Digital Customer Engagement Manager | Marketing | Sb Finance | Makati

About Security Bank

We are the Philippines’ largest independent bank, having won countless awards over the years including the most prestigious industry award in both 2015 and 2016—the Bank of the Year – Philippines by The Banker .

We’re changing how people bank. From the moment customers enter our branches to their experience online, we make them feel valued and empowered.

Now, with more than 300 branches spanning the country, BetterBanking  has become the gold standard in improving the banking lives of millions of Filipinos. But we’re far from done.

In our constant pursuit of excellence and improvement, we create teams that support our business and each other.

The Role

As Digital Customer Engagement Manager , you will be responsible in leading the strategy and development of a robust customer engagement strategy, including defining customer segmentation, measurement and developing the lifecycle programs

How you'll contribute

• Supports the Head of Marketing by ensuring overall business growth of all SBF products by developing new and innovative ways to drive customer usage and behavior as well as developing innovative communication channels with customers
  • Develop digital engagement programs that drive financial improvement and downstream impact across the entire P&S ecosystem
  • Assist in achieving turn-ins and growth targets with a competitive digital P&S portfolio
  • Coaching cross-functional teams to execute strategy and contribute to innovation
  • Work across the business (Digital Customer engagement, loyalty and offers & rewards marketing teams) to develop the group strategic digital customer engagement strategy and branding architecture

What we’re looking for

• Bachelor’s Degree in Marketing, Economics, Business Administration or any related field
• At least 5 years of experience in performance digital marketing and branding
• An experienced leader capable of influencing and inspiring cross-functional teams to challenge the norm and deliver innovative solutions against a stretched vision and targets
• Extensive experience leading lifecycle, CRM and/or Engagement/Loyalty Marketing organisations at CE or other top tier customer focused brands.
• Extensive experience in online marketing across email, social, notifications and other digital revenues.
• Experience using customer insights and data to deeply understand the customer base.
• Naturally data driven to quickly cut through data and identify impactful opportunities and simple solutions to increase revenues and margins and with an entrepreneurial mind-set to plan and run A/B tests, analyse data and provide metric driven approaches to improve customer experience.
• Experience building Brand, Engagement O&R or Loyalty Marketing programs.
• Proven ability to convert strategy into reality.
• An inspirational communicator with the ability to present and influence at a senior level across the business, the wider group and key external partners.
• An excellent collaborator who is comfortable taking accountability for making decisions and working in a cross functional team in an agile way.
• Demonstrable experience of identifying and managing strategic partnerships to improve customer experience and financial targets.
• Proven record of enhancing old and/or developing new products and channels to significantly increase revenue.
• Experience of working in virtual teams and engaging with subject matter experts spanning more than one country.
• Experience of working closely with partners in developing joint solutions.
• Proven ability to successfully manage the product lifecycle of complex solutions.
• Experience of managing a budget.
• Proficient in MS Office Programs
• Excellent communication and presentation skills in English
• Good in people and stakeholder management

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