Marketing Data Analyst - Supervising Associate (1462189)
Job Details
Full Job Description
At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.
The opportunity
The purpose of the Performance Marketing Supervisor of the Digital Marketing CoE is to partner with BMC, Marketing Operations leads, agencies, and internal partners to achieve EY brand goals and ensure speed, quality, value, and compliance through the activation lifecycle. He will also double up as a creative problem solver to ensure processes can be executed more efficiently, and actively participate in cascading shared learnings and best practices within teams, enabling knowledge sharing and innovation. The role requires a strong analytical background with a passion for data dissection and visualization, along with the ability to transform insights. He will also play a crucial role in optimizing digital campaigns and maximizing their impact through rigorous analysis and continuous process and quality improvement.
Key responsibilities
• Understand Digital Activations ecosystem - Paid,
Display, Social and Programmatic with experience in managing large to
medium activations - from ideation to go live.
• Collect,
analyze, and interpret large datasets from various sources, including
digital advertising platforms, website analytics, and customer
behaviour data.
• Identify trends, patterns, and insights that
inform campaign optimization and overall marketing strategies.
Recommend optimization strategies based on data-driven insights to
improve campaign effectiveness and efficiency.
• Utilize
statistical techniques and data visualization tools to present
findings in a clear and meaningful way.
• Work with the
marketing team to segment customer audiences based on demographics,
behaviour, and engagement data.
• Provide insights into
audience behaviours and preferences, enabling the creation of highly
targeted and personalized campaigns.
• Generate regular and
ad-hoc reports on campaign performance, highlighting key findings and
actionable recommendations.
• Create dashboards and
visualizations to communicate complex data to non-technical
stakeholders.
• Stay up to date with industry trends, best
practices, and emerging technologies in digital marketing
analytics.
• Share insights with the team and propose
innovative ways to leverage data for marketing success.
•
Demonstrate eye for detail and ensure all deliverables are of high
quality.
• Establish appropriate processes and mechanisms to
enable teams with seamless execution and agile decision making.
• Build a diverse and inclusive, high performance team which can
navigate ambiguity with ease and dexterity.
Skills and
attributes for success
• Ability to clearly articulate
and transform data into a story.
• Engage in cross team
collaboration to drive activations from start to end.
• Eager
and fast learner who is willing to expand on core skills.
To qualify for the role, you must have
•
Bachelor's degree. Master's degree is a plus.
• Outstanding
written and oral communication skills in English, a generous aptitude
to learn the organization’s pattern of communication.
• 6-8
years of experience with top agencies, digital marketing analytics,
preferably in a performance marketing role.
• Proficiency in
tools and platforms like Google Ads, LinkedIn, Facebook, Instagram,
Adobe Analytics, Google Analytics, Tableau, or similar platforms.
• Excellent problem-solving skills with the ability to turn data
into actionable insights and present complex data findings For diverse
audiences.
• Detail-oriented mindset, with a passion for
accuracy and precision.
• Excellent MS Excel skills
•
Ability to analyse, organize and integrate information and data dump
into clear and concise presentations.
• Knowledge of social
and digital media research and analytics.
• Well-developed
interpersonal skills and the ability to establish and maintain
effective working relationships with peer groups and key internal
stakeholders.
• Potential exposure in adoption of Gen AI into
marketing activations and process improvements.
Ideally,
you’ll also have
• Agile ways of working
Technologies and Tools
• Platforms – Google
Ads, LinkedIn, Facebook, Instagram etc
• Analytics – Adobe
Analytics or Google Analytics.
• Data Visualization - Power BI
or Tableau
• Project management
• Web Analytics Tools
What we look for
• Ability to think
critically, analyze information, and make actionable
recommendations
• Meticulous attention to detail, organized,
and strong project management skills
• Ability to work as a
part of an agile team; independent and showing flexibility during peak
hours
What we offer
EY Global Delivery Services
(GDS) is a dynamic and truly global delivery network. We work across
six locations – Argentina, China, India, the Philippines, Poland, and
the UK – and with teams from all EY service lines, geographies, and
sectors, playing a vital role in the delivery of the EY growth
strategy. From accountants to coders to advisory consultants, we offer
a wide variety of fulfilling career opportunities that span all
business disciplines. In GDS, you will collaborate with EY teams on
exciting projects and work with well-known brands from across the
globe. We’ll introduce you to an ever-expanding ecosystem of people,
learning, skills, and insights that will stay with you throughout your
career.
• Continuous learning: You’ll develop the mindset and
skills to navigate whatever comes next.
• Success, as
defined by you: We’ll provide the tools and flexibility, so you can
make a meaningful impact, your way.
• Transformative
leadership: We’ll give you the insights, coaching and confidence to be
the leader the world needs
• Diverse and inclusive culture:
You’ll be embraced for who you are and empowered to use your voice to
help others find theirs
About EY
EY | Building a
better working world
EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.
Enabled by
data and technology, diverse EY teams in over 150 countries provide
trust through assurance and help clients grow, transform, and operate.
Working across assurance, consulting, law, strategy, tax
and transactions, EY teams ask better questions to find new answers to
the complex issues facing our world today.
If you can demonstrate that you meet the criteria above, please contact us as soon as possible.
The exceptional EY experience. It’s yours to build.
EY | Building a better working world
EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.
Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.
Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.
Marketing Data Analyst - Supervising Associate (1462189)
EY VODW. Business Transformers
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