Digital & Partner Marketing Specialist

Full Job Description

Globant’s Commerce Studio helps organizations create best-in-class commerce-enabled experiences, with engineering and design at its core. The goal is to meet the demands of tomorrow's customers, leveraging long-standing expertise with large and complex commerce transformations in both B2B, B2C and D2C domains.

As an award-winning partner of enterprise-class platforms: Salesforce Commerce Cloud, Adobe Magento Commerce, and other API first, Headless Commerce surround solutions, we help clients create a competitive advantage with commerce at its core.

Our mission is to empower companies to succeed and thrive in the ever-changing digital landscape by building best-in-class future-ready digital commerce solutions globally.

This role will be responsible for digital marketing and partner marketing initiatives of Globant Commerce Studio, handling marketing campaigns from concept to execution - develop, implement, track and optimize campaigns and events across all channels.

Responsibilities

Plan, manage and execute marketing initiatives within budgetary guidelines and deadlines such as (but not limited to) tactical campaigns, webinars, events, newsletters, social media, EDMs, and other relevant content.

Develop and maintain regular partner communications

Plan and implement events across regions collaborating with internal and external resources to ensure smooth execution with a post-event report and analysis.

Promote solutions and brand positioning with partners (research industry trends and support in identifying messaging, value proposition for partner’s product/ solution as it fits into GTM campaigns)

Probe, assess and pitch co-marketing opportunities with partners and secure MDF

Plan and execute all digital marketing, including SEO/SEM, marketing database, email marketing sequences, social media and display advertising campaigns

Design, build and maintain our social media presence across all digital channels

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Ensure the website is consistently audited, tracked and optimized based on insights.

Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Instrument conversion points and optimize user funnels

BS/MS degree in marketing or a related field

Minimum 5 years marketing experience.

Experience in e-commerce / tech industries

Experience in B2B companies or agencies

Experience building and driving partner marketing strategies and execution tactics

Good understanding of partner business models, digital transformation business drivers, emerging commerce trends

Outstanding verbal and written communication skills

Self-starter, thrives in a fast-paced environment, effectively manages priorities

Demonstrable experience in setting up and managing SEO/SEM, websites, marketing database, emailers/workflows, social media, display advertising campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Experience in optimizing landing pages, use of tracking tools/UTMs and user funnels

Experience with A/B and multivariate experiments

Experience in CRM/Marketing/Email marketing tools such as Hubspot/ActiveCampaign, or other similar platforms.

Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends, Hotjar)

Experience in setting up and optimizing Google Adwords and social media campaigns

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement

✔Remote Work Opportunities with ultra-flexible working culture

✔Semi-Annual Performance Review, 360 Feedback, and Individual Growth Roadmap

✔Multiple learning opportunities and Professional Certification Programs

✔Working as a part of a Global team in a Multicultural Environment

✔Unlimited Paid Annual Leave (after first 12 months of employment)

✔Rewarding Compensation Package

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