Field Marketing Zone Manager - Central Visayas
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Title: Field Marketing Zone Manager - Central VisayasJob ID: 89933
Country: Philippines
City: Central Visayas
Professional area: Marketing
Contract type: Permanent
Professional level: Experienced
Location:
Central Visayas, 07, PH, 0000
We’re JTI, Japan Tobacco International, and we believe in freedom .
We think that the possibilities are limitless when
you’re free to choose. We’ve spent the last 20 years innovating and
creating new and better products for our consumers to choose from
. It’s how we’ve grown to be present in 130 countries, and how
we’ve grown from 40 to 4,000+ employees in the Philippines since
2009.
But our business isn’t just business, our business is
our people . Their talent. Their potential. We believe that when
they’re free to be themselves, to grow, travel and develop, amazing
things can happen for our business. That’s why our employees, from
around the world, choose to be a part of JTI. It’s why 83% of
employees feel happy working at JTI , and why we’ve been
recognized as INVESTORS IN PEOPLE in the Philippines.
So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea .
The position will remain open until filled
Local applicants are welcome.
Department: Marketing
Location: Field Work - Central Visayas
Reporting
to : National Field Marketing Manager
Role: Permanent
WHAT THIS POSITION IS ABOUT - PURPOSE
The Field Marketing Zone Manager (FMZM) is the overall lead for business and team development within their assigned Zone. He/she translates insights gained from thorough analysis and understanding of consumer needs and market development into strategic plans with both short - & longterm objectives, leveraging HQ led brand initiatives as well as bottom-up Zone / Territory campaigns to drive sustainable growth and profitability in their assigned Zone.
The FMZM works closely with his/her direct reports, the Territory Consumer Leads (TCLs), guiding & coaching them in the development of strategies and holistic demand creation campaigns for their respective territories. The FMZM also leads his/her team in ensuring Excellence in Execution across all touchpoints, while not compromising on required operational tasks such as campaign budget management and performance monitoring/reporting.
In addition, the FMZM champions JTI's ONE TEAM culture, leading by example in working hand in hand with our Sales Partners and cross functional departments within JTI to drive joint achievement of Zone & Company targets. He/she fosters a spirit of transparency, working closely with the National Field Marketing Manager (NFMM) to identify and tackle business opportunities and challenges as they arise.
WHAT WILL YOU DO - RESPONSIBILITIES
TEAM COMPETENCY DEVELOPMENT
Responsible for the organizational health, individual performance, compliance, and development planning of the Field Marketing Executives within the assigned zone. Able to identify individual learning priorities and develops action plans to address these.
CAMPAIGN DEVELOPMENT
Review and understands all relevant information across territories within the assigned zone through data understanding, competitive review, fieldwork, and insight in order to identify opportunities, to develop appropriate synergized short-term and long-term plans for JTI brands within the zone aligned to overall commercial and brand objectives.
Responsible for initiating and securing complete approval and all operational mandatories to activate brand campaign in collaboration with Key Stakeholders (e.g. Promo Agencies, GIP, Brand, Legal, and other internal/external stakeholders where applicable).
LEADING IMPLEMENTATION AND EVALUATION
Leading Implementation
Lead and support the development of consumer acquisition tools for Zonal campaigns. Responsible for coaching and guiding Field Marketing
Executives in successfully preparing and carrying out campaign cascades to Field Sales and promoting Excellence in Execution, as well as providing clearly defined campaign objectives, KPIs, timelines, control measures, and all other company protocols relevant for the successful implementation of a consumer acquisition campaign.
Key representative of National Field Marketing in overseeing all activities within the Zone from beginning to end.
Evaluation
Surveys Zonal campaign execution to ensure compliance with standards / intended trade impact. Immediately resolves or addresses any issues.
Reviews performance vs objectives in terms of volume, implementation guidelines, competitive response, ease in the implementation, and promo spending (ROI, CTSR, CTISR). Oversees monitors and measure execution success and program post-evaluation.
FORECASTING
New Product: Supports Brand & other HQ Teams in preparing for New Product Launches in their assigned Zone, by validating HQ-driven forecasts and proposals based on Zone needs. Continuously reviews campaign performance, raising the need for forecast correction immediately, should the need arise.
Route to Market: Provides support in understanding and developing an efficient Route to Market model.
- BUDGET & RESOURCE MANAGEMENT
- Responsible for campaign budget planning and management within the assigned Zone. Leads his/her team in ensuring proper forecasting and stock management of campaign-related POSMs/ Free Goods / GWPs up until closure and depletion.
- OTHER TASKS
- Performs other necessary ad hoc tasks that may arise as part of brand / competitive dynamics in the assigned area.
WHO ARE WE LOOKING FOR - REQUIREMENTS:
- College Graduate
- At least 8 years experience in Field Marketing, Trade/Channel Marketing, and Marketing that includes on-ground Field Sales experience from an FMCG company.
- With experience as a people manager.
- Good communication skills - Oral and Written (English, Filipino)
Strong leadership and interpersonal skills
Strategic Thinker
Data Gathering, Insights, and Analysis
Problem-Solving
Project Management and Monitoring
Presentation Skills
Budget Management
Adept with MS Office (Word, Excel & Powerpoint)
People Management
WHAT ARE THE NEXT STEPS - THE RECRUITMENT PROCESS:
- Thank you very much for your interest in the role. You are welcome to apply.
- We will make sure every candidate will receive a reply within 2 weeks after the application deadline. #J-18808-Ljbffr
Field Marketing Zone Manager - Central Visayas
JTI
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