CBS - MBA - Digital Marketing - Marketing Automation - Senior Associate 1 (1470020)
Job Details
Full Job Description
At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.
Discipline: Content Services
Role Type: Go-to-Market Content Leader
Role Rank: 63
Current
Rank 63
The opportunity
EY GDS Content
Center of Excellence is a fast-growing team of talented copywriters,
editors, content strategists, thought leadership writers, technical
writers and editorial managers. The team provides support for global
EY publications and campaigns.
As the Go-to-Market Content Leader, you will lead a team that excels in delivering high-impact, purpose-driven, on-brand content that helps EY win bigger and better in the marketplace. Within the EY Alliances Partner Ecosystem, you will work closely with clients, internal stakeholders, Alliances technology and business communities, and other teams on a day-to-day basis. A strategic thinker with strong business acumen, you can anticipate changes, identify competitive opportunities and lead transformational initiatives.
You will set the vision for the team and build strategies to ensure exceptional service delivery, effective stakeholder management and efficient people management. You will also lead strategic, transition and transformation programs involving process redefinition and documentation. You will be involved in account planning and staffing/schedule modelling with multi-time zone service delivery handoffs. You will ensure continuous process improvement, skill and competency development and create career paths for existing team members while attracting high potential talent with niche skills to enhance overall team capabilities.
Your key
responsibilities
• Lead the Content Services CoE −
Alliances team at India and Philippines locations
• Be a
subject matter and skill expert across domains
• Ensure that
the team adheres to market-leading content quality and efficiency
standards in line with KPIs and SLAs
• Develop, maintain and
promote great relationships and high levels of engagement with
stakeholders
• Collaborate effectively with other teams, CoEs
and Delivery Centers to enable seamless service delivery
• Be
a trusted business advisor to the Alliances and CoE leadership as well
as stakeholders
• Expand scope of services and boost team
competencies
• Ensure compliance with EY branding standards
• Foresee possible risks, escalations and dependencies, and
come up with suitable mitigation plans
• Manage all the
escalations on service delivery within the team; resolve issues and
challenges
• Mentor and develop a team of talented writers,
editors, designers, marketeers, campaign managers and analysts
•
Be the leadership SPOC for the team
• Strategize, build and
execute plans to ensure long-term success of the team
•
Maintain a culture of continuous learning and improvement
•
Build a strong competency center to execute more complex content
assignments
• Improve efficiency, quality and ROI through
process excellence and automation
• Facilitate the
recruitment, onboarding and retention of top talent
• Develop
the team as a strong brand, thereby attracting high-potential internal
candidates
• Ensure that all processes are documented,
reviewed and refreshed periodically
• Maintain a library of
documents and content templates
• Track, analyze and report
the performance, time utilization and project deliveries of
individuals and the team
• Build strong levels within the team
for business continuity and succession planning
• Ensure
headcount tracking and accurate monthly invoicing
Skills and attributes for success
• Astute
understanding of content strategy and principles, and evolving digital
communications
• Awareness on trends, developments and best
practices in the content space
• Exceptional organizational,
project management, risk management and team management skills, and
business sensibility
• Excellent communication (comprehension,
verbal and written) and interpersonal skills with the ability to
communicate and persuade
• Excellent organization, analytical
and problem solving skills and ability to work in a high-paced
multitasking environment with high levels of business engagement
• Ability to generate ideas and actions that produce tangible
business results; innovative ways of problem solving
•
Capability to understand opportunities that advance client
relationships and build business
• Analytical skills to report
KPIs and understand workflow trends, team utilization, spikes in
volume and staffing requirements
• Capability to implement
and manage initiatives to improve team productivity and
efficiency
• Ability to assess skill and competency
requirements for new assignments or to reassess support scope
•
Strong interpersonal skills; outstanding spoken and written
English
• Experience in managing multi-stakeholder research
projects and reports
• Flexibility to team and work
virtually
• High standard of integrity and confidentiality
To qualify for the role, you must have:
•
Proven track record of building, leading and developing teams in a
high-growth organization
• An organic career track within
brand, marketing and communications with management experience for the
last 2-3 years
• A work portfolio of high complexity and
global outreach, across multiple shifts and geographies
•
Managed an offshored brand, marketing and communications environment
with various experience levels (preferably senior/tenured team
members)
• Practical working and review experience in content
management, content strategy, writing, editing, creative design,
digital marketing, campaign management and communications to ensure
quality, consistency and alignment with EY strategy
•
Experience in delivering strategic projects and initiatives
•
Demonstrable facilitation and presentation abilities, reporting skills
(general and dashboard-based)
• Cultural intelligence and a
global mindset: the ability to effectively work across-borders with
different styles, cultures, languages, time zones, etc.
Other requirements:
Academics
•
Bachelor’s or master’s degree in English literature or mass
communications
• Masters of Business Administration (would be
an added advantage)
• Any content or creative/design
certifications or portfolio that can be submitted for evaluation
Experience
• At least 12 years of overall experience in a fast-paced a globally distributed matrix environment; of which 5 years in a service delivery lead role
Technologies and tools
• Proficiency in
Microsoft Word, Microsoft Excel, Adobe Acrobat/PDF-XChange
•
Knowledge in Project Management tools and methods
What we offer
EY Global Delivery Services
(GDS) is a dynamic and truly global delivery network. We work across
six locations – Argentina, China, India, the Philippines, Poland and
the UK – and with teams from all EY service lines, geographies and
sectors, playing a vital role in the delivery of the EY growth
strategy. From accountants to coders to advisory consultants, we offer
a wide variety of fulfilling career opportunities that span all
business disciplines. In GDS, you will collaborate with EY teams on
exciting projects and work with well-known brands from across the
globe. We’ll introduce you to an ever-expanding ecosystem of people,
learning, skills and insights that will stay with you throughout your
career.
• Continuous learning: You’ll develop the mindset and
skills to navigate whatever comes next.
• Success, as defined
by you: We’ll provide the tools and flexibility, so you can make a
meaningful impact, your way.
• Transformative leadership:
We’ll give you the insights, coaching and confidence to be the leader
the world needs.
• Diverse and inclusive culture: You’ll be
embraced for who you are and empowered to use your voice to help
others find theirs.
About EY
EY | Building a
better working world
EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.
Enabled by
data and technology, diverse EY teams in over 150 countries provide
trust through assurance and help clients grow, transform and operate.
Working across assurance, consulting, law, strategy, tax
and transactions, EY teams ask better questions to find new answers to
the complex issues facing our world today.
If you can
demonstrate that you meet the criteria above, please contact us as
soon as possible.
The exceptional EY experience. It’s yours to
build.
EY | Building a better working world
EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.
Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.
Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.
CBS - MBA - Digital Marketing - Marketing Automation - Senior Associate 1 (1470020)
EY
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