Marketing Data Analyst

Full Job Description

Arcadis is the world's leading company delivering sustainable design, engineering, and consultancy solutions for natural and built assets.

We are more than 36,000 people, in over 70 countries, dedicated to improving quality of life. Everyone has an important role to play. With the power of many curious minds, together we can solve the world’s most complex challenges and deliver more impact together.

Role description: Digital channels (website, email, social channels, search, advertising platforms) play a vital role in our digital marketing strategy to attract, engage, nurture and retain new and existing clients. To utilize client data and insights across channels, we are looking for a Marketing Data Analyst who will be responsible for channel and (cross-channel) campaign performance reporting. 

Role accountabilities:

• Develop and maintain monthly and quarterly reports for digital channels and cross-channel campaigns.
• Monitor and report channel and campaign performance and suggest ways to optimize and present findings and recommendations to stakeholders.
• Develop and maintain channel and campaign performance dashboards in tools such as Looker Studio and PowerBI.
• Support implementation of end-to-end full funnel tracking and measurement (implement tracking scripts, data layer, etc.).
• Perform A/B testing and develop benchmarking data across channels to optimize channel and campaign performance. Provide recommendations for optimizing marketing strategies based on these insights.
• Manage operational requests to track and measure campaign and marketing activities.
• Troubleshoot/investigate data issues and conduct regular data-validation sessions.
• Work with cross-functional teams to establish a data-driven and performance-driven mindset.

Qualifications & Experience:

• Bachelor’s degree in Marketing or related field. 
• 4-5 years of experience in marketing data analysis and reporting, using analytics, dashboarding/reporting tools, such as Google Analytics (GA4), Looker Studio, Google Tag Manager, Google Big Query, Supermetrics and PowerBI.
• Experience in behavioral/CRO-analytics tools, such as Hotjar and Crazy Egg.
• Sound knowledge of digital marketing best practices, marketing automation, CRM/database marketing and client segmentation strategies.
• Ability to translate technical concepts into clear and concise explanations that can be easily understood by non-technical stakeholders.
• Knowledge of GDPR, cookie management and privacy regulations.
• Knowledge of Eloqua (Oracle Marketing Cloud) and Sitecore CMS is nice to have.
• Excellent MS Office skills – PPT / XLS / PowerBI. 
• Ability to use problem solving and strategic thinking skills to make data-driven decisions. 
• Excellent collaboration, communication and presentation skills. 
• Hands-on and agile mindset with ability to prioritize, multitask and work with external agencies. 
• Love for learning new technologies and solutions.

Why Arcadis?

We can only achieve our goals when everyone is empowered to be their best. We believe everyone's contribution matters. It’s why we are pioneering a skills-based approach, where you can harness your unique experience and expertise to carve your career path and maximize the impact we can make together.

You’ll do meaningful work, and no matter what role, you’ll be helping to deliver sustainable solutions for a more prosperous planet. Make your mark, on your career, your colleagues, your clients, your life and the world around you.

Together, we can create a lasting legacy.

Join Arcadis. Create a Legacy.

Our Commitment to Equality, Diversity, Inclusion & Belonging

We want you to be able to bring your best self to work every day, which is why we take equality and inclusion seriously and hold ourselves to account for our actions. Our ambition is to be an employer of choice and provide a great place to work for all our people. At Arcadis, you will have the opportunity to build the career that is right for you. Because each Arcadian has their own motivations, their own career goals. And, as a ‘people first’ business, it is why we will take the time to listen, to understand what you want from your time here, and provide the support you need to achieve your ambitions.

#JoinArcadis

#CreateALegacy