41 Go To Market Strategy jobs in the Philippines

Job Title: Go-To-Market Strategy Associate Manager

Location: BGC, Taguig City

At
Coca-Cola Europacific Aboitiz Philippines
, we are driven by our purpose to
Refresh the Philippines and Make a Difference
– continuously leading the beverage industry with our
Great People, Great Beverages, Great Execution, and Great Partners – Done Sustainably
. As we continue to grow and shape the future, we are seeking passionate and innovative talents to join our team and make a difference with us.

Our commitment to excellence has been recognized through numerous industry awards by the
Top Employers Institute, HR Asia Awards, Asia-Pacific Stevie Awards, HR Excellence Awards, and the Quill awards
– and we are committed to continuously innovate, push boundaries, and create positive lasting impact to our people, customers, and the communities we proudly serve.

Role Overview

The
Go-To-Market Strategy Associate Manager
helps create the RTM Strategy based on the right market/channel characteristics and in line with CCBPI strategic objectives. The position is responsible for the development and alignment of the RTM Strategy in the Philippines connecting the WHY of the local RTM with the WHY of CCBPI.

To help design the appropriate strategy, the role should identify the country's commercial opportunities for growing Numeric distribution (ND), execution level and market share and to optimize Cost to Serve (CTS) by implementing and adjusting to the local reality the group Distributor Management, Wholesaler Engagement Frameworks, and the Customer Service Policy.

This position should have direct coordination with other areas to define the RTM initiatives/pilots, obtaining the approvals, sponsorship and investment required for the implementation.

Key Roles & Responsibilities

Understands current RTM elements (enabling best coverage, excellent commercial execution at optimal cost) and opportunities around those

• Analyze and understand market behavior and competitor's models (RTM, X-Ray of Distributors and Wholesalers, ND, CTS,
• Discounts, Customer Service Policies, etc.)
• Identify business opportunities that can be addressed by modifying RTMstrategy
• Develop business plans for RTM via effective collaboration with commercial, RTM and other business areas.
• Assess the feasibility of RTM strategies and conducts financial analysis to ensure a positive return to the company
• Strategically align RTM models with key stakeholders
• Define, align, and implement the right RTM measurements (like service compliance, distributors effectiveness, eRTM coverage, CTS, ND, NSR – Net Sales Revenue, OI – Operating Income, SOM – Share of Market, Time Efficiency, etc.) that will ensure effective RTM implementation

Adapt Distributors Management and Wholesaler Engagement Framework

• Fully understand the BIG Distributors Management and Wholesalers Engagement Framework to be able to lead their implementation.
• Adapt, if needed, practices from the frameworks and align with Central Office the differences
• Monitor the implementation of the Distributors Management and Wholesaler Engagement Framework and coordinate with other areas (RTM Execution, Digital Enablers, Capabilities, RGM, Logistics, Sales, etc.) to have a successful deployment
• Find and deploy best practices and standards for the Distributors and Wholesaler's Management in alignment with BIG Central Office

Identify new industry trends to upgrade the existing RTM Models

• Coordinate and attend meetings with other bottlers to find out best RTM practices
• Investigate new selling and delivery models that are being developed and/or used by other companies that could be adapted to our market realities now or in the future in alignment with Digital Enablers Manager (e.g., B2B, chatbots, voice orders, photo recognition, inventory management, etc)

Design and Run Pilots to test the hypothesis

• Design and Support implementation of Pilots to test improvements of an effective and efficient RTM strategy, maximizing available resources to achieve full market potential in alignment with BIG.
• Secure resources and investment for pilot implementation and future roll out.
• Define the management scorecards to Track pilots and evaluate their outcome.
• Assess when Pilots drive transformational results to expand and deploy changes across the local RTM Models. Create business case and recommend implementation process

Position Requirements

• Bachelor's degree in Industrial Engineering or Business-related discipline
• Minimum 3-5 years work experience in Distributor Management
• With strong problem-solving, data management and analytical skills
• Capable of leading and managing projects
• Good communication, presentation and interpersonal skills
• Highly proficient in MS Office
• Flexible, fast learner, and open to change

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Thrive with us at Coca-Cola Europacific Aboitiz Philippines and be part of a company that is dedicated to delivering refreshing moments with its diverse and inclusive workforce. Because at CCEAP, your individuality is celebrated, your voice is heard, and your contributions are valued.

CCEAP is proud to be an equal opportunity employer. We are committed to fostering an inclusive workplace where all individuals, regardless of race, color, religion, gender, sexual orientation, gender identity, age, disability, are treated with respect and have equal opportunities to grow and succeed. We believe that diverse teams lead to stronger ideas and better outcomes, and we are dedicated to ensuring a fair and equitable environment for all our employees.

Together, we can create great moments and make a meaningful impact on the lives of millions. Apply today and let's refresh the world together

About the role

Yamaha Motor Philippines' is seeking a detail-oriented marketing professional to support the development of core marketing strategies. This role involves analyzing market conditions through customer research to generate insights and planning strategies. The Marketing Planning Staff will also help shape communication direction and proposals before turning them over for full execution by the wider team.

What you'll be doing

• Conduct and Analyze Customer Surveys – Participate in qualitative and quantitative surveys, encode and analyze data, and present insights for marketing use.
• Support STP Strategy Development – Analyze relevant data to aid in Segmentation, Targeting, and Positioning efforts.
• Develop Model Brand Definitions – Create and update brand definitions to guide current and future marketing strategies.
• Formulate Marketing Strategies – Summarize customer data to craft marketing plans at both national and local levels; contribute in strategic brainstorming sessions.
• Coordinate Across Teams – Act as liaison among Marketing, Product Planning, and Manufacturing, while monitoring key marketing KPIs.

What we're looking for

• Bachelor's degree in marketing, business administration, market research, statistics, or a related field.
• At least 2–3 years of experience in marketing, brand management, or market research roles.
• Proficiency in MS Office (Excel, PowerPoint, Word); experience with data analysis tools (e.g., SPSS, Tableau, or Google Data Studio) is an advantage.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent verbal and written communication skills.
• Willingness to participate in field activities such as customer surveys and market drives.

Job Type: Full-time

Benefits:

• Company Christmas gift
• Company events
• Employee discount
• Health insurance
• Life insurance
• Opportunities for promotion

Work Location: In person

Qualifications:

• Graduate of Bachelor of Science in Business Administration major in Marketing Management (or any related courses).
• Preferably with experience
• Fresh graduate are also welcome to apply

JOB SUMMARY: Responsible for the most efficient utilization of coil materials in processing the order of customers that will result in most minimal scrap possible.

Duties and Responsibilities:

o Received Purchased Order from Sales.

o In Charged in checking customers requirements, delivery schedule and Raw material availability.

o Prepares corresponding Job order through POSPIA MINI ERP System after finalizing the material utilization analysis and strictly observing the FIRST-IN-FIRST-OUT Method in selecting materials.

o Reviews and consolidates PO Balances as per assigned customer.

o Prepare Monthly Stock Taking for Monthly Physical Inventory.

o Takes part in monthly physical inventory.

o Prepare and generate Summary of Inventory Report.

o Monitors ageing of the materials (from time to time).

o Coordinates with Production Department on the processing of materials.

o INTEGRATED MANAGEMENT SYSTEM: Attends to assigned duties and responsibilities associated with the effective implementation of the Integrated Management System.

o Perform other functions that may assigned by his his/her superiors from time to time.

Job Types: Full-time, Permanent

Benefits:

• Additional leave
• Company Christmas gift
• Company events
• Health insurance
• Life insurance
• Paid training

Education:

• Bachelor's (Required)

Experience:

• Marketer: 1 year (Preferred)

Language:

• English (Preferred)

Work Location: In person

About the role

Yamaha Motor Philippines' is seeking a detail-oriented marketing professional to support the development of core marketing strategies. This role involves analyzing market conditions through customer research to generate insights and planning strategies. The Marketing Planning Staff will also help shape communication direction and proposals before turning them over for full execution by the wider team.

What you'll be doing

1. Conduct and Analyze Customer Surveys – Participate in qualitative and quantitative surveys, encode and analyze data, and present insights for marketing use.
2. Support STP Strategy Development – Analyze relevant data to aid in Segmentation, Targeting, and Positioning efforts.
3. Develop Model Brand Definitions – Create and update brand definitions to guide current and future marketing strategies.
4. Formulate Marketing Strategies – Summarize customer data to craft marketing plans at both national and local levels; contribute in strategic brainstorming sessions.
5. Coordinate Across Teams – Act as liaison among Marketing, Product Planning, and Manufacturing, while monitoring key marketing KPIs.

What we're looking for

1. Bachelor's degree in marketing, business administration, market research, statistics, or a related field.
2. At least 2–3 years of experience in marketing, brand management, or market research roles.
3. Proficiency in MS Office (Excel, PowerPoint, Word); experience with data analysis tools (e.g., SPSS, Tableau, or Google Data Studio) is an advantage.
4. Strong analytical skills with the ability to interpret data and generate actionable insights.
5. Excellent verbal and written communication skills.
6. Willingness to participate in field activities such as customer surveys and market drives.

Are you a talented individual ready to join an awesome team in the Automotive industry?

Be our next Market Planning Analyst

Below are the responsibilities of a Market Planning Analyst:

1. Market & Industry Analysis

· Conduct ongoing monitoring of industry trends, regulatory developments, and economic factors affecting the automotive sector.

· Perform qualitative and quantitative research to assess consumer behavior, market shifts, and emerging opportunities.

· Prepare detailed market forecasts and scenario analyses to guide strategic planning.

2. Monthly Market / Competitor Analysis Reports

· Attend and participate in Monthly CAMPI (MARCOM) meetings to gather official industry sales and market share data.

· Track and analyze competitor product launches, pricing adjustments, promotional activities, and dealer strategies.

· Develop Industry Sales Reports to measure brand performance against competitors.

· Conduct mystery shopping to evaluate competitor sales processes, service levels, and showroom experiences.

3. Market Research Initiatives

· Lead special research projects in support of OEM (Original Equipment Manufacturer) directives.

· Administer Dealer Brand/Model Surveys in coordination with Dealer Development Dept. and Sales & Distribution Dept. to assess brand competitiveness and dealer satisfaction.

· Conduct Early Buyer/Rejecter Studies to identify purchase motivators and reasons for lost sales, providing recommendations to improve conversion rates.

4. Strategic Decision Support

· Provide market insights to support product planning for new models, variant introductions, and pricing strategies.

· Work with marketing teams to optimize targeting, messaging, and campaign performance measurement.

· Assist sales teams with market penetration strategies, territory prioritization, and dealer performance improvement.

· Support after-sales with insights on customer satisfaction and retention.

Qualifications

· Bachelor's degree in Marketing, Business Administration, Economics, or related field.

· At least 2–3 years of experience in market research, data analysis, or strategic planning (automotive industry preferred).

· Strong analytical skills with proficiency in Excel, PowerPoint, and data visualization tools.

· Excellent communication skills for preparing and presenting reports to management.

· Detail-oriented with the ability to manage multiple projects simultaneously.

· Knowledge of the automotive industry, market trends, and consumer behavior is a strong advantage.

Key Competencies

· Analytical Thinking – Able to interpret complex market data into actionable insights.

· Strategic Mindset – Anticipates market changes and recommends proactive actions.

· Collaboration – Works effectively with cross-functional teams.

· Attention to Detail – Ensures accuracy in reporting and data interpretation.

· Business Acumen – Understands market drivers and competitive dynamics.

Position: Media Lead

Location: Taguig – Hybrid (4 days onsite, 1 day WFH) Morning Shift

Salary: Open

Role Overview:

The Media Lead will oversee digital media planning, buying, and campaign execution for major retail clients. This role requires strategic vision, deep knowledge of digital platforms, and the ability to translate analytics into actionable strategies.

Key Responsibilities:

• Lead media planning and buying across Meta, TikTok, search, and other digital platforms.
• Develop and execute complex digital strategies aligned with business goals.
• Manage campaign performance during key sales events (e.g., 10.10, 11.11, birthday sales).
• Analyze campaign data and generate actionable insights for business growth.
• Collaborate with commercial, creative, and brand teams for alignment on campaigns.
• Lead alignment meetings with key stakeholders and brands to discuss strategy and performance.
• Manage seller center accounts and oversee ad operations in real time.
• Mentor and guide junior media team members.

Qualifications:

• 7+ years of experience in digital media planning, buying, and performance marketing.
• Strong understanding of digital advertising platforms and campaign optimization.
• TikTok Ads management experience is a plus.
• Analytical mindset with the ability to translate data into business strategies.
• Excellent cross-functional communication and stakeholder management skills.
• Experience with retail or handling brands preferred
• Proven track record managing high-impact campaigns with measurable results.

Job Type: Full-time

Pay: Php100, Php200,000.00 per month

Application Question(s):

• How much is your current salary?
• How much is your expected salary?
• How long is your notice period?

Work Location: In person

KEY RESPONSIBILITIES

-Develop and execute marketing strategies for promoting freight services, special rates, and new logistics routes.

-Create and manage promotional campaigns targeting corporate clients, logistics partners, and SMEs.

-Coordinate seasonal or industry-specific marketing (e.g., holiday exports, perishable cargo promotions)

-Assist in brand awareness initiatives, including B2B outreach and trade events.

QUALIFICATIONS REQUIRED

• At least a High school diploma or vocational certificate, a college degree in logistics, transportation, or related field is a plus
• Willing to work in Paranaque and stay-in
• Strong organizational and time management skills
• Good Communication and interpersonal skills

Company: Kreatex Digital Inc.

Location: Makati

Employment Type: Full-Time

About Us

Kreatex is a creative and technology powerhouse building immersive, world-class digital experiences across 3D, animation, development, and AI. We partner with FMCG, D2C brands, luxury labels, and consumer electronics companies to create high-impact campaigns that sell products, build brands, and capture attention.

At Kreatex, we craft with curiosity, scale with agility, and create with soul.

The Role

We are looking for a Marketing & Advertising Specialist to drive the success of Kreatex and our client brands through creative and data-driven campaigns. This is not your average marketing role — you'll be hands-on in building advertising strategies, launching campaigns, and optimizing performance to leave a strong imprint in the market.

What You'll Do

• Plan, execute, and manage advertising campaigns across Google, Meta, LinkedIn, and other platforms.
• Develop strategic marketing initiatives that strengthen brand awareness and positioning.
• Implement SEO strategies to improve organic reach and search visibility.
• Create campaign assets in collaboration with creative, design, and animation teams.
• Track and analyze campaign performance, reporting on ROI and recommending optimizations.
• Support the growth of both internal and client brands through measurable and innovative marketing approaches.

What We're Looking For

• 3–5+ years of experience in marketing, advertising, or campaign strategy.
• Hands-on expertise in digital ads (Google Ads, Meta Ads, LinkedIn, etc.).
• Strong understanding of SEO fundamentals and digital campaign performance metrics.
• Ability to balance creative thinking with data-driven decision-making.
• Excellent collaboration and communication skills across cross-functional teams.
• A passion for creating campaigns that stand out and deliver results.

Bonus Skills

• Background in FMCG, luxury, or consumer electronics industries.
• Experience in SaaS or growth marketing campaigns.
• Copywriting or content marketing experience.

Why Join Kreatex?

• Work on campaigns for global brands.
• Hybrid setup (Makati HQ).
• Career growth into senior marketing or strategy roles.
• Be part of a culture that values creativity, performance, and innovation.

Greentree Food Solutions (GFS), a proud subsidiary of LH Paragon, Inc. (LHPI), is on the lookout for an experienced and visionary Strategic Marketing and Sales Director to steer our commercial initiatives. This leadership role will play a vital part in driving business growth, strengthening the brand, and maximizing sales performance across various platforms.

Key Areas of Responsibility:

Sales Leadership

• Manage and improve daily sales execution across all touchpoints—including dine-in, take-out, delivery apps, and B2B/corporate channels.
• Develop performance tracking tools, including dashboards and metrics, to assess and enhance sales effectiveness.
• Launch reward and retention programs that inspire top-tier performance across the sales organization.

Market Development

• Discover and activate new revenue streams through events, strategic alliances, corporate deals, and local partnerships.
• Identify untapped customer bases and expand geographic reach.
• Conduct market research and competitor analysis to guide long-term expansion planning.

Brand & Marketing Strategy

• Refine and build a consistent brand message that aligns with evolving consumer behavior and market dynamics.
• Plan and manage 360° marketing campaigns across digital, traditional, and in-store channels.
• Build and execute initiatives that deepen customer connection and boost loyalty.

Qualifications:

• Bachelor's degree in Business, Marketing, or related discipline; MBA preferred but not required.
• 5–10 years of solid experience in sales and marketing, including a minimum of 2 years in a leadership role.
• Prior exposure to managing multi-location or multi-channel operations within the food, retail, or consumer lifestyle industries.
• Hands-on knowledge of tools such as CRM platforms, Google Workspace, analytics dashboards, and content management systems.
• Proven results in digital campaigns, marketing activations, and commercial growth.
• A creative problem-solver with a data-driven approach and strong execution skills.
• Adaptable leader who thrives in agile, growing environments and cross-functional collaboration.

Preferred but not required:

• Background working in startups or scaling businesses.
• Visual design or brand development experience.
• Strong network in events, hospitality, or influencer marketing spaces.

What We Offer:

• Competitive salary package
• HMO coverage
• Work-from-home flexibility
• Professional growth and fast-track promotion opportunities
• Generous Leave Credits
• Supportive, forward-thinking work culture

Schedule: Monday to Friday, Day Shift, Flexible Hours

Job Type: Full-time

Pay: Php100, Php150,000.00 per month

Benefits:

• Additional leave
• Flexible schedule
• Health insurance
• Opportunities for promotion
• Promotion to permanent employee
• Work from home

Language:

• English (Preferred)

Work Location: In person