail channels, and competition across regions, collaborating with marketing and trade marketing teams to align insights with retail partner strategies.
• Monitor and report on key market indicators, delivering regular updates and strategic recommendations to senior leadership.
• Manage and optimize market research budgets and work on enhancing the effectiveness of spends.

Requirements

• Bachelor's degree in a relevant field such as market research, consumer behavior, or marketing.
• Proficiency in market research tools and techniques, including quantitative and qualitative methodologies.
• Minimum 3 years of experience in market research, with a proven track record of delivering high-quality insights.
• Data-driven mindset with passion for discovery through both primary and secondary research.
• Hands-on experience with third-party tools (e.g., Kantar, Nielsen) to generate insights and recommendations.
• Strong organizational skills with ability to work with cross-functional teams, detail-oriented, and capable of multi-tasking.
• Solid understanding of research concepts/terms, methodologies and budget requirements.
• Proven problem-solving skills with the ability to think creatively and strategically.
• Ability to work independently and collaborate in a team environment.
• Extremely versatile, dedicated to efficient productivity with experience in planning and leading strategic initiatives.

Job Type: Full-time

Work Location: In person

Job Purpose

Provide Consumer Insights-related support to PC Market and Consumer Research projects and beyond.

The role takes the lead in the planning and execution of assigned research projects that will answer client objectives and lead to relevant, timely, and actionable business results. The role will also ensure that Research Projects are accomplished on time.

The Research Manager also guides the Research executives in planning, organizing, and analyzing Consumer Insights and Analytics cross-functional projects and developing consumer-centric strategies in response to and in anticipation of the business needs and opportunities.

The Research Manager will have command responsibility for the proper implementation of all assigned projects from proposal, questionnaire design, fieldwork, data processing, statistical testing, analysis, presentation, and up to documentation.

The role will also involve working closely with R&D, Marketing, and other internal and external stakeholders to drive projects.

The role may involve working on volatile, uncertain, complex, and ambiguous projects that requires innovation, creativity, and problem-solving skills.

Duties and Responsibilities

• Develops research briefs that are aligned with business strategies
• Leads the timely execution of consumer research projects in the assigned department
• Leads the analysis and report writing of research studies, and identifies next project steps
• Leads the team in data analysis using statistical techniques/tests, formulas, and calculations.
• Supervises research executive/ data scientist and ensures (1) accuracy and timeliness in research design and analysis, and other ad-hoc desk research projects, and (2) there is advancement in their career/ skills
• Collaborates with cross-functional team (e.g., SMIC & R&D) to ensure consumer learning plans and direction address business needs
• Collaborates with research vendors in assigned projects
• Identifies research vendors that can provide value-added services
• Perform other job-related duties as assigned.

Job Specifications

• Degree in statistics preferred
• Minimum 3 years of relevant experience in the field of consumer research
• Has advanced knowledge in consumer research approaches and methodologies, both qualitative and quantitative
• Has advanced Proficiency in statistical software programs, including SPSS and R, or equivalent.
• Has advanced knowledge of statistical methods, techniques, formulas, and tests.
• Proficient in MS Office
• Has a passion for discovering new things and translating them into practical solutions and approaches
• Strong analytical thinking and communication skills.
• Can translate insights, data, and analysis into compelling recommendations
• Has excellent organizational skills and keen attention to detail
• Can work independently and under pressure
• Open to new ideas/techniques / Willing to learn
• Willing to work overtime or on weekends, if needed

Job Description

• Conduct comprehensive market research to understand consumer's attitudes, behavior and evolving trends, enabling consumer-driven brand decisions and NPD opportunities
• Partner with research agencies to design and implement appropriate methodologies and supporting techniques that address business objectives.
• Review and interpret Kantar home panel and Nielsen retail audit data, translating findings into actionable brand recommendations.
• Build a deep understanding of brands, retail channels, and competition across regions, collaborating with marketing and trade marketing teams to align insights with retail partner strategies.
• Monitor and report on key market indicators, delivering regular updates and strategic recommendations to senior leadership.
• Manage and optimize market research budgets and work on enhancing the effectiveness of spends.

Requirements

• Bachelor's degree in a relevant field such as market research, consumer behavior, or marketing.
• Proficiency in market research tools and techniques, including quantitative and qualitative methodologies.
• Minimum 3 years of experience in market research, with a proven track record of delivering high-quality insights.
• Data-driven mindset with passion for discovery through both primary and secondary research.
• Hands-on experience with third-party tools (e.g., Kantar, Nielsen) to generate insights and recommendations.
• Strong organizational skills with ability to work with cross-functional teams, detail-oriented, and capable of multi-tasking.
• Solid understanding of research concepts/terms, methodologies and budget requirements.
• Proven problem-solving skills with the ability to think creatively and strategically.
• Ability to work independently and collaborate in a team environment.
• Extremely versatile, dedicated to efficient productivity with experience in planning and leading strategic initiatives.

Overview
The Consumer Insights Lead
role will be responsible for insights generation for Asia Foods Operating Unit. This role will be responsible for identifying consumer led business opportunities to unlock the Foods Business in import-export markets. The role partners with the business in developing commercial unlocks based on sound understanding of consumers, category, competition and business models.

Responsibilities
What you will be responsible for:

• Develop frameworks and tools to enable Trend spotting across consumers, category, Competition for Philippines markets
• Develop capability to build a predictive model to identify which markets might lead trends within Philippines and develop a lead and lag model
• Develop capability to drive Business, Market Intelligence
• Enable the Business to develop commercial unlocks based on deep consumer / category understanding thorugh commercial thinking
• Innovation Development : Enable quick, agile innovation thinking based on consumer, category understanding
• Joint Business planning : Partner with commercial and category teams to develop compelling customer Joint-business plans to unlock category growth (BFC & Premium Salty Snacks)
• Manage research conducted by vendors and research agencies to ensure that information generated are relevant to the requirements of the business. Tracks and monitors the brand health of Phils Beverages brands and all Foods brands in the market through studies and research assignments conducted by the agencies.
• Conducts and manages ad-hoc research related to consumer performance evaluation and other research initiatives for urgent information required
• Supports the day to day requirements of the team and distributors in Asia Foods, for data or information required for business-related decisions

Qualifications
What you need to have:

• At least 12-15 yrs of proven functional experience, experience in FMCG will be an advantage
• Min Bachelor's degree in a relevant major
• Sharp analytical mindset and capability to handle, curate and manage large data sets towards generating Insights and Foresights / Ability to triangulate Machine learning with Human Insights towards Trend Spotting
• Experience of working with AI, new age digital Insights tools for brand Building, Innovation, Market Intelligence
• Ability to think Strategically, bring consumer and commercial understanding together
• High Commercial Savviness - ability to work with senior team & challenge/ partner with them in strategic decision.
• Good understanding of Business models such as I/Exp, E commerce etc - Past experience in any of these areas preferred
• Good presentation and story telling capability
• Strong Influencing skill and management skills
• Advance in multi tasking skill & work well under pressure

Consumer Insights Manager

Join OPPO Philippines, where innovation meets opportunity. We foster a collaborative culture where ideas thrive and creativity is celebrated. As a 
Consumer Insights Manager
, you will play a pivotal role in shaping the future of our products and marketing strategies by providing actionable insights derived from data and research. This role offers a clear path to leadership and impact within a dynamic environment.

Key Responsibilities:

• Strategic Research Leadership:
  Design and lead consumer research projects, including surveys, focus groups, and data analysis, to uncover actionable insights that drive business decisions.
• Data-Driven Decision Making:
  Analyze consumer trends, behaviors, and market dynamics to inform product development and marketing strategies.
• Collaboration with Cross-Functional Teams:
  Partner with marketing, product, and sales teams to integrate insights into campaigns, customer experiences, and product designs.
• Reporting and Insights Sharing:
  Present key findings to leadership teams in a compelling manner to influence strategic direction.
• Innovation in Methodologies:
  Introduce and apply cutting-edge tools and techniques in market research to enhance the quality of insights.
• Trend Analysis:
   Monitor and report on emerging consumer trends, competitive activities, and market changes.

Qualifications

• Experience:
   Minimum 5+ years in consumer insights, market research, or data analytics. Background in the tech or consumer electronics industry is a plus.
• Analytical Expertise:
  Strong ability to interpret complex data and translate it into strategic recommendations.
• Communication Skills:
  Exceptional presentation and storytelling skills to convey insights effectively.
• Technical Knowledge:
  Familiarity with tools like Tableau, SPSS, or other data visualization and analysis platforms.
• Team Leadership:
  Experience managing or mentoring a team and/or agencies is advantageous.

Job Description

• Lead end-to-end consumer insights projects, from initial research and project planning to questionnaire creation, data collection, analysis, and final delivery to stakeholders.
• Mentor and manage a team of junior analysts, providing guidance on project execution, quality assurance, and professional development.
• Serve as the primary point of contact for local and regional stakeholders, guiding them in setting objectives and managing expectations while effectively communicating project plans, timelines, and progress.
• Conduct insightful, customized analyses using a variety of data sources (surveys, desk research, BI data, etc.) to answer key business questions and support stakeholder needs.
• Manage and refine recurring reports, including weekly and bi-weekly submissions, to ensure management and stakeholders are kept informed.
• Support the team's growth by helping to identify new projects, improve processes, and contribute to the overall strategy of the Consumer Insights team.

Requirements

• At least 5 years of work experience in a market research company or marketing-related industry.
• Deep, hands-on experience in customer research, segmentation and quantitative analysis is a must.
• Skilled in data analytics, report creation, and presentation to stakeholders.
• Excellent communication skills and command of the English language (written and spoken)
• Strong grasp of numbers and proficient in GSheets/Excel
• Works swiftly, able to pivot quickly with changes in direction, and meets all deadlines
• Displays ownership over one's work, successes, and mistakes
• Accountable and responsible for all deliverables
• Honest, transparent, and has integrity in all aspects of work
• Emotionally intelligent and with good interpersonal skills
• Able to be creative operationally and strategically
• Able to follow directives to the letter and also think for themselves
• Thorough; attentive to details; highly proactive; resourceful; logical; critical thinker; has a growth mindset; team player

Job Description
About the Role
As a Customer Success team lead for the Philippines, you will drive strategic client engagements and lead the development of customised research solutions in conjunction with the Pacific team. You'll oversee largescale projects, guide cross functional teams, and contribute to thought leadership across the region. In addition to leading strategic client engagements, this role also plays a key part in supporting and developing a growing team of junior researchers in the Philippines. The ability to balance project ownership with team coordination is essential.

What You'll Do

• Oversee financial performance of projects, ensuring profitability and adherence to budgetary constraints
• Ensure project profitability and operational excellence
• Play a key role in client retention by maintaining strong relationships and driving satisfaction metrics such as Net Promoter Score (NPS)
• Partner with the Pacific team and Sales to identify and support cross sell opportunities that contribute to account growth and long term value
• Partner with Sales to identify client needs and shape research solutions
• Lead strategic research engagements across multiple markets and sectors
• Oversee the design and execution of complex quant/qual studies
• Synthesize insights into strategic recommendations and presentations
• Mentor and develop team members across levels
• Champion innovation in research design and storytelling
• Collaborate with internal stakeholders across APAC and global teams
• Represent NIQ in client meetings, workshops, and industry forums

Team Coordination & Regional Collaboration

• Support day-to-day coordination and development of team members based in the Philippines, helping maintain consistent delivery standards and fostering professional growth in a collaborative environment
• Foster a collaborative working environment across locations, encouraging knowledge sharing and alignment with Pacific led initiatives
• Support the development of regional expertise in certain disciplines (main focus on segmentation and shopper studies) through project leadership, training, and best practice sharing
• Help coordinate research delivery across APAC markets, leveraging the Philippines team's location and capabilities to enhance regional responsiveness and cohesion

Qualifications
What You'll Bring

• 6+ years of experience in market research or consulting (Shopper / Segmentation experience preferred)
• Bachelor's degree (postgraduate qualifications preferred)
• Excellent leadership and mentoring capabilities
• Deep expertise in both quantitative and qualitative research
• Proven ability to lead strategic client engagements
• Strong storytelling and presentation skills
• Strong prioritisation and problem-solving skills
• Ability to manage multiple projects and competing deadlines
• Curiosity and a proactive approach to learning and mentoring
• Experience with advanced analytics and insight generation
• Ability to work cross-functionally and globally
• Innovative mindset and commercial acumen

Why Join Us?

• Drive strategic impact for leading brands
• Lead cross-functional teams and mentor future leaders
• Collaborate across APAC and global networks
• Shape the future of customised research at NIQ

Additional Information
Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ
NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.

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Our commitment to Diversity, Equity, and Inclusion
At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the