Digital Performance Specialist | Marketing | Sb Finance | Makati

About Security Bank

We are the Philippines’ largest independent bank, having won countless awards over the years including the most prestigious industry award in both 2015 and 2016—the Bank of the Year – Philippines by The Banker .

We’re changing how people bank. From the moment customers enter our branches to their experience online, we make them feel valued and empowered.

Now, with more than 300 branches spanning the country, BetterBanking  has become the gold standard in improving the banking lives of millions of Filipinos. But we’re far from done.

In our constant pursuit of excellence and improvement, we create teams that support our business and each other.

The Role

As Digital Performance Specialist , you will be the key liaison between the Digital and Execution Manager and third-party agency with key focus on paid media across all channels and the ability to analyze data to improve performance

How you'll contribute

• Supports the Digital Strategy and Execution Manager by ensuring overall business growth of all SBF products through the following:
  • Assist on appropriate placement of ads
  • Actively track & manage key KPIs, including, ROAS(return on ad spend), CTR(click through rate), monitoring CPAs (cost per acquisition), etc
  • Coordinate with third party media agency in measuring and optimizing media buys on a regular basis
  • Coordinate with the marketing team to optimize creatives based on insights to improve efficacy
  • Maintain and improve on overall media attribution ecosystem

What we’re looking for

• Bachelor’s Degree in Marketing, Economics, Communications or any related field
• At least 3 years of experience in performance marketing and branding
• Knowledgeable with FB Insights/Meta/Google Analytics/ Excel
• Experience collaborating with data/marketing teams
• Ability to segment data and anticipate the best collection and testing methods for effective use
• Evaluate existing communication channels to gather a better understanding of the target audience and how to improve ROI
• Strong organizational skills – can plan ahead and has excellent time management skills
• Proficient in MS Office Programs
• Excellent communication and presentation skills in English
• Good in people and stakeholder management

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